{"id":15371,"date":"2026-09-03T09:00:43","date_gmt":"2026-09-03T07:00:43","guid":{"rendered":"https:\/\/www.prosecco.wine\/?p=15371"},"modified":"2026-09-10T12:53:38","modified_gmt":"2026-09-10T10:53:38","slug":"from-milan-to-seoul-milan-loves-seoul-returns-to-korea-to-celebrate-the-excellence-of-the-new-made-in-italy-in-fashion","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/from-milan-to-seoul-milan-loves-seoul-returns-to-korea-to-celebrate-the-excellence-of-the-new-made-in-italy-in-fashion\/","title":{"rendered":"From Milan to Seoul: Milan Loves Seoul Returns to Korea to Celebrate the Excellence of the \u201cNew Made in Italy\u201d in Fashion"},"content":{"rendered":"<p class=\"isSelectedEnd\">From <strong>3 to 19 September<\/strong>, Seoul hosted the latest edition of <strong>Milan Loves Seoul<\/strong>, the international project created to strengthen cultural and commercial exchanges between Italy and South Korea through fashion, creativity, innovation and lifestyle.<\/p>\n<p class=\"isSelectedEnd\">Following the success of previous editions in Milan and Seoul, the initiative returned to South Korea during <strong>Seoul Fashion Week<\/strong>, bringing together designers, brands, buyers, media, influencers and professionals from the creative industries of both countries.<\/p>\n<p class=\"isSelectedEnd\">For the 2026 edition, <strong>Prosecco DOC was the Official Sparkling Wine Partner<\/strong> of Milan Loves Seoul, accompanying the event\u2019s main appointments with dedicated tasting experiences and bringing Prosecco DOC to Seoul in an international setting closely connected to fashion and Made in Italy.<\/p>\n<p>Founded by <strong>Ylenia Basagni and Marcella Di Simone<\/strong>, Milan Loves Seoul is an international platform connecting Italian and Korean talents, companies and institutions. The project takes place twice a year, in Milan during Fashion Week and in Seoul during Seoul Fashion Week, through fashion shows, showcases, networking activities and events open to the public.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15632 alignnone\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/IMG_6216-300x225.jpg\" alt=\"\" width=\"508\" height=\"381\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/IMG_6216-300x225.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/IMG_6216-1024x768.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/IMG_6216-768x576.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/IMG_6216-1536x1152.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/IMG_6216-2048x1536.jpg 2048w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p class=\"isSelectedEnd\">The 2026 edition was structured around three main events:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Fashion Show &amp; Afterparty<\/strong> \u2013 3 September;<\/li>\n<li><strong>Press Day &amp; Buyer Showcase<\/strong> \u2013 5 September;<\/li>\n<li><strong>Pop-up Store<\/strong> \u2013 12\u201319 September.<\/li>\n<\/ul>\n<h2>Fashion Show &amp; Afterparty: Made in Italy takes the Seoul runway<\/h2>\n<p class=\"isSelectedEnd\">On <strong>September 3rd<\/strong>, CAVEHOUSE hosted the Fashion Show that officially opened <em>Milan Loves Seoul Seoul Edition 2026<\/em>, followed by an exclusive VIP Afterparty.<\/p>\n<p class=\"isSelectedEnd\">The concept of this year\u2019s edition, <strong>\u201cThe Italian Noir Club\u201d<\/strong>, drew inspiration from Italian film noir, combining the timeless elegance and mysterious character of this aesthetic with Seoul\u2019s contemporary creativity. A meeting between two cultures that placed craftsmanship, research, design and new forms of luxury at the heart of the event.<\/p>\n<p class=\"isSelectedEnd\">The fashion show featured collections by six Italian brands \u2013 <strong>Ludovica Gualtieri, Lorena Antoniazzi, Denisa Rad, Angela Lasalandra, Bottega Bernard and Marbell<\/strong> \u2013 in front of a select audience of celebrities, influencers, buyers, media and fashion industry professionals.<\/p>\n<p class=\"isSelectedEnd\">The evening continued with a <strong>VIP Afterparty<\/strong>, offering an opportunity for networking and interaction among key figures from the Korean and international fashion industries. Prosecco DOC was present with a <strong>branded tasting corner<\/strong>, dedicated to guests and designed to accompany moments of conviviality and networking.<\/p>\n<p class=\"isSelectedEnd\">Among the guests attending the event were the idol groups <strong>ONE PACT<\/strong> and <strong>MONT<\/strong>, actor <strong>Ki Hyun Woo<\/strong> and actress <strong>Kim Joo Ryoung<\/strong>, internationally known for her role in the series <em>Squid Game<\/em>.<\/p>\n<p>Prosecco DOC\u2019s presence was also further enhanced through a collaboration with actor <strong>Theo Jang<\/strong>, who created dedicated social media content for the brand, including one Instagram post and a set of Instagram Stories.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15640\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4253-300x226.jpg\" alt=\"\" width=\"433\" height=\"326\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4253-300x226.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4253-1024x771.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4253-768x579.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4253-1536x1157.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4253-2048x1543.jpg 2048w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-15644\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/DSCN4831-300x225.jpg\" alt=\"\" width=\"432\" height=\"324\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/DSCN4831-300x225.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/DSCN4831-1024x768.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/DSCN4831-768x576.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/DSCN4831-1536x1152.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/DSCN4831.jpg 2048w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15653\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9193-scaled-e1789036420859-300x171.jpg\" alt=\"\" width=\"568\" height=\"324\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9193-scaled-e1789036420859-300x171.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9193-scaled-e1789036420859-1024x584.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9193-scaled-e1789036420859-768x438.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9193-scaled-e1789036420859-1536x876.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9193-scaled-e1789036420859-2048x1168.jpg 2048w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<h2>Press Day &amp; Buyer Showcase: new connections with the Korean market<\/h2>\n<p class=\"isSelectedEnd\">On <strong>September 5th<\/strong>, the <strong>Seoul Jewellery Industry Support Center<\/strong> hosted the <strong>Press Day &amp; Buyer Showcase<\/strong>, an event dedicated to journalists, buyers, showrooms and fashion industry professionals.<\/p>\n<p class=\"isSelectedEnd\">The event provided an opportunity to discover the participating Italian brands and foster new relationships and collaborations with professionals in the Korean market. Guests had the chance to explore new collections, meet brand representatives and discuss potential business opportunities.<\/p>\n<p class=\"isSelectedEnd\">The day featured numerous Italian brands from the fashion, jewellery, fragrance and accessories sectors, together with a special selection of companies from <strong>Milano Fashion &amp; Jewels<\/strong>.<\/p>\n<p>Prosecco DOC was also present throughout the day with a <strong>dedicated tasting corner<\/strong>, accompanying meetings between industry professionals and contributing to the Made in Italy experience promoted by the event.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15657\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124217-300x239.png\" alt=\"\" width=\"432\" height=\"344\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124217-300x239.png 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124217-1024x816.png 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124217-768x612.png 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124217.png 1173w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15661\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124259-226x300.png\" alt=\"\" width=\"259\" height=\"344\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124259-226x300.png 226w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124259.png 698w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15659\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124240-296x300.png\" alt=\"\" width=\"339\" height=\"343\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124240-296x300.png 296w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124240-768x779.png 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-10-124240.png 928w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/p>\n<h2>Pop-up Store: Made in Italy meets the Seoul public<\/h2>\n<p class=\"isSelectedEnd\">From <strong>September 12th to 19th<\/strong>, Milan Loves Seoul continued at <strong>ME SPACE<\/strong>, in Seoul\u2019s Gangnam district, with a <strong>Pop-up Store open to the public<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">The space was conceived as an experiential destination dedicated to Italian creativity and craftsmanship, where fashion, design and lifestyle met the Korean public. Participating brands had the opportunity to showcase and sell their collections, establishing direct contact with consumers, fashion enthusiasts, buyers and industry professionals.<\/p>\n<p class=\"isSelectedEnd\">The Pop-up Store also featured a <strong>dedicated Prosecco DOC display<\/strong>, accompanied by a bar area curated by the Loop Innovators team. Throughout the activation, Prosecco DOC was available for tasting, becoming part of an experience centred on contemporary Italian lifestyle.<\/p>\n<p>The Pop-up Store also hosted a selection of Korean designers presented by <strong>Yongdae<\/strong>, a platform dedicated to promoting emerging Korean talent in international markets, further strengthening the exchange between Italian and Korean creativity.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15638 alignleft\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/3V1A4218-227x300.jpg\" alt=\"\" width=\"460\" height=\"607\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Participating Wineries:<\/strong><\/p>\n<p>Biasiotto<\/p>\n<p>La Gioiosa<\/p>\n<p>La Marca<\/p>\n<p>Serena Wines 1881<\/p>\n<p>Tenuta Santom\u00e8<\/p>\n<p>Torresella<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-14853\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Solo-OCM-2025-300x49.png\" alt=\"\" width=\"697\" height=\"114\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Solo-OCM-2025-300x49.png 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Solo-OCM-2025-1024x167.png 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Solo-OCM-2025-768x125.png 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Solo-OCM-2025-1536x251.png 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Solo-OCM-2025-2048x334.png 2048w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 3 to 19 September, Seoul hosted the latest edition of Milan Loves Seoul, the international project created to strengthen cultural and commercial exchanges between Italy and South Korea through fashion, creativity, innovation and lifestyle. Following the success of previous editions in Milan and Seoul, the initiative returned to South Korea during Seoul Fashion Week, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-15371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-istituzionali-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Milan to Seoul: Milan Loves Seoul Returns to Korea to Celebrate the Excellence of the \u201cNew Made in Italy\u201d in Fashion | Consorzio Tutela Prosecco DOC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosecco.wine\/en\/from-milan-to-seoul-milan-loves-seoul-returns-to-korea-to-celebrate-the-excellence-of-the-new-made-in-italy-in-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Milan to Seoul: Milan Loves Seoul Returns to Korea to Celebrate the Excellence of the \u201cNew Made in Italy\u201d in Fashion | Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"og:description\" content=\"From 3 to 19 September, Seoul hosted the latest edition of Milan Loves Seoul, the international project created to strengthen cultural and commercial exchanges between Italy and South Korea through fashion, creativity, innovation and lifestyle. Following the success of previous editions in Milan and Seoul, the initiative returned to South Korea during Seoul Fashion Week, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prosecco.wine\/en\/from-milan-to-seoul-milan-loves-seoul-returns-to-korea-to-celebrate-the-excellence-of-the-new-made-in-italy-in-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T07:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T10:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/09\/0I1A9217-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FlaviaDallaNora\" \/>\n<meta name=\"twitter:card\" 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