From 4 to 6 May, an oasis of bubbles and flavours in Tokyo
The Consortium of Prosecco DOC has once again conquered the heart of Japan, transforming the iconic Shibuya Cast into an oasis of fun and elegance, where one can taste the renowned italian bubbles.
Located in one of the most vibrant and busiest areas of Tokyo, Shibuya Cast is a world-famous commercial district, with millions of people passing through it every day, from local residents to tourists and food&wine enthusiasts.
During the famous Golden Week, the Japanese National Holiday period, the SHIBUYA PROSECCO DOC GARDEN offered a unique experience there. Visitors had the opportunity to expand their knowledge of the famous denomination thanks to the presence of experts and Brand Ambassadors of Prosecco DOC, including Hiro Nagashima of Martinotti Prosecco Bar & Café (IG: @hiro.nagashima).
The event was not limited to the pleasure of a toast. In cooperation with the renowned Italian restaurant NIDO, participants were able to enjoy Prosecco DOC with delicious finger food served directly from a kitchen-car. The perfect marriage between Asian culinary art and Veneto-Friuli bubbles is now well established: the freshness, effervescence and fruity notes of the latter combine in perfect balance with the delicate flavours of Japanese cuisine.
This initiative represented an important opportunity for many companies to promote the culture and quality of their products in Japan, strengthening ties between Italian producers and wine lovers in the Japanese country.
The success of the SHIBUYA PROSECCO DOC GARDEN was in particular a tribute to the tradition and excellence of Prosecco DOC, which, by offering an unforgettable experience, left a lasting impression in the heart of Tokyo.
From ANSA, the Italian Ambassador Gianluigi Benedetti’s comment: ‘The Prosecco DOC Consortium turns 15 this year, and it is an incredible achievement if we think that aorund 600 million bottles have been produced in 2023. In Japan, it is an Italian product of excellence that is very popular both in its classic format and in cocktails and spritzers. The success of this event, with about 5,000 attendees, is to be considered an excellent result for Prosecco and for the image of our country, especially for Italian food and wine excellence’.
Of the same opinion is the Director of ICE Tokyo, Gianpaolo Bruno – who emphasises that Italian wine is still the leading export product for agri-food products in Japan, although with the difficulties associated with the significant depreciation of the yen. ‘We believe it is a product with strong penetration potential here in Japan. This is demonstrated by current sales, certainly the interest of Japanese consumers in bubbles in general, and in Prosecco in particular.
We will continue with our promotional campaign in favour of the Consortium because we believe the conditions exist to support their internationalisation efforts on this front, which in any case remains the leading market in Asia’.
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Try the Prosecco DOC cocktail recipes and discover which one is your favourite.
New victory for the Prosecco DOC
For years the Consortium has taken all the necessary measures to protect the Prosecco DOC in the global context in order to defend our wine from counterfeiting, evocation and attempts to exploit notoriety, ensuring the exclusive protection of the Prosecco DOC in many countries, including those affected by sales of wines called ‘prosecco’ of Australian origin, such as New Zealand (which absorbs about 89% of the export of this wine) Singapore, Japan, Thailand and Malaysia.
In this context, collaboration with the European Commission has also been decisive, which has signed important bilateral agreements with third countries under which Prosecco DOC has been protected, including the Economic Partnership Agreement between the European Union and Japan.
In November 2023, a number of wine labels with the name ‘prosecco’ of Australian origin were found on sale in Japan, and this was the test-bed for testing the solidity of the protection of our denomination in the Japanese country.
Thanks to the collaboration of the European Commission and the Japanese authorities, the marketing of the Australian wine was blocked and precautionary measures were taken so that the protection would not be violated again in the future.
This result is in addition to similar ones obtained in China and India, countries where the Prosecco DOC is recognised, both of which have been affected in the past by attempts to sell Australian wines called ‘prosecco’.
The commitment of the entire production chain, from wine growers to bottlers, has enabled the Consortium to achieve these results. The quality of the denomination stems from the daily work of everyone, full of passion and determination. This is what has made Prosecco one of the most famous wines in the world.
Wine Paris, ProWein and Vinitaly with a new concept
Once again this year, the Prosecco DOC Consortium participated in the three most important European trade fairs for the wine world – Wine Paris, ProWein and Vinitaly – which have now become a MUST.
The novelty in 2024 was the introduction of an innovative stand design concept, signed by the Milan-based Migliore+Servetto studio: nature, transparency and lightness are the underlying themes of the three stands and reflect the Consortium’s operational philosophy, which is increasingly oriented towards modernity and sustainability. In concrete terms, the creative approach is expressed in flexible membranes that, soaring up to 4 metres in height, embrace the exhibition space like a double skin made ethereal by the superimposition of matter, textures and light.
The result is a space with a strong identity, offering a dynamic tale of the Veneto-Friuli territory and the value of its products, with the aim of sharing their beauty, innovation and durability. Consistent with the value perspective of sustainable development, the concept will be declined in further variations over the next four years, and most of the furnishing elements will find new life and configuration.
Wine Paris
From 12 to 14 February 2024, Wine Paris welcomed professionals and enthusiasts to Paris Expo Porte de Versailles for its fifth edition. Adding to the appeal of the event was the Infinite Bar by Be Spirits, which bore witness to the emerging trend of mixology in the wine sector. Here, barmen from the renowned Parisian group Animaux Bar created cocktails based on Prosecco DOC, emphasising its versatility and sophistication.
Prowein
Subsequently, from 10 to 12 March, Düsseldorf hosted the 28th edition of ProWein. Visitors enjoyed a curated selection of 53 labels from 28 companies in our chain. The Consortium invited selected guests to the exclusive Sparkling Night: a rooftop party by Prosecco DOC, where refined Prosecco DOC-based aperitifs could be enjoyed, enlivened by DJ sets, captivating bartending and culinary performances.

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Vinitlay
Finally, Prosecco DOC participated in Vinitaly, Italy’s most important wine fair, held in Verona from 14 to 17 April 2024. The Consortium presented two prominent locations: Prosecco DOC Pavilion, a greenhouse that hosted tastings, show cooking and cocktail sessions, and the Prosecco DOC Theatre, where talks with partners, Ambassadors and special guests took place. Attracting enthusiasts, experts and industry giants from all over the world, these events became a platform for telling the story of the wide range of activities in which the Consortium operates.
Such moments of high visibility demonstrate the wine industry’s commitment to promoting Italy’s heritage in a global scenario, highlighting the intertwining of sport, food and wine and art that characterises our culture. Fairs, therefore, are not only a commercial platform but also serve as a hub for cultural exchange, research and development in the wine sector.
The Consorzio di Tutela della Denominazione di Origine Controllata Prosecco is the new National Coordinator of Wine in Moderation, the first Consortium in Italy to support this important initiative.
The aim of the project is to encourage a culture of responsible and moderate drinking through education, awareness-raising and communication, ensuring the long-term sustainability of the wine world. These activities will not only benefit wine professionals, but also empower consumers to make informed choices.
By welcoming the Prosecco DOC as National Coordinator, Wine in Moderation recognises the vital role that this Denomination plays in its territory, in Italy and abroad, emphasising its social responsibility towards all stakeholders.
Sandro Sartor, President of Wine in Moderation
‘We are thrilled to welcome the Consorzio di Tutela della Denominazione di Origine Controllata Prosecco as the new National Coordinator in Italy. His dedication to fostering a sustainable wine culture aligns perfectly with our mission, and we look forward to working together to further advance responsible consumption practices within the wine industry, and we truly hope that this will be the first of many other large and significant Appellation Consortia across Europe and wider.’
Stefano Zanette, President of the Prosecco DOC Consortium
‘For several years, the Consortium has been reflecting on its responsibility towards consumer health. In the past we have supported and promoted responsible consumption in various ways, but now the time has come to join this great initiative – Wine in Moderation – which fits perfectly with our values and beliefs. An unhealthy lifestyle with excessive consumption, today more than ever, is a phenomenon that must be fought, without damaging the social and economic heritage of the wine sector. As National Coordinators, we will carry out many activities focused on conscious consumption to ensure that this message reaches everyone, especially the new generations that we will try to bring closer to the culture of wine’.
More information on Wine in Moderation: http://www.wineinmoderation.com/
14 – 17 april 2024
The Prosecco DOC Consortium returns to Vinitaly with the PROSECCO DOC PAVILION in Area H and at the PROSECCO DOC THEATRE (B4, pavilion 4).
Nature, transparency, and lightness are the inspiring principles behind the booths’ concept, designed by Migliore+Servetto studio.
The PROSECCO DOC PAVILION will have a convivial character as it hosts cooking sessions led by renowned chefs and tastings with partners from the food & beverage world to showcase Italian excellence.
Every day from 12 pm to 2 pm and from 3:30 pm to 6 pm, the “Prosecco DOC Sparkling Drink Bar” will offer Prosecco DOC-based cocktails featuring Italian spirits and liqueurs, as well.
Click here to discover the schedule of all the events planned at the Prosecco DOC Pavilion!
The PROSECCO DOC THEATRE will stage meetings and presentations, moderated by the well-known radio host Andro Merkù and will illustrate the achievements, collaborations, initiatives, and projects focused on topics that are important to the Consortium, from sports to culture, to the enhancement of the territory.
Click here to discover the schedule of all the events planned at the Prosecco DOC Theatre!
Wineries present at the Prosecco DOC Pavilion:
Antonio Facchin & Figli, Astoria Wines, BiancaVigna, Borgo Molino, Bosco del Merlo, Botter, Ca’ di Rajo, Cabert, Cantina Montelliana, Cantine Borga, Cantine Maschio, Conte Collalto, Fiorotto 1934, Giusti Wine, Gruppo Martellozzo, La Delizia, La Jara, La Marca, Le Celline, Le Contesse, Le Rughe, Masottina, Mionetto, Mister Bio Wine, San Simone, Serena Wines 1881, Sorelle Callegari, Sui Nui, Tenuta Santomè, Torresella, Val D’Oca, Villa Sandi, Vini Dufour, Vicola Cide, Viticoltori Ponte.
Inspiration is the instant when beauty suddenly manifests and ignites our enthusiasm. To be inspired means to project our breath upwards, inspiratio onis; it means to transcend ourselves and yearn for the divine breath, to seize it and bring it down to earth.
In its project INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE Prosecco wants to communicate that the classic is what draws inspiration from, but it is the future that guides its action.
Thus, Villa Contarini, a palace of the baroque Veneto, in Piazzola sul Brenta, becomes an ideal scenic labyrinth for director Carlo Guttadauro. Amidst settings and precious details and metaphysical lighting, the photography of Anam Cara, followed with dedication by the attentive eye of Thomas Guttadauro, aims to explore the aesthetic and graceful movement of the dance of Virna Toppi, first ballerina of the Teatro alla Scala in Milan. Her harmonious gestures, the movements of her body undertake a dance in the Hall of Mirrors. The classic that inspires is already there in the way she offers herself, sinuous and sensuous, with her curves and folds and that energy that emanates from Virna, like a harmonic variation of gait, like a weave that holds itself together, folded and refolded as it unfolds, giving us beauty in its operative status as grace in movement, as harmonic suspension and levity.
Behind her, in a door framed in stucco, Davide Garzetti, the traceur, brings another story, not classical, but one nourished by the classical: motionless, observes the dance. The traceur traces linear paths, which draw momentum and muscular tension from the body to perform games.
In the field that unfolds between classical dance and parkour, boundaries vanish and an unprecedented and mysterious space opens up for the relationship. The inebriation of the dream becomes the antechamber of inspiration. The combination of dance and parkour is unprecedented and therefore rich in nuance and novelty.
The journey between the dancer and the athlete touches Venice and the foundations of the Giudecca. Here, as if by magic, an aesthetic transformation takes place: the dancer, who at first glows with a diaphanous light, turns into a black swan.
This directorial operation is entrusted to costume designer Salvatore Vignola, who masterfully constructs a sculptural artefact of rare beauty: a black tutu covered in sequins causes light to refract on the dancer’s body, accompanying her movement. Cinzia Trifiletti is entrusted with the hair make-up, with its gritty, Gothic-inspired character.
On an iron bridge in Giudecca, the two meet in a sort of conciliation, a secret agreement. The boundaries vanish, the places they frequent are flashbacks, moments of memory, now there is the present and it is new: they can finally play with the classic and the contemporary, tracing in them the spark of modernity that is actuality, the place where past future are in tension.
The two finally have the luxury of toasting on a terrace overlooking the Canalgrande, and the location on which the toast scenes are filmed is the Sina Centurion Palace.
Prosecco DOC bubbles know the power of lucid inebriation that makes us dream, giving us moments of pure lightness.
Prosecco DOC is a modern momentum that knows how to find its reasons in the past and its experimentation in the future.
After all, without experimentation we would not know what beauty is.
Prosecco DOC, inspired by the classic, moved by the future
Motorcycles, sailing, volleyball, skiing, the marathon. Each sport has very specific characteristics that identify it and that Prosecco DOC has decided to marry and support with partnerships that have lasted for several years. One of the cornerstones of the Consorzio has always been the protection of the territory and the dissemination of the beauties present between Veneto and Friuli Venezia Giulia and this is one of the points in common with sports competitions that every year bring a lot of tourists who, between one race and the other, take advantage of the free time to discover places and typicalities.
Consorzio Prosecco DOC has been the Official Supplier of MotoGP ™ since 2019 and confirms its support again this year. It does it in a light, engaging and carefree way just like the celebrations on the podium: during the MotoGP ™ calendar, ad hoc quizzes are created to guess the podium on Sunday, as it is done with friends, giving away the chance to discover the lands of Prosecco in suggestive weekends between Friuli Venezia Giulia and Veneto crossing places, activities and good food. On the other hand, the dynamism and the ability to involve a young audience from numerous countries are the keys to this adrenaline-pumping and exciting competition that creates a real “motorbike tourism” towards unusual and characteristic places. The same spirit that has seen the birth of a more long-standing involvement, the one with Superbike, of which Prosecco DOC has been a partner for 9 years, bringing style and Italian way of life around the world.
Adrenaline, overtaking, emotions, speed and then the final roar, that of victory. Just like a cork that explodes just before the Prosecco DOC breaks out to celebrate the champion. Let’s keep the speed but let’s move on the snow to talk about Cortina and the ski world championships that took place in February. A great challenge that has become a symbol of hope, an image of the values of sport and an inheritance for the territory that have made Italy and the world of international skiing proud. Prosecco DOC was present with a special label, with the typical national “Azzurro”, for a unique occasion in winter sports. Always committed to the enhancement of the territory in which it operates, the Consorzio could not fail to support a sport such as skiing in a location like Cortina, the white pearl of the Dolomites, because fatigue, tenacity and the sharing of joy are part of both worlds. The common goal was also to represent the area and promote it through traditions, habits, people both on the track and in welcoming the tourists who came to the event. A great moment of harmony in view of the Winter Olympics, also in Cortina, which will take place in 2026.
Talking about sport, territory and excellence immediately leads to Conegliano and Prosecco DOC Imoco Volley, of which Prosecco DOC has been an institutional sponsor since 2014 and a naming sponsor for a few months. A very young reality, born in 2012, an energetic female team led by competent technicians who in recent years have given infinite reasons to celebrate to an always very warm audience. Just think of the very high average of visitors for home games and the results that, in nine years, have brought “the panthers” to four SuperCoppa Italia, three Coppa Italia and four league titles. Tenacity and values that it is impossible not to celebrate considering that today they are World, European and Italian Champions.
Talking about Prosecco lands also means talking about the sea, Trieste and the Barcolana that the consortium has been supporting for six years now and which had a special edition for the 50th anniversary of the regatta that brings thousands of visitors to Trieste every year. Prosecco DOC boats are a great pride: Ancilla Domini, Selene, Portopiccolo-Prosecco DOC and Portopiccolo, which have recorded great successes with excellent placings and victories. All this always in favor of the territory, of environmental sustainability and of the complicity that sports such as sailing bring with them and that the Consortium shares with great enthusiasm.
Finally, two great new entries between the partnerships of Prosecco DOC with the world of sport. The first news is full of great events that will take place in the beautiful setting of Friuli Venezia Giulia. It is called MYTHO MARATHON, it is in its first edition and for the next three years it will organize itinerant stages for the whole region. A road race on the traditional distance of 42.195 km with an innovative formula: 3 different marathons and a single goal, complete them all and enter the Mytho. The first race is on 31 October in Cividale del Friuli to continue in 2022 in Palmanova and end in 2023 in Aquileia. The goal, as always, is to enhance the territory of the Prosecco DOC Consortium, so precious and full of history. In fact, each marathon will develop through a specific path that will allow you to discover every corner of the city that hosts it and its wonders.
The second fresh partnership of Prosecco DOC is with Benetton Rugby of which the Consorzio is the new jersey main sponsor. The goal is, as always, to look in the same direction that is to represent the territory in the best possible way. “We are extremely satisfied – says Amerino Zatta, the president of Benetton Rugby – to be able to promote a brand of absolute prestige such as Prosecco DOC all over the world. An excellence of our territory with which we share, each in their own sector, values and objectives. I also thank Stefano Zanette, President of the Consorzio Prosecco DOC, for believing in us with the hope that this union will be the beginning of a long partnership “. The world of sport, on the other hand, is in perfect harmony with that of bubbles in promoting values such as teamwork and, at the same time, the right merit to be given to individual individuals.
Per la vendemmia 2023, sono vigenti le seguenti disposizioni:
- Attingimento temporaneo;
- Stoccaggio;
- Gestione degli esuberi produttivi (di campagna e di cantina)
Di seguito potrete scaricare le indicazioni tecniche di vendemmia:
- Indicazioni tecniche dettagliate: www.prosecco.wine/PDF/Indicazioni-tecniche-vendemmia-2023-dettagliate2…
- Indicazioni tecniche sintetiche: www.prosecco.wine/PDF/Indicazioni-tecniche-vendemmia-2023-sintetiche.pdf
- Elenco codici: www.prosecco.wine/PDF/Codici-Prosecco-2023.pdf
Il Consorzio rimane a disposizione per eventuali chiarimenti (Andrea Battistella – Mail ricerca@consorzioprosecco.it – Tel: 0422/1483392)
Un sincero augurio di buona vendemmia da tutto lo staff del Consorzio!