The Prosecco DOC Consortium is renewing and relaunching its strategy for the Japanese market in 2026—one of the most dynamic and promising markets for Italian sparkling wines. This commitment translates into a plan designed to strengthen brand recognition and accelerate market development, with an increasingly strong focus on B2C activities and direct engagement with end consumers.
The program, developed in close collaboration with the ICE Office at the Italian Embassy, demonstrates a strong institutional synergy in support of Made in Italy and the country’s agri-food excellence in the Land of the Rising Sun. Twenty-five Prosecco DOC wineries have chosen to participate in the Consortium’s promotional program in Japan, featuring a calendar of initiatives focused on immersive experiences, broad visibility, and direct engagement with the public.
New for 2026: The Prosecco DOC Garden at Tokyo Skytree
The highlight of the events will be the “Prosecco DOC Garden Tokyo Skytree,” an outdoor event conceived by the Consortium that, following the successes in Shibuya and Osaka-Dotonbori, is coming to one of Japan’s most iconic locations. From May 22 to 24, Solamachi Plaza will be transformed into a refined urban garden where visitors can enjoy Prosecco DOC in a casual yet sophisticated atmosphere, featuring tastings and interactive experiences. This format is designed to attract new consumers and strengthen the bond with the Japanese public.
Retail and Partnerships: A Consistent Presence at Key Moments
The Prosecco DOC Consortium’s presence in department stores continues thanks to established partnerships. Among these is the collaboration with Hankyu Department Store during the Umeda Italian Fair (May 20–25), featuring an exclusive “Prosecco DOC Bar.” With Daimaru Matsuzakaya, strategic activations are planned for the summer Sparkling Fair, fall-themed events, and the holiday season, ensuring continuity and visibility throughout the year.
“Prosecco Month” Reaches Its 10th Edition
One of the most anticipated events returns in August: “Prosecco Month,” celebrating its 10th edition with the participation of approximately 250 restaurants and wine shops across Japan. The focus will once again be on by-the-glass promotions, supported by dedicated materials and a trade competition designed to encourage participation from industry professionals.
Culture, sports, and taste: Prosecco DOC as an icon of conviviality
The Consortium is also strengthening its presence in prominent cultural, sporting, and food-and-wine contexts by collaborating with Japanese associations and institutions. From Italian Cuisine Day to events dedicated to panettone, all the way to the International Friendship Regatta among embassies, Prosecco DOC reaffirms itself as a symbol of sharing and Italian style.
Wine tourism and TV: the story of the region expands
Starting in 2023, the connection with tourism is also growing, thanks to wine tourism projects aimed at the Japanese public. Part of this effort is the television series “Bollicine d’Italia – a journey to discover the great Prosecco,” now also available for streaming, which helps spread the culture and territories of Prosecco DOC to an ever-wider audience.
In a market where the reputation of Prosecco DOC is still taking hold, the strategy remains clear: to build value through authentic experiences, strategic partnerships, and a narrative consistent with the brand’s positioning. Even in 2026, Japan thus remains a key stage for the future of Italian sparkling wine.
Promotion in Japan 2026: 25 participating wineries:
Abbazia, Alberto Nani, Anna Spinato, Astoria, Bosco del Merlo, Bottega, Col de Mar, Il Colle, La Gioiosa, La Marca, Le Colture, Le Contesse, Le Rughe, Luca Ricci, Masottina, Mionetto, Perlino, Pizzolato, Portaleone, Ruggeri, San Simone, Tenuta Santomè, Terre dei Buth, Torresella, Val d’Oca
Official Prosecco DOC Japan Website
https://proseccodoc.jp/
Official Sparkling Wine of the BNL Italian Open: Three-Year Agreement for 2026–2028
Rome, May 5, 2026. Prosecco DOC makes its debut in the world of major international tennis. Starting with the BNL Italian Open—scheduled at the Foro Italico in Rome through May 17—the Prosecco DOC Consortium assumes the role of Official Sparkling Wine of the historic competition, thanks to a three-year agreement that will accompany the tournament through 2028. This marks the Consortium’s first entry into one of the major events on the ATP and WTA world tours.
The Foro Italico is one of the world’s most iconic sporting venues: every year, the planet’s best players compete there before an international audience. The 2026 edition is expected to be one of the most spectacular in recent years, featuring champions such as Jannik Sinner, Casper Ruud e Novak Djokovic in the men’s draw, and Aryna Sabalenka, Coco Gauff, and Jasmine Paolini in the women’s.
According to Giancarlo Guidolin, President of the Prosecco DOC Consortium: “Tennis embodies values with which the Prosecco DOC Consortium deeply identifies: elegance, precision, determination, and a competitive spirit that makes for great entertainment. The Foro Italico is an extraordinary stage, frequented by the world’s best players and a passionate audience from every continent. Bringing Prosecco DOC there means celebrating Italian excellence: that of our wine and territory, and that of a country that knows how to combine beauty, talent, and tradition.”
PROSECCO DOC AND THE WORLD OF SPORTS
This partnership is part of a well-established journey in the world of sports. In recent years, Prosecco DOC has supported numerous disciplines—from sailing to skiing, from rugby to volleyball—sharing their core values: commitment, a spirit of sacrifice, and teamwork. The most recent and significant milestone was its presence at the Milan-Cortina 2026 Winter Olympic and Paralympic Games, the world’s largest sporting event. Today, elite tennis represents an ambitious choice that aligns with the sporting vision the Consortium has built over time.
Culture, cuisine, and cultural exchange at the heart of a groundbreaking project
A culinary residency program that will bring four international chefs to Italy to foster dialogue between culinary cultures, emerging talents, and contemporary visions of food.
Milan, 17 April 2026 – With the Chef Residency 2026 project, the Prosecco DOC Consortium, in collaboration with Tuorlo, launches four international residencies to showcase and transform the kitchen into a space for research and exchange. The initiative stems from the belief that culinary culture should be accessible to all, expressed through a shared language in which Prosecco DOC acts as the natural thread—an emblem of hospitality, conviviality, and openness to the world.
Giancarlo Guidolin, President of the Prosecco DOC Consortium, comments: “The Prosecco DOC Chef Residency is an unprecedented project for us. For the first time, we are placing Prosecco DOC at the centre of an international culinary residency program, where our sparkling wines—already present in over 150 countries — becomes the meeting point between culinary cultures far removed from our own, while respecting the flavors and traditions of each. But what makes this project truly special is its generational dimension: bringing together great international chefs with young professionals means investing in the future, building a network of ambassadors for the region capable of bringing to the world not only the quality of Prosecco DOC, but the value of an open and curious identity.”
The project originates from the vision of Luca Genova, CEO and Founder of Tuorlo: “With the Chef Residency, we have transformed an editorial intuition into a tangible project. Conceived by Tuorlo, this format combines content, experience, and community, strengthening Prosecco DOC’s positioning as a facilitator of cultural and convivial connections — while marking a new evolution for us: not just a media company, but a project platform with an international scope.”
A vibrant hub of ideas and flavors – From June to October 2026, the spaces of House of Mediterraneo will host four residencies, each lasting nine days. Each month, an international chef from one of four selected countries—Brazil, the United Kingdom, South Korea, and Canada—will work alongside ten young talents selected from leading Italian culinary schools and beyond. Applications are now open: chefs and young professionals interested in participating can apply through official channels.
Brazil will kick off the residency calendar, with the participation of two resident chefs: Mauricio Zillo and Danilo Nakamura.
Mauricio Zillo was born in São Paulo to a family of Italian origins. After earning a degree in business management and gaining experience in the banking sector, he chose to pursue his true calling and trained at Le Cordon Bleu in Paris. He honed his technique alongside renowned chefs such as Paul Bocuse, Alain Ducasse, Santi Santamaria, and Alex Atala at D.O.M. in São Paulo, as well as at Arzak in Spain.
In 2011, he moved to Milan, where he developed professionally at Al Pont de Ferr under Matias Perdomo and later as chef at Rebelot. In 2020, during the pandemic, he relocated to Palermo to take the helm of the Gagini restaurant, earning a Michelin star in 2021. His cuisine is deeply rooted in Sicily, showcasing local and seasonal ingredients with technical precision and Mediterranean flair, in a continuous dialogue between his Brazilian heritage and the great European culinary tradition.
Danilo Nakamura is a writer and consultant in the food and beverage industry based in São Paulo, specializing in mixology. His work explores Brazilian cuisine through the lenses of culture, technique, and contemporary consumer trends, with a focus on reinterpreting local traditions in a modern and international context.
He has contributed to some of Brazil’s leading publications, including Estadão, Paladar, Adega, and DiVino, and manages a highly followed Instagram account (54.7k followers), where he shares insights into the world of food, drinks, and gastronomic culture. As a consultant, he has worked with some of Brazil’s most acclaimed restaurants—including A Casa do Porco, Oteque, Tordesilhas, and Jiquitaia—all recognized for their contributions to the contemporary Brazilian culinary scene
The Chef Residency program, initiated by the Prosecco DOC Consortium, serves as a space for the exchange and transmission of gastronomic approaches and knowledge, where established chefs and young talents engage in dialogue, accompanied by Prosecco DOC bubbles and their international spirit. From the host country’s gastronomic culture to cooking techniques, from menu development to the design of the overall experience, every phase contributes to the creation of an authentic exchange between visions and generations.
Each residency concludes with a final dinner, collaboratively conceived and executed by the Resident Chef and the young participants. This invitation-only event will offer guests an immersive experience, enhanced by the creative setups of partner Tavolata and centred around dishes developed during the program, paired with different types of Prosecco DOC.
The Prosecco DOC Consortium, together with Tuorlo, accompanies each event as a unifying element connecting territory, conviviality, and international openness.
Participating companies: Borgo delle Rose, Brilla!, La Marca, Maschio dei Cavalieri, Masottina, Mionetto, Perlino, San Simone, Villa Sandi, Viticoltori Ponte.
Launch at Milan Design Week – The official kickoff is set for April 22, 2026, in the midst of Milan Design Week: an exclusive dinner for 30 guests at Circus will symbolically kick off the entire project. The dinner will be led by Dmetro Sinclair, Executive Chef at Nora Gray restaurant in Montreal. Known for blending traditional Italian cuisine with a confident and conscious simplicity, and with over 15 years of experience in high-end kitchens—including his time as Chef at the renowned Salle Climatisée—Dmetro brings to his cooking a personal vision rooted in simplicity and the pure pleasure of food.
Schedule:
- Milan Design Week Launch (Canada): 22 April, Circus
- Residency 1: Brazil, 23–29 June 2026
- Residency 2: United Kingdom, 5–12 October 2026
- Residency 3: South Korea, 10–16 July 2026
- Residency 4: Canada, 22–29 September 2026
Open call for chefs and young professionals interested in participating: redazione@tuorlomedia.it
As per usual, at the start of the growing season, the 2026 Viticulture Handbook is now available, the result of a collaboration between the Prosecco DOC and Vini Venezia Consortia, with the valuable contribution of Fiorello Terzariol.
The Handbook is a practical and user-friendly tool for optimising the planning of vineyard protection and management, whilst also offering useful guidance on social aspects.
Click here to download the 2026 Viticultural Handbook
For further information, please contact the Consortium’s offices: ricerca@consorzioprosecco.it
Prosecco DOC arrives in Verona with the final figures for 2025 exports: +2.3% worldwide, with 667 million bottles produced (+1.1% on 2024), 82% of which are destined for international markets.The podium sees the United States in first place with growth of 23.3%, followed by a stable United Kingdom and a surprisingly rising France (+19.8%), in third place on the podium for the first time. TThere are also positive signs from Germany (+2.1%), a long-standing market for the appellation, and from Russia, which, with a 0.7% increase, has turned the tide to climb back up to fifth place. Double-digit growth has been recorded in emerging markets such as Ukraine (+32.2%), Romania (+25%) and Greece (+20.5%), reflecting a diversification strategy that is bearing fruit.
President Giancarlo Guidolin: “Looking ahead to 2026, the March figures (+6.4% compared to the same month last year) confirm a clear consolidation in bottling volumes. The slowdown recorded in the first two months of the year should be regarded as a technical effect resulting from the strategic stockpiling carried out by the US market in 2025 to mitigate the impact of tariffs. The strength of the Denomination is further confirmed by actual consumption figures, which remain consistently in line with the average of recent years. In a geopolitical context that calls for caution — with transport, energy and raw material costs already under severe strain — the Denomination — which has already demonstrated its resilience on several occasions — looks to the coming months with an awareness of the uncertainties but also with a positive outlook towards the future.”
Sustainability, Research and Responsible Consumption
Sustainability remains the cornerstone of the DOC. Stand B4 will host presentations by experts and university researchers to showcase projects carried out in collaboration with the Consortium, with a particular focus on Assisted Evolution Techniques (AET) applied to varietal selection. There will also be a focus on research with “Natural Low Alcohol – The Prosecco DOC Experience” and the talk “A Culture of Sustainable Wine: Conscious Consumption”. In line with this, the Consortium continues its commitment as National Coordinator of the Wine in Moderation project to promote a culture of responsible drinking. The guest of honour will be the Cerletti School of Oenology in Conegliano, which is celebrating its 150th anniversary.
Cin Cin Verona: The Prosecco DOC Off-Site Event
“Cin Cin Verona” is a publishing project by the Consortium in collaboration with Tuorlo: a guide featuring 16 venues across the city, selected for the quality of their mixology, where visitors can sample limited-edition cocktails made with Prosecco DOC wines. Every day at the fair, one of the guide’s featured bartenders will present their signature cocktail, bringing the excellence of quality mixology directly to the Prosecco DOC Theatre.
There will be numerous themed guided tastings throughout the four-day event. Among these, it is worth mentioning the one dedicated to promoting the appellation through the geographical indications Prosecco DOC Treviso and Prosecco DOC Trieste.
Excellence in Pairings
Throughout the event – in Hall 4 / Stand B4 – the Prosecco DOC Theatre will host cooking shows and masterclasses, free of charge and subject to availability, in collaboration with partners from the world of premium food and drink:
San Daniele Ham PDO Consortium, Vitellone Bianco dell’Appennino Centrale PGI Consortium, Mortadella Bologna PGI Italian Consortium, Montasio Cheese PDO Consortium, Piave Cheese PDO Consortium, Asiago Cheese PDO Consortium, Grana Padano DOP Consortium, Mozzarella di Bufala Campana DOP Consortium, Organizzazione di Produttori della pesca di Fasolari dell’Alto Adriatico, Roberto.
Numerous member wineries will be present at the Consortium’s stand: Abbazia di San Gaudenzio, Antonio Facchin & Figli, Astoria, Biancavigna, Borga since 1948, Borgo delle Rose, Borgo Molino, Bosco Viticultori, Brilla!, Ca’ di Rajo, Cantine Maschio, Casa Paladin, Collis, Gruppo Martellozzo, I Magredi, Italian Wine Brands, La Gioiosa, La Jara, La Marca, Le Contesse, Le Rughe, Masottina, Mionetto, Montelliana, Montelvini, Pitars, San Martino Vini, San Simone, Sorelle Callegari, Tenuta Santomè, Terre di Rai, Torresella, Val d’Oca, Valdo, Villa Marcello, Villa Sandi, Vini La Delizia, Viticoltori Ponte.
We would like to thank the following for their participation: the chefs: Alessandro Agrati & Lorenzo Di Paci, Associazione Maestro Martino, Graziano Prest & Gianluca Belli, Ristorante Tivoli, Cortina d’Ampezzo, Laura Santosuosso, Sandì, Milan; the bartenders: Filippo Caltagirone, The Traveler, Verona, Lorenzo Tonni, Dal Medico, Marshal Heenkenda, Via Fama Cafè, Niccolò Carli, Deposito Verona, Verona; the moderators: Adua Villa, Andro Merkù, Luca Dotto, Savina Confaloni; the partners in the staging: Calligaris, Connubia & Electrolux.
March 24th, 2026 – Prosecco DOC is the Official Sparkling Wine of the Gala Italia for its launch in the United States, marking a new chapter in the story of Italian genius around the world.
Following the success of the European editions, on 24 March the event made its US debut in Palm Beach, in the prestigious setting of the Norton Museum of Art, which houses works by Italian masters of extraordinary significance such as Raphael, Botticelli and Veronese. The event offered an immersive experience combining art, music, haute cuisine and Italian lifestyle, with the participation of the Luciano Pavarotti Foundation and a culinary offering by BiCE Restaurant – Milan.
The Gala took place on the eve of the Palm Beach International Boat Show, attracting a high-profile international audience comprising entrepreneurs and leading figures from Palm Beach’s high society, collectors and opinion leaders, including: Benetti Yacht, Maserati, Versace, Ita Airways, the Region of Tuscany, the Italian Consul in the USA, and Nicoletta Pavarotti.
All About Italy stands out as an immersive experience that weaves together art, music and lifestyle, blending the magic of Italian opera with the excellence of Made in Italy. Prosecco DOC accompanies this international debut as the Official Sparkling Wine, bringing its iconic bubbles as an authentic expression of conviviality, passion and Italian savoir-faire. A toast that connects cultures, visions and people, continuing the story of Italy beyond all borders. Share the Italian Way of Life.
Prosecco DOC celebrates the triumph of Ambassador Renè De Silvestro, the Italian athlete and Team Italy flag bearer who won gold and silver at the Winter Paralympic Games, celebrating with the event’s official bubbles.
Treviso, March 20, 2026 – With the conclusion of the Milano Cortina 2026 Winter Paralympic Games, the Prosecco DOC Consortium, as Official Sparkling Wine Sponsor, celebrates the extraordinary success of the event and, in particular, the achievements of its Brand Ambassador, Renè De Silvestro.
The skier from the Veneto region confirmed his exceptional talent on his home snow. De Silvestro reached the pinnacle of sporting achievement by winning the gold medal in the sitting Giant Slalom on the Olimpia delle Tofane course in Cortina, following an outstanding performance marked by determination in both runs. He also earned a prestigious silver medal in the sitting Combined event, adding yet another remarkable result to an already legendary career.
“Seeing Renè on the top step of the podium at Milano Cortina 2026 is a source of immense emotion and pride for us,” said Giancarlo Guidolin, President of the Consorzio di Tutela Prosecco DOC. “Supporting Renè on this journey means standing beside an athlete who perfectly embodies the values of our territory: daily commitment, professionalism, and the ability to turn every obstacle into a new opportunity. Prosecco DOC is proud to have raised a toast to these achievements, which reflect the excellence of Italy around the world.”
“I am very happy and proud to have been able to win in my home territory, on the slope where I grew up, in front of my family, my friends, and the sponsors who supported me throughout my preparation for these fantastic Paralympic Games. I am equally proud to be an Ambassador of the Prosecco DOC Consortium, which represents the excellence of our territory throughout the world,” commented Renè De Silvestro.
The bond between Prosecco DOC and Paralympic sport is once again confirmed as a meaningful commitment that goes beyond a simple partnership, celebrating athletes who, like De Silvestro, stand as international examples of skill, consistency, and resilience.
BIOGRAPHY OF RENÈ DE SILVESTRO
Born in 1996 and based in San Vito di Cadore, Renè De Silvestro is one of the leading figures in international Paralympic alpine skiing. Despite a spinal cord injury sustained after a training accident in 2013, Renè never lost his love for sport. He returned to the slopes in 2015 thanks to mono-skiing and made his World Cup debut in 2016.
His updated record includes:
• 4 Paralympic medals: 1 gold and 1 silver at Milano Cortina 2026; 1 silver and 1 bronze at Beijing 2022.
• 58 World Cup podium finishes and 2 World Cup discipline titles (Giant Slalom and Super-G).
• 6 World Championship medals (2 gold, 3 silver, and 1 bronze).
A champion in both sport and life, Renè rebuilt his career starting from athletics — specifically the throwing events of FISPES — before returning to his greatest passion, skiing, and becoming a key figure for the entire Italian Paralympic movement.
Four days in Düsseldorf confirmed Prosecco DOC’s global strength, with interest coming from around the globe, including Eastern Europe, Japan, and Nigeria. Among the most noteworthy signals was the international press’s attention to low-alcohol experimentation – an area in which the Consortium is working to innovate the production regulations while preserving its connection to tradition.
Treviso, March 19, 2026. The Consorzio di Tutela Prosecco DOC concluded its participation in ProWein, the prestigious international trade fair for wines and spirits held at Messe Düsseldorf, on a positive note. Over the four days of the exhibition (March 15–18), the Consortium was present in Hall 3 (Stand 3L22), serving as a hub for international networking and for the promotion of the denomination.
A global network: from Europe to Nigeria
The turnout at the Consortium’s stand confirmed the strong global appeal of Prosecco DOC. Visitors came mainly from Eastern and Northern Europe, with particularly strong attendance from Poland, Ukraine, Turkey, Georgia, Moldova, Germany, and Norway. There was also very positive feedback from Greece and from the Asian market, led by Japan. Growing interest was also noted from new strategic areas, including Nigeria – a sign of a denomination that continues to open up new markets.
Research and innovation: the path toward “natural low alcohol”
A key presentation dedicated to innovation focused on the Consortium’s “natural low alcohol” trials to the German trade press and to several producers. The guided tastings involved leading publications such as Weinwirtschaft, Fizz, Falstaff, Wein+Markt, and Lebensmittelzeitung, and sparked interest among prominent figures in the international wine world, including Masters of Wine Romana Echensperger and Konstantin Baum, Brand Ambassador Anna Maria Loeffler, and representatives of the Hawesko Group.
President Giancarlo Guidolin’s comments
“ProWein gives us a picture of Prosecco DOC as a vibrant and well-established denomination, with long-standing markets remaining solid and new areas of interest beginning to emerge. It is an encouraging sign, but one that we interpret with the appropriate caution: the international landscape is complex, and the uncertainty surrounding trade policies — starting with the United States, our leading market — requires us to move carefully. On the low-alcohol front, we are seeing growing curiosity, and this does not surprise us: for several years we have been experimenting with new production protocols involving expert oenologists, with the aim of identifying, should it be approved by the Assembly, a new and recognizable style within Prosecco DOC that can also meet the needs of consumers who are attentive to alcohol and sugar content.”
The wineries in the spotlight
Alongside the co-exhibiting wineries Masottina, San Simone, and Salatin, the Consortium’s booth also featured tastings of a wide selection of labels from many member wineries, offering a broad overview of the denomination’s excellence: Antonio Facchin & Figli, Astoria Wines, Borga since 1940, Borgo Molino, Bosco del Merlo, Ca’ di Rajo, Cantine Maschio, Giusti Wine, Gruppo Martellozzo, Italian Wine Brands, La Gioiosa, La Jara, La Marca, La Tordera, Le Contesse, Mionetto, Serena Wines 1881, Tenuta Santomè, Terre dei Buth, Torresella, Val d’Oca, Valdo Spumanti, Villa Sandi, Vini La Delizia, and Viticoltori Ponte.
Treviso, March 4, 2026 – “The Paralympic Games express values that we have always believed in: the ability to pursue excellence with determination, to not give up in the face of difficulties, to do one’s best in all circumstances,” said Giancarlo Guidolin, president of the Prosecco DOC Protection Consortium. “Being the Official Sparkling Wine of Milan Cortina 2026 means showcasing a product that comes from a territory, a community, and generations of shared work on a global stage. It is not an award we receive: it is a commitment we renew.”
This partnership naturally extends from the Winter Olympic Games to the Winter Paralympic Games, confirming a commitment that goes beyond brand presence for the Consortium. The Paralympic Games represent one of the most authentic expressions of those values—inclusion, determination, and the ability to transform every difficulty into momentum—that Prosecco DOC has chosen to place at the center of its institutional communication. Supporting this event means recognizing Paralympic athletes not only as sporting champions, but also as examples of how excellence is built every day, often starting from conditions that others would consider insurmountable obstacles.
Today, the Paralympic Flame passed through the historic center of Treviso, the capital city of the nine provinces of the Prosecco DOC appellation and headquarters of the Protection Consortium. Vice President Alessandro Botter welcomed it in Piazza dei Signori for an official toast with the limited edition bottle created for the Games, together with Mayor Mario Conte, CIP Veneto President Davide Giorgi, CONI Veneto Regional Committee President Dino Ponchio, and Paolo Tonon, Paralympic archery athlete and bronze medalist at the 2024 Paris Games: a presence that gave a face and history to this passage, making the link between Paralympic sport and the territory a reality.
THE CONSORTIUM’S ACTIVITIES AT THE GAMES
Throughout the Paralympic Games (March 6-15), Prosecco DOC will be present at the official bar of Casa Italia at the Galleria Farsettiarte in Cortina d’Ampezzo (Piazza Roma 10, open from 9:00 a.m. to 7:30 p.m.), where a dedicated menu lists the references of the 16 companies of the Consortium, and in the hospitality areas set up at the competition venues. The Consortium’s communication activities continue: large billboards at the airports of Treviso, Venice, Orio al Serio, and Milan Malpensa welcome tourists and international delegations; the luminaries of Via Manzoni in the heart of Milan celebrate the Olympic and Paralympic values of perseverance, respect, and legacy; the venues featured in the “Cin Cin Milano Cortina” guide offer limited edition Prosecco DOC-based cocktails, extending the Games experience from competition to the discovery of Italian lifestyle.
The 16 companies that have joined the project: Brilla! Cà di Rajo, Cantine Maschio, Casa Vinicola Bosco Malera, Italian Wine Brands, La Marca, Le Rughe, Masottina, Mionetto, Pitars, Ponte 1948, Serena Wines 1881, Torresella, Villa Sandi, Val d’Oca, Valdo.
