On Sunday afternoon at Vinitaly, in the Prosecco DOC Theatre (Stand B4, Hall 4), the Prosecco DOC Consortium had the pleasure of hosting Sandro Sartor, President of Wine in Moderation, of which the Consortium has been National Coordinator for the past year.
Founded with the aim of promoting a healthy and conscious lifestyle, particularly in the moderate consumption of wine, the association has always stressed the importance of the Mediterranean Diet as a nutritional model recognised worldwide for its benefits on health and longevity. In this context, wine has historically occupied a prominent place, representing not only an element of conviviality, but also a cultural expression of territories and traditions.
Indeed, numerous scientific studies show that moderate wine consumption, as part of a healthy lifestyle – based on the Mediterranean Diet, quality rest and adequate physical activity to counteract sedentariness – can contribute to a state of general well-being, thanks to the presence of polyphenols and other antioxidant substances. However, the key concept remains moderation in every aspect, as was amply stated at the recent “Lifestyle, Diet, Wine and Health” Congress held in Rome from 26 to 28 March, organised by the Wine Information Council, IRVAS and Wine in Moderation with the support of Prosecco DOC.
Statements
“The Mediterranean Diet,” says Sandro Sartor, President of Wine in Moderation, ‘is an invaluable heritage. Wine, consumed in moderation and within a balanced diet, is an integral part of it, in line with the tradition and wellness principles it promotes. Wine in Moderation aims to spread the culture of responsible consumption, aware of the value that wine can have if it is included with measure in a correct lifestyle.”
Reiterating this commitment, the President of the Prosecco DOC Consortium, Giancarlo Guidolin: “We are proud to be an active part of Wine in Moderation and to support its message of conscious consumption. Our Denomination has always had at heart the promotion of a balanced approach to wine, in harmony with the principles of the Mediterranean Diet, recognised by UNESCO as an intangible asset of humanity. We believe that educating consumers to moderation is essential to enhance the quality of our product and the wellbeing of those who choose it. Vinitaly represents a precious opportunity to spread this culture and strengthen the link between tradition, territory and responsibility.”
