{"id":8254,"date":"2021-03-17T14:26:36","date_gmt":"2021-03-17T13:26:36","guid":{"rendered":"https:\/\/www.prosecco.wine\/italiangenio-prosecco-doc-punta-al-cuore-dellitalianita-e-la-racconta-con-passione\/"},"modified":"2024-02-23T10:06:45","modified_gmt":"2024-02-23T09:06:45","slug":"italiangenio-prosecco-doc-points-heart-italianness-and-tells-it-passion","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/italiangenio-prosecco-doc-points-heart-italianness-and-tells-it-passion\/","title":{"rendered":"#ItalianGenio: Prosecco DOC points to the heart of Italianness, and tells it with passion"},"content":{"rendered":"<p>How many forms can\u00a0<strong>typically Italian entrepreneurial genius<\/strong>\u00a0take? That unique\u00a0<strong>mix of style, talent, emotionality and beauty that makes the heart of the Made in Italy<\/strong>? Of course, the forms through which the Italian genius becomes concrete are infinite, multiple and complementary. Many have tried to define and harness the\u00a0<strong>Italian lifestyle<\/strong>\u00a0without succeeding: being able to define the boundaries of a concept which brings with it refinement, attention to detail and originality, knowing how to recognize beauty and how to create it, the joy of living, is not simple at all.<\/p>\n<p>The\u00a0<strong>Italian experience<\/strong>\u00a0is above all a\u00a0<strong>sensorial<\/strong>\u00a0one, connected to taste, touch, smell and hearing \u2013 but also a cultural and educational one:\u00a0<strong>Prosecco DOC<\/strong>\u00a0has been able to realize that these are precisely the aspects of the Italian offer to be communicated and enhanced, and has decided to tell them in the\u00a0<strong>#ItalianGenio project<\/strong>. A strong brand like Made in Italy, in fact, has an ace in the hole: the\u00a0<strong>emotional factor<\/strong>, capable of evoking in the collective imagination a specific lifestyle, a peculiar quality of products and experiences, a certain type of suggestion and authenticity. It is right on emotional factor that Italian companies exporting their products and services in the world must aim to translate attractiveness into concrete economic value.<\/p>\n<p>Easy to say, fewer to do: why then not following the narration of Prosecco DOC, learning from those who, for some time, have been able to give voice to the Italian genius?\u00a0<strong>History, culture, nature, beauty and innovation<\/strong>\u00a0are the elements that distinguish the nine\u00a0<strong>provinces of Prosecco DOC production<\/strong>\u00a0(in Veneto and Friuli-Venezia Giulia) and which at the same time also characterize entrepreneurial excellence \u2013the various\u00a0<strong>#ItalianGenio<\/strong>\u00a0\u2013 that are developed in these territories.<\/p>\n<p>Leaving from the province of\u00a0<strong>Treviso<\/strong>\u00a0with\u00a0<strong>Itlas<\/strong>, a company of pre-finished wooden floors, which was born from a very clear choice, for itself and for the final consumer: an eco-friendly project with total guarantees. Moving on to\u00a0<strong>Vicenza<\/strong>\u00a0with\u00a0<strong>Arclinea<\/strong>: born as a carpentry in 1925, the company is now a virtuous reality in the kitchen and furniture sector that merges aesthetics, architecture and craftsmanship.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-8254 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/9-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/9-1024x576.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/9-300x169.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/9-768x432.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/9-1536x864.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/9.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p><strong>Padua<\/strong>\u00a0is present with\u00a0<strong>Henderson Shoes<\/strong>, a family business that has become a brand of Italian fashion exported worldwide, always focused on ingredients such as innovation and tradition.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-8254 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/6-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/6-1024x576.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/6-300x169.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/6-768x432.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/6-1536x864.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/6.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>In the\u00a0<strong>Venetian<\/strong>\u00a0area,\u00a0<strong>Slowear<\/strong>\u00a0is a multi-brand project that contains in its name the idea of \u200b\u200ba \u201cslow\u201d fashion philosophy: a clothing company proud to show its local roots, despite having developed a global dimension.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-8254 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/10-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/10-1024x576.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/10-300x169.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/10-768x432.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/10-1536x864.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/10.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>In the province of\u00a0<strong>Pordenone<\/strong>, on the other hand, the example of\u00a0<strong>Brionvega<\/strong>\u00a0resounds: design electronics company born in Veneto, which moved to Milan and finally returned to the Northeast, which has always focused on leading figures in Italian industrial design, to get to have a radio phonograph among the objects at MoMA in New York. In\u00a0<strong>Trieste<\/strong>,\u00a0<strong>AREA Science Park<\/strong>\u00a0was born from a brilliant intuition, an organization that operates in the world of research and innovation in support of businesses: in this context develops the Cooperativa Primo Principio, which \u2013 with its technology applied to precision agriculture \u2013 supports the producers of Prosecco DOC.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-8254 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/AREA_SCIENCE_PARK-006-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/AREA_SCIENCE_PARK-006-1024x576.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/AREA_SCIENCE_PARK-006-300x169.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/AREA_SCIENCE_PARK-006-768x432.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/AREA_SCIENCE_PARK-006-1536x864.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/AREA_SCIENCE_PARK-006-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>The origin of\u00a0<strong>Moroso<\/strong>, on the other hand, dates back to the 1950s in\u00a0<strong>Udine<\/strong>, a fundamental area for the wood sector and for the production of furniture: originality, quality and passion are the values \u200b\u200bthat unite Prosecco DOC and this internationally renowned reality, which today boasts collaborations with some of the most talented designers in the world.<\/p>\n<p>Let&#8217;s close first with the province of\u00a0<strong>Gorizia<\/strong>, where the craftsmanship of\u00a0<strong>Alto Adriatico<\/strong>\u00a0<strong>Custom<\/strong>\u00a0finds its realization in boats created in Monfalcone, a long-standing nautical center, by shipwrights Paolo and Odilio.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-8254 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_MONFALCONE_16-02-21-098-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_MONFALCONE_16-02-21-098-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_MONFALCONE_16-02-21-098-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_MONFALCONE_16-02-21-098-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_MONFALCONE_16-02-21-098-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_MONFALCONE_16-02-21-098-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>Last but not least, the\u00a0<strong>Belluno<\/strong>\u00a0area, where\u00a0<strong>De<\/strong>\u00a0<strong>Rigo<\/strong>\u00a0stands out, one of the world leaders in the design, production and distribution of high-quality high-end eyewear, and one of the most important retailers in the field of international optics.<\/p>\n<p>Raise your glasses and\u00a0<strong>happy #ItalianGenio<\/strong>\u00a0to everyone!<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-8254 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"861\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_DE_RIGO_15-02-21-082-1024x861.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_DE_RIGO_15-02-21-082-1024x861.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_DE_RIGO_15-02-21-082-300x252.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_DE_RIGO_15-02-21-082-768x646.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_DE_RIGO_15-02-21-082-1536x1292.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2023\/10\/PROSECCO_DE_RIGO_15-02-21-082-2048x1723.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<div class=\"video-embed-field-provider-youtube video-embed-field-responsive-video\"><iframe src=\"https:\/\/www.youtube.com\/embed\/9qTwhr5O75Y?autoplay=0&amp;start=0&amp;rel=0\" width=\"854\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prosecco-wine.s3.eu-west-1.amazonaws.com\/inline-images\/OCM_in%20trasparenza_16.png\" alt=\"OCM Logo\" width=\"141\" height=\"17\" data-entity-type=\"file\" data-entity-uuid=\"c29a012c-2780-4a08-b5f5-2e95f5eab97e\" data-responsive-image-style=\"responsive\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quante e quali forme pu\u00f2 assumere la genialit\u00e0 imprenditoriale tipicamente italiana, quell\u2019irripetibile mix di stile, talento, emozionalit\u00e0 e bellezza che costituisce il cuore del Made in Italy?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-8254","post","type-post","status-publish","format-standard","hentry","category-storie-di-prosecco-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#ItalianGenio: Prosecco DOC points to the heart of Italianness, and tells it with passion | Consorzio Tutela Prosecco DOC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosecco.wine\/en\/italiangenio-prosecco-doc-points-heart-italianness-and-tells-it-passion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#ItalianGenio: Prosecco DOC points to the heart of Italianness, and tells it with passion | Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"og:description\" content=\"Quante e quali forme pu\u00f2 assumere la genialit\u00e0 imprenditoriale tipicamente italiana, quell\u2019irripetibile mix di stile, talento, emozionalit\u00e0 e bellezza che costituisce il cuore del Made in Italy?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prosecco.wine\/en\/italiangenio-prosecco-doc-points-heart-italianness-and-tells-it-passion\/\" \/>\n<meta property=\"og:site_name\" content=\"Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-17T13:26:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T09:06:45+00:00\" \/>\n<meta property=\"og:image\" 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