The Prosecco DOC Consortium has always supported culture and art in its many forms. Over time, it has broadened its commitment by favouring initiatives related to music, entertainment and the visual arts, with particular attention to the museum sector. In this regard, 2025 already promises to be a year of great significance, with outstanding exhibitions in Treviso, Mestre and Milan.
Mestre: ‘Arte Salvata’ exhibition at M9
In Mestre, Prosecco DOC will be present at the inauguration of the exhibition Arte Salvata – Capolavori oltre la Guerra dal MuMa di Le Havre (Saved Art – Masterpieces beyond the War from the MuMa of Le Havre), scheduled for 14 March 2025 at M9. The exhibition, which celebrates the 80th anniversary of the end of the Second World War, brings to Italy a selection of Impressionist paintings, miraculously survived the bombings, from the prestigious collection of the MuMa, museum of Le Havre, for the first time on show outside France. Through these works, the exhibition aims to represent an ideal passing of the baton between two cities, Le Havre and Mestre, united by the experience of the Total War, to reaffirm the importance of cultural heritage in keeping the collective memory alive and the value of art as a vehicle of resilience and rebirth.
Treviso: from impressionism to abstraction at the Museo di Santa Caterina
The year 2025 will see Treviso at the centre of the cultural scene thanks to the exhibition, curated by Treviso artist Marco Goldin, ‘From Picasso to Van Gogh: Stories of Painting from Abstraction to Impressionism’ of which Prosecco DOC is Main Partner and Official Sparkling Wine. A unique event in Europe, which will display sixty priceless works from the Toledo Museum of Art (Ohio, USA). A journey through the history of art, with masterpieces by Picasso, Van Gogh, Monet, Modigliani and many other masters, for the first time in the Marca Trevigiana.
Milan: official bubbly of ADI Design Museum
The ADI Design Museum in Milan is home to the historical collection of products awarded the Compasso d’Oro, the world’s most prestigious design prize born from an idea of Giò Ponti in 1954. Since 2021 Prosecco DOC has been its Official Sparkling Wine, signing all the inaugural toasts, so as to synergically unite an emblematic cultural reality and an iconic food and wine giant in the role of ambassadors of the best Made in Italy. In addition to the rich permanent collection, in March it will be possible to visit some temporary exhibitions: Scaffale Infinito, Ossessivo-Inventivo and This exhibition is an experiment.
The link between Prosecco DOC and culture is now well established. Being present at these events means contributing to the enhancement of the artistic heritage and making art accessible to an ever-wider public. With its support, the Consortium renews its mission to promote not only the territory and its excellent wines, but also art and beauty, essential elements of our cultural identity.
