Do you remember the game “if I were…,” the one where by mentioning a subject you had to find the element that best represented you?
Here we play along through some letters and must-see destinations in the Prosecco DOC lands to inspire your next vacation.
We start with the letter A in Actual, just like Treviso and Prosecco DOC Rosé. This is where this product, born from the union between the white grape, Glera, and the noblest of red grapes, Pinot Noir, first came to life. A modern, contemporary, lively and vibrant product to be tasted accompanied by the cicchetti of the Pescheria, in one of the most lively and charming corners of the city.
With the B of Brioso we reach Trieste. Spirited and effervescent, it is the must-see stop for next fall to attend the Barcolana, of which Prosecco DOC has been an official sponsor for many years, one of the most important regattas for sea enthusiasts. Trieste is a city to be experienced and discovered in its contrasts and evocative places such as the Miramare Castle.
C for Contemporary and for Padua, although it may seem absurd given the historical origins of the city, its monuments and the mansions around it. Prosecco itself was born in this area from the first grafts brought from Greece. We invite you to discover the modern soul of this city, where tradition is dressed in enthusiasm and freshness. A few ideas: the Crystal Garden and the work “Memory and Light.”
The word Elegance does not need too much introduction. Few things in the world represent it like Venice, which just celebrated its 1.600th anniversary for which Prosecco DOC has produced a special edition with a dedicated label. Getting lost among the calle, sipping spritzes, savoring Venetian cuisine. Everything has a different allure in Venice.
We run fast to the P of Power and to Gorizia, a frontier land where emotions are pulsing the strongest. These are the places of war but also of the Friulian interpretation of Prosecco DOC, both in the traditional version and in the new born Rosé that completes the experience of living the city between culture and wine tourism. After all, wine depends on the land where it is born and here it becomes synonymous with power and beauty.
Synonymous with elegance is Refinement, to continue with our dictionary, and Vicenza is the ideal destination for an absolutely chic weekend getaway. Not only to visit Palladio’s city and the villas that surround it, but also to discover the surprising flavor of Prosecco DOC, with a charmer perlage that will be hard to forget.
Belluno, we’ll reveal right away, is Surprising in its being a maze of culture and places to visit such as the library or the Museum of Migrations. But also an ideal destination to discover the nature that surrounds it like Dolomites, Carnic Pre-Alps and ancient Forest of the Doges that, never as in autumn, explodes in colors that leave you amazed!
We are almost at the end with the T of Trendy. Capable of satisfying every whim, Udine is the city for those who don’t want to give up anything during their leisure time. From the beaches of Lignano Sabbiadoro, to the mountains that protect Udine, the vibrant city, conveniently ” an hour from everything”, offers many places to discover. Enjoy the streets of the center, then stop for a stroll in search of the bike paths and relax at one of the many little bars among the piazzas sipping, of course, Prosecco DOC.
One city is missing that we would like you to find the right word for. Pordenone will welcome you among art, shopping, and nature: Spilimbergo and its mosaics, Sacile and musical crafts, Maniago and cutlery art. A city that can transform and catch the colors of the sky in places like Polcenigo, where nature amazes with the Gorgazzo spring.
A land, the one where Prosecco DOC is born, that is able to let itself be discovered without haste, where time slows down to leave room for simple living and sincere flavors telling the story of the territory, food and wine and craftsmanship that have made Veneto and Friuli Venezia Giulia the pride and flag of Italian Genius.
Their union is expressed in a perfect combination of natural forms and beauty, carved into the contemporary collective imagination, though belonging to an ancient time. Antonio Canova’s artistic genius is expressed through refined marble workmanship that represents the quintessence of absolute beauty with the purity and precise harmonious technique, which distinguishes him.
Balance, proportion and simplicity in Canova’s art are combined with the essence of Prosecco DOC, in the limited edition bottle dedicated to the exhibition “Canova Gloria Trevigiana” at the Balio Museum in Treviso, on the occasion of the bicentenary of the artist’s death (1822-2022).
The special edition is a tribute to the history and poetry of the classical art of Antonio Canova, portraying one of the emblematic works of the group Amore e Psiche Stanti, whose sinuous lines blend with the soft shapes of the Prosecco DOC bottle.
This partnership showcases the ideal of beauty, a journey between illusion and creation, where the hand that sculpts the marble is the same hand that works in the vineyard.
Canova’s craftsmanship was able to bring an inert material such as stone to life, giving it a soul through its shapes and effects of softness and transparency never achieved , as the subjects depicted could come to life from one moment to the next.
As in art, the wise hands of farmers have been able to shape the DOC territories, giving an invaluable heritage to the winemaking world, creating one of the world’s most appreciated wines: Prosecco.
The culmination of this encounter will be the new short film GENIUS MOVES THE WORLD, a tribute to the art of Antonio Canova and his love of dance, to be released this fall. The journey created by director and image philosopher Carlo Guttadauro will transport us to the second half of the 18th century by revisiting the atmospheres in which Canova moved, imagined, contemplated and shaped the material.
“Canova had the courage not to copy the Greeks and to invent a beauty as the Greeks had done” (1816).
“… you have created one hundred statues, thirty of which are masterpieces!” – Stendhal
The short film GENIUS MOVES THE WORLD is a tribute to the art of Antonio Canova and to his love for dance that creates lightness and moves the world.
A journey with 3 protagonists: a cellarman, Antonio Canova and the sculpture.
Here’s the story in brief: A cellarman from Treviso moves between the fermentation tanks in a Prosecco DOC cellar. He has with him a book of sculptures by Canova, and he leafs through it contemplating Hebe and other sculptures, as his mind wanders.
There, in that moment, he sees a block of marble, resembling a meteorite illuminated by a light from above. Stunned in amazement, he approaches, looking around.
The marble is infused with the energy of Antonio Canova who has chosen to celebrate the bicentennial of his death with an unusual gift. We know how artists are.
The moment the cellarman touches the marble…we are transported to the late eighteenth century: Antonio Canova moves in search of inspiration, every artist has to deal with hesitations, regrets, inspirations and electric shocks of inspiration.
Idea and matter. A kind of short circuit.
The hand that touches the marble is the same that carves it, the hand can prune and the hand can sculpt. It is subtracting the superfluous and arriving at the essence. This is how Prosecco was born. There is a lot of work in the vineyard before seeing the bubbles sparkle.
Leaving the present we find ourselves in the time of Canova. It is a journey of vision because image is memory, memory is spirit and the spirit travels through time. In the laboratory marble leaps, moves, the material dances, Canova is sculpting Hebe, daughter of Zeus and Hera, cup-bearer of Olympus.
The sculptor and the sculpture.
The sculpture is not inert matter, it can live. Canova is obsessed by this idea. After all, the artist gives form to the movement of life and wants us to have it.
The living sculpture stands in front of him. She slowly comes to life from cold loneliness and discovers herself through her senses.
First smell, then touch.
A glass of Prosecco DOC Rosé has the power to awaken her.
In the beginning, life animates the sculpture in a slow and passionate awakening. It is the aroma that first moves her within, that produces euphoria in her. Ebe is alive and celebrates life by dancing.
She dances in the garden and in the villa: A residence of extraordinary beauty, Villa Molin in Padua, the ancient and neoclassical background in which Canova looks at her in amazement, stretches out his hands as if to touch a dream.
The statue has come out of itself and is produced in a dance. A dance as beautiful and bright as a sunny day. The same dance that takes place in a glass of Prosecco, producing emotions and images. The wine that dances in the glass brings us back to the cellar.
The block of marble is still there, the cellarman looking at it in amazement. He decides to see what’s inside. The marble box reveals a bottle of Prosecco, a light illuminates its contents while the cellar hand receives as a gift what he himself created.
He realized that seeing the enormous wealth of art in everyday life is not outside of us, but means making life more splendid and more beautiful every day.
A good glass of Prosecco DOC is an authentic aesthetic experience.
Hebe is a sculpture again
Canova goes back to sculpting
The cellarman continues his work.
The tape rewinds.
All the immages in the world are here and now.
In the genius that moves the world.
Click here to watch the trailer
Virna Toppi, prima ballerina at the Teatro Alla Scala was chosen to embody the statue. Michele Piccolo is Antonio Canova while Andrea Offedi is the modern cellarman.
On the occasion of the Bicentennial of Antonio Canova’s death (1822-2022), director Carlo Guttadauro together with his ANAM CARA Philosophy of Image team have created a film freely inspired by the GENIUS who moves the world.
“Dolce Vita in Expo Dubai”: an exclusive documentary on the main characters of the cuisine and bar world in Dubai and on how the “Dolce Vita” is the leit motiv on the tables of Expo 2020.
Let two chefs, Vito Mollica (ex Four Seasons Hotel Firenze) and Beatrice Segoni (ex BSJ e Konnubio), and two bartenders, Dario Schiavoni (Bulgari Dubai) and Francesco Galdi (Buddha Bar) guide you through the Dolce Vita.
And when talking about Dolce Vita, let’s talk about Prosecco DOC: the most famous Italian bubbles have accompanied the interviews, as a pairing to the dishes and as ingredients in the cocktails.
Check out the trailer:
Best Commercial. Best Micro Short. Best Experimental Short, 2 times. Grand Jury Award.
If you’re asking what list is this, the answer is quite easy: those are the prizes won by “The Italian Genio“, the fashion film realized by Consorzio di Tutela del Prosecco DOC and Tuorlo Magazine.
A sperimental video that celebrates people, places and atmospheres of one of the most renowned and appreciated Italian excellences: Prosecco DOC.
The film recalls the most evocative images tied to Prosecco DOC, such as the ever-present bubbles and the iconic pop of the bottle, mixing them with other worlds, not always immediately connected to the wine world. The ambitious initiative underlines the synergy between Prosecco DOC with lifestyle and fashion, getting inspiration from their languages thanks to the enlightened direction of Wayne Maser, worldwide famous photographer and director particularly connected with the fashion world.
The international prizes the film has obtained are many: “The Italian Genio” is a winner in the “Best Commercial” category at the New York International Film Awards, it’s “Best Experimental Short” at LA’s Global Film Festival Awards and a finalist in “Best Experimental Short & Best Micro Short” at the Toronto Independent Film and at the Grand Jury Award in New York’s Oniros Film Awards.
The film is part of a bigger project: a shot cut has debuted in the cryptoart world. Rewriting the branded content rules, “The Italian Genio” has been certified and protected by a “Non-Fungible Token” (NFT), a certificate that makes the digital cut a unicum, a real piece of art. Through a digital signature that certifies the property of the piece, with precise and specific information, such as the owner and the seller, the originality of the piece it easily recognized and confirmed.
The certificate has given the possibility to sell “The Italian Genio” as physical piece of art: on 12th October it was included in a charity auction organized by Christie’s at the Principe di Savoia Hotel in Milan, during the event “La Vendemmia” by MonteNapoleone District. The whole profit was donated to Dynamo Camp, a non-profit organization based in Tuscany and commited in recreational therapy. It hosts children for their holidays and free time, during therapy or after hospitalization.
Prosecco DOC and Casanova Opera Pop: Italian bubbles, culture, and more POP than ever in the musical by Red Canzian
The Prosecco DOC Consortium has always supported the cultural world in all its expressions, increasing its commitment over the years to activities related to visual arts, music, and entertainment, as well as to the museum and fashion fields. The Consortium has thus created a network of connections in order to enhance the Italian Genio for which it is renowned throughout the world.
One of the latest partnerships is with the colossal Casanova Opera Pop. The fine Prosecco DOC bubbles are partner and Official Sparkling Wine of the magnificent show written and produced by Red Canzian and inspired by the bestseller by Matteo Strukul, “Giacomo Casanova – la sonata dei cuori infranti”(“ Giacomo Casanova – The sonata of the broken hearts”)
For this special occasion, Prosecco DOC designed an exclusive bottle that depicts Casanova and the beloved Francesca in a romantic dance in an illustration made by the artist Milo Manara.
After a successful debut in Venice, with three consecutive nights sold out at the historic Malibran Theater, the tour will run until March with the bottles of the Special Edition Prosecco DOC accompanying the Casanova Opera Pop cast in the next tour stages in the Italian cities of Bergamo, Udine, Milan, Treviso and Torino.
“With this special bottle – explains Stefano Zanatte, President of Prosecco DOC Consortium – the Prosecco DOC Consortium continues the celebrations for the 1600th anniversary since Venice founding, an emblematic city for our designation with which we have been carrying out cultural high-level events for years in line with the Consortium’s promotion activities ranging from sport to culture in all its form.”
Casanova, created by Canzian over the last two years, is the first unprecedented musical to debut since the reopening of the theaters. The musical is a huge event with more than 30 scene changes, designed to have an immersive effect, 120 costumes inspired by eighteenth-century Venice, and as many as 35 unreleased songs and original artwork specifically created by Milo Manara.
“In the excitement of these last few days of rehearsals before debuting in Venice, in a sold-out theater for three evenings which demonstrates how much we all missed the stage,” says Red Canzian “I look at our show as a strongly desired son, who wonderfully grows day after day and whom I can’t wait to show the world, wishing ‘him’ a long and satisfying life.”
“For the first time Prosecco DOC Consortium designs a bottle with a label exclusively dedicated to a show,” observes the President Stefano Zanette “and it is no coincidence that it has decided to do so for a musical created and produced by Red Canzian, a Treviso native who– I hope he’ll forgive me for what I am saying – as the Prosecco, is enjoyed by an international, transversal, and above all, cross-generational audience. Both are loved by new teenagers but also previous generations who continue to get fascinated by the classic but also the new productions. Therefore I’d like to toast the show with a glass of classic or rosé bubbles, wishing all the success it deserves!”
Venice, queen of the seas, has come to the end of its millennial history.
Between the liquid mirrors of the canals and the velvet curtains of the theatres, life smiles by day and catches fire by night…
Prosecco DOC is Partner and Official Sparkling Wine of Casanova OperaPop, musical and first soloist theatre piece by Red Canzian.
The new kolossal, already sold out in the first dates and touring in the main italian theaters until 13th March 2022, has been written in the past two years, during which Canzian was unvoluntarily far from the scenes.
Casanova is the first original musical to debut after the reopening of the theaters, and what better company for such a show than the most loved sparkling wine in the world?
A cast with 21 extraordinary performers, directed by Emanuele Gamba, will bring on stage 18th Century Venice with the young Giacomo Casanova, one of the most romantic, rebel and fascinating characters of the Serenissima. Between intrigues and adventures, the ironic and irreverent Venetian will show himself as a democratic libertarian, valorous defender of the Repubblic and finally in love with the young Francesca Erizzo, enchanting and determined.
To celebrate this magnificent show, a special Prosecco DOC bottle has been designed with the original artwork by cartoonist Milo Manara.
Casanova OperaPop has debuted in Teatro Malibran in Venezia on 21st January.
Click here to discover the tour dates and come enjoy with us.
Prosecco DOC, the sparkle of MotoGP™ and WorldSBK, is confirmed as Official Provider for the FIM Awards 2020-2021. Joining the event after its participation to the 2016 Berlin edition, Prosecco DOC has been under the spotlight in the FIM Awards, having designed a very special and exclusive label to celebrate this occasion.
The guests had the chance to taste its delicious bubbles during the FIM General Assembly cocktail, during the media event at the Cars Collection of HSH the Prince of Monaco and, finally, during the FIM Awards ceremony and closing party, that took place at the world-famous Jimmy’z nightclub.
The bubbles of the Prosecco DOC Consortium play a main role in every post-race celebration on the podiums and in the paddocks: it has been Official Supplier of WorldSBK since 2013 and of MotoGPTM since 2019 and for the upcoming three years.
Stefano Zanette, President of Prosecco DOC Consortium, commented: “Prosecco DOC is the perfect wine to celebrate every sport emotion. After years in successful partnerships with WorldSBK and MotoGPTM, we are glad to join once again the FIM Awards and honour together the motorcycling world. We are pleased to toast also in this prestigious occasion all the champions of this sport with this special edition label of Prosecco DOC.”
Refined, surprising, authentic, convivial, creative, contemporary, lively, trendy, elegant.
An adjective for each one of the 9 provinces of the DOC Prosecco: those are the ingredients chosen for the series “Prosecco DOC Dreamland, a production by Wine and Travel Italy, to narrate the territory where our beloved bubbles are born.
Let us guide you in a dance to discover a unique Dreamland.
Venice is elegant
Treviso is contemporary
Padova is convivial
Belluno is surprising
Vicenza is refined
Pordenone is creative
Gorizia is authentic
Trieste is lively
Udine is trendy
