TREVISO – To mark the official start of the 2026/2027 competitive season, the Prosecco DOC Protection Consortium and the white-and-green Benetton Rugby franchise have confirmed and renewed their strategic partnership, now in its sixth consecutive year of sponsorship.

This collaboration brings the Prosecco DOC brand—the quintessential symbol of the Italian lifestyle—to Benetton Rugby’s jerseys and onto the international rugby stage, uniting the winemaking tradition of the Veneto region with the competitive spirit of one of the world’s most noble and respected sports.

Venice and Prosecco DOC share a bond that goes beyond their geographical proximity. It is a relationship rooted in the region, culture, conviviality, and a shared ability to speak to the world through a highly recognizable identity.

Venice has always been a city of encounters and cultural exchange; its history was born of the water and developed through trade: merchants, travelers, cultures, and ideas have crossed the lagoon, transforming it into one of the most important international crossroads. Prosecco DOC, an expression of a region spanning Veneto and Friuli Venezia Giulia, shares this spirit of connection. It is a contemporary and international sparkling wine, yet deeply rooted in the culture and conviviality of northeastern Italy.

 

A celebration of the special connection between Prosecco DOC and Venice, bringing together the city’s iconic settings, events, traditions, and moments of conviviality.

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Since 2016, Prosecco DOC has been the Official Sparkling Wine of the city of Venice, through a partnership that ensures its widespread presence in the city’s communications and daily life.

Among the most distinctive elements of this presence are the branding of three vaporetti for three months a year and the printing of over 1 million Prosecco DOC-branded public transportation ticket stubs. The campaign thus brings the brand directly into the daily experience of those visiting Venice: Prosecco DOC accompanies the journey through the lagoon and is associated with one of the city’s most recognizable symbols. The personalized tickets can also serve as a small souvenir of the Venetian experience, preserving the memory of the trip and the connection to the appellation over time.

The city’s relationship with Venice was particularly celebrated on the occasion of the 1,600th anniversary of Venice’s founding.

March 25, 2021—a date traditionally associated with the city’s founding in 421—marked the start of celebrations for the 1,600th anniversary of the Serenissima. For the occasion, Prosecco DOC was chosen as the official sparkling wine of the celebrations, becoming part of the narrative of an anniversary destined to draw international attention to the city.

The relationship between the Consortium and Venice has resulted in Prosecco DOC being featured at the year’s major events: Venice Boat Show to the Feast of the Redeemer, from the Historical Regatta all the way through the Christmas and New Year’s celebrations.

Every year, Venice welcomes visitors from all over the world and serves as an extraordinary gateway to Italy and “Made in Italy.” Its international appeal stems not only from the city’s history, art, and uniqueness, but also from the rich calendar of events and initiatives that bring it to life throughout the year.

The title of “Official Sparkling Wine of the City” allows the Consortium to engage directly with this audience, reaching tourists who—in addition to experiencing Venice and participating in its events—are also potential consumers of the appellation in their home countries. This is particularly significant given the international nature of Prosecco DOC: 82% of production is destined for foreign markets, and Venice thus serves as a natural meeting point between the production region and the markets where Prosecco DOC is increasingly well-known and appreciated.

The United States is the leading market for Prosecco DOC. The connection with the American public takes on even greater significance considering that, in 2024 alone, Venice recorded over 1 million arrivals and approximately 2.28 million tourist visits from the United States, accounting for 17.7% of all arrivals. Venice thus becomes a prime point of contact with an audience that already knows and appreciates Prosecco DOC and that, through the Venetian experience, can further strengthen its relationship with the appellation.

In Venice, visitors encounter Prosecco DOC not only in restaurants, wine bars, or traditional bacari, but also as an integral part of the city experience itself. It is central to the aperitif ritual, where Prosecco DOC is the star of the Venetian Spritz and pairs perfectly with cicchetti and traditional specialties, as well as at the events and social gatherings that bring the lagoon to life.

The city thus represents, for Prosecco DOC, a privileged meeting place with consumers and visitors from all over the world and an ideal stage for bringing the story of a region and a sparkling wine—both of which have become symbols of Italianness—from the lagoon to the world.

From 9 to 11 September 2026, Cinema in Cantina returns, the film festival that brings cinema into the wineries of the Prosecco DOC appellation, transforming these symbolic places of wine culture into spaces for meeting, storytelling and sharing.

Now in its ninth edition, the initiative is conceived and produced by Sole Luna Doc Film Festival in collaboration with Ginko Film, and promoted by the Prosecco DOC Protection Consortium, with the aim of creating a dialogue between cinema, territory and food and wine excellence.
The event features three evenings, each of which will begin with a guided tour of the winery and a Prosecco DOC tasting in the company of athletes and filmmakers, and will conclude with a screening of the selected film.

Cinema tells the story of sport: stories of challenges, passion and change

Following the path explored in previous editions, Cinema in Cantina will continue in 2026 to explore the theme of sport, understood as a powerful form of expression capable of bringing people, cultures and generations together.

Like cinema, sport is a universal language: it tells stories of individual and collective challenges, reflects changes within society and showcases the human ability to overcome limits and boundaries. Sport captivates because it speaks through shared values: passion, sacrifice, determination, teamwork and the joy of achievement. Every discipline holds stories that inspire, move and encourage us to look beyond the final result, offering an authentic perspective on the human experience.

The selection of documentaries for the 2026 edition will guide audiences through different perspectives on the world of sport, featuring stories that place people, their challenges and the universal value of sporting experiences at the centre.

Three events among the wineries of the Prosecco DOC appellation

The 2026 edition will unfold over three evenings, hosted in three representative locations across the Prosecco DOC territory.

 

September 10th – starting at 7:30 p.m.

Cantina Pizzolato – Villorba (Treviso)
Screening of Wansati – As Flores do Mundo by Alessio Garlaschelli
Guests: Sara Seye, Loide Agosta, and Nicole Armanasco (Benetton Rugby – women’s team); Alessandro Garbisi and Giulio Marini (Benetton Rugby – men’s team).

 

The film series will kick off in in Treviso, with a story that weaves together memory, identity, and passion.

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September 11th – starting at 7:30 p.m.

Castello di Roncade – Roncade (Treviso)
Screening of Anime Libere — Il richiamo del nord by Andrea Azzetti
Guests: director Andrea Azzetti and Asia Wolosz, captain of Prosecco DOC Imoco Volley.

 

The second evening will take the audience on a new journey through the world of sports, in the historic setting of Roncade Castle, with a program dedicated to the power of personal and collective experiences told through the language of documentary film.

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October 14th – starting at 7:30 p.m.

Cabert – Bertiolo (Udine) 
Screening of La Cima by Simone Cargnoni
Guests: Moreno Pesce, an athlete with a passion for the mountains and a leading figure in the world of trail running and vertical races.

 

The final stop of the film series will take place in Bertiolo with a story dedicated to the mountains and personal challenges, told through a cinematic lens that explores the relationship between humans, the environment, and pushing one’s limits.

 

Admission to all events is free, with booking required.
Places are limited. Further information and booking details will be available through the official channels of Sole Luna Doc Film Festival and the participating wineries.

The LifeTour Dreamland project continues, the initiative that tells and promotes the deep connection between Prosecco DOC and its territory, promoting the nine provinces of the denomination as excellent destinations from a cultural, landscape and food and wine point of view.

The initiative aims to strengthen the Prosecco DOC/Territory combination, contributing both to the protection of the denomination and to the international promotion of the excellences that characterise the production areas. LifeTour Dreamland takes the public on a journey to discover the provinces of Prosecco DOC thanks to the involvement of digital creators, guided by Adua Villa, who select and tell the five must-see experiences in each destination following the concept: must see, must try, must eat & drink, must sleep and don’t miss.

The first stages of the project in 2025

The first shoots, carried out on 7 and 8 July 2025, featured creator Emanuele Ferrari, together with Adua Villa, discovering Treviso and Padua.

Treviso

In Treviso, the capital of Prosecco DOC, the story took Emanuele and Adua through canals, history and conviviality. The itinerary included the historic centre crossed by the cagnani, the wheels of the ancient mills, the fish market island and the places mentioned by Dante in the Divine Comedy.

The discovery of the city also passed through its gastronomic tradition, among cicchetti and aperitifs in the city centre’s osterias, accompanied by Prosecco DOC, traditional dishes and the Tiramisù of Le Beccherie, where the famous dessert was invented. For after-dinner, the journey continued to Cloakroom and Boss Hogg.

Among the experiences to try, a bike ride along the Restera, the cycle path along the Sile with Treviso Bike, which can reach Jesolo. Also not to be missed is the curious Fontana delle Tette, which in the past could pour wine instead of water. For the stay, the project selected Palazzina 300, in Piazza dei Signori, and Loggia al Duomo, with a view of the Cathedral.

Padua

In Padua, Adua Villa and Emanuele Ferrari told the story of a city where art, history and everyday life come together among arcades, squares and aperitifs.

The itinerary included Prato della Valle, Piazza dei Signori, Sotto il Salone and Piazza delle Erbe, the heart of the city markets, as well as Caffè Pedrocchi, where you can enjoy a break with Prosecco DOC and the famous Padua tramezzini. Among the experiences to try, an aperitif at Portello and a “sidereal” experience at the Astronomical Observatory of Padua.

Some of the city’s landmarks were also included, such as the Scrovegni Chapel and the Botanical Garden, as well as the Sherwood Festival. For the stay, the story suggested Padova Suites, with a view of the Basilica of Saint Anthony, and Casa Camilla, surrounded by greenery.

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The journey then continued to Trieste and Pordenone, where Adua Villa, together with Erica and Nicola (@onderoaders), told the story of two destinations united by a strong cultural heritage and an authentic identity.

Trieste

In Trieste, the itinerary highlighted the charm of a city where the sea, history and different cultures meet. The journey included Piazza Unità d’Italia, Molo Audace, the statues of James Joyce and Umberto Saba and Miramare Castle.

Gastronomy also played a central role, from the sandwich with smoked cooked ham and horseradish at Buffet da Pepi to an aperitif with a view at the Prosecco DOC Terrace at Pier The Roof. Among the experiences to try, the historic tram to Opicina, from which you can admire the Gulf of Trieste, while the Barcolana in October is one of the events not to be missed.

For the stay, the project identified the Victoria Hotel Letterario, linked to the history of James Joyce, and Tivoli Portopiccolo, built into the rock.

Pordenone

In Pordenone, on the other hand, the itinerary highlighted the perfect balance between Friulian tradition and contemporary creativity.

The story passed through the historic centre and Corso Vittorio Emanuele II, with its Venetian architecture, to the Ponte di Adamo ed Eva, and then continued along the banks of the Noncello, among nature and views of the city.

Among the experiences not to be missed are the Palazzo del Fumetto, Pordenonelegge and Rampy Park, while to discover the flavours of the area the itinerary stopped at the Vecia Ostaria del Moro and Pasticceria Peratoner. For sleeping, the selected structures are Villa Luppis and B&B Dante.

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2026: Udine, Gorizia, Venice and Belluno

In 2026, the project continued with four new stages dedicated to the territories of North-Eastern Italy.

The first shoots, carried out from 1 to 3 July 2026, featured Jacopo Becchetti, who together with Adua Villa explored Udine and Gorizia, telling their history, traditions, landscapes and flavours.

Udine

In Udine, the story took the public through Venetian squares, art, gastronomic traditions and nature. The journey started from Piazza della Libertà, one of the most beautiful Venetian-style squares on the mainland, with the Loggia del Lionello, the Clock Tower and the Loggia di San Giovanni, and then continued to Casa Cavazzini, museum of modern and contemporary art, and Piazza Matteotti, the living room of the city and the heart of its nightlife.

Great space was also given to the flavours of the area, from the frico of Trattoria Ai Frati to the legendary cjarsòns of Osteria al Cappello, ravioli with a characteristic sweet and sour taste, up to gubana, a typical Friulian dessert with walnuts, raisins, pine nuts and orange peel, naturally to be enjoyed with a glass of Prosecco DOC. For lovers of cured meats, the journey also leads to San Daniele del Friuli, home of the famous ham of the same name.

Among the experiences to try, an excursion to the Cornino Lake Nature Reserve, a paradise for griffons, among woods, rocky walls and crystal-clear waters. Not to be missed is the climb to Udine Castle through the Loggiato del Lippomano, one of the most evocative walks in the city. For the stay, the proposals are the Ambassador Hotel, just a few steps from the historic centre, and La Locanda al Castello, a fascinating manor house in the hills of Cividale del Friuli.

Gorizia

The second part of the journey took place in Gorizia, a border city between Italy and Slovenia where history, cultures and Central European traditions meet, in the heart of the Prosecco DOC territory.

The itinerary included Piazza della Vittoria, at the foot of the Castle, dominated by the Church of Sant’Ignazio and the eighteenth-century Neptune Fountain, as well as Gorizia Castle, the Synagogue and Palazzo Coronini Cronberg, a historic noble residence surrounded by a beautiful park.

Gastronomy allowed the discovery of two specialities of the Central European tradition: Gorizia gnocchi, with a sweet heart of plums or damsons, at Antica Trattoria “Alla Luna”, and the classic goulash at Atmosfere La Stua.

Among the experiences to try, an afternoon of sport and relaxation at Marina di Monfalcone, home to the prestigious Red Bull Sailing Academy, where, in the breaks between one regatta and another, the Prosecco DOC Shockwave3 boat is moored. A toast on the terrace with a glass of Prosecco DOC is not to be missed.

Also not to be missed is the Digital Art Gallery, an innovative immersive digital art space with 100 metres of tunnel covered with LED walls, and Piazza Transalpina, where you can stand with one foot in Italy and one in Slovenia, a symbol of the fall of the borders that once divided the city. For the stay, the project proposes the Grand Hotel Entourage, an elegant 15th-century noble residence in the centre of the city, and La Casa di Alice in Cormons, where farming tradition, comfort and contemporary design come together.

Venice

In Venice, the story took the public through the calli, canals and iconic views of the Serenissima, alternating symbolic places and authentic addresses.

The itinerary included St. Mark’s Square, with the Basilica, Doge’s Palace and the Campanile, the Rialto Bridge with its shops, the Bridge of Sighs, the Squero di San Trovaso, one of the oldest Venetian boatyards, and the spectacular Scala Contarini del Bovolo. Among the curiosities, also the Libreria Acqua Alta, among gondolas, books and four-legged guardians.

Among the experiences to try, a visit to the Schiavon glassworks in Murano, where glass comes to life in the hands of master glassmakers, a romantic gondola ride through the canals and a stop at the Kartaruga mask atelier, also famous for its film collaborations.

Venetian gastronomic tradition was told through cicchetti in the bacari, from baccalà to saor, to be tried at Cantina Do Spade or Dai Zemei. For an aperitif, space for a Select or Cynar Spritz at Bacarando in Corte dell’Orso. And naturally the Bellini, born from the combination of Prosecco DOC and white peach purée, to be enjoyed at Café des Arts.

Finally, the video mapping of the Accademia Immersiva is not to be missed, an experience that combines art and technology in a fascinating setting. For the stay, the project selected Hotel Pesaro Palace, for a stay among Venetian elegance and a view of the Grand Canal, and My Venice Boutique Hotel, located in a 16th-century palace with a sophisticated charm.

Belluno

In Belluno, the journey told the meeting between the Dolomites, local culture and mountain flavours.

The historic centre, with its more than 260 fountains, true works of art dating back to the Middle Ages and the Renaissance, was the starting point for exploring the city and the area, up to the Naturalpina botanical garden, for a full immersion among the scents of aromatic herbs.

Among the experiences to try, a horseback ride in Agordino, the green heart of the Belluno Dolomites, and an excursion in Cansiglio, one of the largest beech forests in Europe, where you can also admire a spectacular centuries-old beech tree.

Gastronomy is also a protagonist in Belluno, with Pastin, a typical speciality, a glass of Prosecco DOC on the terrace of the Hotel Astor, with a view of the Piave and the Dolomites, and a cocktail at Speakeasy 1920, among the atmospheres of the clandestine bars of the Prohibition era.

A visit to Cortina d’Ampezzo is not to be missed, historic venue of the 1956 Winter Olympic Games and, together with Milan, one of the venues of the Milano Cortina 2026 Olympic and Paralympic Winter Games, of which Prosecco DOC was Official Sparkling Wine Sponsor.

For the stay, the proposals are la Casera Cornolera in Chies d’Alpago, immersed in nature and silence, and the agriturismo Villa di Modolo, surrounded by Glera vineyards, between rural charm and modern comfort.

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The next steps

The LifeTour Dreamland journey will continue with the final stage dedicated to the province of Vicenza. Once again, Adua Villa will be joined by creator Ilaria Cappuccini, accompanying the public on a journey to discover the cultural, landscape and food and wine excellences of the Vicenza area, thus completing the story of the nine provinces of the Prosecco DOC denomination.

With the Vicenza stage, the LifeTour Dreamland journey through the nine provinces of the denomination will come to an end, a story that highlights the richness and variety of a territory where culture, landscape, traditions and gastronomy intertwine with the identity of Prosecco DOC.

A dream-like two days. At 2:08:27 p.m. (local time), Prosecco DOC Shockwave3 crossed the finish line (the race had started on Sunday, July 5, at 2:00 p.m.) and claimed the prestigious Line Honours title at the sixth edition of the Aegean 600, which in just a few years has become one of the most fascinating and technically challenging offshore regattas on the global scene.

The Maxi Yacht 90, owned by the Monfalcone Yacht Club with Claudio Demartis as owner and Pompeo Tria as co-owner, led the race from start to finish and navigated the 605-mile course—a counterclockwise circumnavigation of the Aegean Sea starting and finishing at Cape Sounion—without making any serious mistakes.

Prosecco DOC Shockwave3, helmed by Lorenzo Bressani, Andrea Micalli, and Darko Hajdinjak —and with Stefano Spangaro making his debut in the Greek regatta—won a fiercely contested duel against the Greek crew of Aiolos, who, buoyed by their real-time victory in 2025, tried until the very end to thwart Prosecco DOC Shockwave3’s plans but ultimately had to “settle” for second place, just 2’09” behind the winners.

The Greek race course proved difficult to navigate, with extreme racing conditions ranging from violent winds to, for example, a start marked by sea state 7.

“I’m absolutely thrilled with this great result,” commented owner Claudio Demartis immediately after the race, “which rewards the work we’ve done since the end of last season to further improve the performance of the boat and the crew. I’m grateful to all the crew members and the support team who made it possible to win this well-deserved Line Honours. I’d also like to thank the owners and staff of Eratosthenes for all their hard work. As an owner, I’m very pleased to be able to celebrate a victory like this, which came at the end of a fiercely contested race that remained uncertain until the very end. I’d also like to offer my heartfelt congratulations to the crew of Aiolos, who sailed at the very highest level and came very close to repeating last year’s success. Finally, a special thank you goes to the organizers of the Aegean 600, the Hellenic Offshore Racing Club, who put together a spectacular event, meticulously planned down to the smallest detail and destined to grow even more in every respect.”

Prosecco DOC Shockwave3’s crew consisted of Lorenzo Bressani (helmsman/skipper), Andrea Micalli (helmsman/tactician), Darko Hajdinjak (helmsman/mainsail trimmer), Stefano Spangaro (helmsman/mainsail trimmer), Paolo Piccione (navigator), Andrea Bussani (tailor), Vid Jeranko (tailer), Nicola Dodich (tailer), Alberto Broggi (mainsail trimmer), Sebastjan Cettul (mainsail trimmer), Matteo De Luca (bowman), Giulio Maccarone (bowman), Ren Kaligarič (bowman), Matteo Leghissa (pit), Giorgio Rossetti Cosulich (pit), Samuele Pontani (utility crew), Giacomo Sala (utility crew), Ivan Valenta (utility crew), Vitjan Bužan (helmsmen), Claudio Carraro (helmsmen), Matteo Groppo (helmsmen), Giulio Bicego (shore team), Alberto Rizzi (shore team).

Prosecco DOC Shockwave3 has finished its race, but the Aegean 600 continues for the other 60 boats still competing in a truly complex and challenging race course.

 

The Aegean 600 website: https://aegean600.com/

The ninth edition of the Perazza Calendar, the charity project promoted by the Treviso-based communications agency Perazza srl, closed with a new record. Once again this year, athletes from Benetton Rugby, Nutribullet Treviso Basket, and Prosecco DOC A. Carraro Imoco Conegliano lent their faces to the charity calendar.

The funds raised this year for children undergoing treatment in the pediatric ward of Ca’ Foncello Hospital in Treviso and at the IOV – Veneto Oncology Institute total 36,120 euros: the best result in the initiative’s history, which has raised a total of more than 230,000 euros since 2018.

The check, divided equally between the two institutions, was officially presented on June 8 at the headquarters of the Prosecco DOC Protection Consortium, the initiative’s main sponsor, in the presence of representatives from the participating teams, sponsors, and local institutions.

The 2026 edition introduced a new feature that once again highlighted the connection between the project and the local area: the collaboration with the Treviso Comic Book Festival.

Three illustrators from the Festival worked to integrate photographs of male and female athletes with original graphic designs. The result is a calendar that speaks different languages: vibrant colors for Benetton Rugby, charm and elegance for Prosecco Doc A. Carraro Imoco Conegliano, and an urban, contemporary aesthetic for Nutribullet Treviso Basket. Three versions that leave a lasting impression, united by the same charitable goal.

Sold online and distributed in arenas, stadiums, and the teams’ official stores starting in November, the calendar once again received a warm welcome from fans, sports enthusiasts, and local communities. This response confirms just how much the project has become a beloved and eagerly anticipated event, year after year.

Mario Conte, Mayor of Treviso, had this to say about the initiative’s success: “Over the years, the Perazza Calendar has become an extraordinary symbol of how sports, creativity, and solidarity can come together for the
good of the community. Riccardo Perazza, the champions of our professional teams who stepped up, and all the partners who made this initiative possible deserve our applause because the result achieved—a significant fundraising total for the Pediatrics Department of Ca’ Foncello Hospital and the IOV—once again demonstrates the great generosity of our community. Treviso is capable of producing sporting excellence at the national and international levels, but above all, it knows how to transform success and visibility into a concrete opportunity to help those who need it most. This is the most beautiful value of a project that, after nine years, continues to grow and do good.”

“We are proud to host the presentation of this important check again this year, which testifies to the generosity of our community and the effectiveness of a project that unites sports, art, and solidarity. “Being the main sponsor of the 2026 Perazza Calendar allows us to provide concrete support to outstanding organizations such as the IOV and the pediatric department in Treviso, confirming the Consortium’s commitment to promoting initiatives that bring real benefits to our community,” states Giancarlo Guidolin, President of the Prosecco DOC Protection Consortium.

“We accept this contribution with deep gratitude, as it is intended to support the children and families staying in the Pediatric Ward at Ca’ Foncello Hospital,” emphasizes Giancarlo Bizzarri, General Director of ULSS 2 Marca Trevigiana. “Local initiatives like the Perazza Calendar demonstrate just how generous our community can be and how close it stands with those most in need. The constant commitment that Perazza Srl and the champions of our region renew year after year in the name of solidarity represents an extraordinary example of social responsibility and genuine closeness to the community. Sincere thanks go to Riccardo Perazza, to all the project’s supporters, to the athletes, and to all those who, through their purchase, have chosen to do good.”

“I would like to wholeheartedly thank everyone who contributed to this extraordinary achievement of solidarity,” states Dr. Patrizia Simionato, General Director of the IOV-IRCCS. “Once again, the Perazza Calendar demonstrates how the local area, businesses, culture, and sports organizations can come together in a concrete way to support the most vulnerable patients. I thank those who conceived and participated in this commendable and well-established project, which allows our Institute to benefit from concrete support for cancer research. For the IOV, this is invaluable assistance, enabling us to continue providing care and support to patients throughout their cancer journey.”

For more information: www.calendarioperazza.it 

Prosecco DOC arrives in Verona with the final figures for 2025 exports: +2.3% worldwide, with 667 million bottles produced (+1.1% on 2024), 82% of which are destined for international markets.The podium sees the United States in first place with growth of 23.3%, followed by a stable United Kingdom and a surprisingly rising France (+19.8%), in third place on the podium for the first time. TThere are also positive signs from Germany (+2.1%), a long-standing market for the appellation, and from Russia, which, with a 0.7% increase, has turned the tide to climb back up to fifth place. Double-digit growth has been recorded in emerging markets such as Ukraine (+32.2%), Romania (+25%) and Greece (+20.5%), reflecting a diversification strategy that is bearing fruit.

President Giancarlo Guidolin: “Looking ahead to 2026, the March figures (+6.4% compared to the same month last year) confirm a clear consolidation in bottling volumes. The slowdown recorded in the first two months of the year should be regarded as a technical effect resulting from the strategic stockpiling carried out by the US market in 2025 to mitigate the impact of tariffs. The strength of the Denomination is further confirmed by actual consumption figures, which remain consistently in line with the average of recent years. In a geopolitical context that calls for caution — with transport, energy and raw material costs already under severe strain — the Denomination — which has already demonstrated its resilience on several occasions — looks to the coming months with an awareness of the uncertainties but also with a positive outlook towards the future.”

Sustainability, Research and Responsible Consumption

Sustainability remains the cornerstone of the DOC. Stand B4 will host presentations by experts and university researchers to showcase projects carried out in collaboration with the Consortium, with a particular focus on Assisted Evolution Techniques (AET) applied to varietal selection. There will also be a focus on research with “Natural Low Alcohol – The Prosecco DOC Experience” and the talk “A Culture of Sustainable Wine: Conscious Consumption”. In line with this, the Consortium continues its commitment as National Coordinator of the Wine in Moderation project to promote a culture of responsible drinking. The guest of honour will be the Cerletti School of Oenology in Conegliano, which is celebrating its 150th anniversary.

Cin Cin Verona: The Prosecco DOC Off-Site Event

“Cin Cin Verona” is a publishing project by the Consortium in collaboration with Tuorlo: a guide featuring 16 venues across the city, selected for the quality of their mixology, where visitors can sample limited-edition cocktails made with Prosecco DOC wines. Every day at the fair, one of the guide’s featured bartenders will present their signature cocktail, bringing the excellence of quality mixology directly to the Prosecco DOC Theatre.

There will be numerous themed guided tastings throughout the four-day event. Among these, it is worth mentioning the one dedicated to promoting the appellation through the geographical indications Prosecco DOC Treviso and Prosecco DOC Trieste.

Excellence in Pairings

Throughout the event – in Hall 4 / Stand B4 – the Prosecco DOC Theatre will host cooking shows and masterclasses, free of charge and subject to availability, in collaboration with partners from the world of premium food and drink:

San Daniele Ham PDO Consortium, Vitellone Bianco dell’Appennino Centrale PGI Consortium, Mortadella Bologna PGI Italian Consortium, Montasio Cheese PDO Consortium, Piave Cheese PDO Consortium, Asiago Cheese PDO Consortium, Grana Padano DOP Consortium, Mozzarella di Bufala Campana DOP Consortium, Organizzazione di Produttori della pesca di Fasolari dell’Alto Adriatico, Roberto.

Numerous member wineries will be present at the Consortium’s stand: Abbazia di San Gaudenzio, Antonio Facchin & Figli, Astoria, Biancavigna, Borga since 1948, Borgo delle Rose, Borgo Molino, Bosco Viticultori, Brilla!, Ca’ di Rajo, Cantine Maschio, Casa Paladin, Collis, Gruppo Martellozzo, I Magredi, Italian Wine Brands, La Gioiosa, La Jara, La Marca, Le Contesse, Le Rughe, Masottina, Mionetto, Montelliana, Montelvini, Pitars, San Martino Vini, San Simone, Sorelle Callegari, Tenuta Santomè, Terre di Rai, Torresella, Val d’Oca, Valdo, Villa Marcello, Villa Sandi, Vini La Delizia, Viticoltori Ponte.

We would like to thank the following for their participation: the chefs: Alessandro Agrati & Lorenzo Di Paci, Associazione Maestro Martino, Graziano Prest & Gianluca Belli, Ristorante Tivoli, Cortina d’Ampezzo, Laura Santosuosso, Sandì, Milan; the bartenders: Filippo Caltagirone, The Traveler, Verona, Lorenzo Tonni, Dal Medico, Marshal Heenkenda, Via Fama Cafè, Niccolò Carli, Deposito Verona, Verona; the moderators: Adua Villa, Andro Merkù, Luca Dotto, Savina Confaloni; the partners in the staging: Calligaris, Connubia & Electrolux.

Treviso, March 4, 2026 – “The Paralympic Games express values that we have always believed in: the ability to pursue excellence with determination, to not give up in the face of difficulties, to do one’s best in all circumstances,” said Giancarlo Guidolin, president of the Prosecco DOC Protection Consortium. “Being the Official Sparkling Wine of Milan Cortina 2026 means showcasing a product that comes from a territory, a community, and generations of shared work on a global stage. It is not an award we receive: it is a commitment we renew.”

This partnership naturally extends from the Winter Olympic Games to the Winter Paralympic Games, confirming a commitment that goes beyond brand presence for the Consortium. The Paralympic Games represent one of the most authentic expressions of those values—inclusion, determination, and the ability to transform every difficulty into momentum—that Prosecco DOC has chosen to place at the center of its institutional communication. Supporting this event means recognizing Paralympic athletes not only as sporting champions, but also as examples of how excellence is built every day, often starting from conditions that others would consider insurmountable obstacles.

Today, the Paralympic Flame passed through the historic center of Treviso, the capital city of the nine provinces of the Prosecco DOC appellation and headquarters of the Protection Consortium. Vice President Alessandro Botter welcomed it in Piazza dei Signori for an official toast with the limited edition bottle created for the Games, together with Mayor Mario Conte, CIP Veneto President Davide Giorgi, CONI Veneto Regional Committee President Dino Ponchio, and Paolo Tonon, Paralympic archery athlete and bronze medalist at the 2024 Paris Games: a presence that gave a face and history to this passage, making the link between Paralympic sport and the territory a reality.

THE CONSORTIUM’S ACTIVITIES AT THE GAMES

Throughout the Paralympic Games (March 6-15), Prosecco DOC will be present at the official bar of Casa Italia at the Galleria Farsettiarte in Cortina d’Ampezzo (Piazza Roma 10, open from 9:00 a.m. to 7:30 p.m.), where a dedicated menu lists the references of the 16 companies of the Consortium, and in the hospitality areas set up at the competition venues. The Consortium’s communication activities continue: large billboards at the airports of Treviso, Venice, Orio al Serio, and Milan Malpensa welcome tourists and international delegations; the luminaries of Via Manzoni in the heart of Milan celebrate the Olympic and Paralympic values of perseverance, respect, and legacy; the venues featured in the “Cin Cin Milano Cortina” guide offer limited edition Prosecco DOC-based cocktails, extending the Games experience from competition to the discovery of Italian lifestyle.

The 16 companies that have joined the project: Brilla! Cà di Rajo, Cantine Maschio, Casa Vinicola Bosco Malera, Italian Wine Brands, La Marca, Le Rughe, Masottina, Mionetto, Pitars, Ponte 1948, Serena Wines 1881, Torresella, Villa Sandi, Val d’Oca, Valdo.

Now in its ninth edition, the Calendario Perazza solidarity project features the athletes of Prosecco DOC Imoco Volley, Benetton Rugby, and Nutribullet Treviso Basket who posed with enthusiasm to support and promote the initiative. The proceeds from sales will be split equally between the Pediatrics Department at Ca’ Foncello Hospital in Treviso and the Veneto Oncology Institute (IOV), continuing a partnership that has lasted for several editions.

The 2026 calendar also features the Treviso Comic Book Festival: three festival illustrators added their own creative touches to enhance the photographs. This collaboration combines sports, imagination, and visual art, while upholding the charitable mission that has defined the calendar since its inception.

  

In the Prosecco DOC Imoco Volley section, the players shine in elegant black-and-white outfits, surrounded by a cascade of colorful graphic elements created by illustrator Isabella Bersellini. Flowers, stars, and flowing lines accentuate the athletes’ silhouettes, emphasizing their athleticism and individual personalities.

For Benetton Rugby, Osvaldo Casanova brings the action to life with a series of vibrant and dynamic illustrations. Stylized silhouettes of players in motion trail bright streaks of color that wrap around their bodies, creating a striking and expressive visual impact.

For the Nutribullet Treviso Basket calendar, Paolo Gallina created stylized urban scenes in black and white. His visual storytelling fuses street culture with sports identity, blending everyday life and city details with the athletes’ relaxed –  and sometimes – playful poses.

Giancarlo Guidolin, President of the Prosecco DOC Consortium, said: “We are delighted to take part once again in a project that brings together sport, creativity, and solidarity. Our denomination has always supported the local community and initiatives that help those facing difficult challenges. Contributing to the Pediatrics Department at Ca’ Foncello Hospital and to the IOV allows us to transform the values of sport and culture into real, concrete support for families. We hope this edition inspires even more people to join forces and ease the burden of those in delicate situations.”