Milan Design Week has always been an incredible opportunity to dive into the universe of creativity, combined with a stimulating reflection on fundamental themes such as sustainability, inclusion and innovation.

In this context, the Consortium of Prosecco DOC proposed a truly unique event: a ‘blind’ tasting conducted by the renowned entrepreneur Hoby Wedler in collaboration with Emotitech, which allowed people to discover Prosecco DOC in a totally new way.

Dr Hoby Wedler is an American chemist specialised in the science of sensory perception. With a PhD in Physical Organic Chemistry, he leads innovative product development in the agri-food sector and coordinates multi-sensory immersive experiences such as his Tasting in the Dark format. Blind since birth, he has been widely recognised for his efforts in the field of inclusion, he was named among the Champions of Change by President Barack Obama and included by ‘Forbes’ in the ‘30 under 30’.

Emotitech, a design studio based in California and Italy, designed the multisensory kit that accompanied the tasting. The kit offered six containers, divided into touch and smelling elements, wrapped within an elegant and functional case. The materials, including mulberry silk for the darkening mask and bioresin for the cases, were chosen on the basis of their ability to evoke the characteristics of Prosecco DOC.

Tasting in The Dark is an exciting journey that aims to challenge individuals’ perceptions, leading them to discover the world of tastes and smells without the aid of sight. Dr Wedler demonstrated how the absence of one of the traditionally predominant senses can amplify sensory experiences, making every detail more vivid and intense.

The event showed the power that comes from merging Science, Design and Technology to create an engaging and memorable moment.

 

From 4 to 6 May, an oasis of bubbles and flavours in Tokyo

The Consortium of Prosecco DOC has once again conquered the heart of Japan, transforming the iconic Shibuya Cast into an oasis of fun and elegance, where one can taste the renowned italian bubbles.

Located in one of the most vibrant and busiest areas of Tokyo, Shibuya Cast is a world-famous commercial district, with millions of people passing through it every day, from local residents to tourists and food&wine enthusiasts.

During the famous Golden Week, the Japanese National Holiday period, the SHIBUYA PROSECCO DOC GARDEN offered a unique experience there. Visitors had the opportunity to expand their knowledge of the famous denomination thanks to the presence of experts and Brand Ambassadors of Prosecco DOC, including Hiro Nagashima of Martinotti Prosecco Bar & Café (IG: @hiro.nagashima).

The event was not limited to the pleasure of a toast. In cooperation with the renowned Italian restaurant NIDO, participants were able to enjoy Prosecco DOC with delicious finger food served directly from a kitchen-car. The perfect marriage between Asian culinary art and Veneto-Friuli bubbles is now well established: the freshness, effervescence and fruity notes of the latter combine in perfect balance with the delicate flavours of Japanese cuisine.

This initiative represented an important opportunity for many companies to promote the culture and quality of their products in Japan, strengthening ties between Italian producers and wine lovers in the Japanese country.

The success of the SHIBUYA PROSECCO DOC GARDEN was in particular a tribute to the tradition and excellence of Prosecco DOC, which, by offering an unforgettable experience, left a lasting impression in the heart of Tokyo.

From ANSA, the Italian Ambassador Gianluigi Benedetti’s  comment: ‘The Prosecco DOC Consortium turns 15 this year, and it is an incredible achievement if we think that  aorund 600 million bottles have been produced in 2023. In Japan, it is an Italian product of excellence that is very popular both in its classic format and in cocktails and spritzers. The success of this event, with about 5,000 attendees, is to be considered an excellent result for Prosecco and for the image of our country, especially for Italian food and wine excellence’.

Of the same opinion is the Director of ICE Tokyo, Gianpaolo Bruno – who emphasises that Italian wine is still the leading export product for agri-food products in Japan, although with the difficulties associated with the significant depreciation of the yen. ‘We believe it is a product with strong penetration potential here in Japan. This is demonstrated by current sales, certainly the interest of Japanese consumers in bubbles in general, and in Prosecco in particular.

We will continue with our promotional campaign in favour of the Consortium because we believe the conditions exist to support their internationalisation efforts on this front, which in any case remains the leading market in Asia’.

 

 

New victory for the Prosecco DOC

 

For years the Consortium has taken all the necessary measures to protect the Prosecco DOC in the global context in order to defend our wine from counterfeiting, evocation and attempts to exploit notoriety, ensuring the exclusive protection of the Prosecco DOC in many countries, including those affected by sales of wines called ‘prosecco’ of Australian origin, such as New Zealand (which absorbs about 89% of the export of this wine) Singapore, Japan, Thailand and Malaysia.

In this context, collaboration with the European Commission has also been decisive, which has signed important bilateral agreements with third countries under which Prosecco DOC has been protected, including the Economic Partnership Agreement between the European Union and Japan.

In November 2023, a number of wine labels with the name ‘prosecco’ of Australian origin were found on sale in Japan, and this was the test-bed for testing the solidity of the protection of our denomination in the Japanese country.

Thanks to the collaboration of the European Commission and the Japanese authorities, the marketing of the Australian wine was blocked and precautionary measures were taken so that the protection would not be violated again in the future.

This result is in addition to similar ones obtained in China and India, countries where the Prosecco DOC is recognised, both of which have been affected in the past by attempts to sell Australian wines called ‘prosecco’.

The commitment of the entire production chain, from wine growers to bottlers, has enabled the Consortium to achieve these results. The quality of the denomination stems from the daily work of everyone, full of passion and determination. This is what has made Prosecco one of the most famous wines in the world.

 

The new short movie “INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE” offers an extraordinary journey through space and time, channeling the immortal beauty of the classic to a dynamic and enthusiastic future.

This piece of art, developed by director Carlo Guttadauro, transforms Villa Contarini in a scenic labyrinth where classic melts with contemporary.

The short movie invites us through ballet and parkour to discover the touching point of inspiration and action, revealing that the classic is the springboard for a futuristic vision. This meeting point creates a sperimenting and innovation space, showing that the inspiration drawn by the classic becomes the engine for a dynamic and futuristic action. In this bond, the short movie explores the creative tension between the inspiring past and the future driving the action, suggesting that the timeless beauty manifests itself in the fusion of these two elements.

The protagonist of this evocative journey is Virna Toppi, prima ballerina of Alla Scala Theatre in Milan. With her gracious moviments and ability, Virna dances in the Mirror Room in Villa Contarini, lighted by metaphysical lights, creating the perfect bond between classic and contemporary. The movie invites us to reflect on the concept of inspiration, that is the epiphany of beauty, when it turns on our enthusiasm.

The choice of Virna Toppi is not casual: her armonious gesture and the gracious moviments of her body embody the beauty of ballet, that becomes a source for inspiration. The Mirror Room becomes the stage where classic appears sinuous and sensual, with curves and creases that release an armonious energy, a variation on the pace that gives back the beauty as grace in movement.

Next to Virna appears the traceur Davide Garzetti. From a plastered door, struck, he observes the dance, introducing a non-classical element that nurtures itself from classic. The short movie explores the border between ballet and parkour, creating an exclusive and mysterious space for the characters. The combination of these two arts adds shades and innovation to the project.

The protagonists travel through iconic locations, like Venice and Giudecca. Here there is a surprising aesthetic transformation: the ballerina transforms into a black swan. Designer Salvatore Vignola adds to this metamorphosis a black tutu covered on paillettes that reflect light, emphasizing the movements of the ballerina. The hair and make up by Cinzia Trifiletti adds a gritty and gothic touch.

The short movie climaxes on an iron bridge in Giudecca, where borders disappear and the protagonists are free from any scheme and can celebrate a secret pact. The fusion between classic and contemporary becomes clear, underlined by the toast with Prosecco DOC on a terrace on the Canal Grande.

Prosecco DOC bubbles, refined symbol, know the power of a dreamful euphoria that gives pure and light moments.

The short movie becomes a visual representation of the Prosecco DOC philosophy: a modern jump that finds its roots in the past and its sperimentations in the future. Without any doubt, it’s through these sperimations that it becomes possible to fully comprehend and appreciate the intrinsecal beauty of Prosecco DOC.

 

Watch here the short movie:

 

 

Inspiration is the instant when beauty suddenly manifests and ignites our enthusiasm. To be inspired means to project our breath upwards, inspiratio onis; it means to transcend ourselves and yearn for the divine breath, to seize it and bring it down to earth.

In its project INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE Prosecco wants to communicate that the classic is what draws inspiration from, but it is the future that guides its action.

Thus, Villa Contarini, a palace of the baroque Veneto, in Piazzola sul Brenta, becomes an ideal scenic labyrinth for director Carlo Guttadauro. Amidst settings and precious details and metaphysical lighting, the photography of Anam Cara, followed with dedication by the attentive eye of Thomas Guttadauro, aims to explore the aesthetic and graceful movement of the dance of Virna Toppi, first ballerina of the Teatro alla Scala in Milan. Her harmonious gestures, the movements of her body undertake a dance in the Hall of Mirrors. The classic that inspires is already there in the way she offers herself, sinuous and sensuous, with her curves and folds and that energy that emanates from Virna, like a harmonic variation of gait, like a weave that holds itself together, folded and refolded as it unfolds, giving us beauty in its operative status as grace in movement, as harmonic suspension and levity.

Behind her, in a door framed in stucco, Davide Garzetti, the traceur, brings another story, not classical, but one nourished by the classical: motionless, observes the dance. The traceur traces linear paths, which draw momentum and muscular tension from the body to perform games.

In the field that unfolds between classical dance and parkour, boundaries vanish and an unprecedented and mysterious space opens up for the relationship. The inebriation of the dream becomes the antechamber of inspiration. The combination of dance and parkour is unprecedented and therefore rich in nuance and novelty.
The journey between the dancer and the athlete touches Venice and the foundations of the Giudecca. Here, as if by magic, an aesthetic transformation takes place: the dancer, who at first glows with a diaphanous light, turns into a black swan.

This directorial operation is entrusted to costume designer Salvatore Vignola, who masterfully constructs a sculptural artefact of rare beauty: a black tutu covered in sequins causes light to refract on the dancer’s body, accompanying her movement. Cinzia Trifiletti is entrusted with the hair make-up, with its gritty, Gothic-inspired character.

On an iron bridge in Giudecca, the two meet in a sort of conciliation, a secret agreement. The boundaries vanish, the places they frequent are flashbacks, moments of memory, now there is the present and it is new: they can finally play with the classic and the contemporary, tracing in them the spark of modernity that is actuality, the place where past future are in tension.

The two finally have the luxury of toasting on a terrace overlooking the Canalgrande, and the location on which the toast scenes are filmed is the Sina Centurion Palace.

Prosecco DOC bubbles know the power of lucid inebriation that makes us dream, giving us moments of pure lightness.

Prosecco DOC is a modern momentum that knows how to find its reasons in the past and its experimentation in the future.

After all, without experimentation we would not know what beauty is.

Prosecco DOC, inspired by the classic, moved by the future

How about taking a leap into the future by situating ourselves in the next moment until we feel the vital power and the energy of movement flowing through us, pulling us forward?

To leap into the future requires an experimental attitude, we must open our eyes, move our body to situate ourselves in a new way.

Parkour, or Art du Déplacement (art of displacement) is freedom of movement in order to overcome with imagination and technique any obstacle that shows in its path, making use of running, climbing, swinging, vaulting, jumping, rolling…Parkour was born in the French suburbs and has expanded throughout the world. The values that
guide the traceur are respect for the environment, of others and of oneself, but also strength and courage.

On the occasion of the new video that aims to tell the Prosecco DOC and its modern method, director Carlo Guttadauro together with Thomas Guttadauro and Anam Cara, image philosophy, works with a young parkour athlete, Davide Garzetti, studying unusual interrelations between the movement of the traceur and the territorial spaces of Prosecco Doc: a winery in the Treviso area, Friulian vineyards, Venice and the Dolomites become the environment in which to jump, roll, twirl.

The movement of parkour and the movement of the camera work in synergy in an uninterrupted game of gazes that fly over the vineyards of the territory, inspect the Glera Grapes, move gliding through the fermentation tanks of a mod Anam Cara’s optical unconscious explores internal movement watching in an unprecedented way as bubbles draw worlds and dialogue with the outside to bring to unity the movement that passes through them and experience an unprecedented celebration.

Prosecco DOC is this celebration in movement that involves a large territory of nine provinces located between Veneto and Friuli, it is freedom to travel, jumping into the future, communicating its modern method.

To be modern is to be actual, in the here and now, in this space time.

Jump into the future is an invitation to movement, to the creative freedom that Italian genius has always embodied.

Jump into the future is an invitation to live our everyday places with vivacity and intelligence, rereading the world with new eyes and finding analogies between what our body can do and a good glass of Prosecco DOC.

Prosecco DOC, JUMP INTO THE FUTURE.

Easter is just around the corner, but between culinary preparations we often forget to think about what wine can pair with the Easter menu. Every good holiday has its own menu, and at Easter, between colomba and lamb, arrosticini and chocolate eggs, Prosecco DOC bubbles cannot be missed!

So why, for once, do we not start with wine and think of a menu to be paired with our Prosecco DOC? It is among the most well-known and appreciated wines in Italy and around the world, its versatility making it a wine more unique than rare, to be the ideal match for any time of the day, from aperitif to the whole meal.

Italian conviviality demands that we start the celebration with a cheerful ritual aperitif and end with a toast of bubbles. It is well known that bubbles go well with everything, especially with the arrival of spring. Ideal for outdoor refreshments, but also for a lunch or dinner with friends, for Easter they can be considered the stars of a rich and varied menu.

For aperitifs and starters, the advice is to choose a Prosecco DOC Rosé Brut, which is dry enough and can enhance foods such as canapés, vegetables and various appetizers. Its fine perlage and dry fruity taste give that freshness that goes well with the savoriness of a seafood crudité, such as Mazara del Vallo red shrimp or Breton oysters, enhancing its flavor.

But not only that, a surprisingly good match is with fresh pasta dishes and certain traditional main courses, especially if vegetable-based. In these cases, it is better to prefer a Prosecco DOC Extra Dry, capable of bringing out the true flavors of the earth, such as asparagus, or a Treviso radicchio. Unexpectedly suitable may turn out to be a Prosecco DOC Brut Nature, even with cheeses such as ricotta or more seasoned and smoked cheeses such as provola and caciocavallo, able to give that well-balanced balance and contrast of flavors.

Its delicate and very fruity taste makes Prosecco DOC particularly suitable for traditional dishes from Veneto and Friuli, the areas where Prosecco itself is produced, or for more sophisticated pairings, such as those with caviar, shellfish or stuffed pasta. Instead, for accompanying succulent traditional Easter dishes such as roast lamb, the elegance and delicacy of Prosecco DOC leaves a fresh finish with persistence of the aromatic sensations perceived on the nose. It will thus enhance the characteristics of the meat, which, thanks to its own cooking, will bring a succulent gravy to the plate.

The colors and scents of spring unfold in a crescendo of sensations with every sip. Dulcis in fundo, fresh and balanced, soft on the palate is Prosecco DOC Dry version, ideal to enhance a good Easter focaccia. Its floral and elegant note balances the sweet flavor of the dessert, giving harmony to the taste. Let us not forget that usually, it is not a suitable combination between sweet and dry bubbly.

If you are still hesitant about the choice of Easter menu, at least on the wine selection you will play it safe!

The cultural and artistic enhancement of Italian heritage is one of the main missions of the Consortium for the Protection of Prosecco DOC.

Starting from the territory to which it belongs and traversing the countless expressions of art, music, theater or food, the Consortium supports cultural initiatives throughout Italy.

From a deep vocation for beauty and excellence come the two latest short film projects, produced and promoted by the Consortium, where art and cinema collide to narrate the Italian Genius that permeates the territory, origins and production of Prosecco DOC.

Lightness that Inspires and Genius Moves the World the two films bring to the screen Italian stories told through the immense hidden beauty of the country and the art of Antonio Canova, both directed by Carlo Guttadauro.

Lightness that Inspires, presented at the 78th Venice Film Festival in 2021, brings fluidity and lightness to the screen giving the viewers the same feeling they can experience when tasting a glass of Prosecco.

The short film embraces a journey of love between two young people through an intoxicating and vibrant toast. From the sinuous profiles of Canova’s sculptures at the Gipsoteca in Possagno (Treviso), to the Miramare Castle in Trieste, the Grand Canal in Venice, the Prato della Valle in Padua, going up to the Belluno Dolomites the film creates a surreal dream of Italian landscape between lightness and seduction.

A glorious eulogy to the country’s excellence met in the perfection of Prosecco Doc

The beauty and harmony of Antonio Canova’s Italian art meets the mastery of the art of wine.

Prosecco Doc chooses to celebrate the bicentennial of Antonio Canova’s death with a tribute to his art, through the short film Genius Moves the World.
Presented at the 79th Venice Film Festival in 2021, the latest short film transports us to the second half of the eighteenth century by encountering and discovering the atmospheres where Canova moved, imagined, contemplated and shaped matter. In his grace is revealed the beauty of feelings found in tasting a glass of Italian Prosecco bubbles, enhancing the highest idea of ​​beauty, a journey between illusion and creation, where the hand that carves the marble is the same that works the vineyard.

The narrative comes to life through the three protagonists: the young Antonio Canova played by Michele Piccolo, the statue of Hebe impersonated by Virna Toppi, first ballerina of La Scala Theater in Milan, and the cellarer of Prosecco DOC represented by Andrea Offredi.

It is art that moves the world, the art of a sculptor and his works, the art of Italian monuments and landscapes capturing the simplicity of beauty where harmony and love find their forms thanks to the hands of man and his genius.

The portrait of the Italian Genio is representing the essence of this concept, from which come thoughts and ideas that revolutionize the world, the same genius that inspires every day the important work of research, production and enhancement of the Prosecco DOC Consortium’s territory.

It’s boom time for pink bubbles! The thirst for Italian pink bubbles is agreeing with consumers around the world from the United States to Germany and the United Kingdom to the Far East. A confirmation of how the new proposal has conquered the palates and tastes of many and above all exceeded all expectations. Prosecco DOC Rosé has been recording staggering numbers over the past year and is literally setting the trend in the sparkling wine market, which seems not to want to stop, but is growing steadily. A future more rosé-o than ever!

 

Its elegance and floral bouquet are the characteristics that make it so appealing, but not only that. Also unmistakable is its fine and persistent perlage and its soft, round and well-structured taste. These are the particularities that make Prosecco DOC Rosé unique derived not only from the classic white grape typical of Prosecco the Glera, but also from a percentage of Pinot Noir, an international grape variety particularly suited for sparkling wine making.

There are four types available of Prosecco DOC Rosé, only in the sparkling version: brut nature, extra brut, brut and extra dry. Refermentation takes place in autoclaves according to the Charmat method and respects a minimum duration of 60 days, after which bottling will takes place.

A successful wedding between the two blends, which sees its historic first vintage in 2020 with a production of over sixteen million bottles. Introduced into the market towards the end of one of the most complex years for the business, Prosecco DOC Rosé reached a production of more than 70 million bottles last year. An incredible number for a new product that has only recently entered the market.

An unstoppable phenomenon that is driving the whole sector of Italian rosé wines, which in part, are still searching for a real identity

In this regard, the reason that led to the birth of this product, developed after a study conducted by the Consortium in 2018, was that it was still very confusing how consumers perceived rosé sparkling wines. This gave rise to the need for clarity. This is how the Consortium decided to standardize and regulate production, guaranteeing consumers a Rosé sparkling wine of quality and certified origin, identifying it with the production territory and making it recognizable. Article 2 of the Production Law Regulations of “Prosecco DOC” wines states: “The sparkling rosé type provides for the following composition of vine varieties: Glera minimum 85%, maximum 90%; Pinot noir vinified in red minimum 10%, maximum 15%. Said composition allows obtaining the ‘rosé’ coloration.”

 

Not just a fashion then, but a true lifestyle symbol: quality and elegance, first and foremost, but also fun and conviviality are the thoughts that consumers associate with Prosecco Rosé. “If this trend continues, we can venture that soon Prosecco Rosé will guide about 90% of the entire Italian rosé production,” says the Consortium for the Protection of Prosecco Rosé, which from Treviso manages more than 24 thousand hectares of vineyards, 11 thousand winemakers and 1,169 wineries capable of putting more than 600 million bottles on the market for a turnover exceeding 3 billion euros, 78 percent of which is made abroad.

Certainly the combination of the Prosecco trend with the rosé trend has been to all intents and purposes successful, making it a young and desirable wine. The biggest lovers of the newborn wine, in fact, are precisely the millennials, because they recognize themselves in a proposal that represents them and is suitable for every occasion. A real phenomenon that has attracted the attentions of many stars and celebrities, such as pop singer Kylie Minogue. She was one of the first to want to create “her” Prosecco DOC Rosé in collaboration with the Veneto-based winery Zonin.

An increased interest in this pink bubbly that does not seem to want to stop, proving itself more and more among an international audience, especially women, in whom it is recognized for its peculiarities and characteristics. The launch of Prosecco Rosé has also revolutionized the way Prosecco is perceived, in a positive way. The perception of higher quality and value has markedly increased, positioning this wine in the mid-to-high range. Don’t call it purely a marketing move though, although it has put the world of Prosecco back under the magnifying glass of its fans and the wine world in general, benefiting the entire denomination.

This new and expected perception of Prosecco has led to a greater appreciation of the Treviso area and its great food and wine heritage, which has reached the ears and palates of many countries around the world.

A real paradigm shift that has allowed Prosecco to be perceived not just as a lifestyle symbol, but as a sought-after and appreciated wine, ambassador of a well-rooted tradition and spokesperson for a well-defined territory, in Italy and on the international scene.