Prosecco DOC confirms its popularity in the Far East thanks to successful and innovative initiatives and activations. From the capital of Expo 2025 to the Korean capital: Osaka Prosecco DOC Street and Prosecco DOC Garden Seoul. Two different formats, but united by the desire to promote the culture of Italian sparkling wine.
Osaka Prosecco DOC Street
In the wake of the enthusiasm generated by Shibuya Prosecco DOC Garden last year, the Consortium inaugurated OSAKA PROSECCO DOC STREET, an initiative that took place from 30 May to 1 June 2025 along the lively Dotombori Walk, in the heart of Osaka, with the iconic “Glico Man” in the background.
In the international setting of Expo Osaka 2025, where Prosecco DOC has already made its mark in the Pavilions of the Holy See and the Veneto Region, the event took place in a tasting area overlooking the city’s main canal, the ideal setting for enjoying the first evenings of summer.
Inauguration
The event kicked off on 30 May with an exclusive private party reserved for 30 influencers from the world of food, wine and lifestyle, who were invited to share the experience through their social media channels and promote the pairing of Prosecco DOC with typical Japanese dishes.
Tastings and pairings
Visitors were able to discover Prosecco DOC both on its own and in mixed versions – thanks to the renewed collaboration with Campari Japan – and pair their glass with some of Osaka’s most popular street food specialities: takoyaki, okonomiyaki and kushikatsu.
Guiding the public through a true Prosecco Experience was wine expert Ms. Taku Iguchi, who skilfully and passionately conveyed the history, culture and characteristics of Prosecco to the many local citizens and tourists passing by.
Participating companies
The companies that took part in the initiative are Anna Spinato Winery, Antonio Facchin & Figli, Borga since 1940, Bosco del Merlo, Col De Mar, Il Colle, La Marca, La Gioiosa, Le Colture, Le Contesse, Le Rughe, Masottina, Mionetto, Perlino, Porta Leone, Rocca dei Forti, Ruggeri, Serena Wines 1881, Tenuta Santomè, Tenuta Sant’Anna, Terre dei Buth, Torresella, Valdo, Val D’Oca, Villa Sandi, Wild Nature, Zardetto and Zonin.
Prosecco DOC Garden Seoul
Prosecco DOC’s journey then continued in South Korea with Prosecco DOC Garden Seoul, which will be hosted by Vino Paradise, a refined wine hub in the heart of Seoul, from 2 to 30 June 2025.
An elegant green area
Nestled in an elegant green area, the Prosecco DOC Garden stands out for its refined Queeboo lounges, ambient music and a welcoming and sophisticated atmosphere. At the centre of the space, qualified sommeliers man the bar counter and guide visitors in discovering the different labels, offering tasting advice and the opportunity to purchase their favourite bottles.
A rich calendar of events
The initiative was inaugurated on 2 June with an event dedicated to the media and local press, followed by an exclusive opening party involving influencers and key opinion leaders in the food and wine, lifestyle and fashion sectors.
From 4 to 7 June, during Happy Hour, Italian chef Maurizio Ceccato offered a selection of finger food inspired by Venetian and Friulian traditions, designed to enhance the pairing with different versions of Prosecco DOC.
After these rich and stimulating first events, the Prosecco DOC Garden Seoul will remain open until the end of June to welcome visitors, who will be offered a Prosecco menu accompanied by a specially designed menu: the perfect opportunity to immerse yourself in the world of the world’s best-selling appellation.
Participating companies
The companies that took part in the initiative are Brilla!, Casa Vinicola Abbazia, La Gioiosa, Perlino, Torresella, Valdo, Val D’Oca, Villa Sandi and Viticoltori Ponte.
