A journey into culture

The Consortium for the Protection of Prosecco DOC is already a protagonist at Expo 2025 in Osaka, with a double presence that testifies to the cultural and symbolic value of the most exported Italian wine in the world.

Prosecco Day – Italian Pavilion

The week dedicated to the Veneto Region is coming to an end inside the Italian Pavilion, where the Consortium participated, in collaboration with the Consorzi di Tutela del Conegliano Valdobbiadene DOCG and Asolo DOCG, in the organization of Prosecco Day, an event held on Monday, May 5.

The day offered an opportunity to tell the international audience about the history, values and future of Prosecco, through the conference “From Tradition to Contemporary Production – The Challenges of Prosecco from Veneto between Innovation and Sustainability” , moderated by ICE Tokyo Director Gianpaolo Bruno, which featured speeches by Marco Sozzi, TESAF Researcher, University of Padua, Tanja Barattin of the Prosecco DOC Consortium, Diego Tomasi of the Prosecco Conegliano Valdobbiadene DOCG Consortium and Shigeru Hayashi representing the Prosecco Asolo DOCG Consortium.
Afterwards, the Japanese guests, specially selected from the media, influencers and industry professionals, were able to attend the talk “Discover Prosecco: identities and territories,” led by Ikeda Masakatsu, which featured tastings of 3 types of Prosecco DOC, Conegliano Valdobbiadene DOCG and Asolo DOCG, presented by their respective brand ambassadors: Akira Mizuguchi for Prosecco DOC and Shigeru Hayashi for Prosecco Conegliano Valdobbiadene DOCG and Prosecco Asolo DOCG. To conclude, a cocktail party in the Eataly restaurant, also inside the Italian Pavilion, to taste Prosecco DOC in a convivial atmosphere.

Prosecco DOC: Official Sparkling Wine Partner of the Holy See.

For the duration of the Expo (from April 13 to October 13, 2025), Prosecco DOC will be Official Sparkling Wine Partner of the Holy See Pavilion, accompanying with its bubbles all the official events of the Pavilion. The collaboration represents a recognition of Prosecco’s value as an ambassador of Italian excellence. The theme of the Vatican pavilion, “Beauty Brings Hope,” finds deep harmony with the Consortium’s mission, which is committed to promoting Italian culture through art and wine.
Sealing this bond is the exceptional exhibition of the work The Deposition of Christ by Caravaggio, for the first time in Japan thanks to the contribution of the Prosecco DOC Consortium. A masterpiece that speaks a language that has no boundaries, capable of connecting people with different cultures.

 

“Being present in both of these contexts is a source of great pride,” says President Guidolin. “Japan is a market with great prospects for our wine. Expo 2025 represents an extraordinary opportunity to strengthen our presence in Asia, promoting the values of quality, authenticity and sharing that define Prosecco DOC, a symbol of an Italy that knows how to tell its story to the world through its history and beauty.”

The Consortium is in Brazil together with the Veneto Region

The Prosecco DOC Consortium participated for the first time in Wine South America, held May 6-8, 2025 in Bento Gonçalves, in the Brazilian state of Rio Grande do Sul. The event represented an important opportunity for the Consortium to consolidate the deep connection between Veneto and South America: the presence of the DOC, in fact, was part of the initiatives celebrating 150 years of Venetian emigration to Brazil.

 

Brazil, with a population of more than 200 million inhabitants, of which 30 million are of Italian origin, represents a market of absolute importance in the international context, given also the current climate of uncertainty. Of the 660 million bottles of Prosecco DOC, only 1 million are destined for the green-gold country and, despite the strong competition from Brazilian sparkling wines, the interest in the Italian spirit and products that recall their origins was confirmed by the high turnout at the Consortium’s stand and at the organized masterclasses, also held in the “tajan” language similar to the Venetian dialect, which told the story, human ingenuity, and geographical peculiarities of a corner of Italy called Prosecco.

 

The occasion, given the meetings with local authorities in the presence of Veneto Region Councillor Cristiano Corazzari and Friuli Venezia Giulia Region Councillor Stefano Zannier, was also to reiterate the Italian identity of the Prosecco appellation, with no exceptions whatsoever, in fact, regardless of the exploitation of the notoriety of the term, both territories would lose out, ours in that confusion would be generated to the consumer about the origin, theirs because they would be going to enhance a territory 7,500 km away.

 

Protection of the Denomination

The protection of the Controlled Designation of Origin “Prosecco” in Brazil is, in fact, a strategic objective for the Consortium, given the presence, albeit limited, of local production labeled as “prosecco.” A significant step in this direction is represented by the conclusion of the negotiations for the agreement between the European Union and Mercosur, which provides for a ten-year phasing out period for the cessation of the use of the term “Prosecco” in reference to wine produced locally under this designation. However, the actual entry into force of the agreement, expected no earlier than 2027, remains subject to its ratification by the European institutions.

The formula with which the event was organized was also appreciated by the producers; in fact, the morning was dedicated exclusively to meetings with importers and distributors, while the afternoon was also for restaurateurs, sommeliers, media and all winelovers.

Ten wineries represented the Denomination: Beato Bartolomeo da Breganze, Ca’ Bolani, Cielo e terra, La gioiosa, Mionetto, Pitars, Transit, Villa Sandi, Vitevis and Voga.

Adeus Brasil.

 

WHEN EVERY SECOND MAKES THE DIFFERENCE

There was great attendance at the Prosecco DOC Theatre (stand B4, hall 4) at Vinitaly for the meeting ‘Milano Cortina 2026: When Every Second Makes the Difference – The Olympic Challenge Between Dreams and Prosecco DOC Bubbles’, an appointment under the banner of Olympic values in a dialogue between sport, territories and Italian excellence.

The event, moderated by journalist and presenter Andro Merkù, opened with the institutional greeting of Giancarlo Guidolin, President of the Prosecco DOC Consortium, who reaffirmed the strong link between the world of wine and the world of sport, united by passion, dedication and daily commitment to excellence. Prosecco DOC, in fact, is the Official Sparkling Wine Sponsor of the Milan Cortina 2026 Olympic and Paralympic Winter Games, confirming its commitment to the highest expressions of Italian sport and culture.

Following this, Vanni Chiozzi, Head of Regions of the Milan Cortina 2026 Foundation, and Sofia Astrid Pennacchi, VP Stakeholders Relations of On Location, spoke about the opportunities and challenges of the forthcoming Games, with a special focus on the involvement of territories and the enhancement of local identities.

Protagonists of the meeting were also some prominent athletes on the Italian Olympic scene, and brand ambassadors of Prosecco DOC:

With their testimonies, the athletes recounted how determination, sacrifice and the ability to dream big are common elements both in sport and in the promotion of the territory and its excellence, such as Prosecco DOC, a symbol of Italian know-how.

 

A UNIQUE INSTALLATION BETWEEN PUBLISHING, DESIGN AND SIGNATURE COCKTAILS. TONIGHT, APRIL 10, SPECIAL EVENT AT OASY, THE SECRET GARDEN OF PORTA VENEZIA

For the third consecutive year, Prosecco DOC toasts design with a special project designed to celebrate the creative and convivial spirit of the Salone del Mobile. After two successful editions, this year the beating heart of the initiative is Porta Genova, one of the busiest and most symbolic junctions of Milan Design Week, where a real pop-up newsstand is born.

On the occasion of Fuorisalone 2025, the Prosecco DOC Consortium is back in the spotlight with CIN CIN MILANO, a temporary installation that transforms a newsstand at the Porta Genova metro stop into a physical space of connection, creativity and sharing.

From April 7 to 13, the Prosecco DOC Newsstand, open from 1 to 6:30 p.m., becomes a spokesperson for the aperitivo as a cultural and social ritual, becoming a meeting and discovery point for the Milanese and international public. Inside the space, two projects come to life: a capsule collection signed Linea Daria, a young creative brand, and an editorial guide on the aperitivo in Milan, edited by Tuorlo Magazine, which tells about nineteen city cocktail bars where to taste exclusive drinks based on Prosecco DOC.

This is the starting point for CIN CIN MILANO, an itinerary to explore: 19 selected bars have created, exclusively for Design Week, a cocktail based on Prosecco DOC, reinterpreting the ritual of the aperitivo in a creative and contemporary way. Each stage is an invitation to discover the encounter between design, taste and territory, in an effervescent path that tells the most welcoming, brilliant and international Milan.

Event at OASY

The highlight of the initiative will be at OASY-the cocktail bar and bistro in the secret garden of Porta Venezia-this evening, Thursday, April 10, with a party with the guide’s star cocktails and DJ set by Emma Iovino, from 8:30 to 10:30 p.m.

CIN CIN MILANO is not only a tribute to design and conviviality, but also an editorial tale that interweaves enology, creativity and lifestyle, with an eye to the future, in view of the Milan Cortina 2026 Olympic and Paralympic Winter Games, of which Prosecco DOC is Official Sparkling Wine Sponsor.

On Tuesday 8 April, the Prosecco DOC Pavilion, the splendid glasshouse set up in Area H at Verona Fiere on the occasion of Vinitaly, hosted an exclusive event where starred cuisine and Prosecco DOC bubbles met in a perfect union. Chef Carlo Cracco, one of the most prestigious names in Italian gastronomy, enchanted the participants with two signature dishes, which enhanced the best of Italian culinary traditions with a touch of innovation.

During the show cooking reserved for the media, Cracco presented two of his superlative recipes:

Participation was reserved for the media, whose attendance and appreciation was remarkable: the Prosecco DOC Pavilion offered the perfect setting for an event of this magnitude, where every detail contributed to celebrating the excellence of Italian cuisine and bubbles.

The growth of Prosecco DOC in the Canadian market continues undaunted, thanks also to the intense promotional activity that has already been full of initiatives since the beginning of 2025.
The Consortium of Prosecco DOC, in collaboration with the Italian Chamber of Commerce in Canada, organised two not-to-be-missed events in the cities of Montréal and Toronto, with the aim of strengthening the positioning of the denomination and attracting an increasingly vast and heterogeneous public.

Soirée Bulles – Retour aux Années Folles

The first event, organised in collaboration with the SAQ monopoly, was held on 1st March 2025 at Le 9e in Montréal. Soirée Bulles – Retour aux Années Folles was designed to engage a select audience of wine enthusiasts, mainly Millennials and Gen Z, by offering them an immersive experience to discover Prosecco DOC.
The atmosphere of the evening evoked the charm of the Roaring Twenties: feather boas, pearls and fedoras characterised the costumes of the more than 400 participants, who were able to taste various labels of the denomination through a walk around tasting. To enrich the event, a live jazz band and charleston dance performances, as well as the presence of cigar girls who distributed finger food to the guests.

The world of mixology also stood out during the evening, with a room entirely dedicated to Prosecco DOC-based cocktails made by Canadian Brand Ambassador Fanny Gauthier.
Guests were able to immortalise the experience thanks to a vintage photobooth, giving them a souvenir in perfect 1920s style.
The companies participating in the event are: Anna Spinato Winery, Antonio Facchin & Figli, Bottega, Botter, Cantine Maschio, Casa Paladin, Giol, Le Colture, Mionetto, Ruffino, Salatin, Villa Sandi, Viticoltori Ponte, V8+ and Zonin.

 

Minisalone Prosecco DOC Toronto

After the success in Montreal, the promotional tour continued on 3rd March 2025 with the Minisalone Prosecco DOC Toronto at the W Hotel. The event provided an important platform for Italian producers and local industry operators to meet.
The agenda included several key moments for networking and education, such as masterclasses led by Master Sommelier Pier-Alexi Souliere and Walk Around Tasting to learn more about the distinctive aspects of Prosecco DOC, strategic meetings between Italian companies and Canadian buyers to create new business opportunities and an exclusive lunch dedicated to journalists, bloggers and influencers, designed to highlight the versatility of Prosecco DOC.
As many as 25 wineries took part in this event: Anna Spinato Winery, Antonio Facchin & Figli, Borgo delle Rose, Bosco Viticultori, Bottega, Cantina Rauscedo, Cantine Maschio, Col De Mar, De Stafni Winery, Diotisalvi, Fidora Organic since 1974, Foss Marai, Gruppo Martellozzo, Le Colture, Le Rughe, Masottina, Mionetto, Pitars, Terre dei Buth, Val D’Oca, Villa degli Olmi, Villa Sandi, Viticoltori Ponte, Zardetto.

 

These events not only strengthen the visibility of the denomination, but also create a closer bond with consumers and professionals. The enthusiasm and participation recorded in both cities confirm the growing interest of the Canadian market in Prosecco DOC.

 

Once again the Prosecco DOC Consortium returned to Wine Paris (10-12 February), one of the most prestigious international wine fairs. Now in its sixth edition, the event confirms itself as an essential point of reference for the wine world, hosting each year producers, experts and enthusiasts from all over the world in the vibrant setting of the Paris Expo Porte de Versailles.

 

The Consortium has renewed its commitment to the promotion of Prosecco DOC, strengthening the denomination’s presence with a stand in Hall 6, entirely dedicated to Italy. The exhibition space covers 152 square metres and welcomed 12 co-exhibiting companies, doubling last year’s number.

 

 

The wineries

The participating wineries included Cantina Montelliana, De Stefani, Italian Wine Brands, La Marca, Le Contesse, Mionetto, Salatin Vini, San Martino Vini, San Simone, Serena Wines 1881, Tenuta San Giorgio and Vini La Delizia. These were joined by 28 other companies that offered their wines for tasting at the Consortium’s desk, providing a broad overview of the richness and versatility of Prosecco DOC.

 

 

The Stand

The design of the stand, which will also accompany the forthcoming ProWein and Vinitaly trade fairs, echoed the mood introduced in 2024: a flowing, fluid environment, enriched by natural graphic elements and fabric partitions, designed to encourage meetings and dialogue between trade operators, buyers and journalists.

 

 

 

Infinite Bar by Be Spirits

A further element of great attraction has been the participation of Prosecco DOC in the Infinite Bar at Be Spirits, an exclusive space dedicated to auteur mixology. The bartenders of the Parisian venue The Honey Moon surprised the audience with three refined cocktails based on Prosecco DOC:

 

With its participation in Wine Paris, the Prosecco DOC Consortium officially inaugurates the 2025 trade fair season, which will also see it play a leading role in the forthcoming appointments of Prowein (Düsseldorf, 16-18 March) and Vinitaly (Verona, 6-9 April), a path that underlines its constant commitment to the promotion of Prosecco DOC on international markets.

 

The world’s best-loved bubbles will cross 20,000 km to enchant the palates of Auckland, New Zealand’s most populous city. A unique opportunity to promote Prosecco DOC as a symbol of quality, conviviality and the Italian lifestyle:

 

Italian Festival

This is New Zealand’s largest street festival dedicated to the celebration of Italian culture with food and wine stands, Italian products and entertainment. The entire Newmarket district of Auckland will be involved in the celebrations on 23 February 2025, bringing vibrancy among the local community and lovers of Made in Italy excellence.

Prosecco DOC, Official Sparkling Wine of the event, will welcome enthusiasts to an exclusive Prosecco Bar, where it will be possible to taste the bubbles of 10 producers, presented on a special Prosecco Chart. This space will be the meeting point for all those who wish to discover the quality and versatility of Prosecco DOC.

The big party will be anticipated by the Opening Night on 3 February 2025, an exclusive evening that will officially inaugurate the Festival. The event will host around 120 guests including sponsors, representatives of the Italian Embassy in New Zealand and many others.

 

Sparkling Stories of Prosecco DOC 

Rounding out the programme is the ‘Sparkling Stories of Prosecco DOC’ Masterclass: a guided tasting dedicated to New Zealand wine professionals at the Manzo Restaurant in Auckland. Participants will be guided by Master Sommelier Andrea Martinisi through all aspects of Prosecco culture, from the territory of origin to styles and production methods.

On 12 December 2024, Munich became an international stage for the celebration of Made in Italy excellence with the fourth edition of the Gala Italia, organised by All About Italy. The event took place in the prestigious Hercules Halle, one of Munich’s most prestigious concert halls that, in its neoclassical setting, can accommodate up to 1450 people.

 

Music and Tableaux Vivants

The evening began with a performance of the Messa Solenne per il Principe Esterházy (1811) by Luigi Cherubini, conducted by Maestro Annunziata De Paola.

The concert was enriched by a unique performance: Tableaux Vivants inspired by the masterpieces of Caravaggio and the artists of his school. Through the combination of music, theatrical scenes and chiaroscuro light effects, 25 paintings came to life, perfectly merging visual art and live performance.

 

The Gala Dinner: homage to the Veneto

After the concert, guests moved to the elegant Hotel de Charles Rocco Forte for an aperitif of Prosecco DOC, the event’s Official Sparkling Wine. The evening continued with an exclusive gala dinner, reserved for 200 VIP guests, including representatives of luxury brands such as Armani, Generali, Marina Rinaldi, Maserati and Panerai.

Chef Fulvio Pierangelini delighted the guests with a refined menu inspired by the excellence of the Veneto region, always accompanied by Prosecco DOC.

 

An event that celebrates Made in Italy

The Gala Italia represents much more than a cultural event: it is a platform to promote Made in Italy in an exclusive and internationally prestigious setting. This initiative stands out for its commitment to spreading Italian culture through high-level performances that, with the support of internationally renowned Italian companies such as the Prosecco DOC Consortium, pay homage to the beauty and excellence of the Bel Paese.