{"id":12235,"date":"2025-10-09T15:55:58","date_gmt":"2025-10-09T13:55:58","guid":{"rendered":"https:\/\/www.prosecco.wine\/?p=12235"},"modified":"2025-10-09T15:55:58","modified_gmt":"2025-10-09T13:55:58","slug":"australia-dolce-vita","status":"publish","type":"post","link":"https:\/\/www.prosecco.wine\/en\/australia-dolce-vita\/","title":{"rendered":"Prosecco DOC in Australia"},"content":{"rendered":"<p>October brought autumn to the northern hemisphere, so Prosecco DOC flew to the other side of the world, where spring was just beginning. <strong>Australia<\/strong> thus became the stage for a calendar packed with initiatives designed to promote and enhance the Denomination in one of the most <strong>strategic markets<\/strong> for its international growth.<br \/>\nThree major cities \u2013 <strong>Melbourne, Sydney and Brisbane<\/strong> \u2013 hosted exclusive events to introduce industry professionals, the media and consumers to the excellence and versatility of the world&#8217;s best-selling quality sparkling wine.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>FROM MELBOURNE&#8230;<\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-12274 alignleft\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Geppetto-168757-200x300.jpg\" alt=\"\" width=\"280\" height=\"420\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Geppetto-168757-200x300.jpg 200w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Geppetto-168757-683x1024.jpg 683w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Geppetto-168757-768x1151.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Geppetto-168757-1025x1536.jpg 1025w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Geppetto-168757.jpg 1366w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\n<p>The Australian journey began in Melbourne, where the \u201c<strong>Dolce Vita Italian Week by Prosecco DOC<\/strong>\u201d, coordinated by the <strong>Italian Chamber of Commerce in Melbourne,<\/strong> took place from 20 September to 4 October 2025. The initiative transformed the city into a tribute to the Italian art of living, promoting the role of<strong> Prosecco DOC as a premium sparkling wine in mixology.<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-12272 alignright\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-RST-Seafood-169402-200x300.jpg\" alt=\"\" width=\"281\" height=\"422\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-RST-Seafood-169402-200x300.jpg 200w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-RST-Seafood-169402-683x1024.jpg 683w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-RST-Seafood-169402-768x1151.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-RST-Seafood-169402-1025x1536.jpg 1025w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-RST-Seafood-169402.jpg 1366w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/p>\n<p>The project involved a number of venues synonymous with style and quality \u2013 including Funghi e Tartufo, DOC Osteria and Ms. Frankie Carlton \u2013 where guests could sample a selection of Prosecco DOC-based cocktails, including a signature drink inspired by \u201cLa Dolce Vita\u201d.<\/p>\n<p>The campaign was also publicised through <strong>Time Out Australia<\/strong>, which published a guide dedicated to the locations involved and launched campaigns with influencers, encouraging the public to discover and experience Prosecco DOC.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>&#8230;IN BRISBANE&#8230;<\/strong><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-12268 alignleft\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-GSS-167201-200x300.jpg\" alt=\"\" width=\"281\" height=\"422\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-GSS-167201-200x300.jpg 200w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-GSS-167201-683x1024.jpg 683w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-GSS-167201-768x1151.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-GSS-167201-1025x1536.jpg 1025w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-GSS-167201.jpg 1366w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/p>\n<p>The activities, coordinated by <strong>Meiburg Wine Media<\/strong>, continued in Brisbane and Sydney with the involvement of Annette Lacey MW. The relaxed atmosphere allowed participants to discover the ideal food pairings with Prosecco DOC, on a journey to discover the history, territory, production methods and various types.<\/p>\n<p>Also in Melbourne, Prosecco DOC was presented to both consumers and trade professionals at a Wine Dinner and Masterclass led by Mike Bennie, a wine journalist and leading figure in the Australian wine industry.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>&#8230;TO SYDNEY<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12270 alignright\" src=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Funghi-e-Tartufo-168266-200x300.jpg\" alt=\"\" width=\"280\" height=\"420\" srcset=\"https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Funghi-e-Tartufo-168266-200x300.jpg 200w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Funghi-e-Tartufo-168266-683x1024.jpg 683w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Funghi-e-Tartufo-168266-768x1151.jpg 768w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Funghi-e-Tartufo-168266-1025x1536.jpg 1025w, https:\/\/www.prosecco.wine\/wp-content\/uploads\/2025\/10\/230925-Funghi-e-Tartufo-168266.jpg 1366w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\n<p>The last stop was Sydney, the setting for a major event at Chiswick Woolhara, dedicated to the trade press and lifestyle media, with guests from international publications such as <strong>Forbes<\/strong> Australia. \u201cProsecco DOC: an everlasting spring\u201d was a true celebration of the arrival of spring, which is reflected in the typical aromas of Prosecco DOC.<\/p>\n<p>The evening was hosted by wine expert Mike Ben \u00a0nie and anchor woman Kate Freebairn, who accompanied guests on a journey of discovery of the appellation and the secrets of its success.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The companies that took part in these initiatives were<\/strong> La Delizia, La Gioiosa, Le Contesse, Le Rughe, Mionetto, Perlino, Salatin, Santero, Tenuta Sant&#8217;Anna, Val D&#8217;Oca and Villa Sandi.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>October brought autumn to the northern hemisphere, so Prosecco DOC flew to the other side of the world, where spring was just beginning. Australia thus became the stage for a calendar packed with initiatives designed to promote and enhance the Denomination in one of the most strategic markets for its international growth. Three major cities [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-12235","post","type-post","status-publish","format-standard","hentry","category-storie-di-prosecco-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prosecco DOC in Australia | Consorzio Tutela Prosecco DOC<\/title>\n<meta name=\"description\" content=\"Australia has become the stage for numerous initiatives conceived and designed to promote and enhance the appellation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosecco.wine\/en\/australia-dolce-vita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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