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News Istituzionali
Prosecco DOC Toasts to Japan: Immersive Experiences and Meaningful Collaborations in 2026
The Prosecco DOC Consortium is renewing and relaunching its strategy for the Japanese market in 2026—one of the most dynamic and promising markets for Italian sparkling wines. This commitment translates into a plan designed to strengthen brand recognition and accelerate market development, with an increasingly strong focus on B2C activities and direct engagement with end […]
News Istituzionali
Prosecco DOC Enters the World of Tennis
Official Sparkling Wine of the BNL Italian Open: Three-Year Agreement for 2026–2028 Rome, May 5, 2026. Prosecco DOC makes its debut in the world of major international tennis. Starting with the BNL Italian Open—scheduled at the Foro Italico in Rome through May 17—the Prosecco DOC Consortium assumes the role of Official Sparkling Wine of the […]
News Istituzionali
Prosecco DOC Launches Its First Chef Residency
Culture, cuisine, and cultural exchange at the heart of a groundbreaking project A culinary residency program that will bring four international chefs to Italy to foster dialogue between culinary cultures, emerging talents, and contemporary visions of food. Milan, 17 April 2026 – With the Chef Residency 2026 project, the Prosecco DOC Consortium, in collaboration with […]
News Istituzionali
Sustainability
Sustainability
Vineyard Vademecum 2026
As per usual, at the start of the growing season, the 2026 Viticulture Handbook is now available, the result of a collaboration between the Prosecco DOC and Vini Venezia Consortia, with the valuable contribution of Fiorello Terzariol. The Handbook is a practical and user-friendly tool for optimising the planning of vineyard protection and management, whilst […]
News dal territorio
News Istituzionali
News Istituzionali
Vinitaly 2026
The Prosecco DOC Consortium returns to Italy’s most important wine trade fair: the 58th edition of Vinitaly, in Verona from 12 to 15 April 2026. Discover the programme of events taking place at the Prosecco DOC Theatre (stand B4, hall 4) – the venue that will bring together the Consortium’s partners, ambassadors and special guests. […]
News Istituzionali
Prosecco DOC is the Official Sparkling Wine of the Gala Italia
March 24th, 2026 – Prosecco DOC is the Official Sparkling Wine of the Gala Italia for its launch in the United States, marking a new chapter in the story of Italian genius around the world. Following the success of the European editions, on 24 March the event made its US debut in Palm Beach, in […]
News Istituzionali
De Silvestro soars, Prosecco DOC raises a toast
Prosecco DOC celebrates the triumph of Ambassador Renè De Silvestro, the Italian athlete and Team Italy flag bearer who won gold and silver at the Winter Paralympic Games, celebrating with the event’s official bubbles. Treviso, March 20, 2026 – With the conclusion of the Milano Cortina 2026 Winter Paralympic Games, the Prosecco DOC Consortium, as […]
News Istituzionali
Prosecco DOC at ProWein: New Horizons and A Forward-Looking Research
Four days in Düsseldorf confirmed Prosecco DOC’s global strength, with interest coming from around the globe, including Eastern Europe, Japan, and Nigeria. Among the most noteworthy signals was the international press’s attention to low-alcohol experimentation – an area in which the Consortium is working to innovate the production regulations while preserving its connection to tradition. […]
News dal territorio
News Istituzionali
News Istituzionali
Prosecco DOC Official Sparkling Wine of the Milan Cortina 2026 Winter Paralympics takes center stage in Treviso, the heart of the denomination
Treviso, March 4, 2026 – “The Paralympic Games express values that we have always believed in: the ability to pursue excellence with determination, to not give up in the face of difficulties, to do one’s best in all circumstances,” said Giancarlo Guidolin, president of the Prosecco DOC Protection Consortium. “Being the Official Sparkling Wine of […]
