The LifeTour Dreamland project continues—an initiative that highlights and celebrates the deep connection between Prosecco DOC and its territory, promoting the nine provinces of the appellation as destinations of excellence in terms of culture, scenery, and food and wine.
The initiative aims to strengthen the Prosecco DOC/Territory connection, contributing both to the protection of the appellation and to the international promotion of the exceptional qualities that characterize the production areas. LifeTour Dreamland takes the public on a journey to discover the provinces of the Prosecco DOC, thanks to the involvement of digital creators—led by Adua Villa—who select and describe the five must-see experiences at each destination based on the concept: “must see, must try, must eat & drink, must sleep, and don’t miss.”
The project’s first stops in 2025
The first filming sessions, held on July 7 and 8, 2025, featured creator Emanuele Ferrari, alongside Adua Villa, as they explored Treviso and Padua.
In Treviso, the heart of the Prosecco DOC region, the narrative took the audience on a journey through canals, picturesque views, and iconic spots of conviviality, showcasing how tradition blends with the joy of being together. Among the selected “Top Tips” are culinary stops at Osteria dalla Gigia, Osteria Muscoli, Trattoria Toni del Spin, and Le Beccherie, along with the Palazzina 300 and Loggia al Duomo accommodations, and the opportunity to explore the city with Treviso Bike.
In Padua, Adua Villa and Emanuele Ferrari described a city where art, history, and daily life blend together among arcades, squares, and aperitifs. The itinerary included iconic spots such as Caffè Pedrocchi, the Padua Astronomical Observatory, and the Sherwood Festival, as well as recommendations for stays at Padova Suites and Casa Camilla, offering a contemporary perspective on one of the region’s most representative cities.
The journey then continued to Trieste and Pordenone, where Adua Villa, together with Erica and Nicola (@onderoaders), highlighted two destinations united by a rich cultural heritage and an authentic identity.
In Trieste, the itinerary highlighted the charm of a city where the sea, history, and diverse cultures converge, featuring the Barcolana Regatta, the historic Caffè degli Specchi, the culinary excellence of Buffet da Pepi and Pier The Roof, as well as the hospitality of the Victoria Hotel Trieste and the Tivoli Portopiccolo.
In Pordenone, on the other hand, the itinerary highlighted the perfect balance between Friulian tradition and contemporary creativity, with stops at La Vecia Ostaria del Moro, Pasticceria Peratoner, the Palazzo del Fumetto, the Pordenonelegge festival, Rampy Park, and the accommodations Villa Luppis and B&B Dante.
2026: Udine and Gorizia
For these new stops, the spotlight was on Jacopo Becchetti, who, from July 1 to 3, 2026, explored the Friuli region, recounting its history, traditions, landscapes, and flavors.
In Udine, the tour began with a visit to Cividale del Friuli and the Locanda del Castello, then continued into the heart of Udine among the city’s main landmarks: Piazza Libertà, the Loggia del Lionello, the Loggia di San Giovanni, the Clock Tower, and the Bollani Arch.
The itinerary continued with some of the province’s cultural and gastronomic highlights, including Casa Cavazzini, Udine Castle, the picturesque Cornino and Ragogna Lakes, and a stop dedicated to the region’s iconic products, such as Prosciutto di San Daniele, Gubana, Frico, and Cjarsons. The day concluded with an aperitif in Piazza Matteotti, the heart of the city’s social life.
The second part of the trip took us to Gorizia, a border city that blends Italian, Slovenian, and Central European influences. The itinerary included some of the most iconic sites in the historic center, such as Piazza della Vittoria, the Synagogue, Borgo Castello, Palazzo Coronini Cronberg, and the picturesque Piazza Transalpina, a symbol of the meeting of cultures.
The experience continued with a exploration of local hospitality and dining, including the Grand Hotel Entourage, Trattoria La Luna, and La Stua, before moving on to Cormons, at La Casa di Alice, and concluding at the Marina di Monfalcone, highlighting the region’s connection to the sea.
Upcoming Events
The LifeTour Dreamland journey will continue with a new leg dedicated to the province of Vicenza. The filming will feature Adua Villa and content creator Ilaria Cappuccini, who will guide viewers in discovering the cultural, scenic, and food-and-wine highlights of the Vicenza area, continuing to showcase the DOC Prosecco destinations through a contemporary and engaging lens.
