14 – 17 april 2024

The Prosecco DOC Consortium returns to Vinitaly with the PROSECCO DOC PAVILION in Area H and at the PROSECCO DOC THEATRE (B4, pavilion 4).

Nature, transparency, and lightness are the inspiring principles behind the booths’ concept, designed by Migliore+Servetto studio.

The PROSECCO DOC PAVILION will have a convivial character as it hosts cooking sessions led by renowned chefs and tastings with partners from the food & beverage world to showcase Italian excellence.

Every day from 12 pm to 2 pm and from 3:30 pm to 6 pm, the “Prosecco DOC Sparkling Drink Bar” will offer Prosecco DOC-based cocktails featuring Italian spirits and liqueurs, as well.

Click here to discover the schedule of all the events planned at the Prosecco DOC Pavilion!

The PROSECCO DOC THEATRE will stage meetings and presentations, moderated by the well-known radio host Andro Merkù and will illustrate the achievements, collaborations, initiatives, and projects focused on topics that are important to the Consortium, from sports to culture, to the enhancement of the territory.

Click here to discover the schedule of all the events planned at the Prosecco DOC Theatre!

The new short movie “INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE” offers an extraordinary journey through space and time, channeling the immortal beauty of the classic to a dynamic and enthusiastic future.

This piece of art, developed by director Carlo Guttadauro, transforms Villa Contarini in a scenic labyrinth where classic melts with contemporary.

The short movie invites us through ballet and parkour to discover the touching point of inspiration and action, revealing that the classic is the springboard for a futuristic vision. This meeting point creates a sperimenting and innovation space, showing that the inspiration drawn by the classic becomes the engine for a dynamic and futuristic action. In this bond, the short movie explores the creative tension between the inspiring past and the future driving the action, suggesting that the timeless beauty manifests itself in the fusion of these two elements.

The protagonist of this evocative journey is Virna Toppi, prima ballerina of Alla Scala Theatre in Milan. With her gracious moviments and ability, Virna dances in the Mirror Room in Villa Contarini, lighted by metaphysical lights, creating the perfect bond between classic and contemporary. The movie invites us to reflect on the concept of inspiration, that is the epiphany of beauty, when it turns on our enthusiasm.

The choice of Virna Toppi is not casual: her armonious gesture and the gracious moviments of her body embody the beauty of ballet, that becomes a source for inspiration. The Mirror Room becomes the stage where classic appears sinuous and sensual, with curves and creases that release an armonious energy, a variation on the pace that gives back the beauty as grace in movement.

Virna Toppi

Next to Virna appears the traceur Davide Garzetti. From a plastered door, struck, he observes the dance, introducing a non-classical element that nurtures itself from classic. The short movie explores the border between ballet and parkour, creating an exclusive and mysterious space for the characters. The combination of these two arts adds shades and innovation to the project.

Davide Garzetti

The protagonists travel through iconic locations, like Venice and Giudecca. Here there is a surprising aesthetic transformation: the ballerina transforms into a black swan. Designer Salvatore Vignola adds to this metamorphosis a black tutu covered on paillettes that reflect light, emphasizing the movements of the ballerina. The hair and make up by Cinzia Trifiletti adds a gritty and gothic touch.

The short movie climaxes on an iron bridge in Giudecca, where borders disappear and the protagonists are free from any scheme and can celebrate a secret pact. The fusion between classic and contemporary becomes clear, underlined by the toast with Prosecco DOC on a terrace on the Canal Grande.

Prosecco DOC bubbles, refined symbol, know the power of a dreamful euphoria that gives pure and light moments.

The short movie becomes a visual representation of the Prosecco DOC philosophy: a modern jump that finds its roots in the past and its sperimentations in the future. Without any doubt, it’s through these sperimations that it becomes possible to fully comprehend and appreciate the intrinsecal beauty of Prosecco DOC.

 

Watch here the short movie:

 

 

Since 2021 Prosecco DOC has been the Official Sparkling Wine of the cooking school and didactic restaurant Villa Terzaghi, project of the Maestro Martino Association, founded by the renowned Italian chef Carlo Cracco. The aim of this project is to promote and valorize the local gastronomic products and to develop the excellence culinary art.

Villa Terzaghi is a wonderful hunting lodge of the XVIII century located in Robecco sul Naviglio. Here is located the headquarters of the Italian Cook & Chef Institute, an international network connecting the best chefs in the world.

Thanks to this network, the best students in Italian catering schools have the possibility to learn from the most important voices of the high-cuisine sector, aiming to become the future stars of the kitchens. The restaurant is indeed open to the public, where a menu dedicated to the Prosecco DOC bubbles is also available. In order to highlight the link between high cuisine and the Prosecco DOC versatility, Federico Urbani, resident chef at Villa Terzaghi, presented three recipes paired to the worldwide famous bubbles: Prosecco DOC Extra Brut by Masottina, Prosecco DOC Rosé Millesimato 2022 Extra Dry by Maschio dei Cavalieri and the Institutional Prosecco DOC Brut of the Consortium. Find them out on our YouTube channel:

Prosecco DOC | Villa Terzaghi’s Official Sparkling Wine – Saffron risotto with ossobuco ragout recipe

Prosecco DOC | Villa Terzaghi’s Official Sparkling Wine – Gnocchi with Gorgonzola PDO recipe

Prosecco DOC | Villa Terzaghi’s Official Sparkling Wine – Breaded Sea bass with vegetables recipe

Inspiration is the instant when beauty suddenly manifests and ignites our enthusiasm. To be inspired means to project our breath upwards, inspiratio onis; it means to transcend ourselves and yearn for the divine breath, to seize it and bring it down to earth.

In its project INSPIRED BY THE CLASSIC, MOVED BY THE FUTURE Prosecco wants to communicate that the classic is what draws inspiration from, but it is the future that guides its action.

Thus, Villa Contarini, a palace of the baroque Veneto, in Piazzola sul Brenta, becomes an ideal scenic labyrinth for director Carlo Guttadauro. Amidst settings and precious details and metaphysical lighting, the photography of Anam Cara, followed with dedication by the attentive eye of Thomas Guttadauro, aims to explore the aesthetic and graceful movement of the dance of Virna Toppi, first ballerina of the Teatro alla Scala in Milan. Her harmonious gestures, the movements of her body undertake a dance in the Hall of Mirrors. The classic that inspires is already there in the way she offers herself, sinuous and sensuous, with her curves and folds and that energy that emanates from Virna, like a harmonic variation of gait, like a weave that holds itself together, folded and refolded as it unfolds, giving us beauty in its operative status as grace in movement, as harmonic suspension and levity.

Behind her, in a door framed in stucco, Davide Garzetti, the traceur, brings another story, not classical, but one nourished by the classical: motionless, observes the dance. The traceur traces linear paths, which draw momentum and muscular tension from the body to perform games.

In the field that unfolds between classical dance and parkour, boundaries vanish and an unprecedented and mysterious space opens up for the relationship. The inebriation of the dream becomes the antechamber of inspiration. The combination of dance and parkour is unprecedented and therefore rich in nuance and novelty.
The journey between the dancer and the athlete touches Venice and the foundations of the Giudecca. Here, as if by magic, an aesthetic transformation takes place: the dancer, who at first glows with a diaphanous light, turns into a black swan.

This directorial operation is entrusted to costume designer Salvatore Vignola, who masterfully constructs a sculptural artefact of rare beauty: a black tutu covered in sequins causes light to refract on the dancer’s body, accompanying her movement. Cinzia Trifiletti is entrusted with the hair make-up, with its gritty, Gothic-inspired character.

On an iron bridge in Giudecca, the two meet in a sort of conciliation, a secret agreement. The boundaries vanish, the places they frequent are flashbacks, moments of memory, now there is the present and it is new: they can finally play with the classic and the contemporary, tracing in them the spark of modernity that is actuality, the place where past future are in tension.

The two finally have the luxury of toasting on a terrace overlooking the Canalgrande, and the location on which the toast scenes are filmed is the Sina Centurion Palace.

Prosecco DOC bubbles know the power of lucid inebriation that makes us dream, giving us moments of pure lightness.

Prosecco DOC is a modern momentum that knows how to find its reasons in the past and its experimentation in the future.

After all, without experimentation we would not know what beauty is.

Prosecco DOC, inspired by the classic, moved by the future

How about taking a leap into the future by situating ourselves in the next moment until we feel the vital power and the energy of movement flowing through us, pulling us forward?

To leap into the future requires an experimental attitude, we must open our eyes, move our body to situate ourselves in a new way.

Parkour, or Art du Déplacement (art of displacement) is freedom of movement in order to overcome with imagination and technique any obstacle that shows in its path, making use of running, climbing, swinging, vaulting, jumping, rolling…Parkour was born in the French suburbs and has expanded throughout the world. The values that
guide the traceur are respect for the environment, of others and of oneself, but also strength and courage.

On the occasion of the new video that aims to tell the Prosecco DOC and its modern method, director Carlo Guttadauro together with Thomas Guttadauro and Anam Cara, image philosophy, works with a young parkour athlete, Davide Garzetti, studying unusual interrelations between the movement of the traceur and the territorial spaces of Prosecco Doc: a winery in the Treviso area, Friulian vineyards, Venice and the Dolomites become the environment in which to jump, roll, twirl.

The movement of parkour and the movement of the camera work in synergy in an uninterrupted game of gazes that fly over the vineyards of the territory, inspect the Glera Grapes, move gliding through the fermentation tanks of a mod Anam Cara’s optical unconscious explores internal movement watching in an unprecedented way as bubbles draw worlds and dialogue with the outside to bring to unity the movement that passes through them and experience an unprecedented celebration.

Prosecco DOC is this celebration in movement that involves a large territory of nine provinces located between Veneto and Friuli, it is freedom to travel, jumping into the future, communicating its modern method.

To be modern is to be actual, in the here and now, in this space time.

Jump into the future is an invitation to movement, to the creative freedom that Italian genius has always embodied.

Jump into the future is an invitation to live our everyday places with vivacity and intelligence, rereading the world with new eyes and finding analogies between what our body can do and a good glass of Prosecco DOC.

Prosecco DOC, JUMP INTO THE FUTURE.

Prosecco DOC is the Official Sparkling Wine of Venice and participates to many moment in the city’s life.

Regata Storica 2023

The Historical Regatta is the main event in the annual “Voga alla Veneta” rowing calendar. Prosecco DOC supports the event and offers VIP guests a sparkling moment with a tasting of a selection of Prosecco DOC.

Venice Film Festival 2023 – Official Presentation of Casanova OperaPop The Movie

In september 2023 Red Canzian presented the movie of his Casanova OperaPop, a musical supported by Prosecco DOC that has toured for a year.

Motorcycles, sailing, volleyball, skiing, the marathon. Each sport has very specific characteristics that identify it and that Prosecco DOC has decided to marry and support with partnerships that have lasted for several years. One of the cornerstones of the Consorzio has always been the protection of the territory and the dissemination of the beauties present between Veneto and Friuli Venezia Giulia and this is one of the points in common with sports competitions that every year bring a lot of tourists who, between one race and the other, take advantage of the free time to discover places and typicalities.

Consorzio Prosecco DOC has been the Official Supplier of MotoGP ™ since 2019 and confirms its support again this year. It does it in a light, engaging and carefree way just like the celebrations on the podium: during the MotoGP ™ calendar, ad hoc quizzes are created to guess the podium on Sunday, as it is done with friends, giving away the chance to discover the lands of Prosecco in suggestive weekends between Friuli Venezia Giulia and Veneto crossing places, activities and good food. On the other hand, the dynamism and the ability to involve a young audience from numerous countries are the keys to this adrenaline-pumping and exciting competition that creates a real “motorbike tourism” towards unusual and characteristic places. The same spirit that has seen the birth of a more long-standing involvement, the one with Superbike, of which Prosecco DOC has been a partner for 9 years, bringing style and Italian way of life around the world.

Adrenaline, overtaking, emotions, speed and then the final roar, that of victory. Just like a cork that explodes just before the Prosecco DOC breaks out to celebrate the champion. Let’s keep the speed but let’s move on the snow to talk about Cortina and the ski world championships that took place in February. A great challenge that has become a symbol of hope, an image of the values ​​of sport and an inheritance for the territory that have made Italy and the world of international skiing proud. Prosecco DOC was present with a special label, with the typical national “Azzurro”, for a unique occasion in winter sports. Always committed to the enhancement of the territory in which it operates, the Consorzio could not fail to support a sport such as skiing in a location like Cortina, the white pearl of the Dolomites, because fatigue, tenacity and the sharing of joy are part of both worlds. The common goal was also to represent the area and promote it through traditions, habits, people both on the track and in welcoming the tourists who came to the event. A great moment of harmony in view of the Winter Olympics, also in Cortina, which will take place in 2026.

Talking about sport, territory and excellence immediately leads to Conegliano and Prosecco DOC Imoco Volley, of which Prosecco DOC has been an institutional sponsor since 2014 and a naming sponsor for a few months. A very young reality, born in 2012, an energetic female team led by competent technicians who in recent years have given infinite reasons to celebrate to an always very warm audience. Just think of the very high average of visitors for home games and the results that, in nine years, have brought “the panthers” to four SuperCoppa Italia, three Coppa Italia and four league titles. Tenacity and values ​​that it is impossible not to celebrate considering that today they are World, European and Italian Champions.

Talking about Prosecco lands also means talking about the sea, Trieste and the Barcolana that the consortium has been supporting for six years now and which had a special edition for the 50th anniversary of the regatta that brings thousands of visitors to Trieste every year. Prosecco DOC boats are a great pride: Ancilla Domini, Selene, Portopiccolo-Prosecco DOC and Portopiccolo, which have recorded great successes with excellent placings and victories. All this always in favor of the territory, of environmental sustainability and of the complicity that sports such as sailing bring with them and that the Consortium shares with great enthusiasm.

Finally, two great new entries between the partnerships of Prosecco DOC with the world of sport. The first news is full of great events that will take place in the beautiful setting of Friuli Venezia Giulia. It is called MYTHO MARATHON, it is in its first edition and for the next three years it will organize itinerant stages for the whole region. A road race on the traditional distance of 42.195 km with an innovative formula: 3 different marathons and a single goal, complete them all and enter the Mytho. The first race is on 31 October in Cividale del Friuli to continue in 2022 in Palmanova and end in 2023 in Aquileia. The goal, as always, is to enhance the territory of the Prosecco DOC Consortium, so precious and full of history. In fact, each marathon will develop through a specific path that will allow you to discover every corner of the city that hosts it and its wonders.

The second fresh partnership of Prosecco DOC is with Benetton Rugby of which the Consorzio is the new jersey main sponsor. The goal is, as always, to look in the same direction that is to represent the territory in the best possible way. “We are extremely satisfied – says Amerino Zatta, the president of Benetton Rugby – to be able to promote a brand of absolute prestige such as Prosecco DOC all over the world. An excellence of our territory with which we share, each in their own sector, values ​​and objectives. I also thank Stefano Zanette, President of the Consorzio Prosecco DOC, for believing in us with the hope that this union will be the beginning of a long partnership “. The world of sport, on the other hand, is in perfect harmony with that of bubbles in promoting values ​​such as teamwork and, at the same time, the right merit to be given to individual individuals.

Per la vendemmia 2023, sono vigenti le seguenti disposizioni:

Di seguito potrete scaricare le indicazioni tecniche di vendemmia:

Il Consorzio rimane a disposizione per eventuali chiarimenti (Andrea Battistella – Mail ricerca@consorzioprosecco.it – Tel: 0422/1483392)

Un sincero augurio di buona vendemmia da tutto lo staff del Consorzio!

The significant entity that protects the Prosecco Protected Denomination of Origin has become the Official Sparkling Wine Sponsor of the Fondazione Milano Cortina 2026

Milan, July 25, 2023 – The organizing Committee for the Olympic and Paralympic Winter Games Milano Cortina 2026 has just welcomed a new sponsor: the Prosecco DOC Consortium. The partnership was announced during a private event held at the foundation’s headquarters. The event was attended by President Giovanni Malagò and CEO Andrea Varnier.

With the signing of the contract, the Consortium has chosen to embrace the world’s largest sporting event, with the desire to strengthen the promotion of one of Italy’s most beloved and internationally consumed wine products. The partnership highlights the strong connection with the territory and the wineries represented by the Consortium, emphasizing their excellence and values.

The President of the Prosecco DOC Consortium, Stefano Zanette, stated: “It is a great pleasure for us to support the Organizing Committee of the Milan Cortina 2026 Winter Olympic and Paralympic Games in this fantastic and ambitious adventure. Prosecco has long been investing significant resources in support of the world of sports and culture. What better occasion, therefore, than these Games to share those values that, starting from sports, become a way of life and, ultimately, culture. Not to mention another theme that unites us with the Olympic Movement, namely, our attention to the environment. Both our Denomination and the organizing committee of the Milano Cortina 2026 Winter Olympics and Paralympics intend to make it clear that the commitment to environmental, economic, and social issues is not a problem, but an opportunity.”

According to Giovanni Malagò, President of the Milan Cortina 2026 Organizing Committee: “With the signing of the contract with the Prosecco DOC Consortium, the team of partners supporting the Milano Cortina 2026 Foundation in the Road to the Games is further expanded. A leading entity that actively contributes to showcasing the excellence of our country to the world. The Prosecco DOC Consortium is synonymous with guarantee and style, narrating a story of successes and great passions, and just like the Milan Cortina team, it combines class, elegance, and personality with a harmonious smoothness.”

Andrea Varnier, CEO of Milano Cortina 2026, commented: “The commitment of the Foundation is directed towards organizing the Games and enhancing our locations and Italy’s image in the world. The partnership agreement fits within a path that will enable the largest winter sporting event to bring immense long-term benefits to Italy. The involvement of excellent entities like the Consortium within the Olympic and Paralympic project strengthens the values upon which all our work is based.”

Luca Giavi, General Director of the Prosecco DOC Consortium, added: “Considering the international scope of the Milano Cortina 2026 Winter Olympic and Paralympic Games, and being Prosecco DOC the most consumed Italian wine denomination in the world, we couldn’t miss the opportunity to be the Official Sparkling Wine Sponsor of this grand event. We hope that this sponsorship will further highlight the connection between Prosecco and its production territory, the true reason behind the international success of our productions. Frequently, Prosecco’s fame leads many to believe that the term is synonymous with sparkling wine. It is not the case. Prosecco is a PDO that involves nine provinces between Veneto and Friuli Venezia Giulia, where the grapes are harvested and the Prosecco is vinified. Once bottled, it reaches 195 countries worldwide.”

FONDAZIONE MILANO CORTINA 2026

The objective of the Fondazione Milano Cortina 2026, in agreement with the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Italian National Olympic Committee (CONI), the Italian Paralympic Committee (CIP), the cities of Milan and Cortina d’Ampezzo, the Veneto Region, the Lombardy Region, and the Autonomous Provinces of Trento and Bolzano, is to plan, organize, finance, and host the Milano Cortina Olympic and Paralympic Games in 2026. Established on December 9, 2019, the Fondazione Milano Cortina 2026 is led by President Giovanni Malagò and CEO Andrea Varnier. The Olympic and Paralympic Games are the largest sporting event in the world, with an unprecedented media impact.

PROSECCO DOC

The Prosecco Denomination of Controlled Origin (DOC) was established in 2009 through the united effort of the production chain, which now includes over 12,000 wineries across nine Italian provinces between Veneto and Friuli Venezia Giulia. The purpose was to firmly link the wine to its original territory, making it unique. For this reason, Prosecco is a wine crafted following precise production regulations, guiding every step of the production chain, from defining the production area to labeling. The DOC requires verification of compliance with these rules, and through constant monitoring and traceability, the origin and quality of the product are certified, safeguarding consumers with the application of the relevant state seal on each bottle, which, only at that moment, can bear the Prosecco label.

With an annual production nearing 650 million bottles, of which 80% is exported, the Prosecco DOC ranks as the world’s leading sparkling wine denomination. The Prosecco DOC Consortium aims to promote and enhance Prosecco DOC, protecting consumers and the production system by ensuring the correct use of the denomination “Prosecco” in Italy and worldwide.