Treviso, November 28, 2025. In recent years, growing market and local community demands for sustainability have led to the spread of numerous certification standards, creating a certain amount of confusion, especially for a designation such as Prosecco DOC, which comprises over 12,000 companies located in an area that also has other designations, each with its own criteria and approaches to sustainability.
To respond to this complexity, the Prosecco DOC Protection Consortium—after approval by the Board of Directors—has adopted an inclusive approach, which gives companies the freedom to choose the path most consistent with their capabilities and sensibilities, while enhancing the virtuous practices already in place along the supply chain and defining shared objectives.
This has given rise to the need to ‘engineer’ sustainability through a digital system capable of collecting and organizing in a unique way both production data (areas, grapes, bottles) and the certifications already obtained by companies. The model will process this information by assigning specific scores to the environmental, social, and economic impact of each company and, consequently, of the entire supply chain.
This approach falls within the definition of ‘sustainable community’ and pursues two main objectives: to measure the level of sustainability of the appellation in a shared and transparent manner and to identify concrete improvement strategies together.
At the same time, the Consortium continues to invest in research and training, which are essential tools for tangibly increasing the sustainability of the territory. To this end, it has already launched several projects in collaboration with universities, Veneto Agricoltura, and CREA, aimed at developing varieties that are more tolerant to disease and defense protocols with a lower impact.
To present this initiative, the Consortium—in collaboration with Crédit Agricole Italia, an institution with which it has entered into a partnership to promote the sustainability of businesses—invites all Prosecco DOC producers to a dedicated meeting:
Wednesday, December 3, 2025, at 8:00 p.m.
Cantina Opitergium Vini – Viale Dalmazia 2, Oderzo (TV)
During the evening, the guidelines and training programs designed to support companies in adopting increasingly conscious and responsible practices will be presented. For organizational reasons, confirmation of participation is required: https://forms.gle/xWTgKTLDsBQFGLPK7
The Consortium confirms its role as a reference point in the field of sustainability and renews its commitment to providing tools, knowledge, and opportunities for discussion, convinced that only a shared path can strengthen the value of the appellation and its territory over time. In this sense, it hopes for broad and constructive participation by producers.
