On Sunday, 1 June 2025, Rome’s Centrale del Foro Italico hosted Radio Zeta Future Hits Live to celebrate the start of summer with Generation Z. Once again this year, Prosecco DOC chose to be there, renewing its historic partnership with RTL 102.5 and confirming its leading role on the Italian music scene.
Radio Zeta
Radio Zeta is the RTL 102.5 Group’s radio station designed to capture the tastes and language of young people with a schedule dedicated to the latest music and emerging artists. Future Hits Live, launched in 2022, is the natural manifestation of this approach: a festival that celebrates the energy of live music and shines the spotlight on the new stars of Italian pop. An event perfectly in line with the values of Prosecco DOC, which has always been close to new trends and creativity.
Prosecco DOC behind the scenes
Prosecco DOC did not limit itself to sponsorship, but played a prominent role behind the scenes with branded areas backstage and, above all, an outdoor corner dedicated to informative activities to entertain the public with a quiz on the theme of Milan Cortina 2026: with fun Prosecco DOC gadgets as prizes. The Prosecco DOC logo was also highly visible, prominently displayed on the backdrop in front of which over 40 artists – including Achille Lauro, Annalisa, Lazza, Noemi and many others – were interviewed before going on stage.
Summer continues in Verona
Future Hits Live was just the beginning. The collaboration between Prosecco DOC and RTL 102.5 will continue throughout the summer, culminating in the highly anticipated September event “Power Hits Estate” at the Arena di Verona, an event created in 2017 to elect “the song of the summer”. A perfect ending to a summer of music and taste.
