Aroma: Delicate yet persistent, with floral notes. Bubbles: Fine and long-lasting. Color: Pale straw yellow or sparkling pink. Flavor: Fruity (with a delightful hint of violet in the rosé). If Prosecco DOC had an identity card, it would read just like this. We’d all know it by heart, like those timeless songs woven into our shared culture. It embodies the Italian spirit that fills us with pride—not in fabric flags, but in voices, hard work, and passion. These qualities all share one thing: the ability to face and conquer the challenges of time while staying true to their essence. This is precisely what’s happening with Prosecco DOC, which in recent years has made a bold entrance onto the global cocktail scene, dressed in fresh and captivating new styles. If sparkling drinks are in the spotlight, then let them dazzle in modern, sequined fashion. Think sorbets, inventive recipes, and creative twists on iconic cocktails.
This is one of the core communication and project pillars of the Consorzio Tutela Prosecco DOC. Rooted in tradition and the Veneto culture of aperitifs, the consortium has chosen to highlight the vibrant, Millennial-friendly side of Italy’s most popular wine worldwide. It’s a significant opportunity, embraced with the quick wit and creativity that defines Italian ingenuity.
But why does Prosecco work so well as a cocktail base? Its versatile flavor pairs beautifully with the sweetness of fruits, as well as with liqueurs and bitter components. Not only Select and Campari, but also countless other Italian bitters and liqueurs, find the perfect match in this incredibly approachable wine, which complements rather than overpowers. This versatility stems from the natural acidity of the grapes, bringing a lively touch to any drink they enhance.
In a time when product sustainability, both environmental and health-related, is paramount, this iconic Italian sparkling wine leads the way toward a new lifestyle—one that is slower, more mindful, and lower-impact, yet still celebrates enjoyment. And that enjoyment becomes even more beautiful when shared and approached with awareness. All this comes with the lightness of a bubbly cocktail, perfectly paired with the ideal aperitif or a dish from our culinary heritage. In this way, awareness becomes a blend of traditions—not just an empty slogan, but a winning approach.
So let’s explore the creations of four bartenders who invite us to discover new horizons of Prosecco DOC sparkling drinks.
Eldis Sertani presents “Good Time Charlie”:
Gian Maria Ciardulli presents “Bellino”:
Alessandro Pazzola presents “The Italian Job”:
Giacomo Tognoni presents “Italia da bere”:
di Francesco Bruno Fadda
