The Consorzio di Tutela della Denominazione di Origine Controllata Prosecco is the new National Coordinator of Wine in Moderation, the first Consortium in Italy to support this important initiative.
The aim of the project is to encourage a culture of responsible and moderate drinking through education, awareness-raising and communication, ensuring the long-term sustainability of the wine world. These activities will not only benefit wine professionals, but also empower consumers to make informed choices.
By welcoming the Prosecco DOC as National Coordinator, Wine in Moderation recognises the vital role that this Denomination plays in its territory, in Italy and abroad, emphasising its social responsibility towards all stakeholders.
Sandro Sartor, President of Wine in Moderation
‘We are thrilled to welcome the Consorzio di Tutela della Denominazione di Origine Controllata Prosecco as the new National Coordinator in Italy. His dedication to fostering a sustainable wine culture aligns perfectly with our mission, and we look forward to working together to further advance responsible consumption practices within the wine industry, and we truly hope that this will be the first of many other large and significant Appellation Consortia across Europe and wider.’
Stefano Zanette, President of the Prosecco DOC Consortium
‘For several years, the Consortium has been reflecting on its responsibility towards consumer health. In the past we have supported and promoted responsible consumption in various ways, but now the time has come to join this great initiative – Wine in Moderation – which fits perfectly with our values and beliefs. An unhealthy lifestyle with excessive consumption, today more than ever, is a phenomenon that must be fought, without damaging the social and economic heritage of the wine sector. As National Coordinators, we will carry out many activities focused on conscious consumption to ensure that this message reaches everyone, especially the new generations that we will try to bring closer to the culture of wine’.
More information on Wine in Moderation: http://www.wineinmoderation.com/
