New victory for the Prosecco DOC
For years the Consortium has taken all the necessary measures to protect the Prosecco DOC in the global context in order to defend our wine from counterfeiting, evocation and attempts to exploit notoriety, ensuring the exclusive protection of the Prosecco DOC in many countries, including those affected by sales of wines called ‘prosecco’ of Australian origin, such as New Zealand (which absorbs about 89% of the export of this wine) Singapore, Japan, Thailand and Malaysia.
In this context, collaboration with the European Commission has also been decisive, which has signed important bilateral agreements with third countries under which Prosecco DOC has been protected, including the Economic Partnership Agreement between the European Union and Japan.
In November 2023, a number of wine labels with the name ‘prosecco’ of Australian origin were found on sale in Japan, and this was the test-bed for testing the solidity of the protection of our denomination in the Japanese country.
Thanks to the collaboration of the European Commission and the Japanese authorities, the marketing of the Australian wine was blocked and precautionary measures were taken so that the protection would not be violated again in the future.
This result is in addition to similar ones obtained in China and India, countries where the Prosecco DOC is recognised, both of which have been affected in the past by attempts to sell Australian wines called ‘prosecco’.
The commitment of the entire production chain, from wine growers to bottlers, has enabled the Consortium to achieve these results. The quality of the denomination stems from the daily work of everyone, full of passion and determination. This is what has made Prosecco one of the most famous wines in the world.
