How many forms can typically Italian entrepreneurial genius take? That unique mix of style, talent, emotionality and beauty that makes the heart of the Made in Italy? Of course, the forms through which the Italian genius becomes concrete are infinite, multiple and complementary. Many have tried to define and harness the Italian lifestyle without succeeding: being able to define the boundaries of a concept which brings with it refinement, attention to detail and originality, knowing how to recognize beauty and how to create it, the joy of living, is not simple at all.
The Italian experience is above all a sensorial one, connected to taste, touch, smell and hearing – but also a cultural and educational one: Prosecco DOC has been able to realize that these are precisely the aspects of the Italian offer to be communicated and enhanced, and has decided to tell them in the #ItalianGenio project. A strong brand like Made in Italy, in fact, has an ace in the hole: the emotional factor, capable of evoking in the collective imagination a specific lifestyle, a peculiar quality of products and experiences, a certain type of suggestion and authenticity. It is right on emotional factor that Italian companies exporting their products and services in the world must aim to translate attractiveness into concrete economic value.
Easy to say, fewer to do: why then not following the narration of Prosecco DOC, learning from those who, for some time, have been able to give voice to the Italian genius? History, culture, nature, beauty and innovation are the elements that distinguish the nine provinces of Prosecco DOC production (in Veneto and Friuli-Venezia Giulia) and which at the same time also characterize entrepreneurial excellence –the various #ItalianGenio – that are developed in these territories.
Leaving from the province of Treviso with Itlas, a company of pre-finished wooden floors, which was born from a very clear choice, for itself and for the final consumer: an eco-friendly project with total guarantees. Moving on to Vicenza with Arclinea: born as a carpentry in 1925, the company is now a virtuous reality in the kitchen and furniture sector that merges aesthetics, architecture and craftsmanship.
Padua is present with Henderson Shoes, a family business that has become a brand of Italian fashion exported worldwide, always focused on ingredients such as innovation and tradition.
In the Venetian area, Slowear is a multi-brand project that contains in its name the idea of a “slow” fashion philosophy: a clothing company proud to show its local roots, despite having developed a global dimension.
In the province of Pordenone, on the other hand, the example of Brionvega resounds: design electronics company born in Veneto, which moved to Milan and finally returned to the Northeast, which has always focused on leading figures in Italian industrial design, to get to have a radio phonograph among the objects at MoMA in New York. In Trieste, AREA Science Park was born from a brilliant intuition, an organization that operates in the world of research and innovation in support of businesses: in this context develops the Cooperativa Primo Principio, which – with its technology applied to precision agriculture – supports the producers of Prosecco DOC.
The origin of Moroso, on the other hand, dates back to the 1950s in Udine, a fundamental area for the wood sector and for the production of furniture: originality, quality and passion are the values that unite Prosecco DOC and this internationally renowned reality, which today boasts collaborations with some of the most talented designers in the world.
Let’s close first with the province of Gorizia, where the craftsmanship of Alto Adriatico Custom finds its realization in boats created in Monfalcone, a long-standing nautical center, by shipwrights Paolo and Odilio.
Last but not least, the Belluno area, where De Rigo stands out, one of the world leaders in the design, production and distribution of high-quality high-end eyewear, and one of the most important retailers in the field of international optics.
Raise your glasses and happy #ItalianGenio to everyone!
50 TOP ITALY, international cultural project whose aim is to share a map of the Italian restaurants all over the world, has started a Made in Italy enhancement project in Geneva, Switzerland, in collaboration with the Consorzio di Tutela della DOC Prosecco.
“L’Italie à Genève” aims to present some of the protagonists of Italian restaurants in the helvetic city, pairing their signature dishes with a glass of the most exported and consumed Italian sparkling wine, Prosecco DOC.
A format of 12 videos, with 4 chefs and 12 Prosecco DOC labels.
La Pizza Campese de Kytaly (Genève) – Cantina Montelliana Prosecco DOC Treviso Extra Dry
Pâtes à la ventrèche de thon de Kytaly (Genève) – Tenuta Santomè Prosecco DOC Treviso Brut
La Pizza Capricciosa de Kytaly (Genève) – Ponte 1948 Prosecco DOC Rosé Brut Millesimato 2019
La Pizza aux Crevettes Rouges de Luigia (Genève) – Salatin Prosecco DOC Treviso Brut
La Pizza poulpe et pommes de terre Luigia (Genève) – La Marca Prosecco DOC Treviso Extra Dry
La Pizza Morue et Tarallo de Luigia (Genève) – Ruggeri Prosecco DOC Rosé Brut Millesimato 2019
Le langoustine de “Il Lago” Four Seasons (Genève) – Le Contesse Prosecco DOC Brut Nature
Le ravioli de “Il Lago” Four Seasons (Genève) – Le Rughe Prosecco DOC Extra Dry
Le carré d’agneau de “Il Lago” Four Seasons (Genève) – Terra Serena Prosecco DOC Rosé Brut Millesimato 2019
La focaccia du Vicolo 39 (Genève) – Masottina Prosecco DOC Extra Brut
Les tortelli di parmigiana du Vicolo 39 (Genève) – V8+ Prosecco DOC Brut Millesimato 2019
Le poisson du jour du Vicolo 39 (Genève) – Villa Sandi Prosecco DOC Rosé Brut Millesimato 2019
Everything we’ve always imagined or wanted to ask, about Prosecco DOC in mixology and have never dared to ask: excuse us Woody Allen, but bubbles are serious business.
So just like this the Dive pieces with ninety items of mixology, capable of declining Prosecco DOC into cocktails that taste like a solid future, and you understand an exciting side of using the wine with its thick, exciting perlage.
Whether they are natives like Samuele Ambrosi of Cloakroom Cocktail Lab in Treviso (where local bubbles are the only ones on tap), Max Morandi of Ada C. Secret in Padua or Lucas Kelm at the helm of Il Calandrino, in Sarmeola di Rubano in the province of Padua, or experts in the potential of Prosecco DOC such as Riccardo Tesini of Killer in Milan and Luca Menni directly from Move On in Florence, all the bartenders interviewed agreed on one detail: Prosecco DOC can give a touch of pleasant acidity (“being a fermented wine” as Tesini underlines) capable of making any drink more pleasant, drinkable and appreciable.
Whether it is paired with bitters or with the taki sweetness of pineapple, with the delicate Dloral-relaxing essence of chamomile or with the seductive roundness of raspberry, Prosecco DOC constantly hits the mark, underlining the gentle Padovan macerations invigorated by orange juice, reinterpreting the most classic of aperitif drinks, the Spritz, in a Dloral key with St. Germain, elderDlowers and soda as in Calandrino, or accompanying itself with the stimulating acidity of pomegranate, the sweet cleanliness of honey syrup salted in the shadows of the Baptistery of Florence. An ingenious journey among the different sparkling interpretations of the uniqueness of Prosecco, inside out the territory, supreme Italian Genius able to set the pace even in a mixology version.
