Prosecco DOC reaches another record:

 

The Consortium for the Protection of Prosecco DOC is pleased to announce another record: bottling for the month of July exceeded 500,000 hl, a figure reached only once before in the history of the appellation.

The 513,569 hl bottled in July 2024 marks a 12.6 percent growth over the same month in 2023.

The seven months of 2024 (2,832,173 hl) go on to establish +5.2 percent over the same period of the previous year, a figure that could presage an excellent final result for the current vintage.

“This record is proof that consumers continue to recognize Prosecco DOC as a product of excellence, appreciated for its freshness and youthfulness by people of all ages,” comments Prosecco DOC President Giancarlo Guidolin. ”I am truly proud of the results obtained, which gratify the passion and unceasing work of the entire supply chain made up of producers, winemakers and bottlers, and reward the protection, promotion and enhancement activities carried out by the Consortium with foresight, attention to sustainability and innovation: characteristics evidently necessary for the durability of the Denomination.”

Prosecco DOC and culture, the perfect combination for summer evenings

The Consortium for the Protection of Prosecco DOC enriches the summer initiatives in the territory of the Denomination with a rich program of winery experiences that combine wine, cinema and literature. Three main formats will transform wineries into places of cultural encounter and enological discovery: Pordenonelegge in Cantina, Cinema in Cantina and Contrappunti in Cantina.

 

Pordenonelegge in Cantina

This year, Pordenonelegge in Cantina features three evenings dedicated to mystery. Thanks to the collaboration between Fondazione Pordenonelegge.it and Consorzio Prosecco DOC, literature lovers will be able to meet mystery authors, accompanied by glasses of Prosecco DOC. The protagonists of these evenings will be three big names: Alessia Gazzola (19/07), Ilaria Tuti (26/07) and Maurizio de Giovanni (02/07), who will present their books in the evocative settings of the wineries, respectively, Piera 1899, San Simone and I Magredi.

 

Cinema in Cantina

Now in its seventh edition, Cinema in Cantina is a cinematic journey through the vineyards of the Prosecco DOC wineries, promoted by the Sole Luna Association – A bridge between cultures and the Prosecco DOC Consortium. Events include a guided tour of the winery, followed by tastings of Prosecco DOC labels, and culminate with the screening of feature films outdoors, surrounded by vineyards. As a preview, on July 15 at 9 p.m., the film “All the Beauty and Pain” by Laura Poitras will be screened at the Sant’Andrea Gardens in Treviso; the format will continue thereafter in Prosecco DOC wineries from Aug. 28 to Sept. 1.

 

Contrappunti in Cantina

Organized by the CartaCarbone Festival together with the Consortium, Contrappunti in Cantina is a project born from the common intent to nourish body and soul with products of excellence, with the aim of creating a unique dialogue between the worlds of wine and literature. Every Friday in September, participants will have the opportunity to visit wineries, taste wines, attend multimedia shows and meet authors in person.

 

These events enrich the tourist offer of the area, promoting the oenological and cultural heritage of the Denomination. Thanks to these initiatives, the Consortium transforms wineries into cultural spaces where bubbles accompany literature, cinema and conviviality, offering moments of encounter and discovery.

Wine Paris, ProWein and Vinitaly with a new concept

Once again this year, the Prosecco DOC Consortium participated in the three most important European trade fairs for the wine world – Wine Paris, ProWein and Vinitaly – which have now become a MUST.

The novelty in 2024 was the introduction of an innovative stand design concept, signed by the Milan-based Migliore+Servetto studio: nature, transparency and lightness are the underlying themes of the three stands and reflect the Consortium’s operational philosophy, which is increasingly oriented towards modernity and sustainability. In concrete terms, the creative approach is expressed in flexible membranes that, soaring up to 4 metres in height, embrace the exhibition space like a double skin made ethereal by the superimposition of matter, textures and light.

The result is a space with a strong identity, offering a dynamic tale of the Veneto-Friuli territory and the value of its products, with the aim of sharing their beauty, innovation and durability. Consistent with the value perspective of sustainable development, the concept will be declined in further variations over the next four years, and most of the furnishing elements will find new life and configuration.

 

Wine Paris

From 12 to 14 February 2024, Wine Paris welcomed professionals and enthusiasts to Paris Expo Porte de Versailles for its fifth edition. Adding to the appeal of the event was the Infinite Bar by Be Spirits, which bore witness to the emerging trend of mixology in the wine sector. Here, barmen from the renowned Parisian group Animaux Bar created cocktails based on Prosecco DOC, emphasising its versatility and sophistication.

Prowein

Subsequently, from 10 to 12 March, Düsseldorf hosted the 28th edition of ProWein. Visitors enjoyed a curated selection of 53 labels from 28 companies in our chain. The Consortium invited selected guests to the exclusive Sparkling Night: a rooftop party by Prosecco DOC, where refined Prosecco DOC-based aperitifs could be enjoyed, enlivened by DJ sets, captivating bartending and culinary performances.

Vinitlay

Finally, Prosecco DOC participated in Vinitaly, Italy’s most important wine fair, held in Verona from 14 to 17 April 2024. The Consortium presented two prominent locations: Prosecco DOC Pavilion, a greenhouse that hosted tastings, show cooking and cocktail sessions, and the Prosecco DOC Theatre, where talks with partners, Ambassadors and special guests took place. Attracting enthusiasts, experts and industry giants from all over the world, these events became a platform for telling the story of the wide range of activities in which the Consortium operates.

 

Such moments of high visibility demonstrate the wine industry’s commitment to promoting Italy’s heritage in a global scenario, highlighting the intertwining of sport, food and wine and art that characterises our culture. Fairs, therefore, are not only a commercial platform but also serve as a hub for cultural exchange, research and development in the wine sector.

 

14 – 17 april 2024

The Prosecco DOC Consortium returns to Vinitaly with the PROSECCO DOC PAVILION in Area H and at the PROSECCO DOC THEATRE (B4, pavilion 4).

Nature, transparency, and lightness are the inspiring principles behind the booths’ concept, designed by Migliore+Servetto studio.

The PROSECCO DOC PAVILION will have a convivial character as it hosts cooking sessions led by renowned chefs and tastings with partners from the food & beverage world to showcase Italian excellence.

Every day from 12 pm to 2 pm and from 3:30 pm to 6 pm, the “Prosecco DOC Sparkling Drink Bar” will offer Prosecco DOC-based cocktails featuring Italian spirits and liqueurs, as well.

Click here to discover the schedule of all the events planned at the Prosecco DOC Pavilion!

The PROSECCO DOC THEATRE will stage meetings and presentations, moderated by the well-known radio host Andro Merkù and will illustrate the achievements, collaborations, initiatives, and projects focused on topics that are important to the Consortium, from sports to culture, to the enhancement of the territory.

Click here to discover the schedule of all the events planned at the Prosecco DOC Theatre!

Wineries present at the Prosecco DOC Pavilion: 

Antonio Facchin & Figli, Astoria Wines, BiancaVigna, Borgo Molino, Bosco del Merlo, Botter, Ca’ di Rajo, Cabert, Cantina Montelliana, Cantine Borga, Cantine Maschio, Conte Collalto, Fiorotto 1934, Giusti Wine, Gruppo Martellozzo, La Delizia, La Jara, La Marca, Le Celline, Le Contesse, Le Rughe, Masottina, Mionetto, Mister Bio Wine, San Simone, Serena Wines 1881, Sorelle Callegari, Sui Nui, Tenuta Santomè, Torresella, Val D’Oca, Villa Sandi, Vini Dufour, Vicola Cide, Viticoltori Ponte.

The new short movie “INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE” offers an extraordinary journey through space and time, channeling the immortal beauty of the classic to a dynamic and enthusiastic future.

This piece of art, developed by director Carlo Guttadauro, transforms Villa Contarini in a scenic labyrinth where classic melts with contemporary.

The short movie invites us through ballet and parkour to discover the touching point of inspiration and action, revealing that the classic is the springboard for a futuristic vision. This meeting point creates a sperimenting and innovation space, showing that the inspiration drawn by the classic becomes the engine for a dynamic and futuristic action. In this bond, the short movie explores the creative tension between the inspiring past and the future driving the action, suggesting that the timeless beauty manifests itself in the fusion of these two elements.

The protagonist of this evocative journey is Virna Toppi, prima ballerina of Alla Scala Theatre in Milan. With her gracious moviments and ability, Virna dances in the Mirror Room in Villa Contarini, lighted by metaphysical lights, creating the perfect bond between classic and contemporary. The movie invites us to reflect on the concept of inspiration, that is the epiphany of beauty, when it turns on our enthusiasm.

The choice of Virna Toppi is not casual: her armonious gesture and the gracious moviments of her body embody the beauty of ballet, that becomes a source for inspiration. The Mirror Room becomes the stage where classic appears sinuous and sensual, with curves and creases that release an armonious energy, a variation on the pace that gives back the beauty as grace in movement.

Next to Virna appears the traceur Davide Garzetti. From a plastered door, struck, he observes the dance, introducing a non-classical element that nurtures itself from classic. The short movie explores the border between ballet and parkour, creating an exclusive and mysterious space for the characters. The combination of these two arts adds shades and innovation to the project.

The protagonists travel through iconic locations, like Venice and Giudecca. Here there is a surprising aesthetic transformation: the ballerina transforms into a black swan. Designer Salvatore Vignola adds to this metamorphosis a black tutu covered on paillettes that reflect light, emphasizing the movements of the ballerina. The hair and make up by Cinzia Trifiletti adds a gritty and gothic touch.

The short movie climaxes on an iron bridge in Giudecca, where borders disappear and the protagonists are free from any scheme and can celebrate a secret pact. The fusion between classic and contemporary becomes clear, underlined by the toast with Prosecco DOC on a terrace on the Canal Grande.

Prosecco DOC bubbles, refined symbol, know the power of a dreamful euphoria that gives pure and light moments.

The short movie becomes a visual representation of the Prosecco DOC philosophy: a modern jump that finds its roots in the past and its sperimentations in the future. Without any doubt, it’s through these sperimations that it becomes possible to fully comprehend and appreciate the intrinsecal beauty of Prosecco DOC.

 

Watch here the short movie:

 

 

Since 2021 Prosecco DOC has been the Official Sparkling Wine of the cooking school and didactic restaurant Villa Terzaghi, project of the Maestro Martino Association, founded by the renowned Italian chef Carlo Cracco. The aim of this project is to promote and valorize the local gastronomic products and to develop the excellence culinary art.

Villa Terzaghi is a wonderful hunting lodge of the XVIII century located in Robecco sul Naviglio. Here is located the headquarters of the Italian Cook & Chef Institute, an international network connecting the best chefs in the world.

Thanks to this network, the best students in Italian catering schools have the possibility to learn from the most important voices of the high-cuisine sector, aiming to become the future stars of the kitchens. The restaurant is indeed open to the public, where a menu dedicated to the Prosecco DOC bubbles is also available. In order to highlight the link between high cuisine and the Prosecco DOC versatility, Federico Urbani, resident chef at Villa Terzaghi, presented three recipes paired to the worldwide famous bubbles: Prosecco DOC Extra Brut by Masottina, Prosecco DOC Rosé Millesimato 2022 Extra Dry by Maschio dei Cavalieri and the Institutional Prosecco DOC Brut of the Consortium. Find them out on our YouTube channel:

Prosecco DOC | Villa Terzaghi’s Official Sparkling Wine – Saffron risotto with ossobuco ragout recipe

Prosecco DOC | Villa Terzaghi’s Official Sparkling Wine – Gnocchi with Gorgonzola PDO recipe

Prosecco DOC | Villa Terzaghi’s Official Sparkling Wine – Breaded Sea bass with vegetables recipe

Inspiration is the instant when beauty suddenly manifests and ignites our enthusiasm. To be inspired means to project our breath upwards, inspiratio onis; it means to transcend ourselves and yearn for the divine breath, to seize it and bring it down to earth.

In its project INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE Prosecco wants to communicate that the classic is what draws inspiration from, but it is the future that guides its action.

Thus, Villa Contarini, a palace of the baroque Veneto, in Piazzola sul Brenta, becomes an ideal scenic labyrinth for director Carlo Guttadauro. Amidst settings and precious details and metaphysical lighting, the photography of Anam Cara, followed with dedication by the attentive eye of Thomas Guttadauro, aims to explore the aesthetic and graceful movement of the dance of Virna Toppi, first ballerina of the Teatro alla Scala in Milan. Her harmonious gestures, the movements of her body undertake a dance in the Hall of Mirrors. The classic that inspires is already there in the way she offers herself, sinuous and sensuous, with her curves and folds and that energy that emanates from Virna, like a harmonic variation of gait, like a weave that holds itself together, folded and refolded as it unfolds, giving us beauty in its operative status as grace in movement, as harmonic suspension and levity.

Behind her, in a door framed in stucco, Davide Garzetti, the traceur, brings another story, not classical, but one nourished by the classical: motionless, observes the dance. The traceur traces linear paths, which draw momentum and muscular tension from the body to perform games.

In the field that unfolds between classical dance and parkour, boundaries vanish and an unprecedented and mysterious space opens up for the relationship. The inebriation of the dream becomes the antechamber of inspiration. The combination of dance and parkour is unprecedented and therefore rich in nuance and novelty.
The journey between the dancer and the athlete touches Venice and the foundations of the Giudecca. Here, as if by magic, an aesthetic transformation takes place: the dancer, who at first glows with a diaphanous light, turns into a black swan.

This directorial operation is entrusted to costume designer Salvatore Vignola, who masterfully constructs a sculptural artefact of rare beauty: a black tutu covered in sequins causes light to refract on the dancer’s body, accompanying her movement. Cinzia Trifiletti is entrusted with the hair make-up, with its gritty, Gothic-inspired character.

On an iron bridge in Giudecca, the two meet in a sort of conciliation, a secret agreement. The boundaries vanish, the places they frequent are flashbacks, moments of memory, now there is the present and it is new: they can finally play with the classic and the contemporary, tracing in them the spark of modernity that is actuality, the place where past future are in tension.

The two finally have the luxury of toasting on a terrace overlooking the Canalgrande, and the location on which the toast scenes are filmed is the Sina Centurion Palace.

Prosecco DOC bubbles know the power of lucid inebriation that makes us dream, giving us moments of pure lightness.

Prosecco DOC is a modern momentum that knows how to find its reasons in the past and its experimentation in the future.

After all, without experimentation we would not know what beauty is.

Prosecco DOC, inspired by the classic, moved by the future

How about taking a leap into the future by situating ourselves in the next moment until we feel the vital power and the energy of movement flowing through us, pulling us forward?

To leap into the future requires an experimental attitude, we must open our eyes, move our body to situate ourselves in a new way.

Parkour, or Art du Déplacement (art of displacement) is freedom of movement in order to overcome with imagination and technique any obstacle that shows in its path, making use of running, climbing, swinging, vaulting, jumping, rolling…Parkour was born in the French suburbs and has expanded throughout the world. The values that
guide the traceur are respect for the environment, of others and of oneself, but also strength and courage.

On the occasion of the new video that aims to tell the Prosecco DOC and its modern method, director Carlo Guttadauro together with Thomas Guttadauro and Anam Cara, image philosophy, works with a young parkour athlete, Davide Garzetti, studying unusual interrelations between the movement of the traceur and the territorial spaces of Prosecco Doc: a winery in the Treviso area, Friulian vineyards, Venice and the Dolomites become the environment in which to jump, roll, twirl.

The movement of parkour and the movement of the camera work in synergy in an uninterrupted game of gazes that fly over the vineyards of the territory, inspect the Glera Grapes, move gliding through the fermentation tanks of a mod Anam Cara’s optical unconscious explores internal movement watching in an unprecedented way as bubbles draw worlds and dialogue with the outside to bring to unity the movement that passes through them and experience an unprecedented celebration.

Prosecco DOC is this celebration in movement that involves a large territory of nine provinces located between Veneto and Friuli, it is freedom to travel, jumping into the future, communicating its modern method.

To be modern is to be actual, in the here and now, in this space time.

Jump into the future is an invitation to movement, to the creative freedom that Italian genius has always embodied.

Jump into the future is an invitation to live our everyday places with vivacity and intelligence, rereading the world with new eyes and finding analogies between what our body can do and a good glass of Prosecco DOC.

Prosecco DOC, JUMP INTO THE FUTURE.

Prosecco DOC is the Official Sparkling Wine of Venice and participates to many moment in the city’s life.

Regata Storica 2023

The Historical Regatta is the main event in the annual “Voga alla Veneta” rowing calendar. Prosecco DOC supports the event and offers VIP guests a sparkling moment with a tasting of a selection of Prosecco DOC.

Venice Film Festival 2023 – Official Presentation of Casanova OperaPop The Movie

In september 2023 Red Canzian presented the movie of his Casanova OperaPop, a musical supported by Prosecco DOC that has toured for a year.