A UNIQUE INSTALLATION BETWEEN PUBLISHING, DESIGN AND SIGNATURE COCKTAILS. TONIGHT, APRIL 10, SPECIAL EVENT AT OASY, THE SECRET GARDEN OF PORTA VENEZIA
For the third consecutive year, Prosecco DOC toasts design with a special project designed to celebrate the creative and convivial spirit of the Salone del Mobile. After two successful editions, this year the beating heart of the initiative is Porta Genova, one of the busiest and most symbolic junctions of Milan Design Week, where a real pop-up newsstand is born.
On the occasion of Fuorisalone 2025, the Prosecco DOC Consortium is back in the spotlight with CIN CIN MILANO, a temporary installation that transforms a newsstand at the Porta Genova metro stop into a physical space of connection, creativity and sharing.
From April 7 to 13, the Prosecco DOC Newsstand, open from 1 to 6:30 p.m., becomes a spokesperson for the aperitivo as a cultural and social ritual, becoming a meeting and discovery point for the Milanese and international public. Inside the space, two projects come to life: a capsule collection signed Linea Daria, a young creative brand, and an editorial guide on the aperitivo in Milan, edited by Tuorlo Magazine, which tells about nineteen city cocktail bars where to taste exclusive drinks based on Prosecco DOC.
This is the starting point for CIN CIN MILANO, an itinerary to explore: 19 selected bars have created, exclusively for Design Week, a cocktail based on Prosecco DOC, reinterpreting the ritual of the aperitivo in a creative and contemporary way. Each stage is an invitation to discover the encounter between design, taste and territory, in an effervescent path that tells the most welcoming, brilliant and international Milan.
Event at OASY
The highlight of the initiative will be at OASY-the cocktail bar and bistro in the secret garden of Porta Venezia-this evening, Thursday, April 10, with a party with the guide’s star cocktails and DJ set by Emma Iovino, from 8:30 to 10:30 p.m.
CIN CIN MILANO is not only a tribute to design and conviviality, but also an editorial tale that interweaves enology, creativity and lifestyle, with an eye to the future, in view of the Milan Cortina 2026 Olympic and Paralympic Winter Games, of which Prosecco DOC is Official Sparkling Wine Sponsor.
