Treviso, November 27, 2025 – The results of the MORE Project (Microorganisms for Energy Saving in Oenology) have been announced. This initiative was developed by the Prosecco DOC Consortium and CREA – Center for Research in Viticulture and Oenology, thanks to the contribution of the Cascata iNest (Interconnected Northeast Innovation Ecosystem) call for proposals. The project involved scientific partners such as Vassanelli LAB, the University of Milan (UniMi), and seven local wineries (Vinicola CIDE, Masottina, Cantina di Conegliano, Vittorio Veneto e Casarsa, Casa vinicola Bosco Malera, Azienda Vitivinicola Ornella Bellia, Perlage Winery, Pitars).

MORE has identified innovative protocols which, by regulating sparkling wine production at higher temperatures than traditional standards, reduce energy consumption, cutting costs and environmental impact without altering the sensory profile of the product.

Giancarlo Guidolin, President of the Prosecco DOC Consortium, commented:

“We are very satisfied with the results achieved, which will undoubtedly improve the environmental impact of the Denomination. This project is part of a series of research and innovation initiatives developed by the Consortium—in collaboration with universities, research centers, and companies, whom I sincerely thank—dedicated to both wine-growing and wine-producing companies. Progress in the field of sustainability is increasingly important and positive: we will continue in this direction, not only by operating appropriately in the vineyard phase, but also by embracing the winery and related sectors, for a 360-degree approach to the territory.”

At the closing event, held in the Aula Magna of the Conegliano Wine Campus, the results of the project were presented, offering those present the opportunity to taste the results of the various experiments. In particular, it was demonstrated that in the sparkling wine production phase, by following the experimental protocol, it is possible to reduce the energy used in secondary fermentation by an average of 24%, obtaining products that are almost comparable to those made with traditional protocols, but with a significant reduction in costs and environmental impact.

Project funded by NextGeneration EU

 

Treviso, November 28, 2025. In recent years, growing market and local community demands for sustainability have led to the spread of numerous certification standards, creating a certain amount of confusion, especially for a designation such as Prosecco DOC, which comprises over 12,000 companies located in an area that also has other designations, each with its own criteria and approaches to sustainability.

To respond to this complexity, the Prosecco DOC Protection Consortium—after approval by the Board of Directors—has adopted an inclusive approach, which gives companies the freedom to choose the path most consistent with their capabilities and sensibilities, while enhancing the virtuous practices already in place along the supply chain and defining shared objectives.

This has given rise to the need to ‘engineer’ sustainability through a digital system capable of collecting and organizing in a unique way both production data (areas, grapes, bottles) and the certifications already obtained by companies. The model will process this information by assigning specific scores to the environmental, social, and economic impact of each company and, consequently, of the entire supply chain.

This approach falls within the definition of ‘sustainable community’ and pursues two main objectives: to measure the level of sustainability of the appellation in a shared and transparent manner and to identify concrete improvement strategies together.

At the same time, the Consortium continues to invest in research and training, which are essential tools for tangibly increasing the sustainability of the territory. To this end, it has already launched several projects in collaboration with universities, Veneto Agricoltura, and CREA, aimed at developing varieties that are more tolerant to disease and defense protocols with a lower impact.

To present this initiative, the Consortium—in collaboration with Crédit Agricole Italia, an institution with which it has entered into a partnership to promote the sustainability of businesses—invites all Prosecco DOC producers to a dedicated meeting:

Wednesday, December 3, 2025, at 8:00 p.m.
Cantina Opitergium Vini – Viale Dalmazia 2, Oderzo (TV)

During the evening, the guidelines and training programs designed to support companies in adopting increasingly conscious and responsible practices will be presented. For organizational reasons, confirmation of participation is required: https://forms.gle/xWTgKTLDsBQFGLPK7 

The Consortium confirms its role as a reference point in the field of sustainability and renews its commitment to providing tools, knowledge, and opportunities for discussion, convinced that only a shared path can strengthen the value of the appellation and its territory over time. In this sense, it hopes for broad and constructive participation by producers.

Rome, November 20, 2025 – Starting today, Prosecco DOC bottles will feature the new state seal with the Italian tricolor. The most widely consumed Italian wine in the world was the first to apply the new security seals.

The anti-counterfeiting tool and certified quality guarantee, produced by the Italian State Printing Works and Mint (IPZS), is now applied to all bottles of Prosecco, thus protecting Italian wines more effectively against counterfeiting.

Yesterday morning, Lorenzo Fontana, President of the Chamber of Deputies, Francesco Lollobrigida, Minister of Agriculture, Food Sovereignty and Forestry, Paolo Perrone, President of the Italian State Printing Works and Mint, and Giancarlo Guidolin, President of the Prosecco DOC Consortium, celebrated the affixing of the new seal on the first bottle of Prosecco DOC.

The Prosecco DOC Protection Consortium—the leader among Italian wine appellations in terms of volume and value, with an annual production of 660 million bottles—was the first to adopt the state labeling system for DOCG and DOC wines.

According to President Fontana: “Italy is the country with the highest quality food and wine in the world. Our products are imitated everywhere, so we must defend them. It is a battle we fight every day: it is important that the state carefully protects national products because there will always be those who try to imitate them, taking away our economic and cultural heritage. 

Minister Lollobrigida said: “Thanks to our collaboration with the State Printing Office, we are able to guarantee the quality of our products worldwide, starting, of course, with our finest products. Today, we are presenting the seal for Prosecco, an extraordinary Italian wine—the best-selling Italian wine in the world—which is thus further protected from any possible imitation. We want those who buy an Italian product to find exactly what they expect, which is why we offer an additional guarantee: a clearly visible mark that cannot be imitated in any way, strengthening the entire supply chain and protecting its added value, made up of quality, work, identity, culture, and tradition.”

For the President of the Prosecco DOC Protection Consortium, Giancarlo Guidolin: “We are honored to be the first to adopt the tricolor band, a concrete symbol of the quality and authenticity of Prosecco DOC. This recognition confirms the Consortium’s commitment to consumers. The QR code and advanced traceability make each bottle more secure and transparent, strengthening the protection of the designation. The first labels will be applied to special bottles for the upcoming Winter Olympics, the perfect occasion to celebrate Prosecco DOC and its unbreakable bond with the territory, an expression of Italian excellence recognized throughout the world”.

“We have placed our band with the symbol of the Italian state and a tricolor flag on the bottles, as indicated by the Ministry of Food Sovereignty and Forestry, and in agreement with the supply chain. The new state label for DOCG and DOC wines is a powerful anti-counterfeiting tool and a guarantee of certified quality: protecting our Made in Italy means enhancing it. I would like to thank President Fontana and Minister Lollobrigida for attending today’s celebration of the first affixing of the marks on Prosecco bottles”, said Paolo Perrone, President of the Istituto Poligrafico e Zecca dello Stato.

Now in its ninth edition, the Calendario Perazza solidarity project features the athletes of Prosecco DOC Imoco Volley, Benetton Rugby, and Nutribullet Treviso Basket who posed with enthusiasm to support and promote the initiative. The proceeds from sales will be split equally between the Pediatrics Department at Ca’ Foncello Hospital in Treviso and the Veneto Oncology Institute (IOV), continuing a partnership that has lasted for several editions.

The 2026 calendar also features the Treviso Comic Book Festival: three festival illustrators added their own creative touches to enhance the photographs. This collaboration combines sports, imagination, and visual art, while upholding the charitable mission that has defined the calendar since its inception.

  

In the Prosecco DOC Imoco Volley section, the players shine in elegant black-and-white outfits, surrounded by a cascade of colorful graphic elements created by illustrator Isabella Bersellini. Flowers, stars, and flowing lines accentuate the athletes’ silhouettes, emphasizing their athleticism and individual personalities.

For Benetton Rugby, Osvaldo Casanova brings the action to life with a series of vibrant and dynamic illustrations. Stylized silhouettes of players in motion trail bright streaks of color that wrap around their bodies, creating a striking and expressive visual impact.

For the Nutribullet Treviso Basket calendar, Paolo Gallina created stylized urban scenes in black and white. His visual storytelling fuses street culture with sports identity, blending everyday life and city details with the athletes’ relaxed –  and sometimes – playful poses.

Giancarlo Guidolin, President of the Prosecco DOC Consortium, said: “We are delighted to take part once again in a project that brings together sport, creativity, and solidarity. Our denomination has always supported the local community and initiatives that help those facing difficult challenges. Contributing to the Pediatrics Department at Ca’ Foncello Hospital and to the IOV allows us to transform the values of sport and culture into real, concrete support for families. We hope this edition inspires even more people to join forces and ease the burden of those in delicate situations.”

October brought autumn to the northern hemisphere, so Prosecco DOC flew to the other side of the world, where spring was just beginning. Australia thus became the stage for a calendar packed with initiatives designed to promote and enhance the Denomination in one of the most strategic markets for its international growth.
Three major cities – Melbourne, Sydney and Brisbane – hosted exclusive events to introduce industry professionals, the media and consumers to the excellence and versatility of the world’s best-selling quality sparkling wine.

 

FROM MELBOURNE…

The Australian journey began in Melbourne, where the “Dolce Vita Italian Week by Prosecco DOC”, coordinated by the Italian Chamber of Commerce in Melbourne, took place from 20 September to 4 October 2025. The initiative transformed the city into a tribute to the Italian art of living, promoting the role of Prosecco DOC as a premium sparkling wine in mixology.

The project involved a number of venues synonymous with style and quality – including Funghi e Tartufo, DOC Osteria and Ms. Frankie Carlton – where guests could sample a selection of Prosecco DOC-based cocktails, including a signature drink inspired by “La Dolce Vita”.

The campaign was also publicised through Time Out Australia, which published a guide dedicated to the locations involved and launched campaigns with influencers, encouraging the public to discover and experience Prosecco DOC.

 

…IN BRISBANE…

The activities, coordinated by Meiburg Wine Media, continued in Brisbane and Sydney with the involvement of Annette Lacey MW. The relaxed atmosphere allowed participants to discover the ideal food pairings with Prosecco DOC, on a journey to discover the history, territory, production methods and various types.

Also in Melbourne, Prosecco DOC was presented to both consumers and trade professionals at a Wine Dinner and Masterclass led by Mike Bennie, a wine journalist and leading figure in the Australian wine industry.

 

…TO SYDNEY

The last stop was Sydney, the setting for a major event at Chiswick Woolhara, dedicated to the trade press and lifestyle media, with guests from international publications such as Forbes Australia. “Prosecco DOC: an everlasting spring” was a true celebration of the arrival of spring, which is reflected in the typical aromas of Prosecco DOC.

The evening was hosted by wine expert Mike Ben  nie and anchor woman Kate Freebairn, who accompanied guests on a journey of discovery of the appellation and the secrets of its success.

 

The companies that took part in these initiatives were La Delizia, La Gioiosa, Le Contesse, Le Rughe, Mionetto, Perlino, Salatin, Santero, Tenuta Sant’Anna, Val D’Oca and Villa Sandi.

 

There are places where craftsmanship meets beauty and creativity takes shape through ancient techniques and innovative visions. These are the workshops, shops and studios of Made in Italy which, thanks to Apritimoda, open their doors to the public every year to reveal the most authentic and secret side of Italian fashion. On 25 and 26 October 2025, over a hundred businesses scattered throughout the peninsula will offer free guided tours to reveal how iconic garments, precious fabrics and design objects that are the envy of the world are created. Prosecco DOC, which has been supporting Apritimoda for years, sharing its values of elegance, craftsmanship and culture, could not miss this initiative.

For this 9th edition, the Consortium will once again be the Official Sparkling Wine, offering a glass for the official toast and to accompany visitors’ experiences in some of the most evocative locations.

2025 Edition

The Apritimoda 2025 calendar will open on 13 October with a special evening in Piazza Giuseppe Tomasi di Lampedusa in Milan, during which the students of the Nuova Accademia delle Belle Arti (NABA) who took part in the contest promoted by the Consortium in collaboration with the academy, now in its fourth edition, will be awarded. This year, the young creatives have tried their hand at designing a pattern for a neck warmer inspired by the world of winter sports, ahead of the Milan Cortina 2026 Winter Olympic and Paralympic Games. This project brings together the artistic creativity of the students and the world of sport, demonstrating how the Consortium is able to naturally intertwine and enhance its two main promotional areas: sport and art.

The projects

Over the years, this synergy with NABA has given rise to numerous projects that have enriched the Consortium’s image with fresh and innovative ideas.

The contests have resulted in original graphic labels for Prosecco DOC bottles and, in the last two years, creations dedicated to the Milan Cortina 2026 Winter Olympic and Paralympic Games.

The result is a journey that celebrates Italian excellence in all its forms: the talent of young people, the craftsmanship of Made in Italy companies, the beauty of fashion and the taste of a glass of Prosecco DOC. Because behind every creative gesture, there is always a story of passion and culture.

Energy consumption for sparkling wine production and, above all, for product stabilisation is a significant factor in terms of both environmental impact and cost for our companies. In the period 2024-2025, through the implementation of the MORE project, Crea, the University of Milan, Vassanelli LAB, the Consortium and seven companies from the appellation have tested innovative protocols with the aim of making temperature management more efficient, safeguarding product quality, in particular freshness and sensory profile.

On Tuesday 14 October from 4.30 p.m., in the Aula Magna of the Conegliano Wine Campus, the interesting results of the project will be presented, with the opportunity to taste the sparkling wines obtained from the various protocols tested.

To participate, you can register at this link by 10 October 2025.

 

Cortina d’Ampezzo, in the heart of the province of Belluno, is an integral part of the Prosecco Designation, and the Consortium has always proudly promoted initiatives taking place in the Pearl of the Dolomites, such as the Milan Cortina 2026 Winter Olympic and Paralympic Games, for which Prosecco DOC is the Official Sparkling Wine. At the end of the last summer before the long-awaited event, Prosecco DOC has chosen to support two initiatives that best combine gastronomic excellence and sport with the local area.

 

The Queen of Taste

On 13rd September, Cortina will host the ninth edition of The Queen of Taste, the festival that celebrates mountain cuisine as an authentic excellence of the territory, promoting the encounter between the culinary tradition of Ampezzo and its most innovative reinterpretations in a fusion and contemporary key, which will once again receive the support of the Consortium this year.

The day will begin with a breakfast at high altitude at the Col Druscié Refuge, created by Master Pastry Chef Massimo Alverà, a member of the Chef Team Cortina, together with Master Pastry Chefs Francesco Ballico and Marco Battaglia.

Afterwards, Prosecco DOC will accompany guests to the aperitif prelude to the Cortina Chef Tour: a five-stage itinerant lunch among the enchanting landscapes of the Dolomites. The protagonists will be the chefs of the Chef Team Cortina – Luca Menardi, Federico Rovacchi, Nicola Bellodis, Carlo Festini Cucco, Graziano Prest, Luigi Dariz, Fabio Pompanin and Luigino Anzanello – accompanied by special guests.

Among them is Chef Enrico Bartolini, an icon of haute cuisine with 14 Michelin stars (first in Italy and second in the world), who will create the brand new “Piatto Cortina” for the occasion. A benchmark in Milanese cuisine with his three-star restaurant at MUDEC, Bartolini will use this new dish to tell the story of the two cities, united by creativity, excellence and, now, the Olympic spirit.

The grand finale is expected to take place at the prestigious Hotel Ancora, in the heart of Cortina.

The companies taking part in this initiative are: Brilla!, Cantine Maschio, Casa Vinicola Bosco Malera, Italian Wine Brands, La Marca, Le Rughe, Masottina, Ponte 1948, Serena Wines 1881 and Villa Sandi.

To take part, visit the website: https://thequeenoftaste.cortinaforus.it/eventi/

 

The Great Ride Milano – Cortina

The Consortium is a partner of The Great Ride Milano-Cortina, a cycling adventure currently taking place, covering over 530 km with 4,500 metres of elevation gain. A unique, non-competitive experience open to all, between the cities that will host the 2026 Winter Olympic and Paralympic Games.

The route has been designed to allow participants – around 1,500 – to set off from Milan, Verona or Treviso and reach the final stage in Cortina.

Along the route, cyclists have the opportunity to discover the Denomination’s territory and its food and wine excellences, with recommended stops at the Mionetto, Villa Sandi and Zonin wineries, ready to welcome sports enthusiasts with tastings, refreshments and overnight accommodation.

Special guests of Prosecco DOC are Pietro Francese, a cycling influencer, and three Benetton Rugby champions – Michele Lamaro, Manuel Tetaz Chaparro and Tiziano Pasquali – who will also be sharing their experiences on social media.

 

Prosecco DOC: ambassador of Italian territory and lifestyle

Through these events, the Prosecco DOC Consortium confirms its commitment to promoting the symbolic places of the Denomination and a model of genuine conviviality, emblematic of the Italian lifestyle. A journey that looks ahead to the Milan Cortina 2026 Winter Olympic and Paralympic Games, a unique opportunity to enhance the dialogue between territory and quality.

On 25 September 2025, the Prosecco DOC Consortium will travel to Mexico City for an exclusive event organised in collaboration with Gambero Rosso: “Prosecco DOC: A Sparkling Affair”. The day will be entirely dedicated to sparkling wines from Veneto and Friuli, with the aim of promoting the designation and fostering new business opportunities for consortium members.

The initiative is part of a process of strengthening relations between Prosecco DOC and Mexico, which began in 2017 with the collaboration with the Consejo Regulador del Tequila for the protection of appellations, and has been consolidated over time through Gambero Rosso’s promotional initiatives.

The programme

The event will be held at Esca Restaurant, a hidden gem in the Roma Norte neighbourhood, where Italian taste meets Mexican atmosphere. Chef Tobías Petzold will be at the helm, offering a contemporary, balanced and sophisticated gastronomic experience, with a particular focus on seafood specialities, capable of bringing together refined Italian sparkling wines and bold Mexican flavours.

The day will be divided into three parts:

The protagonists of the event are the companies: Antonutti, Cantine Maschio, Casa Paladin, La Marca, Le Rughe, Mionetto, Sartori di Verona, Tenuta San Giorgio, Viticoltori Ponte and Zonin.

 

With “A Sparkling Affair”, the Consortium confirms its mission: to promote the appellation around the world, supporting the companies that represent it and showcasing Italian excellence through authentic experiences that combine tradition, conviviality and contemporary lifestyle.