The documentary series dedicated to the Prosecco DOC Dreamland, “Bubbles of Italy: A Journey to Discover Great Prosecco”, produced by Vril Japan, will be broadcast in Japan on the prestigious Tabi Channel, the country’s most renowned travel network, starting December 13, 2025, every Saturday evening at 11:00 p.m.
A 30-minute series dedicated to the world of Prosecco
The series, featuring 30-minute episodes, will take viewers on a journey through the landscapes, flavors and excellence of the Prosecco region.
Over the next three years, 100 airings are planned, ensuring broad exposure to the Japanese audience.
The journey told through the episodes
Seven episodes lead the audience through a fascinating itinerary. It begins among the Prosecco DOC wineries, each with its own spirit and unique stories, amid the aromas of the vineyards and the voices of the producers: BiancaVigna, Cantina Pizzolato, Casa Paladin, De Stefani, La Jara, Le Contesse, Tenuta Santomè, and Villa Sandi.
The journey continues in magical Venice, where the light on the canals and the art of glassmaking create unforgettable emotions. There is also a stop in evocative Treviso, guardian of authentic traditions and birthplace of the original Tiramisù. Walks among sun-kissed vineyards and old-world atmospheres make viewers feel part of this land.
The series closes with a portrayal of the true “land of Prosecco,” a place capable of delighting even the most discerning palates, leaving viewers with a sense of wonder and the desire to return.
A prestigious channel
Tabi Channel, operated by Warner Bros. Discovery, is a premium subscription lifestyle channel dedicated to travel. It reaches around 2,6 million households in Japan and is recognized for the quality and reliability of its content.
A unique visibility opportunity
The broadcast of the series represents an important visibility opportunity in the Japanese market. Each episode will reach an average of about 7,800 viewers, with an estimated rating of around 0.3%. Over the next two to three years, the series is expected to reach a total audience of over 780,000 to 1 million people.
The media value of the entire project is also significant, with an estimated impact of around 55 million yen, considering both the exposure provided by the channel and production costs.
Thanks to this collaboration, the world of Prosecco DOC can be authentically presented to a new audience highly interested in valuable experiences, strengthening its perception as the world’s most appreciated quality sparkling wine and enhancing the region as a fascinating destination to discover.
