{"id":13835,"date":"2026-05-07T17:19:02","date_gmt":"2026-05-07T15:19:02","guid":{"rendered":"https:\/\/www.prosecco.wine\/?p=13835"},"modified":"2026-05-07T17:38:24","modified_gmt":"2026-05-07T15:38:24","slug":"prosecco-doc-toasts-to-japan-immersive-experiences-and-meaningful-collaborations-in-2026","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/prosecco-doc-toasts-to-japan-immersive-experiences-and-meaningful-collaborations-in-2026\/","title":{"rendered":"Prosecco DOC Toasts to Japan: Immersive Experiences and Meaningful Collaborations in 2026"},"content":{"rendered":"<p>The Prosecco DOC Consortium is renewing and relaunching its strategy for the Japanese market in 2026\u2014one of the most dynamic and promising markets for Italian sparkling wines. This commitment translates into a plan designed to strengthen brand recognition and accelerate market development, with an increasingly strong focus on B2C activities and direct engagement with end consumers.<\/p>\n<p>The program, developed in close collaboration with the ICE Office at the Italian Embassy, demonstrates a strong institutional synergy in support of Made in Italy and the country\u2019s agri-food excellence in the Land of the Rising Sun. Twenty-five Prosecco DOC wineries have chosen to participate in the Consortium\u2019s promotional program in Japan, featuring a calendar of initiatives focused on immersive experiences, broad visibility, and direct engagement with the public.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>New for 2026: The Prosecco DOC Garden at Tokyo Skytree<\/strong><br \/>\nThe highlight of the events will be the \u201cProsecco DOC Garden Tokyo Skytree,\u201d an outdoor event conceived by the Consortium that, following the successes in Shibuya and Osaka-Dotonbori, is coming to one of Japan\u2019s most iconic locations. From May 22 to 24, Solamachi Plaza will be transformed into a refined urban garden where visitors can enjoy Prosecco DOC in a casual yet sophisticated atmosphere, featuring tastings and interactive experiences. This format is designed to attract new consumers and strengthen the bond with the Japanese public.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13830\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Progetto-senza-titolo-1-119x300.png\" alt=\"\" width=\"246\" height=\"620\" \/><\/p>\n<p><strong>\u201cProsecco Month\u201d Reaches Its 10th Edition<\/strong><br \/>\nOne of the most anticipated events returns in August: \u201cProsecco Month,\u201d celebrating its 10th edition with the participation of approximately 250 restaurants and wine shops across Japan. The focus will once again be on by-the-glass promotions, supported by dedicated materials and a trade competition designed to encourage participation from industry professionals.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-13819 alignnone\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/IMG_8729-300x225.jpg\" alt=\"\" width=\"394\" height=\"295\" \/><\/p>\n<p><strong>Retail and Partnerships: A Consistent Presence at Key Moments<\/strong><br \/>\nThe Prosecco DOC Consortium&#8217;s presence in department stores continues thanks to established partnerships. Among these is the collaboration with Hankyu Department Store during the Umeda Italian Fair (May 20\u201325), featuring an exclusive \u201cProsecco DOC Bar.\u201d With Daimaru Matsuzakaya, strategic activations are planned for the summer Sparkling Fair, fall-themed events, and the holiday season, ensuring continuity and visibility throughout the year.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13822\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-07-164227-159x300.png\" alt=\"\" width=\"308\" height=\"581\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-07-164227-159x300.png 159w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-07-164227.png 484w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/p>\n<p><strong>Culture, sports, and taste: Prosecco DOC as an icon of conviviality<\/strong><br \/>\nThe Consortium is also strengthening its presence in prominent cultural, sporting, and food-and-wine contexts by collaborating with Japanese associations and institutions. From Italian Cuisine Day to events dedicated to panettone, all the way to the International Friendship Regatta among embassies, Prosecco DOC reaffirms itself as a symbol of sharing and Italian style.<\/p>\n<p><strong>Wine tourism and TV: the story of the region expands<\/strong><br \/>\nStarting in 2023, the connection with tourism is also growing, thanks to wine tourism projects aimed at the Japanese public. Part of this effort is the television series \u201cBollicine d\u2019Italia \u2013 a journey to discover the great Prosecco,\u201d now also available for streaming, which helps spread the culture and territories of Prosecco DOC to an ever-wider audience.<\/p>\n<p>In a market where the reputation of Prosecco DOC is still taking hold, the strategy remains clear: to build value through authentic experiences, strategic partnerships, and a narrative consistent with the brand\u2019s positioning. Even in 2026, Japan thus remains a key stage for the future of Italian sparkling wine.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Promotion in Japan 2026: 25 participating wineries:<\/strong><br \/>\nAbbazia, Alberto Nani, Anna Spinato, Astoria, Bosco del Merlo, Bottega, Col de Mar, Il Colle, La Gioiosa, La Marca, Le Colture, Le Contesse, Le Rughe, Luca Ricci, Masottina, Mionetto, Perlino, Pizzolato, Portaleone, Ruggeri, San Simone, Tenuta Santom\u00e8, Terre dei Buth, Torresella, Val d\u2019Oca<\/p>\n<p>Official Prosecco DOC Japan Website<br \/>\n<a href=\"https:\/\/proseccodoc.jp\/\">https:\/\/proseccodoc.jp\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Prosecco DOC Consortium is renewing and relaunching its strategy for the Japanese market in 2026\u2014one of the most dynamic and promising markets for Italian sparkling wines. This commitment translates into a plan designed to strengthen brand recognition and accelerate market development, with an increasingly strong focus on B2C activities and direct engagement with end [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-13835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-istituzionali-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prosecco DOC Toasts to Japan: Immersive Experiences and Meaningful Collaborations in 2026 | Consorzio Tutela Prosecco DOC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosecco.wine\/en\/prosecco-doc-toasts-to-japan-immersive-experiences-and-meaningful-collaborations-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prosecco DOC Toasts to Japan: Immersive Experiences and Meaningful Collaborations in 2026 | Consorzio Tutela Prosecco DOC\" \/>\n<meta property=\"og:description\" content=\"The Prosecco DOC Consortium is renewing and relaunching its strategy for the Japanese market in 2026\u2014one of the most dynamic and promising markets for Italian sparkling wines. 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