{"id":13997,"date":"2026-06-03T17:47:55","date_gmt":"2026-06-03T15:47:55","guid":{"rendered":"https:\/\/www.prosecco.wine\/?p=13997"},"modified":"2026-06-03T17:52:33","modified_gmt":"2026-06-03T15:52:33","slug":"the-prosecco-doc-consortium-in-the-far-east-a-may-full-of-events-in-tokyo-and-osaka-including-vinexpo-asia-in-hong-kong","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/the-prosecco-doc-consortium-in-the-far-east-a-may-full-of-events-in-tokyo-and-osaka-including-vinexpo-asia-in-hong-kong\/","title":{"rendered":"The Prosecco DOC Consortium in the Far East: A May Full of Events in Tokyo and Osaka, Including Vinexpo Asia in Hong Kong"},"content":{"rendered":"<p><strong>The Prosecco DOC Consortium has strengthened its presence in Asia with a packed calendar of immersive events: from the \u201cProsecco DOC Garden\u201d at the foot of the Tokyo Skytree to the prestigious \u201cItalian Fair\u201d at Hankyu in Osaka, and official participation in the Vinexpo Asia trade show in Hong Kong.<\/strong><\/p>\n<p>TOKYO \/ OSAKA \/ HONG KONG \u2013 The Prosecco DOC Protection Consortium completed an ambitious promotional plan in the Asian market in May 2026, with a strategic focus on Japan and a significant expansion into Hong Kong. The goal: to consolidate brand recognition and stimulate a market highly coveted by every producer through direct engagement with consumers (B2C), industry professionals (B2B), and high-profile partnerships. Highlights of this season include the opening of an exclusive urban garden at Tokyo Skytree, structured participation in the renowned Hankyu Italian Fair in Osaka, and a presence at Vinexpo Asia, the leading trade show for the sector in Greater China, enhanced by exclusive off-site events organized by Prosecco DOC.<\/p>\n<p><em>\u201cJapan continues to be one of the most demanding, vibrant, and promising markets for our sparkling wines\u2014a stage where Italian quality and lifestyle find an extremely discerning and knowledgeable audience,\u201d<\/em> comments <strong>Giancarlo Guidolin, President of the Prosecco DOC Consortium<\/strong>. <em>\u201cOur strategy for 2026 aims to transform brand recognition into a deep experiential connection. Through synergy with institutions, such as the ICE Office in Tokyo, and the collaboration of 25 of our wineries, we sought to showcase not just a wine, but the authenticity of a region and the versatility of a product that pairs perfectly with international cuisines, as also demonstrated by the side events in Hong Kong during Vinexpo Asia.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Japan: Immersive Experiences in Tokyo and Osaka<\/strong><\/p>\n<p>The heart of B2C activities took place between May 20th and 25th.<\/p>\n<ul>\n<li>Prosecco DOC Garden Tokyo Skytree (May 22\u201324): A sophisticated urban garden was set up in Solamachi Plaza, at the foot of the iconic Tokyo Skytree. Here, guests could enjoy Prosecco DOC by the glass or by the bottle, guided by Ambassador and bartender Hiro Nagashima, paired with finger foods that blended Italian and Japanese traditions, such as fried fish and Wagyu cutlets.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13966\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-2-300x225.jpg\" alt=\"\" width=\"412\" height=\"309\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-2-300x225.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-2-1024x768.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-2-768x576.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-2-1536x1152.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-2-2048x1536.jpg 2048w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-13960\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-5-300x225.jpg\" alt=\"\" width=\"413\" height=\"310\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-5-300x225.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-5-1024x768.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-5-768x576.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-5-1536x1152.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-5-2048x1536.jpg 2048w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-13956\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-16-300x225.jpg\" alt=\"\" width=\"413\" height=\"310\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-16-300x225.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-16-1024x768.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-16-768x576.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-16-1536x1152.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Prosecco-DOC-Garden-Tokyo-Skytree-Town-16-2048x1536.jpg 2048w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/p>\n<ul>\n<li>Hankyu Umeda Osaka (May 20\u201325): On the occasion of the \u201cItalian Fair,\u201d one of the most anticipated annual events, the Consortium participated with a pop-up store inside the prestigious Hankyu Umeda flagship store in Osaka, which opened in 1929. In addition to direct sales, the space hosted seminars and talks dedicated to the Italian aperitif ritual, featuring tastings of sparkling wines from Veneto and Friuli, as well as original interpretations of the Spritz created in collaboration with Campari Japan.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13970\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-12-225x300.jpeg\" alt=\"\" width=\"270\" height=\"360\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-12-225x300.jpeg 225w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-12-768x1024.jpeg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-12-1152x1536.jpeg 1152w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-12.jpeg 1536w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13950\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-9-225x300.jpeg\" alt=\"\" width=\"271\" height=\"361\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-9-225x300.jpeg 225w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-9-768x1024.jpeg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-9-1152x1536.jpeg 1152w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/ITALIAN-FAIR-HANKYU-Department-Store-x-Prosecco-DOC-9.jpeg 1536w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/p>\n<hr \/>\n<p><strong>Expansion in Hong Kong: A Stop at Vinexpo Asia<\/strong><\/p>\n<p>From May 26 to 28, Prosecco DOC took center stage in Hong Kong at Vinexpo Asia, participating with a 45-square-meter institutional booth and hosting tastings and business meetings with international buyers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13980\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-7-300x200.jpg\" alt=\"\" width=\"435\" height=\"290\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-7-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-7-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-7-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-7-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-7-2048x1366.jpg 2048w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/p>\n<p>The program in Hong Kong also included:<\/p>\n<ul>\n<li>Masterclasses and Training: On May 26, Debra Meiburg MW, Eddie Nara, and a consortium representative led a training session dedicated to the versatility of Prosecco DOC in mixology.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13974 aligncenter\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-11-300x200.jpg\" alt=\"\" width=\"438\" height=\"292\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-11-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-11-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-11-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-11-1536x1025.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-11-2048x1366.jpg 2048w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/p>\n<ul>\n<li>Media Dinner \u201c<strong>Sparkling Dialogue: East Meets West<\/strong>\u201d: An evening designed to highlight the extraordinary versatility of Prosecco DOC through a pairing experience featuring Italian-Japanese dishes and creative cocktails from Aqua, an iconic restaurant overlooking the Hong Kong skyline.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13984 aligncenter\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-10-1-300x200.jpg\" alt=\"\" width=\"440\" height=\"293\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-10-1-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-10-1-1024x682.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-10-1-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-10-1-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-10-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<ul>\n<li>Junk Party \u201cFrom Venice to Victoria \u2013 A Prosecco DOC Voyage\u201d on Victoria Harbour: an exclusive event aboard a traditional junk boat, specially branded with Prosecco DOC for the occasion, welcomed industry professionals to an immersive experience featuring tastings of the appellation\u2019s wines and picturesque views of the Hong Kong skyline.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13954 aligncenter\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-1-300x200.jpg\" alt=\"\" width=\"471\" height=\"314\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-1-300x200.jpg 300w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-1-1024x683.jpg 1024w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-1-768x512.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-1-1536x1024.jpg 1536w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>A Comprehensive Strategic Plan<\/strong><\/p>\n<p>In addition to major events, 2026 saw Prosecco DOC embark on a roadshow with Chef Tsutomu Ochiai, a pioneer of Italian cuisine in Japan, which made a stop in Hiroshima. Cultural collaborations also continued with the Miho Project in Kyoto and the Pocko Japan art platform in Tokyo. Finally, the tenth edition of \u201cProsecco Month\u201d is scheduled for August, involving approximately 250 restaurants and wine shops across Japan to promote by-the-glass consumption.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13968\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Miho-Project-1-225x300.jpeg\" alt=\"\" width=\"370\" height=\"493\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Miho-Project-1-225x300.jpeg 225w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Miho-Project-1-768x1024.jpeg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Miho-Project-1-1152x1536.jpeg 1152w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Miho-Project-1.jpeg 1536w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/p>\n<p>These initiatives are supported by a robust production structure that today encompasses over 28,000 hectares of vineyards and more than 12,000 producers\u2014including winegrowers, winemakers, and sparkling wine producers\u2014based in Veneto and Friuli Venezia Giulia, united in the protection of a global symbol of the Italian lifestyle.<\/p>\n<p>&nbsp;<\/p>\n<p>PARTICIPATING WINERIES<\/p>\n<p>Anna Spinato Winery, Astoria Wines, Borga since 1940, Borgo Molino, Bosco del Merlo, Bosco Viticultori, Bottega, Ca&#8217; di Rajo, Cantine Maschio, Casa Vinicola Abbazia, Col De Mar, Il Colle, Italian Wine Brands, La Cantina Pizzolato, La Gioiosa, La Jara, La Marca, Le Colture, Le Contesse, Le Rughe, Luca Ricci, Masottina, Montelliana, Mionetto, Perlino, Porta Leone, Ruggeri, San Simone, Santero, Serena Wines 1881, Terre dei Buth, Torresella, Val D\u2019Oca, Villa Sandi, Viticoltori Ponte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Prosecco DOC Consortium has strengthened its presence in Asia with a packed calendar of immersive events: from the \u201cProsecco DOC Garden\u201d at the foot of the Tokyo Skytree to the prestigious \u201cItalian Fair\u201d at Hankyu in Osaka, and official participation in the Vinexpo Asia trade show in Hong Kong. TOKYO \/ OSAKA \/ HONG [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-13997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-istituzionali-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Prosecco DOC Consortium in the Far East: A May Full of Events in Tokyo and Osaka, Including Vinexpo Asia in Hong Kong | Consorzio Tutela Prosecco DOC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosecco.wine\/en\/the-prosecco-doc-consortium-in-the-far-east-a-may-full-of-events-in-tokyo-and-osaka-including-vinexpo-asia-in-hong-kong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Prosecco DOC Consortium in the Far East: A May Full of Events in Tokyo and Osaka, Including Vinexpo Asia in Hong Kong | Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"og:description\" content=\"The Prosecco DOC Consortium has strengthened its presence in Asia with a packed calendar of immersive events: from the \u201cProsecco DOC Garden\u201d at the foot of the Tokyo Skytree to the prestigious \u201cItalian Fair\u201d at Hankyu in Osaka, and official participation in the Vinexpo Asia trade show in Hong Kong. TOKYO \/ OSAKA \/ HONG [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prosecco.wine\/en\/the-prosecco-doc-consortium-in-the-far-east-a-may-full-of-events-in-tokyo-and-osaka-including-vinexpo-asia-in-hong-kong\/\" \/>\n<meta property=\"og:site_name\" content=\"Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T15:47:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T15:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/06\/Vinexpo-Hong-Kong-9-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FlaviaDallaNora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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