{"id":14234,"date":"2026-07-09T12:30:49","date_gmt":"2026-07-09T10:30:49","guid":{"rendered":"https:\/\/www.prosecco.wine\/?p=14234"},"modified":"2026-07-13T17:26:49","modified_gmt":"2026-07-13T15:26:49","slug":"prosecco-doc-to-the-tunes-of-great-international-music-from-montreal-to-lytham","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/prosecco-doc-to-the-tunes-of-great-international-music-from-montreal-to-lytham\/","title":{"rendered":"Prosecco DOC to the Tunes of Great International Music: From Montreal to Lytham"},"content":{"rendered":"<p><strong>The Prosecco DOC Consortium reaffirms its commitment to musical culture by partnering with some of the world\u2019s most important festivals and showcasing the excellence of its product at events of great international appeal.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Treviso, July 9, 2026<\/em> \u2013 Prosecco DOC continues to strengthen its presence at major international and national music events, reaffirming its role not only as an ambassador of Italian winemaking excellence around the world, but also as an active partner in leading cultural events. This commitment has resulted in two major international partnerships in recent months\u2014in Montr\u00e9al and Lytham\u2014as well as a presence both nationally at the Power Hits Estate and locally in Villorba.<\/p>\n<p>&nbsp;<\/p>\n<p>Montreal, Canada \u2013 <strong>International Jazz Festival<\/strong><\/p>\n<p>From June 25 to July 4, 2026, Prosecco DOC served as a Supplier Partner and the official sparkling wine of the Montreal International Jazz Festival, the world\u2019s largest jazz festival with over <strong>2 million attendees<\/strong>. With over 350 concerts and approximately 3,000 artists from more than 30 countries\u2014including leading names such as Diana Krall, St. Vincent, and Kamasi Washington\u2014the event served as a major international showcase for the appellation. The brand was present in the Festival\u2019s 16 bars, the VIP Terrace Suites, and at the SAQ Bistro, offering the public the opportunity to taste Prosecco DOC in some of the event\u2019s most exclusive venues.<\/p>\n<p>There were also plenty of events designed to engage the public in the <strong>Prosecco DOC<\/strong> area, set up in true Dolce Vita style. The space brought the Festival to life with interactive quizzes, mixology sessions, and spectacular sabering demonstrations led by Prosecco DOC\u2019s brand ambassadors in Canada, <strong>Fanny Gauthier<\/strong> and <strong>Gu\u00e9na\u00ebl Revel<\/strong>, alongside wine expert <strong>Karine Duplessis Pich\u00e9<\/strong>, helping to create an immersive and memorable experience for visitors.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14472\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-6-300x200.jpg\" alt=\"\" width=\"536\" height=\"357\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-6-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-6-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-6-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-6-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-6-2048x1365.jpg 2048w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-14474 \" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-8-e1783955966298-206x300.jpg\" alt=\"\" width=\"246\" height=\"358\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-8-e1783955966298-206x300.jpg 206w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-8-e1783955966298-703x1024.jpg 703w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-8-e1783955966298-768x1118.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-8-e1783955966298.jpg 934w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-14476\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-14-300x200.jpg\" alt=\"\" width=\"537\" height=\"358\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-14-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-14-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-14-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-14-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Montreal-International-Jazz-Festival-14-2048x1365.jpg 2048w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<p>Lytham, United Kingdom\u2013 <strong>Live from Lytham Music Festival<\/strong><\/p>\n<p>From July 1 to 5, 2026, Prosecco DOC was the Exclusive Partner of Live from Lytham, one of the UK\u2019s leading music festivals, which celebrated its 15th anniversary in 2026. International artists such as Teddy Swims, Alanis Morissette, Michael Bubl\u00e9, the Pet Shop Boys, and Pitbull took the stage, drawing an estimated total audience of approximately 120,000 over the five days. Prosecco DOC was also the Presenting Partner of the VIP Garden, a premium area that welcomed between 5,000 and 6,000 guests each day, with exclusive serving rights in the VIP areas and at the festival\u2019s main beverage stations. The partnership was complemented by an educational program featuring guided tastings and cocktail sessions led by brand ambassadors Neil Phillips and Gaspare Di Carlo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14466\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-1-300x200.jpeg\" alt=\"\" width=\"533\" height=\"355\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-1-300x200.jpeg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-1-1024x683.jpeg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-1-768x512.jpeg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-1-1536x1024.jpeg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-1.jpeg 1600w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14468\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-3-300x169.jpg\" alt=\"\" width=\"627\" height=\"353\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-3-300x169.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-3-1024x576.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-3-768x432.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-3-1536x864.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-3-2048x1152.jpg 2048w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14470\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-8-225x300.jpg\" alt=\"\" width=\"264\" height=\"352\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-8-225x300.jpg 225w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-8-768x1024.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-8-1152x1536.jpg 1152w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-8-1536x2048.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Lytham-Festival-8-scaled.jpg 1920w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/p>\n<p>Rome &amp; Verona \u2013 <strong>Power Hits Estate 2026<\/strong><\/p>\n<p>To mark the 10th anniversary of RTL 102.5\u2019s Power Hits Estate, the event is doubling in scale: the summer music tour\u2014which kicked off exceptionally on May 31 in Rome at the Centrale del Foro Italico\u2014will conclude on September 1 in the picturesque setting of the Verona Arena with the announcement of the 2026 summer hit of the year, awarded exclusively with Prosecco DOC.<\/p>\n<p>Backstage, Prosecco DOC-branded lounges will welcome artists and VIP guests during rehearsals and performances, offering an exclusive space dedicated to socializing, relaxation, and camaraderie<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14462\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-Prosecco-DOC-5-300x242.jpeg\" alt=\"\" width=\"466\" height=\"376\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-Prosecco-DOC-5-300x242.jpeg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-Prosecco-DOC-5-1024x827.jpeg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-Prosecco-DOC-5-768x620.jpeg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-Prosecco-DOC-5-1536x1240.jpeg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-Prosecco-DOC-5.jpeg 1600w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14480\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-2-300x200.jpg\" alt=\"\" width=\"561\" height=\"374\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-2-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-2-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-2-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-2-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/PHE-2-2048x1365.jpg 2048w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/p>\n<p>Villorba (Treviso) \u2013 <strong>Kid Yugi e Sfera Ebbasta<\/strong><\/p>\n<p>Also in July, in the Treviso area, Prosecco DOC will sponsor two major music events with strong generational appeal, particularly resonating with Gen Z audiences: the concerts by Kid Yugi (July 10) and Sfera Ebbasta (July 16) at the Arena della Marca in Villorba\/Sant\u2019Artemio Racetrack, with an estimated total attendance of 30,000 people.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14458\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5-212x300.jpg\" alt=\"\" width=\"347\" height=\"491\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5-212x300.jpg 212w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5-722x1024.jpg 722w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5-768x1089.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5-1083x1536.jpg 1083w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5-1444x2048.jpg 1444w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/Kid_Yugi_Treviso_A5.jpg 1750w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14460\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local-212x300.jpg\" alt=\"\" width=\"346\" height=\"490\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local-212x300.jpg 212w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local-722x1024.jpg 722w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local-768x1089.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local-1083x1536.jpg 1083w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local-1444x2048.jpg 1444w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/07\/sfera_26sum_A5_local.jpg 1750w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Comment from <strong>President Giancarlo Guidolin:<\/strong> \u00a0<em>&#8220;Music, like wine, is a universal language capable of uniting different people and cultures,\u201d says Giancarlo Guidolin, President of the Prosecco DOC Protection Consortium. \u201cBeing present on international stages such as Montr\u00e9al and Lytham, as well as at the national level, means carrying forward a commitment that goes beyond product promotion: it is a way to convey the identity of Prosecco DOC through culture, in Italy and around the world.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The Prosecco DOC Protection Consortium has always been active on multiple fronts: sustainability, social responsibility, legal protection of the trademark, and global brand promotion\u2014including through sports and support for cultural initiatives\u2014in this case musical ones\u2014in high-profile contexts both in Italy and abroad.<\/p>\n<p>&nbsp;<\/p>\n<p>Photo Gallery: <a href=\"https:\/\/drive.google.com\/drive\/folders\/1D_Z54V1nk7Je8T2DtdWrY5V1BW2FcJwi?usp=sharing\">https:\/\/drive.google.com\/drive\/folders\/1D_Z54V1nk7Je8T2DtdWrY5V1BW2FcJwi?usp=sharing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Prosecco DOC Consortium reaffirms its commitment to musical culture by partnering with some of the world\u2019s most important festivals and showcasing the excellence of its product at events of great international appeal. &nbsp; Treviso, July 9, 2026 \u2013 Prosecco DOC continues to strengthen its presence at major international and national music events, reaffirming its [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-14234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-istituzionali-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prosecco DOC to the Tunes of Great International Music: From Montreal to Lytham | Consorzio Tutela Prosecco DOC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosecco.wine\/en\/prosecco-doc-to-the-tunes-of-great-international-music-from-montreal-to-lytham\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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