WHEN EVERY SECOND MAKES THE DIFFERENCE
There was great attendance at the Prosecco DOC Theatre (stand B4, hall 4) at Vinitaly for the meeting ‘Milano Cortina 2026: When Every Second Makes the Difference – The Olympic Challenge Between Dreams and Prosecco DOC Bubbles’, an appointment under the banner of Olympic values in a dialogue between sport, territories and Italian excellence.
The event, moderated by journalist and presenter Andro Merkù, opened with the institutional greeting of Giancarlo Guidolin, President of the Prosecco DOC Consortium, who reaffirmed the strong link between the world of wine and the world of sport, united by passion, dedication and daily commitment to excellence. Prosecco DOC, in fact, is the Official Sparkling Wine Sponsor of the Milan Cortina 2026 Olympic and Paralympic Winter Games, confirming its commitment to the highest expressions of Italian sport and culture.
Following this, Vanni Chiozzi, Head of Regions of the Milan Cortina 2026 Foundation, and Sofia Astrid Pennacchi, VP Stakeholders Relations of On Location, spoke about the opportunities and challenges of the forthcoming Games, with a special focus on the involvement of territories and the enhancement of local identities.
Protagonists of the meeting were also some prominent athletes on the Italian Olympic scene, and brand ambassadors of Prosecco DOC:
- René De Silvestro, Paralympic Alpine skiing champion,
- Matteo Guarise and Lucrezia Beccari, figure skating couple,
- Cristian Toninelli, Paralympic Nordic skiing Italian National Team athlete
With their testimonies, the athletes recounted how determination, sacrifice and the ability to dream big are common elements both in sport and in the promotion of the territory and its excellence, such as Prosecco DOC, a symbol of Italian know-how.
