18 – 19 January 2025

Cortina d’Ampezzo is getting ready once again to welcome the elite of speed skiing for the Women’s Alpine Skiing World Cup; since 2018 Prosecco DOC has supported the Pink Circus in the Dolomites’ Pearl as Technical Supplier & Official Sparkling Wine.

The athletes will compete in the Super G and Downhill disciplines, a prelude to the eagerly awaited Milano Cortina 2026 Winter Olympic and Paralympic Games ,of which Prosecco DOC is Official Sparkling Wine.

 

Toasts and celebrations

Prosecco DOC accompanies the celebrations after the races, both in the Finish Area as well in Piazza Dibona; further moments of conviviality and lightness specifically dedicated to media and athletes will be organized in the city.

The world’s most-loved bubbles will be offered in the Tofana Lounge, the hospitality location reserved to VIPs and institutions during the races.

 

Prosecco DOC Sparkling Corner

After last years’ success, the Prosecco DOC Sparkling Corner returns in a new area set up entirely dedicated to Prosecco DOC between the grandstand and the mixed zone and facing the Olympia delle Tofane. Here, the people who bought the ticket for the terrace will be able to enjoy Prosecco DOC combined with finger food, from an exclusive and privileged position directly on the finish line..

The last tickets are still available. For futher information please visit: https://www.cortinaskiworldcup.com/ticketing/ 

The Prosecco DOC brands at the event will be 22, ready to represent Italian excellence:

Brilla!, Bortolomiol, Ca’ di Rajo, Cantine Maschio, Giusti Wine, Italian Wine Brands, La Marca, Masottina, Mionetto, Montelvini, Piera 1899, Ponte 1948, Ruggeri, San Simone, Savian Vini, Serena Wines, Sui Nui, Tosti 1820, Val d’Oca, Valdo, Villa degli Olmi and Villa Sandi.

 

Manifestation of shared values

Prosecco DOC has engaged in supporting sports clubs and events for many years now, with the aim of emphasising both its convinced sharing of the most authentic values – commitment, inclusiveness, healthy lifestyle – and of enhancing the beauty and uniqueness of its territory on an international level.

The event will be also a meeting point for athletes, ski enthusiasts, journalists and sponsors. Prosecco DOC always knows how to unite everyone with its unmissable toasts, making memorable every moment of great sport.

Cortina d’Ampezzo is getting ready to experience a weekend of spectacle, taste and celebration, with Prosecco DOC celebrating milestones and Italian excellence.

 

Aroma: Delicate yet persistent, with floral notes. Bubbles: Fine and long-lasting. Color: Pale straw yellow or sparkling pink. Flavor: Fruity (with a delightful hint of violet in the rosé). If Prosecco DOC had an identity card, it would read just like this. We’d all know it by heart, like those timeless songs woven into our shared culture. It embodies the Italian spirit that fills us with pride—not in fabric flags, but in voices, hard work, and passion. These qualities all share one thing: the ability to face and conquer the challenges of time while staying true to their essence. This is precisely what’s happening with Prosecco DOC, which in recent years has made a bold entrance onto the global cocktail scene, dressed in fresh and captivating new styles. If sparkling drinks are in the spotlight, then let them dazzle in modern, sequined fashion. Think sorbets, inventive recipes, and creative twists on iconic cocktails.

This is one of the core communication and project pillars of the Consorzio Tutela Prosecco DOC. Rooted in tradition and the Veneto culture of aperitifs, the consortium has chosen to highlight the vibrant, Millennial-friendly side of Italy’s most popular wine worldwide. It’s a significant opportunity, embraced with the quick wit and creativity that defines Italian ingenuity.

But why does Prosecco work so well as a cocktail base? Its versatile flavor pairs beautifully with the sweetness of fruits, as well as with liqueurs and bitter components. Not only Select and Campari, but also countless other Italian bitters and liqueurs, find the perfect match in this incredibly approachable wine, which complements rather than overpowers. This versatility stems from the natural acidity of the grapes, bringing a lively touch to any drink they enhance.

In a time when product sustainability, both environmental and health-related, is paramount, this iconic Italian sparkling wine leads the way toward a new lifestyle—one that is slower, more mindful, and lower-impact, yet still celebrates enjoyment. And that enjoyment becomes even more beautiful when shared and approached with awareness. All this comes with the lightness of a bubbly cocktail, perfectly paired with the ideal aperitif or a dish from our culinary heritage. In this way, awareness becomes a blend of traditions—not just an empty slogan, but a winning approach.

So let’s explore the creations of four bartenders who invite us to discover new horizons of Prosecco DOC sparkling drinks.

Eldis Sertani presents “Good Time Charlie”:

 

Gian Maria Ciardulli presents “Bellino”:

Alessandro Pazzola presents “The Italian Job”:

Giacomo Tognoni presents “Italia da bere”:

di Francesco Bruno Fadda

The Super Maxi 90 Prosecco DOC Shockwave3 and the Swan 72 Prosecco DOC Flying Dragon will race to conquer the podiums of the Barcolana, Veleziana and Venice Hospitality Challenge.

 

Prosecco DOC returns to sail the Adriatic Sea, right in the basin of its Denomination, aboard its marvellous boats – the Super Maxi 90 Prosecco DOC Shockwave3 and the Swan 72 Flying Dragon Prosecco DOC – in the Barcolana, Veleziana and Venice Hospitality Challenge regattas.

Swan 72 Prosecco DOC Flying Dragon

Barcolana

The Consortium is pleased to announce the renewal of its collaboration with Barcolana 56, in the role of Gold Sponsor and Official Sparkling Wine. Prosecco DOC will play a leading role in the world’s most popular regatta with over 2,000 registered boats.

First of all, the scenographic Prosecco DOC Lounge, furnished by Calligaris and located near the Scala Reale in front of Piazza Unità, where sponsors and institutions will be served the labels of 18 producers who have decided to support the event with the Consortium. The same references will also be served at the Prosecco Terrace at Pier The Roof, where customers will enjoy a real Prosecco Experience, an exclusive location to enjoy bubbles, cocktails, events, music, and to follow the regatta live from big screens.

Prosecco DOC will not be missing at the Barcolana Seachef on Wednesday 9 October, which will see 10 starred chefs compete first at sea and then at the cookers at the Portopiccolo Pavillion. The Veneto-Friuli bubbles will sign the aperitif preceding the gourmet dinner for over 200 guests.

The news: Tina and Milo, mascots of Milano Cortina 2026

On Saturday 12 October at 6 pm, Tina and Milo, the Mascots of the 2026 Olympic and Paralympic Winter Games, will board the boat of Prosecco DOC, Sparkling Wine Sponsor of Milano Cortina 2026. After a day spent sailing on the Prosecco DOC Shockwave3, the Mascots will welcome young and old at the Prosecco DOC Lounge for a photo all together.

 

Super Maxi 90 Prosecco DOC Shockwave³

The companies that took part in the different activations of the event are Bosco Malera, Brilla!, Ca’ Bolani, Cabert, Cantine Maschio, Col De Mar, Fantinel, Giusti Wine, Italian Wine Brands, La Delizia, La Gioiosa, La Marca, Masottina, San Simone, Serena Wines, Val D’Oca, Villa Sandi, Viticoltori Ponte.

 

Venice Hospitality Challenge

The Venice Hospitality Challenge, now in its 11th edition, encompasses the allure of great sailing and world-famous hotel excellence. This regatta, a true Grand Prix of the City of Venice, is the only one to be held entirely in the inland waters of a city: on Saturday, October 19, Maxi Yachts that have signed unforgettable pages in the history of sailing will compete, paired with as many famous realities of the Veneto’s haute hôtellerie.

 

Veleziana

Now in its 16th edition, Veleziana is the only event in the world that allows racers to arrive with full sails in St. Mark’s Basin. The particularity of this regatta is precisely the environment: it winds on a course that starts from the sea in front of the Venice Lido and ends in the lagoon in front of St. Mark’s Square, requiring special tactics precisely to manage the variations in currents, bottlenecks and wind shifts … and to admire the surrounding spectacle. This year the Super Maxi 90 Prosecco DOC Shockwave3 will try to defend the title it won in 2021, 2022 and 2023.

Three event evenings, visits, tastings and multimedia talk shows with leading Italian authors

From the fruitful collaboration between two cultural realities of the territory, Contrappunti in Cantina, a cycle of events realized by CartaCarbone Festival and Prosecco DOC Consortium, is back again this year. CartaCarbone is the festival dedicated to the autobiographical genre; moreover, its main purpose is the dissemination and promotion of culture understood as the fruit of the social and economic welfare of the territory through free events with a strong cultural impact.

 

From the common intent of nourishing body and soul with products of excellence came the idea of Contrappunti in Cantina, three events whose protagonists are Prosecco Doc and the most interesting authors on the national scene. Egged on by exceptional co-rapporteurs, the writers on stage will give life to unpublished conversations between personal anecdotes, stories and exchanges with the audience. The evenings will include a visit to the winery accompanied by wine tasting and toasts, followed by a multimedia show with the authors, with attendees having the opportunity to meet the guests at the end of the evening for book signings.

 

Here are the events in detail:

 

Friday, September 13, 2024 – Paladin House

Opening the series on Friday, September 13, the magnificent estates of Casa Paladin in Annone Veneto (VE) with authors Matteo Bussola, Alessandro Rivali and Paola Tonussi, presented by Federica Augusta Rossi.

Matteo Bussola is an illustrator and cartoonist and one of Italy’s foremost writers; in his most recent book La neve in fondo al mare (Einaudi) he recounts a knot of our time: adolescent fragility. He writes a touching story, full of grace, about the betrayal involved in becoming oneself. And she shows us, with honesty and delicacy, what it feels like to be faced with the pain of a child, but also the light of parenthood, which even in the darkness continues to shine. For it is difficult to welcome the truth of those we love, especially if we have given birth to them. Love, as well, always brings with it a rebirth.

Alessandro Rivali with Il mio nome nel vento (Mondadori) weaves his family’s exceptional story between historical reality, literary invention and episodes handed down from generation to generation. A collage of impressions, portraits, and anecdotes that dot not only the family environment, in a volume of autofiction, but the scenario of the first decades of the twentieth century, between the civil war in Spain and the world war on the return to Italy. An intimate epic, seen through the eyes of a child, that recounts the universal experience of the exile.

Paola Tonussi will present the life of Rupert Brooke (Rupert Brooke. The Splendor of Shadows, Ares Editions), a name, a legend, this poet. Brilliant student and sportsman at Rugby, the scholar who concurred in the rediscovery of Donne and Webster. The dreamer who composed verse in the garden, barefoot on the grass, vegetarian ante litteram. This and much more is Brooke, who also, in the collective imagination, returns as the father of the war poets, marked by a dramatic end, the author of those “war sonnets” that captured the feeling of an unfortunate and cruelly deluded generation, the one almost totally overwhelmed by World War I.

Casa Paladin, at its headquarters in Annone Veneto, is home to five estates of the Veneto winery of the same name; a winery with windows wide open to various regions of our country: from Friuli to Veneto, from Lombardy to Tuscany.

Thursday, September 19, 2024 – Ville D’Arfanta (Serena Wines 1881)

Thursday, September 19, will also be the turn of Mario Tozzi, preceded by Rossella Pretto and Anna Lina Molteni, all interviewed by Valentina Berengo. Hosting the event will be Serena Wines 1881 in the beautiful setting of Tenuta Ville d’Arfanta in Tarzo (TV).

Mario Tozzi needs little introduction; he is one of Italy’s greatest science popularizers, known for developing projects on the communication of strong and often dramatic environmental issues, such as energy conservation, waste recycling, water conservation and the ecological situation of the planet. A RAI popularizer and anchor since 1996, he is an essayist and columnist for La Stampa.

Before Mario Tozzi we will also see engaged on stage the two writers Rossella Pretto with Karen Blixen. Courage, Love, Irony (Ares Editions) and Anna Lina Molteni with The Green Mirror. The books and mountains of Giovanna Zangrandi (Monte Rosa editions). Rossella Pretto questions, in this passionate “portrait” (an exquisitely literary rereading), the deepest inspiration of the great author of My Africa and Babette’s Luncheon, while Anna Lina Molteni will illustrate to the audience a journey through the words and places of the complex as well as extraordinary figure of the writer Giovanna Zangrandi. Partisan, ante litteram feminist, libertarian cantor of the Cadore mountains-and not only-the author of I Brusaz is an absolute-and too often neglected-reference for those who do not want to forget a heritage of stories and legends as precious to local as to national history.

Providing the backdrop for the evening, a complex of extraordinary impact, the evocative spaces of Serena Wines 1881’s Tenuta Ville D’Arfanta, among sloping vineyards and woods; Ville d’Arfanta becomes the stage for unique tastings and stays in the heart of the Veneto hills and will, once again, be the setting for Contrappunti in Cantina.

Monday, September 30, 2024 – Tenuta Polvaro

For the third appointment on Monday, September 30, Counterpoints in the Cellar will stop by Tenuta Polvaro in Annone Veneto (VE), with authors Domenico Iannacone, Serena Perozzo and Giancarlo Acerbi presented by Federica Augusta Rossi.

Domenico Iannacone is one of the best-known national investigative journalists; he has been a top correspondent for Ballarò and Presa diretta (Rai3), has hosted, for seven editions, the program I dieci comandamenti (The Ten Commandments), and since 2019 he has been on air with Che ci faccio qui, one of Rai3’s most popular in-depth programs. He has received many international awards and honors. His way of storytelling draws inspiration from the best Italian documentary tradition and is halfway between neorealist cinema and journalistic reporting of reality.

The evening continues with Serena Perozzo with Echoes beyond the Walls and Giancarlo Acerbi with The Flowered Dress; both present their works published by Piazza Editore.

The event will be hosted by Tenuta Polvaro, a splendid village of 17th-century origin in the Lison Pramaggiore area, an area of Eastern Veneto renowned since ancient times for its wine production.

 

Locations:

Cantina/Tenuta Polvaro – Via Polvaro, 35, 30020 Annone Veneto (VE)
Ville D’Arfanta Estate (Serena Wines 1881) – Località Parè, 27/28, 31020 Tarzo (TV)
Casa Paladin Winery – Via Postumia, 12, 30020 Annone Veneto (VE)

September is an unmissable month in Venice thanks to two of the most anticipated events of the year: the Historical Regatta and the International Film Festival. Prosecco DOC is always present on these occasions, to make them even more special with its freshness and elegance.

 

September 1, 2024 – Historical Regatta

 

The Regata Storica, held along the Grand Canal on the first Sunday of September, is the most important Venetian-style rowing sporting event. The special feature of the event is the historical re-enactment. In fact, the initial water parade and competitions take place on the colorful traditional boats. As usual, Prosecco DOC was the protagonist of the toast in the courtyard of Ca’ Foscari, where guests had the opportunity to taste the bubbles during one of the most evocative moments of Venetian tradition.

 

August 28 – September 6, 2024 – 81st International Film Festival

The Venice Film Festival, organized by the Venice Biennale, is the oldest film event in the world: the first edition dates back to 1932. Since 2016 Prosecco DOC has accompanied all the moments organized by the Veneto Region inside the Excelsior Hotel on the Venice Lido.

 

“Once again this year, 360 bottles of Prosecco DOC will be uncorked in the regional space,” said the president of the Veneto Region, Luca Zaia. ”In all, that’s 2,500 goblets with which stars, industry insiders, and film delegations will toast before parading down the red carpet, projecting a product of excellence from our territories to the world.”

 

September in Venice would not be the same without Prosecco DOC, the city’s official bubbly, which continues to celebrate and enhance the excellence of the Veneto region in prestigious and traditional settings.

Prosecco DOC reaches another record:

 

The Consortium for the Protection of Prosecco DOC is pleased to announce another record: bottling for the month of July exceeded 500,000 hl, a figure reached only once before in the history of the appellation.

The 513,569 hl bottled in July 2024 marks a 12.6 percent growth over the same month in 2023.

The seven months of 2024 (2,832,173 hl) go on to establish +5.2 percent over the same period of the previous year, a figure that could presage an excellent final result for the current vintage.

“This record is proof that consumers continue to recognize Prosecco DOC as a product of excellence, appreciated for its freshness and youthfulness by people of all ages,” comments Prosecco DOC President Giancarlo Guidolin. ”I am truly proud of the results obtained, which gratify the passion and unceasing work of the entire supply chain made up of producers, winemakers and bottlers, and reward the protection, promotion and enhancement activities carried out by the Consortium with foresight, attention to sustainability and innovation: characteristics evidently necessary for the durability of the Denomination.”

Prosecco DOC and culture, the perfect combination for summer evenings

The Consortium for the Protection of Prosecco DOC enriches the summer initiatives in the territory of the Denomination with a rich program of winery experiences that combine wine, cinema and literature. Three main formats will transform wineries into places of cultural encounter and enological discovery: Pordenonelegge in Cantina, Cinema in Cantina and Contrappunti in Cantina.

 

Pordenonelegge in Cantina

This year, Pordenonelegge in Cantina features three evenings dedicated to mystery. Thanks to the collaboration between Fondazione Pordenonelegge.it and Consorzio Prosecco DOC, literature lovers will be able to meet mystery authors, accompanied by glasses of Prosecco DOC. The protagonists of these evenings will be three big names: Alessia Gazzola (19/07), Ilaria Tuti (26/07) and Maurizio de Giovanni (02/07), who will present their books in the evocative settings of the wineries, respectively, Piera 1899, San Simone and I Magredi.

 

Cinema in Cantina

Now in its seventh edition, Cinema in Cantina is a cinematic journey through the vineyards of the Prosecco DOC wineries, promoted by the Sole Luna Association – A bridge between cultures and the Prosecco DOC Consortium. Events include a guided tour of the winery, followed by tastings of Prosecco DOC labels, and culminate with the screening of feature films outdoors, surrounded by vineyards. As a preview, on July 15 at 9 p.m., the film “All the Beauty and Pain” by Laura Poitras will be screened at the Sant’Andrea Gardens in Treviso; the format will continue thereafter in Prosecco DOC wineries from Aug. 28 to Sept. 1.

 

Contrappunti in Cantina

Organized by the CartaCarbone Festival together with the Consortium, Contrappunti in Cantina is a project born from the common intent to nourish body and soul with products of excellence, with the aim of creating a unique dialogue between the worlds of wine and literature. Every Friday in September, participants will have the opportunity to visit wineries, taste wines, attend multimedia shows and meet authors in person.

 

These events enrich the tourist offer of the area, promoting the oenological and cultural heritage of the Denomination. Thanks to these initiatives, the Consortium transforms wineries into cultural spaces where bubbles accompany literature, cinema and conviviality, offering moments of encounter and discovery.

Wine Paris, ProWein and Vinitaly with a new concept

Once again this year, the Prosecco DOC Consortium participated in the three most important European trade fairs for the wine world – Wine Paris, ProWein and Vinitaly – which have now become a MUST.

The novelty in 2024 was the introduction of an innovative stand design concept, signed by the Milan-based Migliore+Servetto studio: nature, transparency and lightness are the underlying themes of the three stands and reflect the Consortium’s operational philosophy, which is increasingly oriented towards modernity and sustainability. In concrete terms, the creative approach is expressed in flexible membranes that, soaring up to 4 metres in height, embrace the exhibition space like a double skin made ethereal by the superimposition of matter, textures and light.

The result is a space with a strong identity, offering a dynamic tale of the Veneto-Friuli territory and the value of its products, with the aim of sharing their beauty, innovation and durability. Consistent with the value perspective of sustainable development, the concept will be declined in further variations over the next four years, and most of the furnishing elements will find new life and configuration.

 

Wine Paris

From 12 to 14 February 2024, Wine Paris welcomed professionals and enthusiasts to Paris Expo Porte de Versailles for its fifth edition. Adding to the appeal of the event was the Infinite Bar by Be Spirits, which bore witness to the emerging trend of mixology in the wine sector. Here, barmen from the renowned Parisian group Animaux Bar created cocktails based on Prosecco DOC, emphasising its versatility and sophistication.

Prowein

Subsequently, from 10 to 12 March, Düsseldorf hosted the 28th edition of ProWein. Visitors enjoyed a curated selection of 53 labels from 28 companies in our chain. The Consortium invited selected guests to the exclusive Sparkling Night: a rooftop party by Prosecco DOC, where refined Prosecco DOC-based aperitifs could be enjoyed, enlivened by DJ sets, captivating bartending and culinary performances.

Vinitlay

Finally, Prosecco DOC participated in Vinitaly, Italy’s most important wine fair, held in Verona from 14 to 17 April 2024. The Consortium presented two prominent locations: Prosecco DOC Pavilion, a greenhouse that hosted tastings, show cooking and cocktail sessions, and the Prosecco DOC Theatre, where talks with partners, Ambassadors and special guests took place. Attracting enthusiasts, experts and industry giants from all over the world, these events became a platform for telling the story of the wide range of activities in which the Consortium operates.

 

Such moments of high visibility demonstrate the wine industry’s commitment to promoting Italy’s heritage in a global scenario, highlighting the intertwining of sport, food and wine and art that characterises our culture. Fairs, therefore, are not only a commercial platform but also serve as a hub for cultural exchange, research and development in the wine sector.

 

14 – 17 april 2024

The Prosecco DOC Consortium returns to Vinitaly with the PROSECCO DOC PAVILION in Area H and at the PROSECCO DOC THEATRE (B4, pavilion 4).

Nature, transparency, and lightness are the inspiring principles behind the booths’ concept, designed by Migliore+Servetto studio.

The PROSECCO DOC PAVILION will have a convivial character as it hosts cooking sessions led by renowned chefs and tastings with partners from the food & beverage world to showcase Italian excellence.

Every day from 12 pm to 2 pm and from 3:30 pm to 6 pm, the “Prosecco DOC Sparkling Drink Bar” will offer Prosecco DOC-based cocktails featuring Italian spirits and liqueurs, as well.

Click here to discover the schedule of all the events planned at the Prosecco DOC Pavilion!

The PROSECCO DOC THEATRE will stage meetings and presentations, moderated by the well-known radio host Andro Merkù and will illustrate the achievements, collaborations, initiatives, and projects focused on topics that are important to the Consortium, from sports to culture, to the enhancement of the territory.

Click here to discover the schedule of all the events planned at the Prosecco DOC Theatre!

Wineries present at the Prosecco DOC Pavilion: 

Antonio Facchin & Figli, Astoria Wines, BiancaVigna, Borgo Molino, Bosco del Merlo, Botter, Ca’ di Rajo, Cabert, Cantina Montelliana, Cantine Borga, Cantine Maschio, Conte Collalto, Fiorotto 1934, Giusti Wine, Gruppo Martellozzo, La Delizia, La Jara, La Marca, Le Celline, Le Contesse, Le Rughe, Masottina, Mionetto, Mister Bio Wine, San Simone, Serena Wines 1881, Sorelle Callegari, Sui Nui, Tenuta Santomè, Torresella, Val D’Oca, Villa Sandi, Vini Dufour, Vicola Cide, Viticoltori Ponte.