October brought autumn to the northern hemisphere, so Prosecco DOC flew to the other side of the world, where spring was just beginning. Australia thus became the stage for a calendar packed with initiatives designed to promote and enhance the Denomination in one of the most strategic markets for its international growth.
Three major cities – Melbourne, Sydney and Brisbane – hosted exclusive events to introduce industry professionals, the media and consumers to the excellence and versatility of the world’s best-selling quality sparkling wine.
FROM MELBOURNE…
The Australian journey began in Melbourne, where the “Dolce Vita Italian Week by Prosecco DOC”, coordinated by the Italian Chamber of Commerce in Melbourne, took place from 20 September to 4 October 2025. The initiative transformed the city into a tribute to the Italian art of living, promoting the role of Prosecco DOC as a premium sparkling wine in mixology.
The project involved a number of venues synonymous with style and quality – including Funghi e Tartufo, DOC Osteria and Ms. Frankie Carlton – where guests could sample a selection of Prosecco DOC-based cocktails, including a signature drink inspired by “La Dolce Vita”.
The campaign was also publicised through Time Out Australia, which published a guide dedicated to the locations involved and launched campaigns with influencers, encouraging the public to discover and experience Prosecco DOC.
…IN BRISBANE…
The activities, coordinated by Meiburg Wine Media, continued in Brisbane and Sydney with the involvement of Annette Lacey MW. The relaxed atmosphere allowed participants to discover the ideal food pairings with Prosecco DOC, on a journey to discover the history, territory, production methods and various types.
Also in Melbourne, Prosecco DOC was presented to both consumers and trade professionals at a Wine Dinner and Masterclass led by Mike Bennie, a wine journalist and leading figure in the Australian wine industry.
…TO SYDNEY
The last stop was Sydney, the setting for a major event at Chiswick Woolhara, dedicated to the trade press and lifestyle media, with guests from international publications such as Forbes Australia. “Prosecco DOC: an everlasting spring” was a true celebration of the arrival of spring, which is reflected in the typical aromas of Prosecco DOC.
The evening was hosted by wine expert Mike Ben nie and anchor woman Kate Freebairn, who accompanied guests on a journey of discovery of the appellation and the secrets of its success.
The companies that took part in these initiatives were La Delizia, La Gioiosa, Le Contesse, Le Rughe, Mionetto, Perlino, Salatin, Santero, Tenuta Sant’Anna, Val D’Oca and Villa Sandi.
