A journey into culture
The Consortium for the Protection of Prosecco DOC is already a protagonist at Expo 2025 in Osaka, with a double presence that testifies to the cultural and symbolic value of the most exported Italian wine in the world.
Prosecco Day – Italian Pavilion
The week dedicated to the Veneto Region is coming to an end inside the Italian Pavilion, where the Consortium participated, in collaboration with the Consorzi di Tutela del Conegliano Valdobbiadene DOCG and Asolo DOCG, in the organization of Prosecco Day, an event held on Monday, May 5.
The day offered an opportunity to tell the international audience about the history, values and future of Prosecco, through the conference “From Tradition to Contemporary Production – The Challenges of Prosecco from Veneto between Innovation and Sustainability” , moderated by ICE Tokyo Director Gianpaolo Bruno, which featured speeches by Marco Sozzi, TESAF Researcher, University of Padua, Tanja Barattin of the Prosecco DOC Consortium, Diego Tomasi of the Prosecco Conegliano Valdobbiadene DOCG Consortium and Shigeru Hayashi representing the Prosecco Asolo DOCG Consortium.
Afterwards, the Japanese guests, specially selected from the media, influencers and industry professionals, were able to attend the talk “Discover Prosecco: identities and territories,” led by Ikeda Masakatsu, which featured tastings of 3 types of Prosecco DOC, Conegliano Valdobbiadene DOCG and Asolo DOCG, presented by their respective brand ambassadors: Akira Mizuguchi for Prosecco DOC and Shigeru Hayashi for Prosecco Conegliano Valdobbiadene DOCG and Prosecco Asolo DOCG. To conclude, a cocktail party in the Eataly restaurant, also inside the Italian Pavilion, to taste Prosecco DOC in a convivial atmosphere.
Prosecco DOC: Official Sparkling Wine Partner of the Holy See.
For the duration of the Expo (from April 13 to October 13, 2025), Prosecco DOC will be Official Sparkling Wine Partner of the Holy See Pavilion, accompanying with its bubbles all the official events of the Pavilion. The collaboration represents a recognition of Prosecco’s value as an ambassador of Italian excellence. The theme of the Vatican pavilion, “Beauty Brings Hope,” finds deep harmony with the Consortium’s mission, which is committed to promoting Italian culture through art and wine.
Sealing this bond is the exceptional exhibition of the work The Deposition of Christ by Caravaggio, for the first time in Japan thanks to the contribution of the Prosecco DOC Consortium. A masterpiece that speaks a language that has no boundaries, capable of connecting people with different cultures.
“Being present in both of these contexts is a source of great pride,” says President Guidolin. “Japan is a market with great prospects for our wine. Expo 2025 represents an extraordinary opportunity to strengthen our presence in Asia, promoting the values of quality, authenticity and sharing that define Prosecco DOC, a symbol of an Italy that knows how to tell its story to the world through its history and beauty.”
