PRESENTATION OF THE EXHIBITION ‘FROM PICASSO TO VAN GOGH’

It was a meeting under the banner of art and culture that took place today, Wednesday 9 April, at Vinitaly, with Marco Goldin, curator and organiser of art exhibitions, guest of DOC Prosecco. The occasion was the presentation of the exhibition “From Picasso to Van Gogh”, which will open to the public in Treviso next November.

The event was attended by illustrious guests, including the Mayor of Treviso Mario Conte and the President of the Veneto Region Luca Zaia. Moderated by the director of the Consortium for the Protection of Prosecco DOC, Luca Giavi, the meeting aroused great interest, thanks to the combination of art and culture that attracted many enthusiasts.

The exhibition, which represents an extraordinary journey through some of the most significant works of the 20th century, promises to be an unmissable appointment for all art lovers. The support of the Consorzio di Tutela del Prosecco DOC, which enthusiastically supports this initiative, confirms the importance of uniting tradition, culture and innovation in events that celebrate the territory and its excellence.

With a programme full of extraordinary works and the participation of important personalities, “From Picasso to Van Gogh” promises to be one of the most fascinating exhibitions of the year, capable of attracting visitors from all over Italy and the world.

MEETING IN THE SPIRIT OF THE OLYMPIC MEDALS

 

An exciting meeting under the banner of talent, passion and the deep bond between sport and the territory: the event entitled “Stories of excellence and shared achievements in the name of Olympic medals”, promoted by the Consortium for the Protection of Prosecco DOC, took place in Verona at the Prosecco DOC Theatre, inside Stand B4 – Hall 4 of Vinitaly.

After the welcome address by the President of the Consortium, Giancarlo Guidolin, together with the Director Luca Giavi, the meeting highlighted experiences and successful paths linked to important sports supported by Prosecco DOC, through the direct testimony of athletes, managers and protagonists of Italian sport.

On stage were Alessandro Mulas, Vice President of the Barcolana, Claudio Demartis, Owner of the Prosecco DOC sailing team Shockwave3, and Piero Garbellotto, President of the Italian champion team Prosecco DOC Imoco Volley. The meeting was further enriched by the speech of Veneto Region Agriculture Councillor Federico Caner.

Commitment, determination and team spirit were the central themes of the talk, during which, fully expressing the values that the world of wine and sport have in common, winning athletes recounted their experiences:

The initiative offered a moment to celebrate the link between Prosecco DOC and Italian excellence: on and off the field, Prosecco DOC continues to team up with success stories, spreading the quality and identity of our country internationally.

The Prosecco DOC Consortium has always supported culture and art in its many forms. Over time, it has broadened its commitment by favouring initiatives related to music, entertainment and the visual arts, with particular attention to the museum sector. In this regard, 2025 already promises to be a year of great significance, with outstanding exhibitions in Treviso, Mestre and Milan.

 

Mestre: ‘Arte Salvata’ exhibition at M9

In Mestre, Prosecco DOC will be present at the inauguration of the exhibition Arte Salvata – Capolavori oltre la Guerra dal MuMa di Le Havre (Saved Art – Masterpieces beyond the War from the MuMa of Le Havre), scheduled for 14 March 2025 at M9. The exhibition, which celebrates the 80th anniversary of the end of the Second World War, brings to Italy a selection of Impressionist paintings, miraculously survived the bombings, from the prestigious collection of the MuMa, museum of Le Havre, for the first time on show outside France. Through these works, the exhibition aims to represent an ideal passing of the baton between two cities, Le Havre and Mestre, united by the experience of the Total War, to reaffirm the importance of cultural heritage in keeping the collective memory alive and the value of art as a vehicle of resilience and rebirth.

 

Treviso: from impressionism to abstraction at the Museo di Santa Caterina

The year 2025 will see Treviso at the centre of the cultural scene thanks to the exhibition, curated by Treviso artist Marco Goldin, ‘From Picasso to Van Gogh: Stories of Painting from Abstraction to Impressionism’ of which Prosecco DOC is Main Partner and Official Sparkling Wine. A unique event in Europe, which will display sixty priceless works from the Toledo Museum of Art (Ohio, USA). A journey through the history of art, with masterpieces by Picasso, Van Gogh, Monet, Modigliani and many other masters, for the first time in the Marca Trevigiana.

 

 

Milan: official bubbly of ADI Design Museum

The ADI Design Museum in Milan is home to the historical collection of products awarded the Compasso d’Oro, the world’s most prestigious design prize born from an idea of Giò Ponti in 1954. Since 2021 Prosecco DOC has been its Official Sparkling Wine, signing all the inaugural toasts, so as to synergically unite an emblematic cultural reality and an iconic food and wine giant in the role of ambassadors of the best Made in Italy. In addition to the rich permanent collection, in March it will be possible to visit some temporary exhibitions: Scaffale Infinito, Ossessivo-Inventivo and This exhibition is an experiment.

 

The link between Prosecco DOC and culture is now well established. Being present at these events means contributing to the enhancement of the artistic heritage and making art accessible to an ever-wider public. With its support, the Consortium renews its mission to promote not only the territory and its excellent wines, but also art and beauty, essential elements of our cultural identity.

 

Prosecco DOC, as the Official Sparkling Wine and Official Partner of the city of Venice, is once again the protagonist of the Venetian Carnival: an honor that allows us to celebrate not only the bubbles, but also the values of tradition, art and conviviality that distinguish Prosecco DOC.

 

Prosecco DOC: the new Venetian mask.

During the city’s most magical and festive days, the Prosecco DOC Consortium presents a fascinating new short film: Dionysus: the birth of a sparkling new Venetian mask, curated by Anam Cara. A tribute to the deep connection between wine, culture and conviviality.
The Carnival of Venice has always been a game in which everyone can become whatever they want, without being limited by the social barriers that characterize any kind of society. This same lightness is reflected in Prosecco DOC, a wine that celebrates fun and sharing, an accessible luxury at all times.
It is precisely from this union that the new “Prosecco DOC” mask was born, inspired by Dionysus, the god of wine, adorned with Glera leaves, with a clear neoclassical appeal.

Giacomo Casanova stars in Carnival 2025

This year the Venice Carnival is dedicated to one of the most iconic figures of the Serenissima: Giacomo Casanova, a symbol of seduction and daring, on the occasion of the 300th anniversary of his birth.
Under the title “Casanova’s Time,” the prestigious Dinner Show & Ball conceived by Antonia Sautter will also be revived, where Prosecco DOC will be the official bubbly. Guests, strictly in period costume, will be welcomed to the charming setting of Ca’ Vendramin Calergi where they will be able to savor the Veneto-Friuli bubbles on the evenings of February 22 and 23 and from February 27 to March 4, 2024.
Carnival, however, also spreads throughout the city, enlivening Venice with shows celebrating the flair of Casanova. At the Arsenale, his adventures will come to life on the watery mirror of the Darsena, with two performances each night from Feb. 21 to 23 and Feb. 27 to March 4.

 

 

Feast of the Maries

The tradition continues with the Festa delle Marie, whose evocative water parade, scheduled for Feb. 22, will offer young participants one of the most exciting moments of Carnival. The winner will be awarded at La Fenice Theater with  a Magnum of Prosecco DOC Rosé.

Accompanying Prosecco DOC’s moments of merriment and conviviality will be the bubbles of the companies: Borgo delle Rose, Bosco Albano, Bottega, Brilla!, Cabert, Cantine Maschio, Col De Mar, De Stefani, Fantinel, La Delizia, La Marca, Masottina, Ruggeri, Sacchetto, Serena Wines 1881, Sui Nui, Tenuta San Giorgio, Val d’Oca, Viticoltori Ponte, Voga, Villa Sandi

18 – 19 January 2025

Cortina d’Ampezzo is getting ready once again to welcome the elite of speed skiing for the Women’s Alpine Skiing World Cup; since 2018 Prosecco DOC has supported the Pink Circus in the Dolomites’ Pearl as Technical Supplier & Official Sparkling Wine.

The athletes will compete in the Super G and Downhill disciplines, a prelude to the eagerly awaited Milano Cortina 2026 Winter Olympic and Paralympic Games ,of which Prosecco DOC is Official Sparkling Wine.

 

Toasts and celebrations

Prosecco DOC accompanies the celebrations after the races, both in the Finish Area as well in Piazza Dibona; further moments of conviviality and lightness specifically dedicated to media and athletes will be organized in the city.

The world’s most-loved bubbles will be offered in the Tofana Lounge, the hospitality location reserved to VIPs and institutions during the races.

 

Prosecco DOC Sparkling Corner

After last years’ success, the Prosecco DOC Sparkling Corner returns in a new area set up entirely dedicated to Prosecco DOC between the grandstand and the mixed zone and facing the Olympia delle Tofane. Here, the people who bought the ticket for the terrace will be able to enjoy Prosecco DOC combined with finger food, from an exclusive and privileged position directly on the finish line..

The last tickets are still available. For futher information please visit: https://www.cortinaskiworldcup.com/ticketing/ 

The Prosecco DOC brands at the event will be 22, ready to represent Italian excellence:

Brilla!, Bortolomiol, Ca’ di Rajo, Cantine Maschio, Giusti Wine, Italian Wine Brands, La Marca, Masottina, Mionetto, Montelvini, Piera 1899, Ponte 1948, Ruggeri, San Simone, Savian Vini, Serena Wines, Sui Nui, Tosti 1820, Val d’Oca, Valdo, Villa degli Olmi and Villa Sandi.

 

Manifestation of shared values

Prosecco DOC has engaged in supporting sports clubs and events for many years now, with the aim of emphasising both its convinced sharing of the most authentic values – commitment, inclusiveness, healthy lifestyle – and of enhancing the beauty and uniqueness of its territory on an international level.

The event will be also a meeting point for athletes, ski enthusiasts, journalists and sponsors. Prosecco DOC always knows how to unite everyone with its unmissable toasts, making memorable every moment of great sport.

Cortina d’Ampezzo is getting ready to experience a weekend of spectacle, taste and celebration, with Prosecco DOC celebrating milestones and Italian excellence.

 

Aroma: Delicate yet persistent, with floral notes. Bubbles: Fine and long-lasting. Color: Pale straw yellow or sparkling pink. Flavor: Fruity (with a delightful hint of violet in the rosé). If Prosecco DOC had an identity card, it would read just like this. We’d all know it by heart, like those timeless songs woven into our shared culture. It embodies the Italian spirit that fills us with pride—not in fabric flags, but in voices, hard work, and passion. These qualities all share one thing: the ability to face and conquer the challenges of time while staying true to their essence. This is precisely what’s happening with Prosecco DOC, which in recent years has made a bold entrance onto the global cocktail scene, dressed in fresh and captivating new styles. If sparkling drinks are in the spotlight, then let them dazzle in modern, sequined fashion. Think sorbets, inventive recipes, and creative twists on iconic cocktails.

This is one of the core communication and project pillars of the Consorzio Tutela Prosecco DOC. Rooted in tradition and the Veneto culture of aperitifs, the consortium has chosen to highlight the vibrant, Millennial-friendly side of Italy’s most popular wine worldwide. It’s a significant opportunity, embraced with the quick wit and creativity that defines Italian ingenuity.

But why does Prosecco work so well as a cocktail base? Its versatile flavor pairs beautifully with the sweetness of fruits, as well as with liqueurs and bitter components. Not only Select and Campari, but also countless other Italian bitters and liqueurs, find the perfect match in this incredibly approachable wine, which complements rather than overpowers. This versatility stems from the natural acidity of the grapes, bringing a lively touch to any drink they enhance.

In a time when product sustainability, both environmental and health-related, is paramount, this iconic Italian sparkling wine leads the way toward a new lifestyle—one that is slower, more mindful, and lower-impact, yet still celebrates enjoyment. And that enjoyment becomes even more beautiful when shared and approached with awareness. All this comes with the lightness of a bubbly cocktail, perfectly paired with the ideal aperitif or a dish from our culinary heritage. In this way, awareness becomes a blend of traditions—not just an empty slogan, but a winning approach.

So let’s explore the creations of four bartenders who invite us to discover new horizons of Prosecco DOC sparkling drinks.

Eldis Sertani presents “Good Time Charlie”:

 

Gian Maria Ciardulli presents “Bellino”:

Alessandro Pazzola presents “The Italian Job”:

Giacomo Tognoni presents “Italia da bere”:

di Francesco Bruno Fadda

The Super Maxi 90 Prosecco DOC Shockwave3 and the Swan 72 Prosecco DOC Flying Dragon will race to conquer the podiums of the Barcolana, Veleziana and Venice Hospitality Challenge.

 

Prosecco DOC returns to sail the Adriatic Sea, right in the basin of its Denomination, aboard its marvellous boats – the Super Maxi 90 Prosecco DOC Shockwave3 and the Swan 72 Flying Dragon Prosecco DOC – in the Barcolana, Veleziana and Venice Hospitality Challenge regattas.

Swan 72 Prosecco DOC Flying Dragon

Barcolana

The Consortium is pleased to announce the renewal of its collaboration with Barcolana 56, in the role of Gold Sponsor and Official Sparkling Wine. Prosecco DOC will play a leading role in the world’s most popular regatta with over 2,000 registered boats.

First of all, the scenographic Prosecco DOC Lounge, furnished by Calligaris and located near the Scala Reale in front of Piazza Unità, where sponsors and institutions will be served the labels of 18 producers who have decided to support the event with the Consortium. The same references will also be served at the Prosecco Terrace at Pier The Roof, where customers will enjoy a real Prosecco Experience, an exclusive location to enjoy bubbles, cocktails, events, music, and to follow the regatta live from big screens.

Prosecco DOC will not be missing at the Barcolana Seachef on Wednesday 9 October, which will see 10 starred chefs compete first at sea and then at the cookers at the Portopiccolo Pavillion. The Veneto-Friuli bubbles will sign the aperitif preceding the gourmet dinner for over 200 guests.

The news: Tina and Milo, mascots of Milano Cortina 2026

On Saturday 12 October at 6 pm, Tina and Milo, the Mascots of the 2026 Olympic and Paralympic Winter Games, will board the boat of Prosecco DOC, Sparkling Wine Sponsor of Milano Cortina 2026. After a day spent sailing on the Prosecco DOC Shockwave3, the Mascots will welcome young and old at the Prosecco DOC Lounge for a photo all together.

 

Super Maxi 90 Prosecco DOC Shockwave3

The companies that took part in the different activations of the event are Bosco Malera, Brilla!, Ca’ Bolani, Cabert, Cantine Maschio, Col De Mar, Fantinel, Giusti Wine, Italian Wine Brands, La Delizia, La Gioiosa, La Marca, Masottina, San Simone, Serena Wines, Val D’Oca, Villa Sandi, Viticoltori Ponte.

 

Venice Hospitality Challenge

The Venice Hospitality Challenge, now in its 11th edition, encompasses the allure of great sailing and world-famous hotel excellence. This regatta, a true Grand Prix of the City of Venice, is the only one to be held entirely in the inland waters of a city: on Saturday, October 19, Maxi Yachts that have signed unforgettable pages in the history of sailing will compete, paired with as many famous realities of the Veneto’s haute hôtellerie.

 

Veleziana

Now in its 16th edition, Veleziana is the only event in the world that allows racers to arrive with full sails in St. Mark’s Basin. The particularity of this regatta is precisely the environment: it winds on a course that starts from the sea in front of the Venice Lido and ends in the lagoon in front of St. Mark’s Square, requiring special tactics precisely to manage the variations in currents, bottlenecks and wind shifts … and to admire the surrounding spectacle. This year the Super Maxi 90 Prosecco DOC Shockwave3 will try to defend the title it won in 2021, 2022 and 2023.

Three event evenings, visits, tastings and multimedia talk shows with leading Italian authors

From the fruitful collaboration between two cultural realities of the territory, Contrappunti in Cantina, a cycle of events realized by CartaCarbone Festival and Prosecco DOC Consortium, is back again this year. CartaCarbone is the festival dedicated to the autobiographical genre; moreover, its main purpose is the dissemination and promotion of culture understood as the fruit of the social and economic welfare of the territory through free events with a strong cultural impact.

 

From the common intent of nourishing body and soul with products of excellence came the idea of Contrappunti in Cantina, three events whose protagonists are Prosecco Doc and the most interesting authors on the national scene. Egged on by exceptional co-rapporteurs, the writers on stage will give life to unpublished conversations between personal anecdotes, stories and exchanges with the audience. The evenings will include a visit to the winery accompanied by wine tasting and toasts, followed by a multimedia show with the authors, with attendees having the opportunity to meet the guests at the end of the evening for book signings.

 

Here are the events in detail:

 

Friday, September 13, 2024 – Paladin House

Opening the series on Friday, September 13, the magnificent estates of Casa Paladin in Annone Veneto (VE) with authors Matteo Bussola, Alessandro Rivali and Paola Tonussi, presented by Federica Augusta Rossi.

Matteo Bussola is an illustrator and cartoonist and one of Italy’s foremost writers; in his most recent book La neve in fondo al mare (Einaudi) he recounts a knot of our time: adolescent fragility. He writes a touching story, full of grace, about the betrayal involved in becoming oneself. And she shows us, with honesty and delicacy, what it feels like to be faced with the pain of a child, but also the light of parenthood, which even in the darkness continues to shine. For it is difficult to welcome the truth of those we love, especially if we have given birth to them. Love, as well, always brings with it a rebirth.

Alessandro Rivali with Il mio nome nel vento (Mondadori) weaves his family’s exceptional story between historical reality, literary invention and episodes handed down from generation to generation. A collage of impressions, portraits, and anecdotes that dot not only the family environment, in a volume of autofiction, but the scenario of the first decades of the twentieth century, between the civil war in Spain and the world war on the return to Italy. An intimate epic, seen through the eyes of a child, that recounts the universal experience of the exile.

Paola Tonussi will present the life of Rupert Brooke (Rupert Brooke. The Splendor of Shadows, Ares Editions), a name, a legend, this poet. Brilliant student and sportsman at Rugby, the scholar who concurred in the rediscovery of Donne and Webster. The dreamer who composed verse in the garden, barefoot on the grass, vegetarian ante litteram. This and much more is Brooke, who also, in the collective imagination, returns as the father of the war poets, marked by a dramatic end, the author of those “war sonnets” that captured the feeling of an unfortunate and cruelly deluded generation, the one almost totally overwhelmed by World War I.

Casa Paladin, at its headquarters in Annone Veneto, is home to five estates of the Veneto winery of the same name; a winery with windows wide open to various regions of our country: from Friuli to Veneto, from Lombardy to Tuscany.

Thursday, September 19, 2024 – Ville D’Arfanta (Serena Wines 1881)

Thursday, September 19, will also be the turn of Mario Tozzi, preceded by Rossella Pretto and Anna Lina Molteni, all interviewed by Valentina Berengo. Hosting the event will be Serena Wines 1881 in the beautiful setting of Tenuta Ville d’Arfanta in Tarzo (TV).

Mario Tozzi needs little introduction; he is one of Italy’s greatest science popularizers, known for developing projects on the communication of strong and often dramatic environmental issues, such as energy conservation, waste recycling, water conservation and the ecological situation of the planet. A RAI popularizer and anchor since 1996, he is an essayist and columnist for La Stampa.

Before Mario Tozzi we will also see engaged on stage the two writers Rossella Pretto with Karen Blixen. Courage, Love, Irony (Ares Editions) and Anna Lina Molteni with The Green Mirror. The books and mountains of Giovanna Zangrandi (Monte Rosa editions). Rossella Pretto questions, in this passionate “portrait” (an exquisitely literary rereading), the deepest inspiration of the great author of My Africa and Babette’s Luncheon, while Anna Lina Molteni will illustrate to the audience a journey through the words and places of the complex as well as extraordinary figure of the writer Giovanna Zangrandi. Partisan, ante litteram feminist, libertarian cantor of the Cadore mountains-and not only-the author of I Brusaz is an absolute-and too often neglected-reference for those who do not want to forget a heritage of stories and legends as precious to local as to national history.

Providing the backdrop for the evening, a complex of extraordinary impact, the evocative spaces of Serena Wines 1881’s Tenuta Ville D’Arfanta, among sloping vineyards and woods; Ville d’Arfanta becomes the stage for unique tastings and stays in the heart of the Veneto hills and will, once again, be the setting for Contrappunti in Cantina.

Monday, September 30, 2024 – Tenuta Polvaro

For the third appointment on Monday, September 30, Counterpoints in the Cellar will stop by Tenuta Polvaro in Annone Veneto (VE), with authors Domenico Iannacone, Serena Perozzo and Giancarlo Acerbi presented by Federica Augusta Rossi.

Domenico Iannacone is one of the best-known national investigative journalists; he has been a top correspondent for Ballarò and Presa diretta (Rai3), has hosted, for seven editions, the program I dieci comandamenti (The Ten Commandments), and since 2019 he has been on air with Che ci faccio qui, one of Rai3’s most popular in-depth programs. He has received many international awards and honors. His way of storytelling draws inspiration from the best Italian documentary tradition and is halfway between neorealist cinema and journalistic reporting of reality.

The evening continues with Serena Perozzo with Echoes beyond the Walls and Giancarlo Acerbi with The Flowered Dress; both present their works published by Piazza Editore.

The event will be hosted by Tenuta Polvaro, a splendid village of 17th-century origin in the Lison Pramaggiore area, an area of Eastern Veneto renowned since ancient times for its wine production.

 

Locations:

Cantina/Tenuta Polvaro – Via Polvaro, 35, 30020 Annone Veneto (VE)
Ville D’Arfanta Estate (Serena Wines 1881) – Località Parè, 27/28, 31020 Tarzo (TV)
Casa Paladin Winery – Via Postumia, 12, 30020 Annone Veneto (VE)

September is an unmissable month in Venice thanks to two of the most anticipated events of the year: the Historical Regatta and the International Film Festival. Prosecco DOC is always present on these occasions, to make them even more special with its freshness and elegance.

 

September 1, 2024 – Historical Regatta

 

The Regata Storica, held along the Grand Canal on the first Sunday of September, is the most important Venetian-style rowing sporting event. The special feature of the event is the historical re-enactment. In fact, the initial water parade and competitions take place on the colorful traditional boats. As usual, Prosecco DOC was the protagonist of the toast in the courtyard of Ca’ Foscari, where guests had the opportunity to taste the bubbles during one of the most evocative moments of Venetian tradition.

 

August 28 – September 6, 2024 – 81st International Film Festival

The Venice Film Festival, organized by the Venice Biennale, is the oldest film event in the world: the first edition dates back to 1932. Since 2016 Prosecco DOC has accompanied all the moments organized by the Veneto Region inside the Excelsior Hotel on the Venice Lido.

 


“Once again this year, 360 bottles of Prosecco DOC will be uncorked in the regional space,” said the president of the Veneto Region, Luca Zaia. ”In all, that’s 2,500 goblets with which stars, industry insiders, and film delegations will toast before parading down the red carpet, projecting a product of excellence from our territories to the world.”

 

September in Venice would not be the same without Prosecco DOC, the city’s official bubbly, which continues to celebrate and enhance the excellence of the Veneto region in prestigious and traditional settings.