The significant entity that protects the Prosecco Protected Denomination of Origin has become the Official Sparkling Wine Sponsor of the Fondazione Milano Cortina 2026

Milan, July 25, 2023 – The organizing Committee for the Olympic and Paralympic Winter Games Milano Cortina 2026 has just welcomed a new sponsor: the Prosecco DOC Consortium. The partnership was announced during a private event held at the foundation’s headquarters. The event was attended by President Giovanni Malagò and CEO Andrea Varnier.

With the signing of the contract, the Consortium has chosen to embrace the world’s largest sporting event, with the desire to strengthen the promotion of one of Italy’s most beloved and internationally consumed wine products. The partnership highlights the strong connection with the territory and the wineries represented by the Consortium, emphasizing their excellence and values.

The President of the Prosecco DOC Consortium, Stefano Zanette, stated: “It is a great pleasure for us to support the Organizing Committee of the Milan Cortina 2026 Winter Olympic and Paralympic Games in this fantastic and ambitious adventure. Prosecco has long been investing significant resources in support of the world of sports and culture. What better occasion, therefore, than these Games to share those values that, starting from sports, become a way of life and, ultimately, culture. Not to mention another theme that unites us with the Olympic Movement, namely, our attention to the environment. Both our Denomination and the organizing committee of the Milano Cortina 2026 Winter Olympics and Paralympics intend to make it clear that the commitment to environmental, economic, and social issues is not a problem, but an opportunity.”

According to Giovanni Malagò, President of the Milan Cortina 2026 Organizing Committee: “With the signing of the contract with the Prosecco DOC Consortium, the team of partners supporting the Milano Cortina 2026 Foundation in the Road to the Games is further expanded. A leading entity that actively contributes to showcasing the excellence of our country to the world. The Prosecco DOC Consortium is synonymous with guarantee and style, narrating a story of successes and great passions, and just like the Milan Cortina team, it combines class, elegance, and personality with a harmonious smoothness.”

Andrea Varnier, CEO of Milano Cortina 2026, commented: “The commitment of the Foundation is directed towards organizing the Games and enhancing our locations and Italy’s image in the world. The partnership agreement fits within a path that will enable the largest winter sporting event to bring immense long-term benefits to Italy. The involvement of excellent entities like the Consortium within the Olympic and Paralympic project strengthens the values upon which all our work is based.”

Luca Giavi, General Director of the Prosecco DOC Consortium, added: “Considering the international scope of the Milano Cortina 2026 Winter Olympic and Paralympic Games, and being Prosecco DOC the most consumed Italian wine denomination in the world, we couldn’t miss the opportunity to be the Official Sparkling Wine Sponsor of this grand event. We hope that this sponsorship will further highlight the connection between Prosecco and its production territory, the true reason behind the international success of our productions. Frequently, Prosecco’s fame leads many to believe that the term is synonymous with sparkling wine. It is not the case. Prosecco is a PDO that involves nine provinces between Veneto and Friuli Venezia Giulia, where the grapes are harvested and the Prosecco is vinified. Once bottled, it reaches 195 countries worldwide.”

FONDAZIONE MILANO CORTINA 2026

The objective of the Fondazione Milano Cortina 2026, in agreement with the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Italian National Olympic Committee (CONI), the Italian Paralympic Committee (CIP), the cities of Milan and Cortina d’Ampezzo, the Veneto Region, the Lombardy Region, and the Autonomous Provinces of Trento and Bolzano, is to plan, organize, finance, and host the Milano Cortina Olympic and Paralympic Games in 2026. Established on December 9, 2019, the Fondazione Milano Cortina 2026 is led by President Giovanni Malagò and CEO Andrea Varnier. The Olympic and Paralympic Games are the largest sporting event in the world, with an unprecedented media impact.

PROSECCO DOC

The Prosecco Denomination of Controlled Origin (DOC) was established in 2009 through the united effort of the production chain, which now includes over 12,000 wineries across nine Italian provinces between Veneto and Friuli Venezia Giulia. The purpose was to firmly link the wine to its original territory, making it unique. For this reason, Prosecco is a wine crafted following precise production regulations, guiding every step of the production chain, from defining the production area to labeling. The DOC requires verification of compliance with these rules, and through constant monitoring and traceability, the origin and quality of the product are certified, safeguarding consumers with the application of the relevant state seal on each bottle, which, only at that moment, can bear the Prosecco label.

With an annual production nearing 650 million bottles, of which 80% is exported, the Prosecco DOC ranks as the world’s leading sparkling wine denomination. The Prosecco DOC Consortium aims to promote and enhance Prosecco DOC, protecting consumers and the production system by ensuring the correct use of the denomination “Prosecco” in Italy and worldwide.

The winners of past GPs

The 3 winners of the final super prizes::

A.R. (Italy)

V.M. (Italy)

D.L. (Italy)

 

3/09 Gran Premio Monster Energy de Catalunya

Winner Aleix Espargaro

The solution of the quiz on Prosecco DOC:

It’s false that Prosecco DOC is very alcoholic, at least 20% vol

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

M.D. (Italy)

O.S. (Italy)

G.F. (Italy)

 

20/08 CryptoData Motorrad Grand Prix dell’Osterreich –Red Bull Ring Spielberg

Winner: Francesco Bagnaia

The solution of the quiz on Prosecco DOC:

Millesimato means that it is produced with at least 85% of grapes from the same vintage

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

O.G. (United Kingdom)

S.S. (Italy)

G.S. (Italy)

 

6/08 Gran Premio di Gran Bretagna Monster Energy –Circuito di Silverstone

Winner: Aleix Espargaro

The solution of the quiz on Prosecco DOC:

It’s false that all sparkling wines might be called Prosecco

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

F.L. (Italy)

A.L. (Belgium)

V.C. (Italy)

9 July2023 – Gran Prix Kazakistan – Race canceled

The solution of the quiz on Prosecco DOC:

The ideal service temperature for Prosecco DOC is: Between 6°C and 8°C

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

M.B. (Italy)

L.D. (Italy)

M.Z. (Italy)

 

25th June 2023 – Moto GP Motul TT Assen

Winner: Francesco Bagnaia

The solution of the quiz on Prosecco DOC:

How is Prosecco DOC sold? Only in bottles, guaranteed by the State label

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

F.B. (Italy)

H.F. (Germany)

L.C. (Italy)

 

18 June 2023 – Liqui Moly Motorrad Grand Prix Deutscheland – Sachsenring

Winner: Jorge Martin

The solution of the quiz on Prosecco DOC:

Prosecco DOC is produced only in North-East Italy, in the regions Veneto and Friuli Venezia Giulia

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

V.R. (Italy)

S.B.L. (Italy)

F.F. (Italy)

 

11th June 2023 – Gran Premio d’Italia Oakley

Winner: Francesco Bagnaia

The solution of the quiz on Prosecco DOC:

Which of these sentences is true? Prosecco DOC can be white or Rosé

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

T.V. (Italy)

V.P. (Italy)

A.S. (Italy)

 

14th May 2023 – MotoGP Shark Grand Prix de France – Le Mans

Winner: Marco Bezzecchi

The solution of the quiz on Prosecco DOC:

The 3 lt Prosecco DOC bottle for the MotoGP podium is a:  Jeroboam

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

B.I. (United Kingdom)

S.I. (Italy)

S.M. (United Kingdom)

30 April 2023 – Spain Grand Prix – Circuito de Jerez – Angel Nieto

Winner: Francesco Bagnaia

The solution of the quiz on Prosecco DOC:

When was Prosecco DOC Rosé created? It was the new launch of 2020

 

The 3 winners that this week have won the 6 Prosecco DOC bottle boxes are:

P.H. (Netherlands)

A.C. (Italy)

C.J. (United Kingdom)

The cultural and artistic enhancement of Italian heritage is one of the main missions of the Consortium for the Protection of Prosecco DOC.

Starting from the territory to which it belongs and traversing the countless expressions of art, music, theater or food, the Consortium supports cultural initiatives throughout Italy.

From a deep vocation for beauty and excellence come the two latest short film projects, produced and promoted by the Consortium, where art and cinema collide to narrate the Italian Genius that permeates the territory, origins and production of Prosecco DOC.

Lightness that Inspires and Genius Moves the World the two films bring to the screen Italian stories told through the immense hidden beauty of the country and the art of Antonio Canova, both directed by Carlo Guttadauro.

Lightness that Inspires, presented at the 78th Venice Film Festival in 2021, brings fluidity and lightness to the screen giving the viewers the same feeling they can experience when tasting a glass of Prosecco.

The short film embraces a journey of love between two young people through an intoxicating and vibrant toast. From the sinuous profiles of Canova’s sculptures at the Gipsoteca in Possagno (Treviso), to the Miramare Castle in Trieste, the Grand Canal in Venice, the Prato della Valle in Padua, going up to the Belluno Dolomites the film creates a surreal dream of Italian landscape between lightness and seduction.

A glorious eulogy to the country’s excellence met in the perfection of Prosecco Doc

The beauty and harmony of Antonio Canova’s Italian art meets the mastery of the art of wine.

Prosecco Doc chooses to celebrate the bicentennial of Antonio Canova’s death with a tribute to his art, through the short film Genius Moves the World.
Presented at the 79th Venice Film Festival in 2021, the latest short film transports us to the second half of the eighteenth century by encountering and discovering the atmospheres where Canova moved, imagined, contemplated and shaped matter. In his grace is revealed the beauty of feelings found in tasting a glass of Italian Prosecco bubbles, enhancing the highest idea of ​​beauty, a journey between illusion and creation, where the hand that carves the marble is the same that works the vineyard.

The narrative comes to life through the three protagonists: the young Antonio Canova played by Michele Piccolo, the statue of Hebe impersonated by Virna Toppi, first ballerina of La Scala Theater in Milan, and the cellarer of Prosecco DOC represented by Andrea Offredi.

It is art that moves the world, the art of a sculptor and his works, the art of Italian monuments and landscapes capturing the simplicity of beauty where harmony and love find their forms thanks to the hands of man and his genius.

The portrait of the Italian Genio is representing the essence of this concept, from which come thoughts and ideas that revolutionize the world, the same genius that inspires every day the important work of research, production and enhancement of the Prosecco DOC Consortium’s territory.

Thrilling sport weekend for the Prosecco DOC

Prosecco DOC has been closely involved in three successful sport victories: the Prosecco DOC Imoco Volley Conegliano girls’ team, who won the Club World Championship, the victory of the Benetton Rugby in Bayonne, France (the first success outside the national borders) and the triumph of Roland Fischnaller in the Snowboard World Cup stage in Cortina, on Saturday evening. These achievements are extremely meaningful not only because the Consorzio di tutela Prosecco DOC supports these athletes as a sponsor and they contribute to honor Prosecco brand internationally, but also because, above all, they managed to create an authentic feeling of friendship, embracing the values that are true to their sport and the great emotions that the various disciplines are able to give.

“It was a real joy and a great emotion to attend the game of the Conegliano Panthers, such as Prosecco DOC Imoco Volley Conegliano. They always manage to excite, amaze, and entertain us with their incredible performances. Last Sunday’s victory is just another proof of how, in recent years, the project carried out together with this team is a successful and enriching one – underlines Stefano Zanette, President of the Consorzio di Tutela Prosecco DOC – As for Benetton Rugby, the Treviso Lions, who we have been supporting for a couple of years, we are proud of their great success away from home that cheers us up and makes us feel part of it. Finally, I would like to remember the incredible victory at the World Championships of the 42-year-old athlete Roland Fischnaller. This triumph can teach us a lot about how perseverance, commitment, hard work and courage are virtues to be cultivated, always”.

Structure, balance, harmony and elegance. Intrinsic qualities of an object’s aesthetic value that outline the innovative and sophisticated advertising campaign of the Prosecco DOC Consortium. A match between the most famous Denomination in the world and three icons of Italian design.

The Consortium launched the “Soggetto Design” advertising campaign, in collaboration with ADI Design Museum, choosing symbolic objects from Italian furniture to tell a story of craftsmanship and beauty: the Cubo radio by Brionvega, the Atollo lamp by Oluce and the Fjord armchair by Moroso.

A plot of aesthetic symbols expressing the magnificent multiplicity of disciplines and techniques of the Italian art of living that surprises for its simple essence of beauty by recreating concrete solutions to spread this philosophy. Hence the campaign payoff: “The Italian sparkling art of living”.

This concept is graphically defined in the “Soggetto Design” campaign played on the ‘magazine cover’ concept that ideally recalls the cover of a magazine, in which the three iconic design pieces stand out as co-stars together with Prosecco DOC. The visual image traces the dialogue that takes place between the historical architecture of the museum buildings and the modern shapes and innovative materials of the three objects surrounded by a timeless space, suspended between past and present.

Stefano Zanette, president of the Consortium of Prosecco DOC, reports that “unlike previous campaigns where we wanted to focus attention on the territory, as in the ‘Dreamland’ project, or on the product, as in the ‘Drink Pink’ launch campaign, this time the main goal is to increase the perception of the denomination in the consumer’s imagination. For this reason we have placed Italian genius at the center of the communication, which, in this case, is witnessed by the selected subjects as a demonstration and ‘supporting evidence’ of the Made in Italy creative power.”

A time that defines the history, talent and typically Italian style of Italian Genio, the highest expression of the continuous aesthetic and qualitative research that the Prosecco DOC Consortium implements daily to tell the story of the uniqueness of this product and its wonderful territory distributed between Veneto and Friuli Venezia Giulia.

The combination of wine and art in Italy is increasingly expressing itself in interesting ways, with many languages that the Consortium has managed to grasp and make its own, giving artistic depth and uniting the art of making wine with art in the strictest sense, making it a whole to tell the Italian way of life, a source of inspiration throughout the world.

Simplicity and beauty, as paradigms of a new way of conceiving the luxury of the Italian lifestyle, without artifice, but making themselves the bearers of a model that is now established and admired.

 

contest MotoGp

 

 

Guess who will win the next MotoGP™ race: a three-bottle Prosecco DOC box is up for grabs for the first 3 drawns.

Be careful: you also have to answer correctly a question about Prosecco DOC. By the end of September, among all those who have guessed right at least once, the winners of three final super prizes will be drawn.

 

How to play

Enter this web page before every GP race (tip: use a bookmark to find it more easily), click on the “Play” button and guess that Sunday’s MotoGP™ winner.

Answer correctly a question about Prosecco DOC and that’s it: you can participate in the draw for one of the 3 three-bottle Prosecco DOC boxes and have the chance to win one of the amazing final prizes.

If you are lucky enough, you’ll receive an email to confirm your win. Check out the list of the winners for each race by clicking the link below.

results

 

You can play until the Aragon GP race on September 18th: the more you play, the higher your chances to win.

Here are terms and regulation of the contest.

 

What you can win

Three three-bottles boxes of Prosecco DOC for every race and the opportunity to compete for the final draw of the super prizes:

 

contest MotoGp

 

  1. A journey to discover the authentic Prosecco DOC.Have you ever asked yourself what makes Prosecco DOC unique?

    We’re talking about the most famous Italian sparkling wine in the world, with more than 600 million bottles produced per year.

    Sissi Baratella, enologist and wine writer, has come to Treviso to discover more about the roots and the secrets of the authentic Prosecco DOC.

    A journey in 4 steps to enjoy a territory and a wine unique in the world!

    Check here the episodes on Instagram:

    1. Introduction
    2. The winery
    3. A toast with Andrea Battistella, enologist and vice Director of the Consorzio
    4. An aperitif with Luca Giavi, Director of the Consorzio

    Andrea Battistella  Luca Giavi

     

    ocm

“Donne in movimento” (Women in movement) tells the stories of young women who have successfully turned their passions into a profession.

Adua Villa reveals career paths that stem from genius, resourcefulness and the determination to achieve ambitious goals in the most diverse fields: from sport to fashion, design to journalism and from music to theatre.

Modern, dynamic and creative girls who perfectly embody the Prosecco DOC Rosé style.

 

GIULIA CONTI

Adua Villa and Giulia Conti met at the Terrazza Prosecco Doc in Portopiccolo. Giulia is a multiple Olympic medallist and 2015 winner of the Italian, European and world sailing championships. Giulia was born in Rome but later relocated to Brescia. She began practising sport early on thanks to her parents who enrolled her on a sailing course in the hope of giving her a chance to let off steam. After a brilliant competitive career, and after being awarded the Collare d’Oro al Merito Sportivo, the highest honour conferred by CONI, the Italian Olympics committee, Giulia decided to share her experience and talent, becoming the coach of the US Olympic team. Giulia has guts and she knows just how to tackle the challenges that lie ahead of her with grit and determination. Adua raised a toast to her with Prosecco DOC Rosé and accompanied it with the best expression of good wishes a sailor can receive: May the wind be at your back!

 

JOANNA WOLOSZ, MIRIAM SYLLA, PAOLA EGONU, MONICA DE GENNARO

4 athletes of the Prosecco DOC Imoco Volley Conegliano, 4 women who are living the dream they’ve been cultivating their whole life: to reach the top of the volleyball world. Adua Villa meets them to get to know them closer, to talk about their everyday life, about the joy and the choices imposed by their roles. Joanna Wolosz, Miriam Sylla, Paola Egonu, Monica De Gennaro constantly live in the spotlight, followed, admired and emulated by fans. An enviable life, but very challenging as well, with which the four players deal with the right awareness and with a touch of lightness. Engagement, self-denial, team work and shared goals: these are the values that the star players show to their followers and have in common with Prosecco DOC, naming sponsor of the Prosecco DOC Imoco Volley Conegliano.

 

ANCA VASILE CARAMAN

Anca Vasile Caraman, a successful young violinist from Brescia of Romanian origin, heard the magical sound of the violin at the age of 4. It was love at first sight, a deep and lasting love. Anca has recently completed the video recording of Niccolò Paganini’s 24 Caprices, one of the most complex works for solo violin, and Bach’s 6 sonatas and partitas. Now she can’t wait for the theatres to reopen fully so she can re-connect with her live-concert public and celebrate with Prosecco DOC Rosé.

 

GIULIA RASTELLO

After a degree in economics and a job in an investment bank, Giulia Rastello took the momentous decision to become a jewellery designer, successfully turning her childhood passion into a profession. The road was not easy, but her determination won through. All her jewellery is unique and custom-made by master goldsmiths in Valenza, one of the world capitals of goldsmithing and jewellery making. We raise a toast with Prosecco Doc Rosé to Giulia and all the young entrepreneurs who have made their dreams come true.

 

MARIA CHIARA CENTORAMI

Prosecco DOC Rosé is close to all the artists of the entertainment world. Adua Villa met Maria Chiara Centorami, an established actress who is currently involved in various theatre and film projects, and together they visited the Goldoni Theatre, the oldest in Venice. Maria Chiara is in the cast of Gabriele Muccino’s series “A casa tutti bene” and she hopes to return to the theatre soon. ? We raise a toast to her with Prosecco Doc Rosé and… Let the show begin!

 

SAVINA CONFALONI

Savina Confaloni, a leading name in automotive journalism, has turned her passion for engines into a career. Savina covers national and international events for major publications and competes in vintage car races as a navigator, always with female drivers: all-women teams who, after the competition, toast with Prosecco Doc Rosé.

 

Spring is getting pink in Japan: this year, in the Far East not only the worldwide famous cherry will blossom, but also there will be a new pink hue in the glasses coming directly from Italy with the new Prosecco DOC Rosé.

Landed in Japan a couple of months ago, Prosecco DOC Rosé is recording a great success, being highly requested by consumers and chosen for publications and videos.

Gambero Rosso as well has prepared an introduction for the Japanese public on the new born Italian pink bubbles in an exclusive video tasting by Marco Sabellico, journalist and curator of the Vini d’Italia guide.

An important and educative video, but at the same time emotional, for a journey through the history and the pairings of the new Prosecco DOC Rosé.

Click here to watch the video and discover all the secrets of Prosecco DOC Rosé!