Prosecco DOC celebrates the triumph of Ambassador Renè De Silvestro, the Italian athlete and Team Italy flag bearer who won gold and silver at the Winter Paralympic Games, celebrating with the event’s official bubbles.

Treviso, March 20, 2026 – With the conclusion of the Milano Cortina 2026 Winter Paralympic Games, the Prosecco DOC Consortium, as Official Sparkling Wine Sponsor, celebrates the extraordinary success of the event and, in particular, the achievements of its Brand Ambassador, Renè De Silvestro.

The skier from the Veneto region confirmed his exceptional talent on his home snow. De Silvestro reached the pinnacle of sporting achievement by winning the gold medal in the sitting Giant Slalom on the Olimpia delle Tofane course in Cortina, following an outstanding performance marked by determination in both runs. He also earned a prestigious silver medal in the sitting Combined event, adding yet another remarkable result to an already legendary career.

“Seeing Renè on the top step of the podium at Milano Cortina 2026 is a source of immense emotion and pride for us,” said Giancarlo Guidolin, President of the Consorzio di Tutela Prosecco DOC. “Supporting Renè on this journey means standing beside an athlete who perfectly embodies the values of our territory: daily commitment, professionalism, and the ability to turn every obstacle into a new opportunity. Prosecco DOC is proud to have raised a toast to these achievements, which reflect the excellence of Italy around the world.

I am very happy and proud to have been able to win in my home territory, on the slope where I grew up, in front of my family, my friends, and the sponsors who supported me throughout my preparation for these fantastic Paralympic Games. I am equally proud to be an Ambassador of the Prosecco DOC Consortium, which represents the excellence of our territory throughout the world,” commented Renè De Silvestro.

The bond between Prosecco DOC and Paralympic sport is once again confirmed as a meaningful commitment that goes beyond a simple partnership, celebrating athletes who, like De Silvestro, stand as international examples of skill, consistency, and resilience.

BIOGRAPHY OF RENÈ DE SILVESTRO

Born in 1996 and based in San Vito di Cadore, Renè De Silvestro is one of the leading figures in international Paralympic alpine skiing. Despite a spinal cord injury sustained after a training accident in 2013, Renè never lost his love for sport. He returned to the slopes in 2015 thanks to mono-skiing and made his World Cup debut in 2016.

His updated record includes:
• 4 Paralympic medals: 1 gold and 1 silver at Milano Cortina 2026; 1 silver and 1 bronze at Beijing 2022.
• 58 World Cup podium finishes and 2 World Cup discipline titles (Giant Slalom and Super-G).
• 6 World Championship medals (2 gold, 3 silver, and 1 bronze).

 

 

A champion in both sport and life, Renè rebuilt his career starting from athletics — specifically the throwing events of FISPES — before returning to his greatest passion, skiing, and becoming a key figure for the entire Italian Paralympic movement.

Four days in Düsseldorf confirmed Prosecco DOC’s global strength, with interest coming from around the globe, including Eastern Europe, Japan, and Nigeria. Among the most noteworthy signals was the international press’s attention to low-alcohol experimentation – an area in which the Consortium is working to innovate the production regulations while preserving its connection to tradition.

Treviso, March 19, 2026. The Consorzio di Tutela Prosecco DOC concluded its participation in ProWein, the prestigious international trade fair for wines and spirits held at Messe Düsseldorf, on a positive note. Over the four days of the exhibition (March 15–18), the Consortium was present in Hall 3 (Stand 3L22), serving as a hub for international networking and for the promotion of the denomination.

A global network: from Europe to Nigeria
The turnout at the Consortium’s stand confirmed the strong global appeal of Prosecco DOC. Visitors came mainly from Eastern and Northern Europe, with particularly strong attendance from Poland, Ukraine, Turkey, Georgia, Moldova, Germany, and Norway. There was also very positive feedback from Greece and from the Asian market, led by Japan. Growing interest was also noted from new strategic areas, including Nigeria – a sign of a denomination that continues to open up new markets.

Research and innovation: the path toward “natural low alcohol”
A key presentation dedicated to innovation focused on the Consortium’s “natural low alcohol” trials to the German trade press and to several producers. The guided tastings involved leading publications such as Weinwirtschaft, Fizz, Falstaff, Wein+Markt, and Lebensmittelzeitung, and sparked interest among prominent figures in the international wine world, including Masters of Wine Romana Echensperger and Konstantin Baum, Brand Ambassador Anna Maria Loeffler, and representatives of the Hawesko Group.

President Giancarlo Guidolin’s comments
“ProWein gives us a picture of Prosecco DOC as a vibrant and well-established denomination, with long-standing markets remaining solid and new areas of interest beginning to emerge. It is an encouraging sign, but one that we interpret with the appropriate caution: the international landscape is complex, and the uncertainty surrounding trade policies — starting with the United States, our leading market — requires us to move carefully. On the low-alcohol front, we are seeing growing curiosity, and this does not surprise us: for several years we have been experimenting with new production protocols involving expert oenologists, with the aim of identifying, should it be approved by the Assembly, a new and recognizable style within Prosecco DOC that can also meet the needs of consumers who are attentive to alcohol and sugar content.”

The wineries in the spotlight
Alongside the co-exhibiting wineries Masottina, San Simone, and Salatin, the Consortium’s booth also featured tastings of a wide selection of labels from many member wineries, offering a broad overview of the denomination’s excellence: Antonio Facchin & Figli, Astoria Wines, Borga since 1940, Borgo Molino, Bosco del Merlo, Ca’ di Rajo, Cantine Maschio, Giusti Wine, Gruppo Martellozzo, Italian Wine Brands, La Gioiosa, La Jara, La Marca, La Tordera, Le Contesse, Mionetto, Serena Wines 1881, Tenuta Santomè, Terre dei Buth, Torresella, Val d’Oca, Valdo Spumanti, Villa Sandi, Vini La Delizia, and Viticoltori Ponte.

Treviso, March 4, 2026 – “The Paralympic Games express values that we have always believed in: the ability to pursue excellence with determination, to not give up in the face of difficulties, to do one’s best in all circumstances,” said Giancarlo Guidolin, president of the Prosecco DOC Protection Consortium. “Being the Official Sparkling Wine of Milan Cortina 2026 means showcasing a product that comes from a territory, a community, and generations of shared work on a global stage. It is not an award we receive: it is a commitment we renew.

This partnership naturally extends from the Winter Olympic Games to the Winter Paralympic Games, confirming a commitment that goes beyond brand presence for the Consortium. The Paralympic Games represent one of the most authentic expressions of those values—inclusion, determination, and the ability to transform every difficulty into momentum—that Prosecco DOC has chosen to place at the center of its institutional communication. Supporting this event means recognizing Paralympic athletes not only as sporting champions, but also as examples of how excellence is built every day, often starting from conditions that others would consider insurmountable obstacles.

Today, the Paralympic Flame passed through the historic center of Treviso, the capital city of the nine provinces of the Prosecco DOC appellation and headquarters of the Protection Consortium. Vice President Alessandro Botter welcomed it in Piazza dei Signori for an official toast with the limited edition bottle created for the Games, together with Mayor Mario Conte, CIP Veneto President Davide Giorgi, CONI Veneto Regional Committee President Dino Ponchio, and Paolo Tonon, Paralympic archery athlete and bronze medalist at the 2024 Paris Games: a presence that gave a face and history to this passage, making the link between Paralympic sport and the territory a reality.

THE CONSORTIUM’S ACTIVITIES AT THE GAMES

Throughout the Paralympic Games (March 6-15), Prosecco DOC will be present at the official bar of Casa Italia at the Galleria Farsettiarte in Cortina d’Ampezzo (Piazza Roma 10, open from 9:00 a.m. to 7:30 p.m.), where a dedicated menu lists the references of the 16 companies of the Consortium, and in the hospitality areas set up at the competition venues. The Consortium’s communication activities continue: large billboards at the airports of Treviso, Venice, Orio al Serio, and Milan Malpensa welcome tourists and international delegations; the luminaries of Via Manzoni in the heart of Milan celebrate the Olympic and Paralympic values of perseverance, respect, and legacy; the venues featured in the “Cin Cin Milano Cortina” guide offer limited edition Prosecco DOC-based cocktails, extending the Games experience from competition to the discovery of Italian lifestyle.

The 16 companies that have joined the project: Brilla! Cà di Rajo, Cantine Maschio, Casa Vinicola Bosco Malera, Italian Wine Brands, La Marca, Le Rughe, Masottina, Mionetto, Pitars, Ponte 1948, Serena Wines 1881, Torresella, Villa Sandi, Val d’Oca, Valdo.

The Milan Cortina 2026 Winter Olympics have begun and the story of the Games is taking shape even off the slopes, in the places where the city comes together to watch the competitions. This is where Prosecco DOC comes in as the Official Sparkling Wine Sponsor of Milan Cortina 2026, a choice that stems from common ground in terms of territorial identity, sustainability, and the ability to speak to an international audience. The designation involves nine provinces in Veneto and Friuli-Venezia Giulia and represents one of the most popular Italian products in the world: a reality that, like the Games, thrives on global relationships but has its roots in a specific territory. The partnership reflects this meeting between local dimension and international vision, transforming the moment of the toast into a collective gesture that accompanies the sporting celebration and becomes part of the Olympic experience in the city.

The inauguration of the Prosecco DOC Sparkling Hub

A story that found its Milanese home in Piazza San Babila, where the lights of the Prosecco DOC Sparkling Hub were turned on. From the morning of February 7, the day after the opening of the Winter Olympics, the space welcomed an audience of enthusiasts and professionals, with talks and raised glasses. The gastronomic moment organized by the Associazione Maestro Martino, inaugurated by President Carlo Cracco, was an opportunity for conviviality, while the dialogue with athletes—including Marina Lubian, Karen Putzer, and Federico Andreoli—brought the energy and values of the newly started competitions to the space. Between the story of the Road to the Games project murals, the meetings, and the aperitif by The Spirit and Panino Giusto, the inauguration gave a concrete image of what the lounge promises for the Olympic weeks: a space where people can experience the competitions together, stop, meet, and celebrate each day of sport with the shared spirit of a toast.

The home of the Olympics in the city

Until February 28, from 10 a.m. to 7 p.m., the Sparkling Hub will remain open to the public as an immersive space where visitors can stop, meet, taste a glass of Prosecco DOC, receive special free gadgets, and follow the competitions live. Upon entering, the impression is that of crossing the threshold of an urban living room dedicated to sport and sharing. Here, you can taste different expressions of Prosecco DOC guided by expert sommeliers, discover the licensed label dedicated to the Games, and visit the exhibition of murals created in the run-up to Milan Cortina 2026. The lounge thus becomes a place where time expands between competitions, between toasts and conversations.

One of the common threads of the experience is the CinCin Milano Cortina guide, an editorial project that recounts the culture of aperitifs between Milan and Cortina, distributed throughout the space, where you can discover cocktails designed specifically to celebrate the Olympic spirit and Italianness. Like Respiro, Sfida, and Fiamma, three signature cocktails featuring Prosecco DOC bubbles in homage to the Italian flag.

Tastings, cocktails, and viewing parties

At the Sparkling Hub, Prosecco DOC takes center stage in many forms. Guided tastings allow you to explore the different expressions of the appellation, while cocktails created by The Spirit cocktail bar take bubbles to a more creative and informal dimension. The special bottle dedicated to the Olympics becomes a tangible symbol of this encounter between sport and lifestyle, an object that recounts the occasion and the historic moment.

During the day, the space comes alive with moments of socializing and spontaneous encounters, while in the evening the atmosphere changes pace and prepares for the most eagerly awaited events.

On February 12 and 20, from 7:00 p.m. to 10:00 p.m., the Sparkling Hub hosts Watching Parties, a moment to share the excitement of the competitions in good company. The competitions thus become the center of a collective experience consisting of Olympic-themed cocktails and sandwiches by Panino Giusto, a historic Milanese eatery, reinterpreted in five variations inspired by the continents. Another opportunity to experience the Olympic spirit together, subject to availability.

A new and different way to experience the Olympics: together, in the heart of the city, with the euphoric spirit that accompanies every major event. A date to mark in your diary for those who want to breathe in the energy of the Games up close.

Road to the Games: Milan transformed into an urban gallery

The exhibition hosted at the Sparkling Hub brings together the works of the Road to the Games project, the artistic journey with which Prosecco DOC has accompanied Milan towards the Olympics in recent years. The Consortium has promoted a series of seven murals created by Italian artists to celebrate, through urban art, Milan with its traditions and its most important and world-renowned events in a real accompaniment to the Winter Olympic and Paralympic Games: from the opening night at La Scala in Milan to Fashion Week, Art Week, the Milan Summer Festival, and Christmas celebrations. This project reflects the Consortium’s philosophy: to promote the excellence of the region through initiatives that express Italian spirit, innovation, and shared creativity.

The works celebrate figures and symbols of Italian culture—from music to fashion to gastronomic traditions—and construct a visual narrative that focuses on creativity, talent, and regional identity. Among these, Frode’s portrait of Giuseppe Verdi in Corso Garibaldi pays homage to Milan’s musical tradition on the occasion of La Scala’s opening night, also evoked during the inauguration ceremony, while SteReal’s mural in Piazza XXIV Maggio intertwines fashion and femininity with the image of an elegant figure accompanied by a glass of Prosecco DOC to celebrate Fashion Week. The most recent mural, by Federico Epis, in Via Ripamonti, a stone’s throw from the Olympic Village, depicts the encounter between city and mountains, between tradition and future.

All the interventions are part of a seven-stage program designed to accompany the city until the Games, transforming Milan into a widespread urban gallery. This program takes on a new form in the Sparling Hub in San Babila, where visitors can admire the works in the immersive setting of the lounge and take home a special souvenir thanks to the dedicated posters and postcards.

The project is emblematic of Prosecco DOC’s mission: to enhance the territory, promote Italian talent, and transform every opportunity to meet into a moment of sharing. The exhibition thus becomes the ideal conclusion to the experience, a passage that ideally unites the dimension of the competitions with that of culture and the city that hosts them.

Milan is preparing for the 2026 Winter Olympic and Paralympic Games with an artistic journey that combines culture, tradition, and innovation. The Consorzio di Tutela del Prosecco DOC, Official Sparkling Wine Sponsor of the event, has chosen to celebrate the city through seven urban murals created by famous Italian artists.

The project, which began in December 2024, aims to promote Milan and its world-renowned events, bringing art to public spaces and creating a common thread between creativity and Italian identity. The works are designed to convey the ‘Italian Genius’, a concept dear to the Consortium and the region, made up of passion, ingenuity, and excellence.


1. Share the Magic of Opera – Frode
The first mural, created in Corso Garibaldi 41 by Frode, a historic Milanese urban artist, celebrates Giuseppe Verdi on the occasion of the 2024 La Scala premiere. The composer’s face emerges from colors and shapes that evoke the music and emotions of opera. The 30-square-meter work blends painting, music, and urban art to showcase Italian genius and innovation.

Prosecco DOC | Murales in Milan by Frode


2. Share the Magic of Fashion – SteReal
The second mural, created by Milanese artist SteReal, was unveiled in Piazza XXIV Maggio during Milan Fashion Week 2025. The work, measuring approximately 150 square meters, celebrates femininity and Italian craftsmanship: an elegant figure wearing a hat and period dress accompanies a glass of Prosecco DOC, amid golden hues and references to the Italian flag. The mural combines fashion and art, conveying values of elegance and authenticity.

Prosecco DOC | Murales in Milan by SteReal


3. Share the Magic of Art – AA. VV.

To celebrate Art Week 2025, a street artist emerges on a building in Viale Monza to decorate the city with a touch of Italian genius.

 

Prosecco DOC | Murales in Milan by Various Artists


4. Share the Magic of Music – by Coquelicot Mafille

Energy, fun, and pure joy: the mural on Viale Aretusa lights up the atmosphere of the Milano Summer Festival, celebrating the power of music that unites and energizes the city.

Prosecco DOC | Murales in Milan by Coquelicot Mafille


5. Share the Magic of Christmas – by Mate
The fifth mural, created by Mate in Viale Pasubio 6, pays homage to panettone, a symbol of Milanese Christmas tradition, paired with a glass of Prosecco DOC. The 200-square-meter work conveys intimacy and domestic warmth, emphasizing the values of sharing and conviviality. The artist’s realistic poetics render textures, lights, and transparencies in an emotional way, making the mural an icon of the holidays.

Prosecco DOC | Murales in Milan by Mate


6. Share the Magic of Winter Olympics – by  Federico Epis

Milan is finally the stage, along with Cortina d’Ampezzo, for the Winter Olympic Games. Prosecco DOC toasts this adventure with a mural in Via Ripamonti, near the Olympic Village, to bring good luck to the athletes. A toast with Prosecco DOC marks the moment when the tension of the competition gives way to celebrations and becomes an opportunity to pay tribute not only to the medals won, but also to the commitment, tenacity, and sportsmanship that characterize the journey of every athlete.

 

Murales in Milan by Federico Epis | Winter Olympics Milano Cortina 2026


A journey towards the 2026 Olympics

These murals are part of a seven-stage project that will continue in 2026, with the aim of enriching Milan with other works dedicated to key symbols and events of the city. During the Games, the Consortium will welcome athletes and visitors to the Sparkling Hub at Spazio San Babila, where they will be able to admire a collective exhibition of the murals, taste a selection of Prosecco DOC wines, and receive special gadgets.

According to Giancarlo Guidolin, President of the Consortium, “the works celebrate Italian genius and the shared values of the designation: quality, identity, and shared joy.”

In this way, Milan is transformed into an open-air urban gallery, where tradition, fashion, music, and conviviality come together in anticipation of the 2026 Winter Olympic and Paralympic Games.

President Guidolin: “In a complex context, the supply chain has proven its unity. Sustainability and value remain our priorities.”

Treviso, January 9, 2026 – Prosecco DOC closes 2025 with 667 million bottles bottled (+1.1% compared to 2024), confirming its position as the best-selling Italian sparkling wine in the world. This figure is particularly significant in a context marked by geopolitical instability, inflation, customs duties, and pressure on consumption.

“In a year characterized by significant global economic instability, our Denomination has demonstrated resilience,” comments Giancarlo Guidolin, President of the Prosecco DOC Consortium. “This is the result of the concerted efforts of the entire supply chain: winegrowers, winemakers, and sparkling wine producers. It is only thanks to this synergy that we can face complex international scenarios with balance and foresight.”

 

Production figures:
Prosecco DOC: 606,891,509 bottles
Prosecco DOC Rosé: 60,360,239 bottles

 

 

Exports: mixed trends on international markets

Data relating to international markets for the period January-September 2025 show mixed trends. The United States remains the leading market (23.8% of exports) with growth of 8.0%, despite volatility linked to the introduction of tariffs. The United Kingdom (+1.1%) and France follow, with France achieving significant growth of +21.1% to take third place, ahead of Germany (+3.1%). Positive performances were also recorded in other markets, both established and emerging, such as Greece (+22.4%) and Mexico (+14.5%). Some markets, on the other hand, are experiencing a period of contraction, reflecting specific geopolitical and economic dynamics.

Protection: monitoring and combating irregularities

The protection of the Prosecco DOC has always been a strategic priority for the Consortium. To combat the trivialization and exploitation of the brand, in 2025 the Consortium intensified its global surveillance with concrete results:

The strengthening of international protection in over 100 countries also involves the adoption of the new state mark with QR code, a cutting-edge tool that ensures traceability, authenticity, and transparency to safeguard the reputation of the DOC.

Towards Sustainable Community certification

The Consortium is pursuing an innovative path towards Sustainable Community certification according to the ISO 37101 standard. The goal is to integrate the environmental, social, and economic efforts of the supply chain into a unified and measurable system, enhancing the value of the territory without burdening companies with new bureaucratic obligations. The project is based on constant investment in scientific research, biodiversity, and innovation in viticultural practices, ensuring transparency in communication and protection against greenwashing.

Milan Cortina 2026 and global promotion

In 2025, the Prosecco DOC Promotion Plan reached 39 countries with 382 events, generating 2.1 billion impressions, data that confirms the strength and reach of the program. The initiatives focused on consolidating the main markets, enriched by innovative activities that broadened their prospects:

In Italy, the partnership with Amerigo Vespucci on its arrival in Venice and the “Murales – Road to the Games” project stand out, an itinerary of 7 murals to celebrate Milan during its most significant events.  From the opening night at La Scala in Milan to Fashion Week, Art Week, the Milan Summer Festival, and Christmas celebrations. The project will reach its peak during the Olympics, with the opening of an exclusive lounge in San Babila, designed to welcome athletes, fans, and curious visitors, and to host a collective exhibition featuring the works of the artists involved.

In fact, 2026 will see the Denomination take center stage as the Official Sparkling Wine Sponsor of Milano Cortina 2026, an extraordinary global showcase that will involve millions of enthusiasts and highlight the link between Italian wine excellence, territory, and lifestyle. 136 million impressions have already been generated in relation to this strategic partnership.

2026 objectives: value, balance, and sustainability

“There is no shortage of challenges for 2026,” explains President Guidolin. “First and foremost, we aim to consolidate the value of Prosecco DOC and ensure fair profitability for the entire supply chain, in a scenario that will require attention and adaptability. Sustainability is not only an ethical choice, but an essential tool for ensuring the future of the appellation and our international competitiveness. Only with a shared and certified approach can we enhance the work of everyone and strengthen the reputation of Prosecco DOC around the world.

The development of the Low Alcohol line (8-9 degrees) also continues, designed to respond to new consumption styles and meet a growing demand for lighter products, without compromising the quality and identity of the Denomination. An evolution,“ concludes Guidolin,” that goes hand in hand with our constant call for responsible and conscious consumption.”

The documentary series dedicated to the Prosecco DOC Dreamland, “Bubbles of Italy: A Journey to Discover Great Prosecco”, produced by Vril Japan, will be broadcast in Japan on the prestigious Tabi Channel, the country’s most renowned travel network, starting December 13, 2025, every Saturday evening at 11:00 p.m.

 

A 30-minute series dedicated to the world of Prosecco

The series, featuring 30-minute episodes, will take viewers on a journey through the landscapes, flavors and excellence of the Prosecco region.
Over the next three years, 100 airings are planned, ensuring broad exposure to the Japanese audience.

The journey told through the episodes
Seven episodes lead the audience through a fascinating itinerary. It begins among the Prosecco DOC wineries, each with its own spirit and unique stories, amid the aromas of the vineyards and the voices of the producers: BiancaVigna, Cantina Pizzolato, Casa Paladin, De Stefani, La Jara, Le Contesse, Tenuta Santomè, and Villa Sandi.

The journey continues in magical Venice, where the light on the canals and the art of glassmaking create unforgettable emotions. There is also a stop in evocative Treviso, guardian of authentic traditions and birthplace of the original Tiramisù. Walks among sun-kissed vineyards and old-world atmospheres make viewers feel part of this land.

The series closes with a portrayal of the true “land of Prosecco,” a place capable of delighting even the most discerning palates, leaving viewers with a sense of wonder and the desire to return.

A prestigious channel

Tabi Channel, operated by Warner Bros. Discovery, is a premium subscription lifestyle channel dedicated to travel. It reaches around 2,6 million households in Japan and is recognized for the quality and reliability of its content.

A unique visibility opportunity

The broadcast of the series represents an important visibility opportunity in the Japanese market. Each episode will reach an average of about 7,800 viewers, with an estimated rating of around 0.3%. Over the next two to three years, the series is expected to reach a total audience of over 780,000 to 1 million people.
The media value of the entire project is also significant, with an estimated impact of around 55 million yen, considering both the exposure provided by the channel and production costs.

Thanks to this collaboration, the world of Prosecco DOC can be authentically presented to a new audience highly interested in valuable experiences, strengthening its perception as the world’s most appreciated quality sparkling wine and enhancing the region as a fascinating destination to discover.

Desenzano del Garda, Italy – December 1st, 2025

The Grana Padano Cheese Protection Consortium, in partnership with the Prosecco D.O.C. Protection Consortium Prosecco, has presented a programme of activities – Simple programmes ‘Subsidies for information and promotion measures concerning agricultural products implemented in the internal market and in third countries in accordance with Regulation (EU) No 1144/2014 of the European Parliament and of the Council.

As the lead proposing body, the Grana Padano Consortium has launched a call for tenders for the selection, through an open competitive procedure, of an “Implementing Body” that will be responsible for carrying out the Actions (activities/initiatives/costs) aimed at achieving the objectives set.

The programme of activities was presented in the ‘Call for proposals 2025’ and will take place in Germany, Poland and Denmark, using Grana Padano PDO cheese and Prosecco DOC as testimonial products.

Agencies interested in participating in the call for tenders can access the technical tender documentation published below.

 

The deadline for receipt of proposals is 7 January 2026, at 4 p.m.

 

The tender documentation can be downloaded at the following link: Link to download the tender documentation

 


 

CLARIFICATION – CONFLICT OF INTEREST – CHAMBER OF COMMERCE CERTIFICATES FOR ACTIVE CORPORATE POSITIONS (RELEVANT ROLES)

Following the communication received from the Ministry on 10 December 2025 and the publication of the related Ministerial FAQs concerning the 2025 Guidelines (Regulation (EU) No 1144/2014), the following clarification is provided and is addressed exclusively to candidates applying for the selection of the Implementing Body (IB).

The request for Chamber of Commerce certificates relating to active corporate positions, already provided for in the Technical Specifications and in Annexes A and B (point k) of Envelope A documentation), shall be understood as referring to natural persons holding roles with powers of representation or management, including, by way of example and not limitation: directors, members of the Board of Directors, managers, legal representatives, and any persons with powers of representation or management, within the candidate economic operator and any declared subcontractors.

For economic operators established outside Italy, the required documentation may be provided through equivalent documents to Chamber of Commerce certificates, issued by the competent authority of the country of establishment, suitable to prove active corporate positions and powers of representation or management, in line with the clarifications provided in the Ministerial FAQs.

This clarification does not introduce any new obligations and is intended solely to clarify the scope of existing requirements, in line with the clarifications provided by the Ministry.

Treviso, November 28, 2025. In recent years, growing market and local community demands for sustainability have led to the spread of numerous certification standards, creating a certain amount of confusion, especially for a designation such as Prosecco DOC, which comprises over 12,000 companies located in an area that also has other designations, each with its own criteria and approaches to sustainability.

To respond to this complexity, the Prosecco DOC Protection Consortium—after approval by the Board of Directors—has adopted an inclusive approach, which gives companies the freedom to choose the path most consistent with their capabilities and sensibilities, while enhancing the virtuous practices already in place along the supply chain and defining shared objectives.

This has given rise to the need to ‘engineer’ sustainability through a digital system capable of collecting and organizing in a unique way both production data (areas, grapes, bottles) and the certifications already obtained by companies. The model will process this information by assigning specific scores to the environmental, social, and economic impact of each company and, consequently, of the entire supply chain.

This approach falls within the definition of ‘sustainable community’ and pursues two main objectives: to measure the level of sustainability of the appellation in a shared and transparent manner and to identify concrete improvement strategies together.

At the same time, the Consortium continues to invest in research and training, which are essential tools for tangibly increasing the sustainability of the territory. To this end, it has already launched several projects in collaboration with universities, Veneto Agricoltura, and CREA, aimed at developing varieties that are more tolerant to disease and defense protocols with a lower impact.

To present this initiative, the Consortium—in collaboration with Crédit Agricole Italia, an institution with which it has entered into a partnership to promote the sustainability of businesses—invites all Prosecco DOC producers to a dedicated meeting:

Wednesday, December 3, 2025, at 8:00 p.m.
Cantina Opitergium Vini – Viale Dalmazia 2, Oderzo (TV)

During the evening, the guidelines and training programs designed to support companies in adopting increasingly conscious and responsible practices will be presented. For organizational reasons, confirmation of participation is required: https://forms.gle/xWTgKTLDsBQFGLPK7 

The Consortium confirms its role as a reference point in the field of sustainability and renews its commitment to providing tools, knowledge, and opportunities for discussion, convinced that only a shared path can strengthen the value of the appellation and its territory over time. In this sense, it hopes for broad and constructive participation by producers.