From sailing to major sports partnerships, Prosecco DOC brings an Italian way of experiencing excellence to the world, forging connections between regions, people, and experiences.
Sport is a universal language, capable of transcending borders and cultures. Performance, passion, sharing, and the ability to push one’s limits become values through which different people, regions, and experiences can come together.
Competing means preparing, focusing on the quality of decisions, relying on expertise, assessing conditions, and always looking one step ahead. These values are deeply rooted in sports and find a natural parallel in the production culture embodied by Prosecco DOC.
It is from this perspective that the Denomination’s commitment to the world of sports has developed: not merely a quest for visibility, but the building of partnerships capable of conveying its identity and values on major national and international stages.
The route connects places; people give them meaning.
Year after year, the partnership between the Consortium and Shockwave³, the 90-foot racing yacht, has gradually transcended the boundaries of the brand’s presence in sailing to become a true platform for experience, connection, and storytelling.
The relationship between the Prosecco DOC Protection Consortium and the maxi yacht has been built over time around shared values: dynamism, the pursuit of excellence, a connection to the local area, and the ability to look to the future without losing sight of one’s roots have made Prosecco DOC Shockwave³ a cultural and tourism ambassador for northeastern Italy.
The project connects worlds united by the pursuit of quality: the region and its culture, technology and innovation, athletic training, professional expertise, teamwork, and the ability to navigate environments where precision and adaptability can make all the difference.
This is the essence of the “Connecting People” concept: the boat is not merely a means of competition, but a space capable of fostering relationships, bringing people and companies into dialogue, and creating experiences centered around a shared journey.
To finish first, you first have to finish: performance as the result of a journey
In 2026, this vision was also significantly validated on the competitive front.
At the 40th Brindisi–Corfu International Regatta, PROSECCO DOC Shockwave³ claimed Line Honours by setting a new all-time record for the event: 104 nautical miles covered in 6 hours, 23 minutes, and 57 seconds, breaking a record that had stood for twenty-one years.
A few weeks later, the maxi yacht tackled the AEGEAN 600 for the first time, one of the most challenging and spectacular offshore regattas in the Mediterranean: 605 miles around the Aegean Sea, starting and finishing at Cape Sounion, with conditions capable of putting both crews and boats to the test. In Greece as well, PROSECCO DOC Shockwave³ claimed Line Honours at the end of a race that was fiercely contested right up to the finish, ending with a lead of just 2 minutes and 9 seconds over Aiolos.
In a race spanning over 600 miles, simply being fast isn’t enough. It takes reliability, clear thinking, and—mile after mile—the ability to correctly assess the balance between risk and reward. These results speak to the team’s performance, but above all, to everything that makes it possible: preparation, innovation, reliability, expertise, teamwork, and the ability to build a competitive project over time.
Sports and brand experiences become part of the same story
The maxi yacht thus becomes a space where guests can experience the brand, share experiences, and build relationships that extend beyond the racecourse.
Every race creates opportunities for connection.
Every port becomes a place for building relationships.
Every event allows us to connect with new audiences, regions, and cultures.
This approach transforms sports partnerships into a tool capable not only of generating visibility but also of building a sense of belonging, brand recognition, and authentic connections over time.
Because a route may connect points that are very far apart on a map, but it is the people you meet along the way who give it meaning.
The journey continues. And with it, the connections.
After the Mediterranean, our sights are already set on Naples 2027, where Italy will host the Louis Vuitton Cup and the America’s Cup Match for the first time. A new horizon to continue connecting sports, places, people, and experiences.
Connecting People, beyond performance.
