There are places where craftsmanship meets beauty and creativity takes shape through ancient techniques and innovative visions. These are the workshops, shops and studios of Made in Italy which, thanks to Apritimoda, open their doors to the public every year to reveal the most authentic and secret side of Italian fashion. On 25 and 26 October 2025, over a hundred businesses scattered throughout the peninsula will offer free guided tours to reveal how iconic garments, precious fabrics and design objects that are the envy of the world are created. Prosecco DOC, which has been supporting Apritimoda for years, sharing its values of elegance, craftsmanship and culture, could not miss this initiative.
For this 9th edition, the Consortium will once again be the Official Sparkling Wine, offering a glass for the official toast and to accompany visitors’ experiences in some of the most evocative locations.
2025 Edition
The Apritimoda 2025 calendar will open on 13 October with a special evening in Piazza Giuseppe Tomasi di Lampedusa in Milan, during which the students of the Nuova Accademia delle Belle Arti (NABA) who took part in the contest promoted by the Consortium in collaboration with the academy, now in its fourth edition, will be awarded. This year, the young creatives have tried their hand at designing a pattern for a neck warmer inspired by the world of winter sports, ahead of the Milan Cortina 2026 Winter Olympic and Paralympic Games. This project brings together the artistic creativity of the students and the world of sport, demonstrating how the Consortium is able to naturally intertwine and enhance its two main promotional areas: sport and art.
The projects
Over the years, this synergy with NABA has given rise to numerous projects that have enriched the Consortium’s image with fresh and innovative ideas.
The contests have resulted in original graphic labels for Prosecco DOC bottles and, in the last two years, creations dedicated to the Milan Cortina 2026 Winter Olympic and Paralympic Games.
The result is a journey that celebrates Italian excellence in all its forms: the talent of young people, the craftsmanship of Made in Italy companies, the beauty of fashion and the taste of a glass of Prosecco DOC. Because behind every creative gesture, there is always a story of passion and culture.
