{"id":16055,"date":"2026-09-30T10:06:50","date_gmt":"2026-09-30T08:06:50","guid":{"rendered":"https:\/\/www.prosecco.wine\/?p=16055"},"modified":"2026-10-15T10:16:58","modified_gmt":"2026-10-15T08:16:58","slug":"prosecco-doc-conquers-the-japanese-summer","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/prosecco-doc-conquers-the-japanese-summer\/","title":{"rendered":"Prosecco DOC conquers the Japanese summer"},"content":{"rendered":"
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Ten years of toasts, growth, and the spread of Prosecco DOC culture in Japan. \u201cProsecco Month\u201d celebrates its tenth anniversary with record numbers: 276 participating restaurants, wine bars, and wine shops, and 12,303 bottles uncorked.<\/strong><\/p>\n

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From 58 venues to a nationwide network<\/strong><\/p>\n<\/div>\n

The initiative began in 2017, with 58 participating venues<\/strong> and a total of 2,722 bottles opened<\/strong>, to highlight the perfect pairing of Prosecco DOC\u2019s freshness with the Japanese summer: a strategic opportunity to promote its consumption and raise awareness, helping to consolidate the appellation\u2019s presence in a market increasingly receptive to Italian winemaking excellence.<\/p>\n

Fresh, versatile, and particularly popular during the summer, Prosecco DOC has established itself over the years as the ideal companion for a wide range of occasions: from aperitifs to food pairings with fish and meat dishes, right through to more informal social gatherings. It is precisely on these values of accessibility, quality, and conviviality that Prosecco Month has built its success.<\/p>\n

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The Record for Prosecco Month 2026<\/strong><\/p>\n

The 2026 edition marked the pinnacle of this growth trajectory, achieving unprecedented results and reaffirming the strong bond between Veneto-Friuli sparkling wines and the Japanese public.<\/p>\n

Held from August 1 to 31<\/strong>, the event involved a record number of 276 establishments\u2014including restaurants, wine bars, wine shops, and retail outlets<\/strong>\u2014spread across the entire country, from Hokkaido to Kyushu. This figure represents the best result ever achieved in the project\u2019s ten-year history.<\/p>\n

A total of 47 Prosecco DOC labels from 25 producers<\/strong> took center stage in the campaign, allowing participating establishments to create customized offerings based on their culinary menus and target audiences.<\/p>\n

During the month of August, 12,303 bottles of Prosecco DOC<\/strong> were uncorked, an increase of 3,886 bottles compared to 2025<\/strong>, representing a 46.2%<\/strong> growth. The number of participating establishments also rose, from 265 to 276.<\/p>\n

Compared to the first edition in 2017, the number of participating venues has grown nearly fivefold, while the number of bottles sold has more than quadrupled.<\/p>\n

This result confirms that Prosecco DOC continues to strengthen its presence in the Japanese market, reaching a growing number of consumers each year and solidifying its image as a contemporary expression of the Italian lifestyle.<\/p>\n