Cortina d’Ampezzo, in the heart of the province of Belluno, is an integral part of the Prosecco Designation, and the Consortium has always proudly promoted initiatives taking place in the Pearl of the Dolomites, such as the Milan Cortina 2026 Winter Olympic and Paralympic Games, for which Prosecco DOC is the Official Sparkling Wine. At the end of the last summer before the long-awaited event, Prosecco DOC has chosen to support two initiatives that best combine gastronomic excellence and sport with the local area.

 

The Queen of Taste

On 13rd September, Cortina will host the ninth edition of The Queen of Taste, the festival that celebrates mountain cuisine as an authentic excellence of the territory, promoting the encounter between the culinary tradition of Ampezzo and its most innovative reinterpretations in a fusion and contemporary key, which will once again receive the support of the Consortium this year.

The day will begin with a breakfast at high altitude at the Col Druscié Refuge, created by Master Pastry Chef Massimo Alverà, a member of the Chef Team Cortina, together with Master Pastry Chefs Francesco Ballico and Marco Battaglia.

Afterwards, Prosecco DOC will accompany guests to the aperitif prelude to the Cortina Chef Tour: a five-stage itinerant lunch among the enchanting landscapes of the Dolomites. The protagonists will be the chefs of the Chef Team Cortina – Luca Menardi, Federico Rovacchi, Nicola Bellodis, Carlo Festini Cucco, Graziano Prest, Luigi Dariz, Fabio Pompanin and Luigino Anzanello – accompanied by special guests.

Among them is Chef Enrico Bartolini, an icon of haute cuisine with 14 Michelin stars (first in Italy and second in the world), who will create the brand new “Piatto Cortina” for the occasion. A benchmark in Milanese cuisine with his three-star restaurant at MUDEC, Bartolini will use this new dish to tell the story of the two cities, united by creativity, excellence and, now, the Olympic spirit.

The grand finale is expected to take place at the prestigious Hotel Ancora, in the heart of Cortina.

The companies taking part in this initiative are: Brilla!, Cantine Maschio, Casa Vinicola Bosco Malera, Italian Wine Brands, La Marca, Le Rughe, Masottina, Ponte 1948, Serena Wines 1881 and Villa Sandi.

To take part, visit the website: https://thequeenoftaste.cortinaforus.it/eventi/

 

The Great Ride Milano – Cortina

The Consortium is a partner of The Great Ride Milano-Cortina, a cycling adventure currently taking place, covering over 530 km with 4,500 metres of elevation gain. A unique, non-competitive experience open to all, between the cities that will host the 2026 Winter Olympic and Paralympic Games.

The route has been designed to allow participants – around 1,500 – to set off from Milan, Verona or Treviso and reach the final stage in Cortina.

Along the route, cyclists have the opportunity to discover the Denomination’s territory and its food and wine excellences, with recommended stops at the Mionetto, Villa Sandi and Zonin wineries, ready to welcome sports enthusiasts with tastings, refreshments and overnight accommodation.

Special guests of Prosecco DOC are Pietro Francese, a cycling influencer, and three Benetton Rugby champions – Michele Lamaro, Manuel Tetaz Chaparro and Tiziano Pasquali – who will also be sharing their experiences on social media.

 

Prosecco DOC: ambassador of Italian territory and lifestyle

Through these events, the Prosecco DOC Consortium confirms its commitment to promoting the symbolic places of the Denomination and a model of genuine conviviality, emblematic of the Italian lifestyle. A journey that looks ahead to the Milan Cortina 2026 Winter Olympic and Paralympic Games, a unique opportunity to enhance the dialogue between territory and quality.

The following provisions apply to the 2025 harvest:

The technical guidelines for the harvest can be downloaded below:
Detailed technical guidelines: click here to download the file
List of codes: click here to download the file

The Consortium remains available for any clarifications (Andrea Battistella – Email ricerca@consorzioprosecco.it – Tel: 0422/1483392)
Sincere best wishes for a good harvest from all the staff at the Consortium!

Victory in Poland in a case of GI infringement in a non-agri-food context

Sistema Prosecco announces an important victory in its efforts to ensure the correct use, in Italy and abroad, of the term Prosecco and the appellations protected by its three member consortia: Consorzio di Tutela Prosecco DOC, Consorzio di Tutela Conegliano Valdobbiadene Prosecco DOCG and Consorzio Vini Asolo Montello.

In a ruling handed down on 11 June by the Regional Court of Warsaw, the violation of the Prosecco designation in Poland was recognised on beauty products of a well-known US multinational, active on the local market through a distributor, against whom proceedings were brought. The trial ended in the first instance with a decision – still subject to appeal by the other party – in favour of the Consortia, represented in court by the Prosecco DOC Consortium. This ruling confirms the prohibition of the use of the designation to distinguish and promote body products, including on their packaging and online.

The Court ruled that such use of the term “Prosecco” constitutes evocation, exploitation of the reputation of the designation and misleading communication to consumers. This is the first time in Poland that a judgment has been handed down on the merits of a case involving the infringement of a geographical indication in the field of non-agricultural products. Following this success, achieved with the support of the international team at the law firm Bird & Bird, Sistema Prosecco will also focus its attention on the services sector, where the misuse of the term “Prosecco” is equally widespread.

The Court also confirmed the Consortium’s full legitimacy to take action to challenge not only the violation of the designation but also unfair competition offences: these powers are inherent in the nature of the Consortium, as the representative of the interests of producers.

Statements

“The Consortium welcomes the Court’s decision, which confirms the effectiveness of the protection strategy shared with Sistema Prosecco and implemented over the years. – Comments Giancarlo Guidolin, President of the Prosecco DOC Protection Consortium, supported by Presidents Franco Adami of the Conegliano Valdobbiadene Prosecco DOCG Protection Consortium and Michele Noal of the Asolo Montello Wine Consortium. ‘In particular, this action sets a significant precedent for the protection of GIs at European level. In fact, the recognition of a violation of the Prosecco designation in a product category far removed from wine is not a foregone conclusion.’

Giancarlo Moretti Polegato, President of Sistema Prosecco, states firmly: ‘As reiterated by the Court, the term Prosecco can only be used for products that comply with the production regulations for each designation. For this reason, the three Consortia will continue to monitor and act in synergy and with determination against any form of abuse and exploitation of the designations, in any product category, in order to protect and enhance the work of the entire production chain.’

A scholarship in memory of Valerio Cescon for the University of Pollenzo

On 25 June, as part of the ceremony dedicated to the Supporters of the Scholarships for the University of Gastronomic Sciences in Pollenzo, a particularly significant moment for the Consorzio di Tutela del Prosecco DOC took place. For the third year running, the Consortium awarded a scholarship in memory of Valerio Cescon, an esteemed man considered by all to be wise and far-sighted, who died prematurely in 2022.

Underlining the importance of this gesture is the President of the Consortium, Giancarlo Guidolin, who says:
‘We wanted to remember Valerio Cescon, a key figure in the development of the Prosecco system, through a scholarship to bear witness to what he firmly believed in: culture, preparation and vision are fundamental tools to face the future challenges of our sector with awareness. The University of Pollenzo is a symbol of these values, shared by the Consortium and the entire production system. This initiative confirms itself as a valuable opportunity to strengthen the link between the worlds of education and production, promoting an exchange of skills between generations, under the banner of quality and innovation’.

This commitment is part of a broad spectrum of actions implemented by the Consortium in the field of research and training, areas to which more than one and a half million euros are allocated each year, in order to contribute to the cultural and professional development of the entire sector.

I 3 vincitori dell’estrazione finale sono:

 

The lucky winners of past GPs

7 September 2025 – MONSTER ENERGY GRAN PREMIO DI CATALONIA

Winner: Alex Marquez

The solution on the quiz:

The term “Millesimato” on a bottle of Prosecco DOC indicates…That it was made from at least 85% of grapes from a single vintage

The 3 winners of this week’s 6-bottle boxes are:

 

24 August 2025 – MICHELIN® GRAN PREMIO D’UNGHERIA

Winner: Marc Marquez

The solution on the quiz:

Which of these statements is false? Prosecco DOC is produced only in sparkling and semi-sparkling versions

The 3 winners of this week’s 6-bottle boxes are:

 

17 August 2025 – BWIN GRAN PREMIO D’AUSTRIA

Winner: Marc Marquez

The solution on the quiz:

What is the connection between Prosecco DOC and MotoGP? It is the official toast of the award ceremonies on the podium

The 3 winners of this week’s 6-bottle boxes are:

 

20 July 2025 – Tissot Grand Prix of Czechia

Winner: Marc Marquez

The solution on the quiz:

Which of these cities is located in the Prosecco DOC production area? Treviso

The 3 winners of this week’s 6-bottle boxes are:

 

13 July 2025 – Liqui Moly Grand Prix of Germany

Winner: Marc Marquez

The solution on the quiz:

How do you recognize an authentic bottle of Prosecco DOC? It has the State band on the neck of the bottle

The 3 winners of this week’s 6-bottle boxes are:

 

29 June 2025 – Motul TT Assen

Winner: Marc Marquez

The solution on the quiz:

In which regions can Prosecco DOC be produced? Veneto and Friuli Venezia Giulia

The 3 winners of this week’s 6-bottle boxes are:

 

22 June 2025 – Gran Premio d’Italia Brembo

Winner: Marc Marquez

The solution on the quiz:

In which year did Prosecco DOC obtain the Denominazione di Origine Controllata (DOC) designation? 2009

The 3 winners of this week’s 6-bottle boxes are:

 

8 June 2025 – Gran Premio GoPro de Aragòn

Winner: Marc Marquez

The solution on the quiz:

Which of the following statements is true? Prosecco DOC is produced exclusively with the Charmat-Martinotti method

The 3 winners of this week’s 6-bottle boxes are:

 

25 May 2025 – Tissot British Grand Prix

Winner: Marco Bezzecchi

The solution on the quiz:

What is the main grape variety from which Prosecco DOC is produced?? Glera

The 3 winners of this week’s 6-bottle boxes are:

 

No win? You can try at the next GP!

 

The more you play, the higher chances you have to win a box of Prosecco DOC bottles and participate in the draw of the final prizes, that include a MotoGP™ Vip Village Experience, MotoGP™ Live Experience and a Jeroboam bottle with MotoGP™ edition label.

OAPI countries recognise the Geographical Indication and Kenya registers the trademark

The Prosecco DOC Protection Consortium is pleased to announce two important milestones in the international protection of the appellation: on 28 February 2025, the registration of the Prosecco trademark in Kenya was made official, while on 31 December 2024, the countries belonging to the OAPI* (African Intellectual Property Organisation) recognised the Geographical Indication. It is therefore official that only Prosecco that complies with the production regulations can be marketed under this name in Kenya and in OAPI territories, protecting Italian consumers and producers.

In Kenya, the trademark registration is valid for ten years from 29 May 2024, while the application submitted to OAPI is valid indefinitely. Both procedures were completed without any opposition from third parties.

The African continent, which is still marginal in terms of export volumes (0.2%), is establishing itself as an area of great potential for the future of Italian exports. With a young population and a steadily growing middle class that is increasingly oriented towards global markets, Africa is proving to be a strategic market for long-term development.

“Over the years, the Consortium has pursued a structured and forward-looking strategy to protect the designation, extending the protection of Prosecco in the main international markets through trademark or geographical indication registration. Today, the focus is on countries with high strategic potential, characterised by a strong influx of tourists and particularly dynamic economic growth prospects, such as the African continent. The recent recognitions will be useful tools for the Consortium to evaluate future actions, always aiming to increase exports to these new emerging markets as well,”

 

*The Organisation comprises 17 countries: Benin, Burkina Faso, Cameroon, Central African Republic, Comoros, Congo, Ivory Coast, Gabon, Guinea, Guinea-Bissau, Equatorial Guinea, Mali, Mauritania, Niger, Senegal, Chad and Togo.

A journey into culture

The Consortium for the Protection of Prosecco DOC is already a protagonist at Expo 2025 in Osaka, with a double presence that testifies to the cultural and symbolic value of the most exported Italian wine in the world.

Prosecco Day – Italian Pavilion

The week dedicated to the Veneto Region is coming to an end inside the Italian Pavilion, where the Consortium participated, in collaboration with the Consorzi di Tutela del Conegliano Valdobbiadene DOCG and Asolo DOCG, in the organization of Prosecco Day, an event held on Monday, May 5.

The day offered an opportunity to tell the international audience about the history, values and future of Prosecco, through the conference “From Tradition to Contemporary Production – The Challenges of Prosecco from Veneto between Innovation and Sustainability” , moderated by ICE Tokyo Director Gianpaolo Bruno, which featured speeches by Marco Sozzi, TESAF Researcher, University of Padua, Tanja Barattin of the Prosecco DOC Consortium, Diego Tomasi of the Prosecco Conegliano Valdobbiadene DOCG Consortium and Shigeru Hayashi representing the Prosecco Asolo DOCG Consortium.
Afterwards, the Japanese guests, specially selected from the media, influencers and industry professionals, were able to attend the talk “Discover Prosecco: identities and territories,” led by Ikeda Masakatsu, which featured tastings of 3 types of Prosecco DOC, Conegliano Valdobbiadene DOCG and Asolo DOCG, presented by their respective brand ambassadors: Akira Mizuguchi for Prosecco DOC and Shigeru Hayashi for Prosecco Conegliano Valdobbiadene DOCG and Prosecco Asolo DOCG. To conclude, a cocktail party in the Eataly restaurant, also inside the Italian Pavilion, to taste Prosecco DOC in a convivial atmosphere.

Prosecco DOC: Official Sparkling Wine Partner of the Holy See.

For the duration of the Expo (from April 13 to October 13, 2025), Prosecco DOC will be Official Sparkling Wine Partner of the Holy See Pavilion, accompanying with its bubbles all the official events of the Pavilion. The collaboration represents a recognition of Prosecco’s value as an ambassador of Italian excellence. The theme of the Vatican pavilion, “Beauty Brings Hope,” finds deep harmony with the Consortium’s mission, which is committed to promoting Italian culture through art and wine.
Sealing this bond is the exceptional exhibition of the work The Deposition of Christ by Caravaggio, for the first time in Japan thanks to the contribution of the Prosecco DOC Consortium. A masterpiece that speaks a language that has no boundaries, capable of connecting people with different cultures.

 

“Being present in both of these contexts is a source of great pride,” says President Guidolin. “Japan is a market with great prospects for our wine. Expo 2025 represents an extraordinary opportunity to strengthen our presence in Asia, promoting the values of quality, authenticity and sharing that define Prosecco DOC, a symbol of an Italy that knows how to tell its story to the world through its history and beauty.”

The Consortium is in Brazil together with the Veneto Region

The Prosecco DOC Consortium participated for the first time in Wine South America, held May 6-8, 2025 in Bento Gonçalves, in the Brazilian state of Rio Grande do Sul. The event represented an important opportunity for the Consortium to consolidate the deep connection between Veneto and South America: the presence of the DOC, in fact, was part of the initiatives celebrating 150 years of Venetian emigration to Brazil.

 

Brazil, with a population of more than 200 million inhabitants, of which 30 million are of Italian origin, represents a market of absolute importance in the international context, given also the current climate of uncertainty. Of the 660 million bottles of Prosecco DOC, only 1 million are destined for the green-gold country and, despite the strong competition from Brazilian sparkling wines, the interest in the Italian spirit and products that recall their origins was confirmed by the high turnout at the Consortium’s stand and at the organized masterclasses, also held in the “tajan” language similar to the Venetian dialect, which told the story, human ingenuity, and geographical peculiarities of a corner of Italy called Prosecco.

 

The occasion, given the meetings with local authorities in the presence of Veneto Region Councillor Cristiano Corazzari and Friuli Venezia Giulia Region Councillor Stefano Zannier, was also to reiterate the Italian identity of the Prosecco appellation, with no exceptions whatsoever, in fact, regardless of the exploitation of the notoriety of the term, both territories would lose out, ours in that confusion would be generated to the consumer about the origin, theirs because they would be going to enhance a territory 7,500 km away.

 

Protection of the Denomination

The protection of the Controlled Designation of Origin “Prosecco” in Brazil is, in fact, a strategic objective for the Consortium, given the presence, albeit limited, of local production labeled as “prosecco.” A significant step in this direction is represented by the conclusion of the negotiations for the agreement between the European Union and Mercosur, which provides for a ten-year phasing out period for the cessation of the use of the term “Prosecco” in reference to wine produced locally under this designation. However, the actual entry into force of the agreement, expected no earlier than 2027, remains subject to its ratification by the European institutions.

The formula with which the event was organized was also appreciated by the producers; in fact, the morning was dedicated exclusively to meetings with importers and distributors, while the afternoon was also for restaurateurs, sommeliers, media and all winelovers.

Ten wineries represented the Denomination: Beato Bartolomeo da Breganze, Ca’ Bolani, Cielo e terra, La gioiosa, Mionetto, Pitars, Transit, Villa Sandi, Vitevis and Voga.

Adeus Brasil.

 

Given the analyses carried out in the past months, the Consortium renews the program of “Aperioperatori” appointments, specifically:

At this link:Aperioperatori 2025  the poster indicating links to confirm participation (registration for the in-person event will be possible while places last) – and those to participate in the live Youtube broadcasts.