Tokyo, July 30th, 2026 — 274 venues across the country are celebrating the initiative’s anniversary by promoting 25 Prosecco DOC brands throughout the month of August.

The Prosecco DOC Consortium announces the return of “Prosecco Month 2026,” which marks its tenth anniversary this year. From August 1 to 31, approximately 274 restaurants, wine bars, and wine shops across Japan will feature 25 brands and 47 labels of Prosecco DOC, confirming the appellation’s growing success in the Japanese market.

Launched in 2017 to raise awareness of Prosecco DOC in Japan, “Prosecco Month” has become, over the years, a much-anticipated event for industry professionals and enthusiasts alike. Over the past ten years, the initiative has contributed significantly to spreading the culture of Prosecco DOC, fostering an increasingly established presence in the country’s restaurants, wine bars, and wine shops. The tenth anniversary therefore represents not only an important milestone but also the beginning of a new phase of development and growth.

The 2026 edition comes at the conclusion of an intensive program of promotional activities organized by the Consortium throughout Japan. In May, a Pop-up Store dedicated to Prosecco DOC enlivened the prestigious Italian Fair at Hankyu Umeda, one of the most significant events dedicated to Italian food and wine excellence in Japan. Subsequently, the Prosecco DOC Garden Tokyo Skytree at Tokyo Skytree Town® transformed one of the capital’s most iconic landmarks into an immersive summer experience centered on DOC sparkling wine, attracting thousands of visitors.

Prosecco DOC Pop-Up Store at the Hankyu Umeda Italian Fair, May 2026

Prosecco DOC Garden Tokyo Skytree at Tokyo Skytree Town®, May 2026

The most memorable images and moments from these initiatives are available in the photo gallery on the official Japanese Prosecco DOC website: https://proseccodoc.jp/photogallery/

“Prosecco Month 2026” represents the natural culmination of this journey and will offer new opportunities for Japanese consumers to discover Prosecco DOC, highlighting its quality, versatility, and ability to elegantly complement international cuisines.

The traditional Contest for participating retail outlets is also returning. The top retailers will be rewarded with an educational trip to the Prosecco DOC production region in Italy—an exclusive experience that will allow them to visit wineries, meet producers, and deepen their understanding of the terroir and production techniques firsthand.

Educational Trip to Italy for the Top Retailers (2023–2024)

The initiative is carried out in collaboration with ITA – Italian Trade Agency, Tokyo Office, a strategic partner in promoting Prosecco DOC on the Japanese market. Coinciding with the tenth anniversary, the collaboration between the Consortium and ITA is further strengthened with an eye already set on the future: starting next year, the project is set to expand to include large-scale retail chains, involving major supermarket chains alongside the traditional Ho.Re.Ca. channel.

With its fresh style, refined effervescence, and extraordinary versatility in food pairings, Prosecco DOC continues to win over the Japanese public, consolidating its presence year after year in one of Asia’s most dynamic and strategic markets.

To mark its tenth anniversary, “Prosecco Month 2026” once again invites Japan to toast the summer with Prosecco DOC.

 

The 25 participating wineries:
Abbazia, Alberto Nani, Anna Spinato, Astoria, Bosco del Merlo, Bottega, Col de Mar, Il Colle, La Gioiosa, La Marca, Le Colture, Le Contesse, Le Rughe, Luca Ricci, Masottina, Mionetto, Perlino, Pizzolato, Portaleone, Ruggeri, San Simone, Tenuta Santomè, Terre dei Buth, Torresella, Val d’Oca.

 

Official Japanese website for Prosecco DOC: https://proseccodoc.jp/ 

The official website features an updated list of participating venues, a catalog of participating wines (25 brands and 47 labels), information on promotional initiatives, and a photo gallery of the events.

 

For information on the initiative:

ITA – Italian Trade Agency, Tokyo Office
Agri-Food Department

Ms. Toshiko Omichi – Tel. +81-3-3475-1401 | Email: food.tokyo@ice.it

On July 11, 2026, the Prosecco DOC Consortium participated in the eighth edition of the Rosé Picnic, one of Toronto’s most exclusive and highly anticipated summer lifestyle events, hosted at the Canadian Film Centre (CFC).

Launched in 2017 and having become a landmark event on the Canadian scene over the years, the Rosé Picnic offers an immersive experience that combines wine, food, music, fashion, and entertainment, bringing together thousands of participants for a day of style and camaraderie. The 2026 edition also strengthened its social commitment through a partnership with Breast Cancer Canada, supporting initiatives dedicated to research and the promotion of women’s health.

The event, preceded by the National Rosé Day celebrations on June 13, drew a large crowd, with over 10,000 glasses of rosé served during the ten-hour event and a rich program of experiences for wine and lifestyle enthusiasts.

As Rose Gold Sponsor, Prosecco DOC offered visitors an immersive experience dedicated to the appellation.

Upon arrival, guests were greeted with a welcome cocktail made with Prosecco DOC Rosé. Throughout the day, attendees had the opportunity to deepen their knowledge of Prosecco DOC at the Prosecco DOC Flight Bar, a space dedicated to tasting the various expressions of the appellation, including both Spumante and Rosé versions.

The GlamBot Experience, presented by Prosecco DOC, was also a huge success, allowing participants to create spectacular slow-motion videos, transforming toasts and celebratory moments into dynamic content perfect for sharing on social media.

With a program that alternated between guided tastings, wine experiences, cooking demonstrations, fashion shows, live music, and experiential installations, the Rosé Picnic reaffirmed its status as one of the most effective events for reaching a young, cosmopolitan audience with a preference for premium products.

The Consortium’s participation is part of an international promotion strategy aimed at consolidating the reputation of Prosecco DOC and Prosecco DOC Rosé in the Canadian market, strengthening the link between the appellation and a contemporary, experiential, and high-quality consumption context.

 

Participating wineries: Brilla!, La Marca, La Tordera, Mionetto, Villa Sandi.

Photogallery: https://drive.google.com/drive/folders/1XCEENVYnfVZRUULp08w4_x3AnB7lwX5d?usp=sharing

 

The Consortium welcomes Chef Areum Yoon, one of the most influential figures in contemporary Korean cuisine, to the House of Mediterraneo

Milan, July 9, 2026 – From talent shows to professional kitchens, and on to the international experiences that have made her one of the most recognizable faces in contemporary Korean gastronomy today. Chef Areum Yoon will be the guest of honor for the third stop of Chef Residency 2026, the project promoted by the Prosecco DOC Protection Consortium in collaboration with Tuorlo, which brings some of the most innovative voices on the international gastronomic scene to Italy.

Before the start of her activities in Milan, Chef Areum Yoon will visit Prosecco DOC Dreamland, where she will have the opportunity to immerse herself in the region through a journey of discovery that combines culture, traditions, and gastronomy. The experience will also be enriched by visits to several Prosecco DOC producers, allowing her to gain a deeper, firsthand understanding of the appellation’s history, heritage, and production excellence. At the end of this first phase, she will travel to Milan to officially kick off the Chef Residency program.

The residency dedicated to South Korea will take place from July 12 to 15 at House of Mediterraneo, where the training masterclasses and all program activities will be held. Led by Chef Areum Yoon, participants will take part in an intensive program of training and exchange, delving into Korean techniques, ingredients, and culinary culture through masterclasses, hands-on activities, and opportunities for direct dialogue. This experience is designed to foster dialogue between different culinary cultures, in the spirit of conviviality and the “Made in Italy” values promoted by Prosecco DOC, and will culminate in a closing dinner on July 15.

After winning over audiences with her appearance on the first season of MasterChef Korea in 2012, Areum Yoon has built a career over the years that combines culinary research and communication, becoming a leading figure thanks in part to her appearance on Netflix Culinary Class Wars Season 2 in 2025 and her recent appearance on MasterChef Asia in 2026. This journey has made her one of the most recognizable figures in modern Korean cuisine and an authoritative voice in promoting her country’s culinary culture.

Creative direction for the residency will once again be entrusted to the culinary studio Tavolata, which will guide the design of the gastronomic experience by highlighting the convergence of different cultures and culinary traditions. The final dinner will be inspired by Korean culture, helping to create an immersive experience that will take guests on a journey through the country’s flavors, aesthetics, and traditions.

The residency and the final dinner will take place at House of Mediterraneo, which serves as the operational and cultural hub of the Prosecco DOC Chef Residency project, reaffirming its role as a place for training, exchange, and cross-pollination among professionals from around the world.

Maestro Martino Food Academy (MMFA) is the training initiative of the Maestro Martino Association—of which Prosecco DOC is the Official Sparkling Wine—chaired by Chef Carlo Cracco. It was founded with the goal of training the next generation of culinary professionals. Through an educational model that integrates theoretical training, hands-on experience, and collaboration with companies, schools, and institutions in the sector, MMFA guides young talents through programs in culinary arts, pastry arts, front-of-house service, and management. With its training restaurants and professional workshops, the Academy serves as a benchmark for excellence in training within the Italian gastronomic landscape, promoting innovation, social inclusion, and a concrete link between education and the professional world. Representing the Maestro Martino Association will be Chef William Caputo, who will work alongside Chef Areum Yoon, contributing to the exchange of expertise that characterizes the entire project.

Following Brazil and South Korea, Chef Residency will continue to build a bridge between some of the most fascinating contemporary culinary cultures. More than just a calendar of events, the project serves as a forum for exchange where established chefs and the next generation share experiences, techniques, and culinary languages, fostering a dialogue that transcends geographical boundaries.

 

 

Prosecco DOC accompanies this journey as an embodiment of a spirit of conviviality capable of uniting regions, people, and traditions. The project will continue with the residency dedicated to Canada, scheduled for September 24–29, featuring educational masterclasses and a closing dinner on September 29, and with the residency dedicated to the United Kingdom, scheduled for October 7–12, featuring masterclasses and a closing dinner on October 12. Both will take place at House of Mediterraneo in Milan.

The Prosecco DOC Consortium reaffirms its commitment to musical culture by partnering with some of the world’s most important festivals and showcasing the excellence of its product at events of great international appeal.

 

Treviso, July 9, 2026 – Prosecco DOC continues to strengthen its presence at major international and national music events, reaffirming its role not only as an ambassador of Italian winemaking excellence around the world, but also as an active partner in leading cultural events. This commitment has resulted in two major international partnerships in recent months—in Montréal and Lytham—as well as a presence both nationally at the Power Hits Estate and locally in Villorba.

 

Montreal, Canada – International Jazz Festival

From June 25 to July 4, 2026, Prosecco DOC served as a Supplier Partner and the official sparkling wine of the Montreal International Jazz Festival, the world’s largest jazz festival with over 2 million attendees. With over 350 concerts and approximately 3,000 artists from more than 30 countries—including leading names such as Diana Krall, St. Vincent, and Kamasi Washington—the event served as a major international showcase for the appellation. The brand was present in the Festival’s 16 bars, the VIP Terrace Suites, and at the SAQ Bistro, offering the public the opportunity to taste Prosecco DOC in some of the event’s most exclusive venues.

There were also plenty of events designed to engage the public in the Prosecco DOC area, set up in true Dolce Vita style. The space brought the Festival to life with interactive quizzes, mixology sessions, and spectacular sabering demonstrations led by Prosecco DOC’s brand ambassadors in Canada, Fanny Gauthier and Guénaël Revel, alongside wine expert Karine Duplessis Piché, helping to create an immersive and memorable experience for visitors.

Lytham, United Kingdom– Live from Lytham Music Festival

From July 1 to 5, 2026, Prosecco DOC was the Exclusive Partner of Live from Lytham, one of the UK’s leading music festivals, which celebrated its 15th anniversary in 2026. International artists such as Teddy Swims, Alanis Morissette, Michael Bublé, the Pet Shop Boys, and Pitbull took the stage, drawing an estimated total audience of approximately 120,000 over the five days. Prosecco DOC was also the Presenting Partner of the VIP Garden, a premium area that welcomed between 5,000 and 6,000 guests each day, with exclusive serving rights in the VIP areas and at the festival’s main beverage stations. The partnership was complemented by an educational program featuring guided tastings and cocktail sessions led by brand ambassadors Neil Phillips and Gaspare Di Carlo.

Rome & Verona – Power Hits Estate 2026

To mark the 10th anniversary of RTL 102.5’s Power Hits Estate, the event is doubling in scale: the summer music tour—which kicked off exceptionally on May 31 in Rome at the Centrale del Foro Italico—will conclude on September 1 in the picturesque setting of the Verona Arena with the announcement of the 2026 summer hit of the year, awarded exclusively with Prosecco DOC.

Backstage, Prosecco DOC-branded lounges will welcome artists and VIP guests during rehearsals and performances, offering an exclusive space dedicated to socializing, relaxation, and camaraderie

Villorba (Treviso) – Kid Yugi e Sfera Ebbasta

Also in July, in the Treviso area, Prosecco DOC will sponsor two major music events with strong generational appeal, particularly resonating with Gen Z audiences: the concerts by Kid Yugi (July 10) and Sfera Ebbasta (July 16) at the Arena della Marca in Villorba/Sant’Artemio Racetrack, with an estimated total attendance of 30,000 people.

 

Comment from President Giancarlo Guidolin:  “Music, like wine, is a universal language capable of uniting different people and cultures,” says Giancarlo Guidolin, President of the Prosecco DOC Protection Consortium. “Being present on international stages such as Montréal and Lytham, as well as at the national level, means carrying forward a commitment that goes beyond product promotion: it is a way to convey the identity of Prosecco DOC through culture, in Italy and around the world.”

 

The Prosecco DOC Protection Consortium has always been active on multiple fronts: sustainability, social responsibility, legal protection of the trademark, and global brand promotion—including through sports and support for cultural initiatives—in this case musical ones—in high-profile contexts both in Italy and abroad.

 

Photo Gallery: https://drive.google.com/drive/folders/1D_Z54V1nk7Je8T2DtdWrY5V1BW2FcJwi?usp=sharing

A dream-like two days. At 2:08:27 p.m. (local time), Prosecco DOC Shockwave3 crossed the finish line (the race had started on Sunday, July 5, at 2:00 p.m.) and claimed the prestigious Line Honours title at the sixth edition of the Aegean 600, which in just a few years has become one of the most fascinating and technically challenging offshore regattas on the global scene.

The Maxi Yacht 90, owned by the Monfalcone Yacht Club with Claudio Demartis as owner and Pompeo Tria as co-owner, led the race from start to finish and navigated the 605-mile course—a counterclockwise circumnavigation of the Aegean Sea starting and finishing at Cape Sounion—without making any serious mistakes.

Prosecco DOC Shockwave3, helmed by Lorenzo Bressani, Andrea Micalli, and Darko Hajdinjak —and with Stefano Spangaro making his debut in the Greek regatta—won a fiercely contested duel against the Greek crew of Aiolos, who, buoyed by their real-time victory in 2025, tried until the very end to thwart Prosecco DOC Shockwave3’s plans but ultimately had to “settle” for second place, just 2’09” behind the winners.

The Greek race course proved difficult to navigate, with extreme racing conditions ranging from violent winds to, for example, a start marked by sea state 7.

“I’m absolutely thrilled with this great result,” commented owner Claudio Demartis immediately after the race, “which rewards the work we’ve done since the end of last season to further improve the performance of the boat and the crew. I’m grateful to all the crew members and the support team who made it possible to win this well-deserved Line Honours. I’d also like to thank the owners and staff of Eratosthenes for all their hard work. As an owner, I’m very pleased to be able to celebrate a victory like this, which came at the end of a fiercely contested race that remained uncertain until the very end. I’d also like to offer my heartfelt congratulations to the crew of Aiolos, who sailed at the very highest level and came very close to repeating last year’s success. Finally, a special thank you goes to the organizers of the Aegean 600, the Hellenic Offshore Racing Club, who put together a spectacular event, meticulously planned down to the smallest detail and destined to grow even more in every respect.”

Prosecco DOC Shockwave3’s crew consisted of Lorenzo Bressani (helmsman/skipper), Andrea Micalli (helmsman/tactician), Darko Hajdinjak (helmsman/mainsail trimmer), Stefano Spangaro (helmsman/mainsail trimmer), Paolo Piccione (navigator), Andrea Bussani (tailor), Vid Jeranko (tailer), Nicola Dodich (tailer), Alberto Broggi (mainsail trimmer), Sebastjan Cettul (mainsail trimmer), Matteo De Luca (bowman), Giulio Maccarone (bowman), Ren Kaligarič (bowman), Matteo Leghissa (pit), Giorgio Rossetti Cosulich (pit), Samuele Pontani (utility crew), Giacomo Sala (utility crew), Ivan Valenta (utility crew), Vitjan Bužan (helmsmen), Claudio Carraro (helmsmen), Matteo Groppo (helmsmen), Giulio Bicego (shore team), Alberto Rizzi (shore team).

Prosecco DOC Shockwave3 has finished its race, but the Aegean 600 continues for the other 60 boats still competing in a truly complex and challenging race course.

 

The Aegean 600 website: https://aegean600.com/

Milan, July 2026 – The first stage of the Prosecco DOC Chef Residency has come to a close. This project, promoted by the Prosecco DOC Consortium in collaboration with Tuorlo, was created to transform the kitchen into a space for research, training, and cultural exchange.

The first residency placed Brazil at the center of this journey, demonstrating how a single week can change the way we view a cuisine. For nine days, chefs, professionals, and young talents shared techniques, ideas, ingredients, and perspectives, fostering an authentic dialogue between different culinary traditions.
Leading this experience were Chef Mauricio Zillo and food consultant Danilo Nakamura, who guided participants on a journey of discovery through Brazilian culinary culture, exploring not only its flavors but also the rituals, customs, and meanings that make the dining table a place of connection.

Born from a simple question—what happens when different culinary cultures sit down at the same table?—the Prosecco DOC Chef Residency found a concrete answer during its first residency: taste becomes a common language, the kitchen a space for exchange, and conviviality a tool for forging new connections.

The program concluded with a closing dinner conceived and prepared collaboratively by the Resident Chefs and the young participants. More than just a menu, it was the story of a week of exploration and experimentation, in which the flavors of Brazilian tradition met the sensibilities, techniques, and local products of Italy, accompanied by the diverse expressions of Prosecco DOC.

A heartfelt thank you goes to Populus, whose music set the pace and atmosphere for the evening; to Tavolata for the decorations that helped make the experience even more immersive; and to the Maestro Martino Association for sharing the talents of its masterclass participants along with all the students involved.

 

Participating wineries: Borgo delle Rose, Brilla!, La Marca, Maschio dei Cavalieri, Masottina, Mionetto, Perlino, San Simone, Villa Sandi, Viticoltori Ponte.

With the conclusion of the residency dedicated to Brazil, the Prosecco DOC Chef Residency continues its international journey. The next event will be dedicated to South Korea, to continue building new dialogues between cultures, people, and regions through the universal language of cuisine.

A memorable debut accompanied by exciting news. The Maxi Yacht 90 Prosecco DOC Shockwave3, owned by the Monfalcone Yacht Club with Claudio Demartis as owner and Pompeo Tria as co-owner, got the season off to a great start, winning Line Honors in the Brindisi-Corfu race and setting a new course record. The occasion also marked the official announcement of the partnership with Jonian Dolphin Conservation (JDC), alongside JDC founder Carmelo Fanizza and current President Vittorio Pollazzon.

Jonian Dolphin Conservation is a scientific research association that, for over 15 years, has been studying and protecting cetaceans—primarily dolphins—in the Gulf of Taranto and neighboring waters. Its activities include approximately 200 sea excursions every year, engaging around 10,000 citizens annually in an innovative Citizen Science model that has also been adopted in other European countries. Among its most significant initiatives is the San Paolo Dolphin Refuge, the first facility in the Mediterranean dedicated to dolphins born and raised in captivity in European dolphinariums that are gradually closing.

“The partnership between Jonian Dolphin Conservation and Prosecco DOC Shockwave3 was founded on the principles of environmental sustainability and absolute respect for the sea—values shared by these two organizations that live for and on the sea. Although sailing is already inherently eco-friendly, as it harnesses the power of the wind, we were positively impressed by all the best practices implemented on a daily basis aboard Prosecco DOC Shockwave3 to eliminate or further reduce its environmental impact: the prudent use of resources, waste management, and more. These are the same best practices we adopt aboard our two research catamarans, Taras and Extraordinaria, with which we carry out our scientific research missions at sea. These activities are always conducted with the utmost respect for the marine ecosystem, particularly the cetaceans we study—the magnificent marine mammals that inhabit our seas,” said Vittorio Pollazzon, President of JDC.

Starting this June, the Jonian Dolphin Conservation flag will fly aboard Prosecco DOC Shockwave3 in every port it visits, while the association will be actively promoted through the yacht’s 2026 project.

“Among the many organizations working to protect the marine environment—all of which are worthy of support—we were drawn to JDC thanks to two friends: swimming champion Luca Dotto and former freediving world champion and respiratory specialist Mike Maric. The JDC team stands out for its professionalism and dedication, always prioritizing concrete action over words. We also chose JDC because we share the same spirit with which we experience the sea—with passion and respect—and, personally, I love dolphins,” explained Claudio Demartis, owner of Prosecco DOC Shockwave3.

Official website of Jonian Dolphin Conservation: https://www.joniandolphin.it/

A debut to remember, capped off with a significant record.

The season for the Prosecco DOC Shockwave3 got off to a flying start with a victory in real time, thereby claiming the Line Honors in the 40th edition of the Brindisi-Corfu International Regatta. The Maxi Yacht 90, owned by the Monfalcone Yacht Club with Claudio Demartis as owner and co-owner Pompeo Tria, repeated its 2024 triumph, but this time setting a new all-time record for the event. Prosecco DOC Shockwave3 covered the 104 nautical miles of the course in 6h23’57”, breaking the previous record of 8h07’06” set 21 years ago in 2005 by the 60-foot monohull Pegaso, skippered by Paolo Montefusco.

“We’re truly satisfied with this outstanding performance,” commented skipper and helmsman Mitja Kosmina immediately after the race, “and with having made the most of the favorable weather conditions. I truly believe this record will stand for many years.” Following Kosmina’s lead was tactician Andrea Micalli: “We managed the race from start to finish in a superb manner, without making any mistakes and sailing at an average of 16 knots. We managed to reach impressive speeds, as evidenced by the top speed of 31.5 knots.”

There is also a great deal of satisfaction in the words of owner Claudio Demartis: “This was truly one of those days when I would have loved to be on board. I am truly pleased with the excellent work done by the crew, who managed to break the distance record after 21 years, taking it away from my dear friend Paolo Montefusco. Our crew has proved to be a great team with room to grow, and the boat, which we upgraded this winter, has proven to be even more competitive. Special praise goes to the Brindisi Sailing Club, which once again organized the event superbly this year; we feel right at home at this event.”

Over the 104 nautical miles separating the port of Brindisi from the island of Corfu, the crew of Prosecco DOC Shockwave3 consisted of: Mitja Kosmina, Andrea Micalli, Paolo Piccione, Stefano Spangaro, Andrea Bussani, Francesco Rigon, Samuele Pontani, Vitjan Robi Bužan, Fulvio Manuelli, Ivan Valenta, Claudio Carraro, Matteo Groppo, Giulio Bicego, Giorgio Rossetti Cosulich, Matteo Leghissa, Alberto Broggi, Nicola Dodich, and Luca Gallas.

The Prosecco DOC Shockwave3 season, which began in Brindisi, will continue on July 5 with the Aegean 600.

The Prosecco DOC Consortium has strengthened its presence in Asia with a packed calendar of immersive events: from the “Prosecco DOC Garden” at the foot of the Tokyo Skytree to the prestigious “Italian Fair” at Hankyu in Osaka, and official participation in the Vinexpo Asia trade show in Hong Kong.

TOKYO / OSAKA / HONG KONG – The Prosecco DOC Protection Consortium completed an ambitious promotional plan in the Asian market in May 2026, with a strategic focus on Japan and a significant expansion into Hong Kong. The goal: to consolidate brand recognition and stimulate a market highly coveted by every producer through direct engagement with consumers (B2C), industry professionals (B2B), and high-profile partnerships. Highlights of this season include the opening of an exclusive urban garden at Tokyo Skytree, structured participation in the renowned Hankyu Italian Fair in Osaka, and a presence at Vinexpo Asia, the leading trade show for the sector in Greater China, enhanced by exclusive off-site events organized by Prosecco DOC.

“Japan continues to be one of the most demanding, vibrant, and promising markets for our sparkling wines—a stage where Italian quality and lifestyle find an extremely discerning and knowledgeable audience,” comments Giancarlo Guidolin, President of the Prosecco DOC Consortium. “Our strategy for 2026 aims to transform brand recognition into a deep experiential connection. Through synergy with institutions, such as the ICE Office in Tokyo, and the collaboration of 25 of our wineries, we sought to showcase not just a wine, but the authenticity of a region and the versatility of a product that pairs perfectly with international cuisines, as also demonstrated by the side events in Hong Kong during Vinexpo Asia.”

 

Japan: Immersive Experiences in Tokyo and Osaka

The heart of B2C activities took place between May 20th and 25th.

Expansion in Hong Kong: A Stop at Vinexpo Asia

From May 26 to 28, Prosecco DOC took center stage in Hong Kong at Vinexpo Asia, participating with a 45-square-meter institutional booth and hosting tastings and business meetings with international buyers.

The program in Hong Kong also included:

 

A Comprehensive Strategic Plan

In addition to major events, 2026 saw Prosecco DOC embark on a roadshow with Chef Tsutomu Ochiai, a pioneer of Italian cuisine in Japan, which made a stop in Hiroshima. Cultural collaborations also continued with the Miho Project in Kyoto and the Pocko Japan art platform in Tokyo. Finally, the tenth edition of “Prosecco Month” is scheduled for August, involving approximately 250 restaurants and wine shops across Japan to promote by-the-glass consumption.

These initiatives are supported by a robust production structure that today encompasses over 28,000 hectares of vineyards and more than 12,000 producers—including winegrowers, winemakers, and sparkling wine producers—based in Veneto and Friuli Venezia Giulia, united in the protection of a global symbol of the Italian lifestyle.

 

PARTICIPATING WINERIES

Anna Spinato Winery, Astoria Wines, Borga since 1940, Borgo Molino, Bosco del Merlo, Bosco Viticultori, Bottega, Ca’ di Rajo, Cantine Maschio, Casa Vinicola Abbazia, Col De Mar, Il Colle, Italian Wine Brands, La Cantina Pizzolato, La Gioiosa, La Jara, La Marca, Le Colture, Le Contesse, Le Rughe, Luca Ricci, Masottina, Montelliana, Mionetto, Perlino, Porta Leone, Ruggeri, San Simone, Santero, Serena Wines 1881, Terre dei Buth, Torresella, Val D’Oca, Villa Sandi, Viticoltori Ponte.